Nmdl Final Project

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Nmdl Final Project

  1. 1. Kevin Jackson
  2. 2. Agenda <ul><li>Challenges </li></ul><ul><li>Goals </li></ul><ul><li>Marketing Strategy </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Google </li></ul><ul><li>Youtube </li></ul><ul><li>Timeline </li></ul><ul><li>How to measure success </li></ul>
  3. 3. Challenges <ul><li>No strong social media presence </li></ul><ul><li>Moderate business traffic </li></ul><ul><li>Strong local competition </li></ul>
  4. 4. Goals <ul><li>To increase awareness of Motor City Casino/Hotel </li></ul><ul><li>Increase social media presence and fan base to attract more customers </li></ul><ul><li>Create more traffic </li></ul>
  5. 5. Marketing Strategy <ul><li>Product- Motor City Casino and Hotel </li></ul><ul><li>Place – Use social medias </li></ul><ul><li>Promotion- Promote upcoming events, and hotel/casino deals </li></ul><ul><li>Price- Hire a social media specialist </li></ul>
  6. 6. <ul><li>Increase twitter presence </li></ul><ul><li>Make more promotional tweets </li></ul><ul><li>- Users will retweet and expose others to the twitter page </li></ul><ul><li>Use hash tags </li></ul><ul><li>Use links to main website </li></ul><ul><li>Continue to retweet to maintain Public Relations </li></ul><ul><li>Get more followers </li></ul>
  7. 7. <ul><li>Post more promotional videos and post </li></ul><ul><li>Add links to post directing users to main site </li></ul><ul><li>Increase fan base </li></ul><ul><li>Continue to interact with customers </li></ul>
  8. 8. <ul><li>Take advantage of AdWords </li></ul><ul><li>Use Google Analytics </li></ul><ul><li>Purchase online advertisments spots </li></ul>
  9. 9. <ul><li>Continue to post new videos of events </li></ul><ul><li>Post promotional videos </li></ul><ul><li>Increase subscribers </li></ul>
  10. 10. Timeline <ul><li>Increase post on social media sites close to major events taking place at the casino, restaurant, or hotel </li></ul><ul><li>Create new post once a day </li></ul><ul><li>Create new campaigns every 2 months </li></ul>
  11. 11. How to measure Success <ul><li>Determine success from the amount of traffic to casino/hotel </li></ul><ul><li>The rate at which people are checking into the hotel </li></ul><ul><li>Increase of number of events </li></ul><ul><li>Use Google analytics to track the traffic to the website </li></ul><ul><ul><li>See how/what customers are searching for </li></ul></ul>
  12. 12. Conclusion <ul><li>Tweaking social medias will increase the social media presence </li></ul><ul><li>The strength of the social media presence will increase traffic and business </li></ul>

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