1. Social Media

2. What Is Social Media?
People using tools
(like blogs and video)
& sites
(like Facebook and LinkedIn)
to share content
and have conversations online

3. The Big Reveal
Social Media requires a lot of time and effort.
Social media takes time to yield results.
Not every business will benefit equally from investing
in Social Media.

4. Which Types of Business get the
Most out of Social Media

5. Join the conversation

7. You've got to have answers to
these questions?
 Who are you?
 Why are you in business?
 Why do (should) your customers love you?
 What do you believe in?
 What makes you unique?
 What is your story?

8. But how do we
get started?

9. Take a baseline measurement
 Visitors and sources of traffic
 Network size (followers, fans, members)
 Quantity of commentary about brand or product?

10. Listen

15. Engage – Join the conversation

17. What's next?

21. Company Blog –
Why your business needs one
 Keeps your clients/customers informed
 Blogging gets you noticed and referenced in your
industry’s conversation
 Blog content used by Facebook and eNewsletter
 Great for improving your search engine ranking

22. Blogging Tips
 http://bit.ly/100examples
 Blog should be part of your domain -
www.yourcompany.co.nz/blog
 Be focused – content should pertain to your mission,
embody your values, be targeted & illustrate USPs
 Write with passion and sincerity. A blog is no place
for a press release.

23. More… Blogging Tips
 Encourage conversation – comments
 Encourage guest blogging
 Be consistent
 Make sure your writing skills are up to snuff
 Share the love – be generous with your links
 Make sharing easy

25. Reviewing a great blog
www.socialmediaexaminer.com/

27. Facebook Page vs Profile
Profiles are for People
Pages are for Businesses
 Against the rules for businesses to have profiles
 Can include a “like” box on their blog or website to promote
their facebook page
 Pages can have unlimited fans

28. Facebook Welcome Page
 Branding
 'Like'
 Calls to action
 Links back to website

29. Engage Your Fans
 Sweepstakes
 User generated contests
 Coupons
 Group deals
 Favourite Picks
 Trivia
http://www.wildfireapp.com/

30. Measure Results

31. www.google.com/analytics

32. YouTube Analytics

33. Facebook Analytics
Standard Reporting
Facebook Enhanced Reporting
Engagement report Page report
Lexicon measures ‘buzz’ and Pulse Data reports the interests of
Standard Impression, Clicks, Video sentiment on Facebook your fans
Plays