More Related Content Similar to Peter zehren ~ ftr 2015.power in palm (20) More from Peter Zehren, XMPA (LION) (11) Peter zehren ~ ftr 2015.power in palm1. Power in the Palm
of Your Hand
Nonprofit Tech News: Fundraising & Technology Report
Z E H R E N C O N S U L T I N G
N o n p r o f i t M a n a g e m e n t a n d L e a d e r s h i p © 2015
2. Take Aways
1. Responsive, Integrated Design
2. Re-marketing and Touchpoints
3. Developing a Tech Strategy
Zehren Consulting ©2015
6. -10% All Gifts Online
- 6% By Mobile
Offline
Online
Mobile
Zehren Consulting ©2015
10. While 60-80% of All People
First Open Email by Phone…
Dunham & Company and Next After
Zehren Consulting ©2015
Online Fundraising Scorecard
11. While 60-80% of All People
First Open Email by Phone…
Less Than 50% of All Nonprofits
Have a Mobile Friendly Giving Page.
Dunham & Company and Next After
Zehren Consulting ©2015
Online Fundraising Scorecard
14. Ray Gary–
iDonate
a vehicle, or use a credit card,
or cell phone, the experience
is consistent.”
Zehren Consulting ©2015
“If donors give
22. Remarketing:
SMARTERHQ, INC.
Re-engaging a visitor
based on a recent
interaction with your
brand, often in an
automated fashion.
MARKETING-PLAYBOOK®
Allows advertisers to
target people who visit
their website with more
specific ads as the visitor
browses other sites.
Zehren Consulting ©2015
25. Critical Donor Insights
TRACKING SHOWS
• What Donors Are Looking At
• How Often They Visit Your Site
• How Many Visits Before Giving
Zehren Consulting ©2015
27. Proven Channels
FOR TEN YEARS
• Pay Per Click Advertising
• Search Engine Marketing
• Ads on Google, Yahoo & FB
Zehren Consulting ©2015
30. Ray Gary–
iDonate
“Take a look at other industries
and realize you have to make it easy
for people to give.”
Zehren Consulting ©2015
Corporate
33. It’s all about the experience
Zehren Consulting ©2015
What People Expect
34. Developing a Tech
Strategy
- Target Channels That Work
- Programs Accessible and Flexible
- Develop an Overall Plan
Zehren Consulting ©2015
TakeAway3
49. Miriam Kagan–
Kimbia
“Loyalty to your class, school and
clubs…all create friendly competition
for crowdfunding days.”
Zehren Consulting ©2015
University Edge
50. Crowdfunding Stats
• $88 is the Average Donation
• $534 Average Raised by Individual
• $9,237 Average Raised by Team
• 28% of Donors are Repeat Donors
Zehren Consulting ©2015
51. It’s about access to capital, passion,
innovation, hope, job creation and
philanthropy.
Zehren Consulting ©2015
52. Beth Kanter–
NP Tech Expert
“Marrying tried-and-true
fundraising techniques with social
media and online networks –taps the
power of crowdfunding.”
Zehren Consulting ©2015
54. Crowdfunding
Bill of Rights* Includes
• Show a Clear Connection
• Explain Organization Benefit
Zehren Consulting ©2015*David Neff and Miriam Kagan
55. Crowdfunding
Bill of Rights* Includes
• Show a Clear Connection
• Explain Organization Benefit
• Fee Transparency & Reporting
Zehren Consulting ©2015*David Neff and Miriam Kagan
56. Crowdfunding
Bill of Rights* Includes
• Show a Clear Connection
• Explain Organization Benefit
• Fee Transparency & Reporting
• List Risks and Benefits
Zehren Consulting ©2015*David Neff and Miriam Kagan
63. Technology Strategy
1. Get the Best Website You Can
2. Spend Time Setting up Google
(grants/ads/analytics)
KEN MILLER
Zehren Consulting ©2015
64. Technology Strategy
1. Get the Best Website You Can
2. Spend Time Setting up Google
(grants/ads/analytics)
3. Have a Good FaceBook Presence
(allows tailored targeting)
KEN MILLER
Zehren Consulting ©2015
65. Technology Strategy
1. Get the Best Website You Can
2. Spend Time Setting up Google
(grants/ads/analytics)
3. Have a Good FaceBook Presence
(allows tailored targeting)
4.Focus on Acquiring Email
KEN MILLER
Zehren Consulting ©2015
67. Take Away Review
1. Responsive, Integrated Design
2. Re-marketing and Touchpoints
3. Developing a Tech Strategy
Zehren Consulting ©2015
68. Final Thoughts
Online Giving is a Mature Channel
With a Dizzying Pace of Change
Competition is From All Directions
Disposable Income Given to Charity
Remains Stuck at 2% for 40 Years
Zehren Consulting ©2015