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1. Communication
in
Organization
Chapter 6

2. An organization has internal as well
as external communication.
Messages within the organization are
the internal communication whereas
the messages exchanged with those
outside the organization is external
communication
Chapter 6

3. Internal communication
It may be written or oral and should
be organized into a well-ordered
network. The purpose of internal
communication is mainly to exchange
information and to motivate staff
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4. Media of Internal Communication
•Notice board and bulletin board: a notice
board must be attractively laid out and up-to-
date and should be placed at a location where it
can be seen by the persons for whom it is
meant.
•Public address system: It is to make important
and urgent announcements to the entire staff at
once.
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5. Media of Internal Communication
Intercom: It is between departments or
persons located at a distance from each other
and the messages are exchanged quickly.
E-mail: It is the most efficient where there is
LAN or WAN electronic media.
Meetings: A regular schedule of meeting
ensures that issues are discussed. It should
be planned and conducted efficiently.
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6. The publications that give employees
information about the company, its
history, its activities and its policies and
build up a sense of identification with the
company are as follows:
House journal , Bulletin , Newsletter
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7. House journal: It’s a periodical magazine
having own format and style for its house
journal is meant for distribution to its
members. It encourages participation in
company’s activities
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8. Bulletin: It’s a short publication for the
purpose of announcing important or
special official information. They are a
method of keeping up the morale of the
employees by giving them timely
information and can create a sense of
unity and loyalty among the employees.
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9. Newsletter: It is written report
containing special or important items of
news with analysis, comments and
forecasts usually issued periodically to
present information to the members
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10. External communication
An organization projects an image of
itself upon the public, through its
communication and its conduct. The
good administration and efficient
management can build up a good
credit standing.
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11. External communication
The more people know about the
organization, its policies with regard
to employees and customer serviced
the better the public response to its
advertisement and recruitment
notices.
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12. External communication
Monitoring and setting up
communications and
relationships with segments of
the public through various media
build a positive image of the
organization.
Chapter 6

13. External communication
The more people know about the organization, its
policies with regard to employees and customer
serviced the better the public response to its
advertisement and recruitment notices. Monitoring
and setting up communications and relationships
with segments of the public through various media
build a positive image of the organization.
Chapter 6

14. The Public
The segment of the World
outside with which the
organization is concerned are
as follows: Customers, Financiers,
Educational institutions,
Voluntary Organization and
General Public
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15. Professional
A Company’s Public Services(auditors,
Customers
Stockholders The media Clients legal, finance,
Investors Lenders Employment advertising etc.)
Banks Agencies Suppliers, Vendors
Legislators
Trade Associations
Government Agencies
Competitors Other
The Regulators
Business and Industries
The Courts
The General Public Company
Potential customers Foreign Government
potential Employees Offices
Potential Investors Distributors,
Voluntary Wholesalers,
Organizations Unions Franchisees,
Charities Educational Subsidiaries
Retailers Agents
foundations Institutions
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16. The Customers
•Customers form a close and
manageable public
•Organization has constant contact
with them
•The relationship is of buyers or the
users of the service provided.
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17. The Customers
A good data base of
customers helps the
organization to manage the
communication easily
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18. The Financiers
They want to know about the profit;
estimates the future earnings, the
potential market growth etc.
through annual and other reports,
letters and the invitations to
functions and celebrations of the
organization
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19. The Financiers
The Banks, Creditors,
Shareholders, Stockbrokers,
Pension fund administrator,
Donors and
Sponsors are the financiers
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20. Institutions
The Companies sponsor activities,
training, course or special projects
and give donations for prizes and
scholarships or special departments
to educational & Welfare Institutes,
hospitals and orphanage
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21. Voluntary Organization
They have various interests and watch
all aspects of a Company’s activities.
Their activities spearhead legislation.
The two way communication with them
enables the company to maintain a good
relationship with them.
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22. Voluntary Organization
Environmentalists, Consumer
protection groups, women’s
rights group etc. are the
Voluntary Organization
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23. General Public
It is large, spread and the least
definable which is influenced by the
company’s advertisement, reports
and the efforts it makes to be visible
to the people.
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24. Entire Society
Is
the General Public
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25. Communication
The aim of communication is
the transference and
understanding of information
between two or more people
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26. Communication
An organization’s communication
comprises every message that it
puts out in the media and includes
its actions and activities which
form non-verbal communication
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27. Communication
The messages in organization are
conveyed through Letters, Reports,
Press handouts or Press Release,
Advertising, Open house, Visits,
Exhibitions, Fairs and shows,
Sponsorships, Conferences and
Seminars
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28. Letter
It is to generate goodwill by
giving prompt and courteous
response to requests, help and
complaints
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29. Reports
It provides reports regarding
accounts, audits, directors,
functions, gatherings etc
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30. Press Release
It is a press release purely gives
factual information, telling
what happened where and
when an who were the persons
concerned or involved in the
event
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31. Advertising
It is to bring awareness
of the product among the
people
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32. Open House
It is an opportunity for the
people to get personally
acquainted with the
organization
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33. Visits
It keep the public informed
and helps in maintaining
good relation
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34. Exhibition
Excellent opportunity to
display products and providing
information
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35. Fair and Shows
It provides opportunity for
interaction as well as to bring
forth its product and activities
before the public
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36. Sponsorship
It is used for advertising and
to appear as friendly and
socially responsible before
the public
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37. Media of External communication
To reach out to its various public, the
company uses all the media of mass
communication like Press, Radio,
Television, Exhibitions, Films,
Literature, Books, Direct Mail, Word-
of- mouth and internet
Chapter 6