1. BROOKE M. EVANS
1776 Ashland Ave 952.715.7222
Saint Paul, MN 55104 bevans8@comcast.net
Summary of Qualifications
Results driven Sr. Management Leader with a distinguished career building organizations, developing
management teams and significantly improving operational performance. Demonstrated exceptional
leadership abilities with the capacity to build, train and mentor highly productive marketing, sales and
operational management teams. Change agent with outstanding strategic vision, leadership, communication
and organizational skills, which have proven to be critical assets in developing a positive work environment,
managing people, and exceeding company goals. Possesses a unique blend of expertise in technical
knowledge, growth strategy development, strategic business planning, coordinating operations and
establishing/leveraging existing partnerships.
More than 19 years of progressive leadership and management experience involving:
Business Development
Entrepreneurship
Change Agent Catalyst
Turn-Around Leadership
Partnerships Development
Channel Expansion
Operations Management
Financial Analysis
P&L / Budgeting
Process Performance Improvements
Training and Leadership Development
Human Resources
Marketing
Product Launches
Merchandising Allocation
Marketing Strategy Development
Vendor / Contract Negotiations
Leadership
Leadership Development
Recruiting/Staffing
Mentoring and Coaching
Performance Management
Professional Experience
Savers, Incorporated, Saint Paul, MN 2008 - Present
Area Manager / District Manager
Led both District and Store Management to increase revenue and profits, improve overall business operations
and efficiency, build highly successful leadership teams, grow Non-Profit and donor relations, and build
brand awareness in the community for 18 retail locations. Direct Reports: 8 Indirect Reports: 1260.
• Charged with developing future leaders. Responsible for the development and promotion of 3
Store Managers to District Management and 1 Store Manager to Regional Sourcing Manager.
Promoted or developed 11 Store Managers and 10 Production Managers in the market. Company
District Management Trainer.
• Challenged to drive total revenue. and profits. Assessed business needs, analyzed costs, and led
the implementation of new donation procedures which resulted in doubling revenues from $9.5
million to $18.8 million, improving profits from $1.4 million to $3.1 million, and doubling
donations received in stores.
• Recognized as a Ready Now Successor for Regional Director. Currently leading both existing
district, as well as two District Managers and their respective districts. Tasked with running half the
region during realignments. Year-to-date rank #2, #5, and #7 districts in the company, improved
revenue 12% and lowered turnover by 40%.
2. Brooke M. Evans Pg. 2
Claire’s Boutiques, Incorporated, Saint Paul, MN 2004 - 2008
District Manager
Directed business development, operations, marketing, hiring, and training, coaching and mentoring staff for
11 retail locations. Direct Reports: 12 Indirect Reports: 60.
• Challenged to increase product sales while decreasing turnover and shrink. Assessed business,
procedures and staff and implemented new procedures to increase efficiency and productivity which
resulted in an increase in revenue of 35% during the first 12 months as well as a decrease in
shrink of 3.5% and a decrease in turnover by 32%.
• Needed to reduce overhead cost. Assessed situation, analyzed costs, designed a new operating
process, led the implementation of new policies and procedures which resulted in the decrease of
regional turnover by 28% and reduced overhead cost by 10%.
• Recognized the need and led the redesign of the company’s business processes. Led a
management team in the evaluation, purchase, and implementation of a new business system and
redesigned the company’s business processes. Changes were implemented under budget, and led
to a company sales increase of 13% in 12 months and the improvement in company customer
service scores to 97%.
CBR, Incorporated, Saint Paul, MN 2002 - 2004
Regional Manager
Managed all aspects of operations including sales forecasting, payroll management, logistics, vendor and
contractor relations, zoning and leasing negotiations, merchandising and human resources. Coordinated and
oversaw all aspects of store operations including new concept development, product launches, and market
and concept expansion. Direct Reports: 20 Indirect Reports: 120.
• Tasked with company expansion. Analyzed marketplace, developed strategic plan, and hired
personnel. Resulted in an increase in company profit totaling over $7 million during two year
period.
• Challenged to turn around an unprofitable business. Assumed management, assessed business,
procedures and staff. Developed and implemented changes regarding staffing, inventory levels, and
customer service. Resulted in a 20% improvement in 5 months.
• Charged with identifying new business locations to support market expansion. Devised a
market expansion strategy plan, identified potential sites, negotiated and closed the deals. Resulted
in the addition of 5 new stores and an additional $3.5 million to company profit.
• Recognized the company’s training processes where negatively impacting sales. Analyzed and
evaluated existing program, partnered with cross functional team to redesign and implemented new
training policies and procedures. Resulted in continued sales increases over the next 5 years and
the company being awarded as top Airport Retailer, Best Brand Operator and Best Customer
Service during the same 5 year period.
3. Brooke M. Evans Pg. 3
Morgan Stanley, Inc., Saint Paul, MN 2001 - 2002
Financial Advisor
Performed all aspects of account prospecting and acquisition, utilizing various personal networks to expand
account assets. Designed, marketed and implemented custom client strategies and plans.
• Tasked with increasing sales. Assessed marketplace, developed and executed sales and marketing
initiatives which resulted in achieving 200% of annual goals.
• Challenged to change a “flat” sales performance situation by increasing new account
penetration. Devised market expansion strategy plan, identified potential customers, and led the
new account sales attack. Resulted in $8 million in new accounts in 12 months.
Sears, Roebuck and Company, Hoffman Estates, IL 1997 - 2001
Softlines Manager
Managed a team of 50 sales associates in product lines, customer service, and merchandise presentations. In
charge of new business development and channel expansion while supporting $5 million in annual revenue.
• Challenged to increase product sales while decreasing turnover and shrink. Assessed business,
procedures and staff and implemented new procedures to increase efficiency and productivity which
resulted in an increase in revenue of 27% during the first 12 months as well as a decrease in
shrink of 2.2% and a decrease in turnover by 24%.
Regional Project Coordinator
Directed a high-level management team and implemented corrective measures concerning employee
capitalization, merchandise allocation and store design and layout. Trained and supervised area managers in a
wide range of special projects to drive revenue.
• Needed to create workforce for new store to support business growth. Selected and hired
qualified staff, assessed training, developed and implemented core training strategy within 45 days.
Resulted in generating a 10% sales increase over plan during the first 6 months, averaged
98% customer service scores and served as the business model for opening an additional 10
stores.
• Challenged with increasing regional sales. Assumed management role, assessed business,
procedures, and staff. Developed and implemented changes which resulted in an average of more
than 10% increase per store.
•
National Executive Development Program
• Tasked with turning around a potential decrease in sales due to remodeling project. Assumed
leadership role, assessed the situation, set specific goals, identified new opportunities, and
implemented procedural changes that resulted in a 13% sales increase to plan within 6 months and
resulted in an increase of 20% by end of year.
Education
