Kate Frost presents the state of the digital union to Comcast reps in Sarasota, FL. Highlights include ZMOT review, consumer behavior and how it's changed, automotive dealerships approach to digital marketing and predictions for the future. To learn more visit www.katefrostinc.com

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ABOUT
Kate Frost
Facebook.com/katefrostinc
Twitter.com/katefrost_inc
YouTube.com/katefrostinc
LinkedIn.com/katefrostinc
Phone/Text: 407.760.8072
kate@katefrostinc.com
#KateFrostInc

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TAKE AWAYS
#Trending – Cover the most significant changes impacting
consumer behavior and purchasing.
Digital Approach – How is digital advertising impacting
budgets and allocation of ad dollars.
What’s Next – A look in to the future and predictions about
what’s on the horizon.

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FREE copy at
www.ZeroMomentofTruth.com

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THE SALES FUNNEL
ISN’T REALLY A FUNNEL ANYMORE

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WHERE
SHOULD YOU BE?

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“Digital marketing is the most
important form of advertising and
should be treated as such.”
-Kate Frost

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9 months to reach
100 million users
YEARS TO REACH
RADIO 38 years
TV 13 years
INTERNET 4 years
50 MILLION USERS

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For a complete guide and source list visit moz.com

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Media Mix Station/Publication/Description New Used
Mail Blasts AAG Animation Software $470
650,000 Trade In e-mail blast $400
$870 $0
Print Bill Board Millenia Location $1,444
Sub-total Print $1,444 $0
Other Charges Disney Magazine Months $660
Water Mark Magazine ends Dec 14 $440
Sub-total Electronic $1,100 $0
Digital Social Media $300 $300
Auto Alert $1,334
Auto Trader $500 $2,348
Automotive solutions $728
AVA $1,300
Call source $499
Car Fax $500
Car Gurus $750
Cars.com $1,425
Dealer Rater $239
Dealereprocess Website $648 $648
Edmunds .com $311
E-Lead Prospect Follow up calls $500 $500
E-lead Virtual BDC call center $850
Get Auto App $159
- Infiniti 3rd party $1,487
Intice, (plus re-targeting) $1,400
PPC Marketing Gotcha $5,000 $2,000

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Peter Shankman
facebook.com/petershankman

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