better

1. Name:
*

2. The client:
Overview of the client.
Think!
Who are they, when did they start, why did they start, what do they do, how are
they funded?
Think! http://think.direct.gov.uk/index.html
The brand THINK! Started in 2000 as a Christmas campaign to stop drink drivers by
showing them “harrowing images of the emergency services dealing with the
aftermath of a crash.” Now, they do campaigns on all things to do with road
safety. The get paid by the government.

3. The issues:
Your client might advocate on a number of different yet related issues.
Yes
What issues your client campaign on?
Country roads, cycling, drink driving, drug driving, fatigue, horse sense, mobile
phones, motorcycling, seatbelts, speed, vehicle checks and Tales of the Roads
What are some of the impacts they have managed to achieve?
They have managed to reduce the amount of people being seriously injured by
cars starting from around 20,000 to 10,000 in 2001-2011. However, pedestrians
and motorcyclist stated to descend but then suddenly increased in 2011 and
cyclist have been slowly raising through the years.
What are they still hoping to achieve?
Their aim is to encourage safer behaviour to reduce the number of people killed
and injured on our roads every year.

4. The issues:
(issue continued)
Their issue was that motorcyclists are the most at risk road user group. In 2013,
over 5,000 motorcyclists were killed or seriously injured.

5. Facts and figures:
Use this space to highlight key facts and figures related to your client and the
social issue you are trying to tackle. These could be very useful later on in your
project as you try to raise awareness.
Think! made a radio advert called “Didn’t See” to make people more aware of
motorcyclist. Their radio ads reached 64% of drivers with 12 opportunities to hear.
39% of drivers recognised the radio ads. 18% claimed the ads made them take
more notice of people riding motorcycles.
They also made a TV ad called “Never too good” encouraged motorcyclists to take
further training. Their ad gained 450,000 views on YouTube and 260,000 Facebook
engagements. 19% of motorcyclists recognised the ad which is good for a low
budget ad. Campaign recognisers were significantly more likely to strongly agree
that there is always more to learn about riding (62% vs 55%). 43% of the campaign
recognisers claimed to have signed up to further training as a result of seeing the
campaign.