2. Three straight
years of +30 net
member retention
Member of
CMAA
3
I have spent most of my life working, in some fashion, at a country club. I started out at fifteen
working for The Polo Fields Country Club, in Louisville, building a new membership after
construction. From there I went to Western Kentucky University and studied communication and
marketing. While in school I worked at Indian Hills Country Club learning the food and beverage
side of the business, understanding food and bar costs. After graduating I started as a membership
salesperson at Glenmary Country Club. We converted the property from a daily fee operation to a
member’s only private facility. We had immediate success, and I quickly became the Membership
Director and eventually the Club Manager. There I learned the basics of membership sales and
how hard you must work to find and retain country club members.
After that I started working at GlenOaks Country Club as Membership Director and eventually
General Manager. In my current role as General Manager I have been able to watch and
understand the motivating factors of potential members and what they need to take that step and
become life loyal clients. Currently we have the highest number of golf members in my tenure. We
have grown from 180 golf members four years ago, to 362 today. Participation and revenues are up
and we learned how to operate tighter through the rough economic times of ’09.
I have a philosophy of always telling my team members to ask questions and listen intently. I think
those are two of the most important traits to have in motivating someone to join the club/stay a
member. This along with a system of integrated team management has helped GlenOaks reach and
exceed our financial goals.
My goals will be to help your operation in a variety of ways using my many years of experience
in the golf business. This could include increasing membership sales and revenue, decreasing
expenses, and culture an environment of consistently high customer service. I’ve always tried to
create an experience for members when they come out to play golf, have dinner, or attend an event.
Someplace where they feel special and enjoy being there and want to bring out friends or clients.
Legendary
Golf Marketing
Accredited in 2007
Jason K. Lippy
GENERAL MANAGER
WhatICanBring ToYourOperation
3. Summary
Highly experienced country club professional with over 15 years of experience with a proven ability in leadership,
management, operations, membership sales, membership retention, and marketing. Goal oriented and focused on
exceeding financial goals while implementing cost-effective measures.
Management Skills
• Create a culture and environment of consistently high customer service within a teamwork atmosphere.
• Successfully bring projects to completion by maximizing available resources.
• Expertise in developing and implementing budgets.
• Ability to respond to high stress situations with members, customers and employees.
Experience
GlenOaks Country Club, Louisville, KY
General Manager (September 2014-Present)
Assistant General Manager (January 2009-September 2014), April 2004 - Present
• Through the first 6 months of the fiscal 2015 calendar GlenOaks is outperforming budget by $42K
• Recently completed major clubhouse renovation in time and under budget
• Three straight years of +30 net member retention
• Directly responsible for a seven-figure annual budget.
• Dramatically reduced accounts receivables by 80% over the last 3 years.
• Established a plan to reduce accounts payable from $150,000 in arrears to being current with all vendors.
• Successfully negotiated new cart agreement reducing costs 20%.
• Conduct weekly management team meetings to review goals and results.
• Develop and implement membership communication and new membership marketing through social media,
newly created referral program, monthly electronic newsletter and direct mail.
• Create new membership events to engage members to aid retention.
• Successfully arranged and directed over 100 corporate outings, tournaments, and charity events.
• Club liaison for community networking and social events.
Membership Sales and Marketing Director (April 2004-December 2008)
• Continually exceeded overall club sales objectives, averaging 113% of sales goal.
• Oversaw a six-figure annual marketing budget.
• Reduced attrition rate from 16% to 9%.
• Streamlined membership categories.
• Managed and trained sales team.
Glenmary Country Club, Louisville, KY
Membership Sales and Marketing Director, Club Manager, July 1999 - April 2004
• Signed up record 18 new members in 1st month of employment through direct mail and cold calling.
• Implemented golf course restructuring from a public course to a private facility.
• Managed Pro Shop six-figure inventory.
• Created all financial planning and strategies, including monthly profit and loss meetings.
Education
Western Kentucky University
B.A. in Communications, Minor in Marketing, July 1999
• Accreditation by Legendary Golf Marketing in 2007
• Featured in Louisville Business First: Course Operators Get Creative In Ways To Lure Players As Golf Takes A Hit
From Economy, Busy Lifestyles - May 25th, 2012
References
Doc Belitz – General Manager Pinnacle Peak Country Club - dbelitz@pp-cc.com - 480-797-6421
David Honerkamp – Vice President Golf Division Pacific Life - David.honerkamp@pacificlife.com - 949-219-3773
Roger Behling – Former Manager Indian Wells Country Club - r36behling@gmail.com - 760-449-4408
