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How can companies exploit the potential of public relations?

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Sameer Mathur
Sameer Mathur

Public Relations Kotler chapter 17

Marketing
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How Can Companies Exploit The Potential Of Public Relations And Publicity? Kotler Chapter 17 Aayushi Aggarwal IIT Kanpur
Public Relations and Publicity Variety of programs directed to promote or protect a company's image. Highly credible than ads Impress by telling the story behind your company Charitable Donations Seminars
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or of political decisions.
How Can Companies Exploit The Potential Of Public Relations And Publicity? A wise company takes concrete steps to manage successful relationships with it’s key public to build goodwill
They have Public relations departments who perform the following 5 functions: Role of PR Dept Press relations Product Publicity Corporate Communications Lobbying Counselling
Press relations The activity of developing and keeping good relations hips with media in order to make them more aware of a product or service, or of a company or organization Presenting news and information in the most positive light.
Product Publicity Sponsoring efforts to publicize specific products
Corporate Communications A set of activities aimed at creating favorable point of view among stakeholders on which the company depends.
Lobbying Lobby groups are created to influence government policy, corporate policy or public opinion, typically in a way that benefits the sponsoring organization.
Counselling Advising management to adopt positive programs and eliminate questionable practices, so negative publicity does not arise in the first place.
Example
Apple Steve Jobs’ heavily anticipated Macworld keynote speeches helped Apple to create an innovative image. He gave more than 30 speeches in various parts of world.
How can companies exploit the potential of public relations?

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How can companies exploit the potential of public relations?

  • 1. How Can Companies Exploit The Potential Of Public Relations And Publicity? Kotler Chapter 17 Aayushi Aggarwal IIT Kanpur
  • 2. Public Relations and Publicity Variety of programs directed to promote or protect a company's image. Highly credible than ads Impress by telling the story behind your company Charitable Donations Seminars
  • 3. Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or of political decisions.
  • 4.
  • 5. How Can Companies Exploit The Potential Of Public Relations And Publicity? A wise company takes concrete steps to manage successful relationships with it’s key public to build goodwill
  • 6. They have Public relations departments who perform the following 5 functions: Role of PR Dept Press relations Product Publicity Corporate Communications Lobbying Counselling
  • 7. Press relations The activity of developing and keeping good relations hips with media in order to make them more aware of a product or service, or of a company or organization Presenting news and information in the most positive light.
  • 9. Corporate Communications A set of activities aimed at creating favorable point of view among stakeholders on which the company depends.
  • 10. Lobbying Lobby groups are created to influence government policy, corporate policy or public opinion, typically in a way that benefits the sponsoring organization.
  • 11. Counselling Advising management to adopt positive programs and eliminate questionable practices, so negative publicity does not arise in the first place.
  • 13. Apple Steve Jobs’ heavily anticipated Macworld keynote speeches helped Apple to create an innovative image. He gave more than 30 speeches in various parts of world.