Camerjam mobile marketing finance masterclass millenial media

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Camerjam mobile marketing finance masterclass millenial media

  1. 1. THE MOBILE LANDSCAPE INSIGHTS FOR THE FINANCIAL SERVICES INDUSTRYGavin Stirrat, MD EMEA gavin@millennialmedia.com @gavjs
  2. 2. Millennial MediaIndependent Founded in 2006 by mobile, MOBILE DISPLAY ADVERTISING MARKET SHARE advertising, and media innovators No operating system bias Platform and device agnosticMobile Focus Not part of a major PC internet portal or search engine We don’t sell handsets or own an app store Mobile advertising is all we doIndustry Insight Monthly SMART and Mobile Mix reports are widely sourced, with more December 2011 than 3000 press and analyst references
  3. 3. Putting Mobile in ContextSource: Chetan Sharma Consulting, April 2012
  4. 4. Industry Sector Market Shares Top 5 Online Advertisers H1 2011 Top 5 Online Advertisers H1 2011 • Finance 16% • Consumer Goods 15% • Entertainment & the media 12% • Travel & transport 10%Source: IAB / PwC mobile ad spend survey 2011 • Retail 10%
  5. 5. Change in Industry Sector Market Shares 10-11 Finance Ad-Spend 2011 £20.9m £15.4m 36% YOY Finance Ad-Spend 2010 GrowthSource: IAB / PwC mobile ad spend survey 2011
  6. 6. 2011 Finance Vertical Mix
  7. 7. Finance Advertisers’ Campaign Goals
  8. 8. Finance Advertisers’ Campaign Goals VsAll Advertisers in 2011
  9. 9. Finance Post-Click Campaign Action Mix VsAll Advertisers in 2011 Finance Advertisers do not spend heavily on local or brand activities Finance Advertisers over-Index on Place Call & Enroll/Join/Subscribe
  10. 10. 2011 Verticals Year-in-Review
  11. 11. Conclusions – Action Items for Finance Advertisers■ Advertise to customers in all stages of the funnel■ Build your mobile website and promotional pages with the mobile user’s experience in mind■ Clearly define success metrics and stay on message■ Reach every possible target consumer, regardless of device■ Integrate with other media
  12. 12. THANK YOU. TO LEARN MORE VISIT WWW.MILLENNIALMEDIA.COM/BRANDS Gavin Stirrat Managing Director, EMEAgstirrat@millennialmedia.com @gavjs

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