Contensify, a content marketing agency, faced challenges in increasing engagement with their content and growing their audience. They implemented Wigzo's web push notification platform to address these challenges. This allowed for one-click opt-ins from visitors, personalized content recommendations based on user interests, and timely push notifications when new content was published. As a result, Contensify saw a 15% increase in opt-ins, a 20% click-through rate for push notifications, and a 19% increase in content engagement.

1. CONTENSIFY INCREASES OPT-INS
AND ENGAGEMENT WITH
PERSONALIZED CONTENT
PROMOTION
www.wigzo.com
15%
INCREASE IN CONTENT
ENGAGEMENT WITH
WIGZO WEB PUSH
Earl-stage CTR
Improvement in 3months
https://contensify.co/
“Wigzo plays a critical role in our content
marketing strategy. The 1:1 personalization has
helped us get more engagement and shares on our
content, increasing our global audience
exponentially!
”
Vanhishikha Bhargava
Founder
Contensify
Contensify is a content marketing agency with a global audience. They frequently create and publish growth hacking tips,
tricks and other marketing collaterals to help startups, and small businesses, scale faster.
1) One click optin web push notifications
Like any online business, most of Contensify’s visitors
don’t want to share their email address, Wigzo enable
one click optin web push notifications. This lets their
20%
Improved Sign-ups in
first 3 months15%
Engagement
Improvement19%
The Challenge
Although Contensify has a global reader base for their
resources, they faced three challenges primarily in
increasing the reach of their content:
1) Getting people to subscribe to their email list
2) Delivering the content at the right time
3) Personalize content promotion to subscribers
The Solution
Although Contensify has a global reader base for their
resources, they faced three challenges primarily in
increasing the reach of their content:
1) Getting people to subscribe to their email list
2) Delivering the content at the right time
3) Personalize content promotion to subscribers

2. With 1:1 personalized content and timely promotions,
Wigzo web push notifications bring Contensify
19% more engagement on their content pieces,
and have boosted their brand reach.
1) Easy one-click push optins for store visitors
2) 1:1 personalized push campaigns
3) Timely push notifications
Results
15%
Increased sign-ups
20%
19%
CTR from push notifications
Better engagement with Personalized notifications
www.wigzo.com
visitors stay up-to-date with tips and tricks shared on the
blog, without having to share their contact details.
This led to 15% increase in opt-ins, in just three months
from implementation.
2) Personalized content recommendations
:-
Based on the content pieces a visitor showed interest in
or interacted with, Wigzo helped Contensify create smart
segments of their audience for 1:1 personalized web push
notification campaigns.
With each visitor being notified with custom content
recommendations and updates from the Contensify, the
notification campaigns get a 20% CTR - much higher than
their email marketing campaigns and weekly newsletters.
3) Personalized content recommendations
:-
Most emails and newsletters sent by a company, get
ignored or land in the spam folder of the subscriber.
Contensify used Wigzo web push notifications to alert
their subscribers as soon as a new piece of content was
published.
With notifications being sent in a timely manner, the
campaigns resulted in a 19% increase in engagement of
subscribers.