Wendy Sevenich 
1422 Kings Wood Road 
Eagan, MN 55122 
651-206-0795 
wsch22@comcast.net 
Professional Objective 
Seasoned Health Club Executive is seeking a leadership opportunity with an organization focused on 
strengthening operations through effective management, motivation and leadership, employee 
and member relations, and the achievement of annual performance metrics. 
Professional Experience 
City of Eden Prairie Eden Prairie, MN 
Division Manager December 2006 – Present 
Project Manager for Expansion/Remodel 
· Division manager with oversight of a 175,000 sq. ft. Community Center, 2 beaches and 
14 rental facilities. 
· More than 800,000 patron visits were logged in 2013. 
· Established on boarding programs for members and employees that included web based 
software communication, class acclimation programs and incentive programs. 
· Acting General Manager and Project Manager for the design and construction of a $9M 
expansion of the Eden Prairie Community Center in 2008. Worked closely with the 
General Contractor during an open facility remodel and expansion project to ensure the 
execution of all aspects of remodel/expansion strategy. 
· Hired and developed a larger team to operate the expanded facilities including new café, 
child “PlayCare” area, third indoor skating rink, and gymnasium and meeting room 
space. 
· Lead team in a project to create standard operating procedures for the expanded offerings. 
· Launched a new marketing plan, membership fee schedule, and billing & insurance 
reimbursement program. Coordinated, presented and obtained all necessary approvals 
from the Eden Prairie City Council. 
· Launched pre sale and grand opening membership campaign that surpassed goal by 450 
members in the first 5 months. Increased total membership to 2300 members and 
exceeded initial pro forma revenues and profits by more than 10% in the first year. 
Lifetime Fitness - Eden Prairie Corporate Office Eden Prairie, MN 
Project Manager - Wellbridge Transition July 2006 – October 2006 
· Project Manager for the acquisition of the Twin City Northwest Athletic Clubs. Worked 
with the executive team to place management & sales level team in Lifetime hierarchy 
positions. 
· Worked with sales team to successfully transition members into the Lifetime system. 
· Orchestrated the closing of two Northwest Athletic Club facilities. 
· Work as a mediator between Wellbridge corporate team and Lifetime Executive team. 
Wellbridge Company/Northwest Athletic Clubs Midwest Region of Wellbridge 
Midwest Regional Manager November 2004 – July 
2006 
Midwest Region Training Manager
· Directed the sales and operations of five Midwest Regional properties, encompassing 
more than 1M sq. ft. and generating over $30M in annual revenue. 
· Managed and mentored successful sales teams to achieve monthly sales and revenue 
goals. Set all time sales marks for the Midwest region in 2005 and 2006. 
· Contributed to the implementation of the national incentive plans and training strategies 
for the national sales force in 48 properties throughout the United States. 
· Successfully forecasted monthly revenues and expenses, utilizing current trends and 
historical data through the development of financial and statistical matrixes to insure 
daily sales, revenue and expense control requirements. 
· Directed sales programming, policies & procedures, marketing, capital improvement 
plans and human resource areas. 
· Created and successfully implemented training and tracking module for General 
Managers to ensure working knowledge of daily sales coaching and reporting, expense & 
revenue management, and mentorship of supervisors. 
· Directed total expense management to achieve projected operating EBITDA. 
· Directed the corporate initiative to reduce customer attrition rate for the Mid West 
Region. 
· Responsible for the management and retention of 700 full and part-time associates. 
Northwest Athletic Clubs Midwest Region of Wellbridge 
General Manager /Burnsville, Normandale, Target Arena November 2002-November 2004 
· Took on three high profile, declining fitness clubs, and implemented a new strategic plan. 
· Reorganized operations and rolled out a new bonus incentive program based on improved 
club productivity. 
· Implemented sales and expense management tactics to drive clubs to reach operating 
EBITDA. 
· Coordinated as company liaison for contract administration for the Minnesota 
Timberwolves partnership with NWAC. 
· Successfully mentored team members which led to numerous promotions within the 
company for my team. 
Tennis Corporation of America (TCA) Chicago, Il. 
Regional Manager October 1997 – 
September 2002 
· P&L responsibility for 7 clubs in the Chicagoland area encompassing over 350,000 sq ft 
and $2.5M of annual revenue. 
· Led membership sales and implemented a successful marketing and club operations 
strategy that yielded year over year EBITDA improvement. 
· Recruited and trained all first and second tier management positions. 
· Implemented all monthly, quarterly and annual marketing planning meeting. 
· Directed national sales training. 
Club/Sales Manager – Lakeway Athletic Club New Orleans, LA 
January 1995 – September 1997 
· Directed the operations of a 98,000 sq ft corporate facility. 
· Acted as company liaison for contract administration for the Hyatt Regency partnership. 
· Set clubs sales records in 1996 and 1997. 
· Acted as Sales Manager to set consistent year over year sales increases for this location. 
