2. The client:
Overview of the client.
Think!
Who are they, when did they start, why did they start, what do they do, how are
they funded?
Think! http://think.direct.gov.uk/index.html
The brand THINK! Started in 2000 as a Christmas campaign to stop drink drivers by
showing them “harrowing images of the emergency services dealing with the
aftermath of a crash.” Now, they do campaigns on all things to do with road
safety. The get paid by the government.
3. The issues:
Your client might advocate on a number of different yet related issues.
Yes?
What issues your client campaign on?
Country roads, cycling, drink driving, drug driving, fatigue, horse sense, mobile
phones, motorcycling, seatbelts, speed, vehicle checks and Tales of the Roads
What are some of the impacts they have managed to achieve?
They have managed to reduce the amount of people being seriously injured by
cars starting from around 20,000 to 10,000 in 2001-2011. However, pedestrians
and motorcyclist stated to descend but then suddenly increased in 2011 and
cyclist have been slowly raising through the years.
What are they still hoping to achieve?
Their aim is to encourage safer behaviour to reduce the number of people killed
and injured on our roads every year.
5. Facts and figures:
Use this space to highlight key facts and figures related to your client and the
social issue you are trying to tackle. These could be very useful later on in your
project as you try to raise awareness.
