1. Wendy Sevenich
1422 Kings Wood Road
Eagan, MN 55122
651-206-0795
wsch22@comcast.net
Professional Objective
Seasoned Health Club Executive is seeking a leadership opportunity with an organization focused on
strengthening operations through effective management, motivation and leadership, employee
and member relations, and the achievement of annual performance metrics.
Professional Experience
City of Eden Prairie Eden Prairie, MN
Division Manager December 2006 – Present
Project Manager for Expansion/Remodel
· Division manager with oversight of a 175,000 sq. ft. Community Center, 2 beaches and
14 rental facilities.
· More than 800,000 patron visits were logged in 2013.
· Established on boarding programs for members and employees that included web based
software communication, class acclimation programs and incentive programs.
· Acting General Manager and Project Manager for the design and construction of a $9M
expansion of the Eden Prairie Community Center in 2008. Worked closely with the
General Contractor during an open facility remodel and expansion project to ensure the
execution of all aspects of remodel/expansion strategy.
· Hired and developed a larger team to operate the expanded facilities including new café,
child “PlayCare” area, third indoor skating rink, gymnasium and meeting room space.
· Lead team in a project to create standard operating procedures for the expanded offerings.
· Launched a new marketing plan, membership fee schedule, and billing & insurance
reimbursement program. Coordinated, presented and obtained all necessary approvals
from the Eden Prairie City Council.
· Launched pre sale and grand opening membership campaign that surpassed goal by 450
members in the first 5 months. Increased total membership to 2300 members and
exceeded initial pro forma revenues and profits by more than 10% in the first year.
Lifetime Fitness - Eden Prairie Corporate Office Eden Prairie, MN
Project Manager - Wellbridge Transition July 2006 – October 2006
· Project Manager for the acquisition of the Twin City Northwest Athletic Clubs. Worked
with the executive team to place management & sales level team in Lifetime hierarchy
positions.
· Worked with sales team to successfully transition members into the Lifetime system.
· Orchestrated the closing of two Northwest Athletic Club facilities.
· Work as a mediator between Wellbridge corporate team and Lifetime Executive team.
Wellbridge Company/Northwest Athletic Clubs Midwest Region of Wellbridge
Midwest Regional Manager November 2004 – July
2006
Midwest Region Training Manager
2. · Directed the sales and operations of five Midwest Regional properties, encompassing
more than 1M sq. ft. and generating over $30M in annual revenue.
· Managed and mentored successful sales teams to achieve monthly sales and revenue
goals. Set all time sales marks for the Midwest region in 2005 and 2006.
· Contributed to the implementation of the national incentive plans and training strategies
for the national sales force in 48 properties throughout the United States.
· Successfully forecasted monthly revenues and expenses, utilizing current trends and
historical data through the development of financial and statistical matrixes to insure
daily sales, revenue and expense control requirements.
· Directed sales programming, policies & procedures, marketing, capital improvement
plans and human resource areas.
· Created and successfully implemented training and tracking module for General
Managers to ensure working knowledge of daily sales coaching and reporting, expense &
revenue management, and mentorship of supervisors.
· Directed total expense management to achieve projected operating EBITDA.
· Directed the corporate initiative to reduce customer attrition rate for the Mid West
Region.
· Responsible for the management and retention of 700 full and part-time associates.
Northwest Athletic Clubs Midwest Region of Wellbridge
General Manager /Burnsville, Normandale, Target Arena November 2002-November 2004
· Took on three high profile, declining fitness clubs, and implemented a new strategic plan.
· Reorganized operations and rolled out a new bonus incentive program based on improved
club productivity.
· Implemented sales and expense management tactics to drive clubs to reach operating
EBITDA.
· Coordinated as company liaison for contract administration for the Minnesota
Timberwolves partnership with NWAC.
· Successfully mentored team members which led to numerous promotions within the
company for my team.
Tennis Corporation of America (TCA) Chicago, Il.
Regional Manager October 1997 –
September 2002
· P&L responsibility for 7 clubs in the Chicagoland area encompassing over 350,000 sq ft
and $2.5M of annual revenue.
· Led membership sales and implemented a successful marketing and club operations
strategy that yielded year over year EBITDA improvement.
· Recruited and trained all first and second tier management positions.
· Implemented all monthly, quarterly and annual marketing planning meeting.
· Directed national sales training.
Club/Sales Manager – Lakeway Athletic Club New Orleans, LA
January 1995 – September 1997
· Directed the operations of a 98,000 sq ft corporate facility.
· Acted as company liaison for contract administration for the Hyatt Regency partnership.
· Set clubs sales records in 1996 and 1997.
· Acted as Sales Manager to set consistent year over year sales increases for this location.
· Mentored 60% of the full time leadership team to company wide promotions.
Education
BA in Exercise Science – Louisiana State University (LSU) Baton Rouge, LA