· Mentored 60% of the full time leadership team to company wide promotions. 
Education 
Bachelor of Fine Arts – Louisiana State University (LSU) Baton Rouge, LA
References available upon request

Resume - Wendy 2014

  • 1.
    Wendy Sevenich 1422Kings Wood Road Eagan, MN 55122 651-206-0795 wsch22@comcast.net Professional Objective Seasoned Health Club Executive is seeking a leadership opportunity with an organization focused on strengthening operations through effective management, motivation and leadership, employee and member relations, and the achievement of annual performance metrics. Professional Experience City of Eden Prairie Eden Prairie, MN Division Manager December 2006 – Present Project Manager for Expansion/Remodel · Division manager with oversight of a 175,000 sq. ft. Community Center, 2 beaches and 14 rental facilities. · More than 800,000 patron visits were logged in 2013. · Established on boarding programs for members and employees that included web based software communication, class acclimation programs and incentive programs. · Acting General Manager and Project Manager for the design and construction of a $9M expansion of the Eden Prairie Community Center in 2008. Worked closely with the General Contractor during an open facility remodel and expansion project to ensure the execution of all aspects of remodel/expansion strategy. · Hired and developed a larger team to operate the expanded facilities including new café, child “PlayCare” area, third indoor skating rink, and gymnasium and meeting room space. · Lead team in a project to create standard operating procedures for the expanded offerings. · Launched a new marketing plan, membership fee schedule, and billing & insurance reimbursement program. Coordinated, presented and obtained all necessary approvals from the Eden Prairie City Council. · Launched pre sale and grand opening membership campaign that surpassed goal by 450 members in the first 5 months. Increased total membership to 2300 members and exceeded initial pro forma revenues and profits by more than 10% in the first year. Lifetime Fitness - Eden Prairie Corporate Office Eden Prairie, MN Project Manager - Wellbridge Transition July 2006 – October 2006 · Project Manager for the acquisition of the Twin City Northwest Athletic Clubs. Worked with the executive team to place management & sales level team in Lifetime hierarchy positions. · Worked with sales team to successfully transition members into the Lifetime system. · Orchestrated the closing of two Northwest Athletic Club facilities. · Work as a mediator between Wellbridge corporate team and Lifetime Executive team. Wellbridge Company/Northwest Athletic Clubs Midwest Region of Wellbridge Midwest Regional Manager November 2004 – July 2006 Midwest Region Training Manager
  • 2.
    · Directed thesales and operations of five Midwest Regional properties, encompassing more than 1M sq. ft. and generating over $30M in annual revenue. · Managed and mentored successful sales teams to achieve monthly sales and revenue goals. Set all time sales marks for the Midwest region in 2005 and 2006. · Contributed to the implementation of the national incentive plans and training strategies for the national sales force in 48 properties throughout the United States. · Successfully forecasted monthly revenues and expenses, utilizing current trends and historical data through the development of financial and statistical matrixes to insure daily sales, revenue and expense control requirements. · Directed sales programming, policies & procedures, marketing, capital improvement plans and human resource areas. · Created and successfully implemented training and tracking module for General Managers to ensure working knowledge of daily sales coaching and reporting, expense & revenue management, and mentorship of supervisors. · Directed total expense management to achieve projected operating EBITDA. · Directed the corporate initiative to reduce customer attrition rate for the Mid West Region. · Responsible for the management and retention of 700 full and part-time associates. Northwest Athletic Clubs Midwest Region of Wellbridge General Manager /Burnsville, Normandale, Target Arena November 2002-November 2004 · Took on three high profile, declining fitness clubs, and implemented a new strategic plan. · Reorganized operations and rolled out a new bonus incentive program based on improved club productivity. · Implemented sales and expense management tactics to drive clubs to reach operating EBITDA. · Coordinated as company liaison for contract administration for the Minnesota Timberwolves partnership with NWAC. · Successfully mentored team members which led to numerous promotions within the company for my team. Tennis Corporation of America (TCA) Chicago, Il. Regional Manager October 1997 – September 2002 · P&L responsibility for 7 clubs in the Chicagoland area encompassing over 350,000 sq ft and $2.5M of annual revenue. · Led membership sales and implemented a successful marketing and club operations strategy that yielded year over year EBITDA improvement. · Recruited and trained all first and second tier management positions. · Implemented all monthly, quarterly and annual marketing planning meeting. · Directed national sales training. Club/Sales Manager – Lakeway Athletic Club New Orleans, LA January 1995 – September 1997 · Directed the operations of a 98,000 sq ft corporate facility. · Acted as company liaison for contract administration for the Hyatt Regency partnership. · Set clubs sales records in 1996 and 1997. · Acted as Sales Manager to set consistent year over year sales increases for this location. · Mentored 60% of the full time leadership team to company wide promotions. Education Bachelor of Fine Arts – Louisiana State University (LSU) Baton Rouge, LA
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