This is the deck from an American Marketing Association webinar featuring Justin Kistner, Social Media Evangelist for Webtrends, and Nick O'Neill, founder of AllFacebook.com.
How to Troubleshoot Apps for the Modern Connected Worker
How the Big Brands do Facebook Marketing
1. How the Big Brands do Facebook Marketing Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb All Facebook af
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3. 3rd era of the Web Search Volume Index - Google Trends Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
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5. Shift from portals to social Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
6. Facebook is the world’s most visited site vs vs * Compete.com comparing visits Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
7. Facebook Sends More Traffic to News Sites than Google vs 4% 3% 2% 1% 01/2009 01/2010 07/2009 Upstream visits to news and media from Google News and Facebook from Hitwise Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
8. Facebook is the world’s network Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
13. Destination vs. Traffic Source Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb 6 hours per month Referrers more traffic than Google News Ads that link into Facebook have higher CTRs
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15. Native Campaigns Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb Video Events Fan Virtual Gift Poll Product Sample
27. Facebook’s Top Brands Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
28. Top brands are shifting their budgets From microsites to social From $20MM Superbowl ad to social Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
42. Traditional “tagging” doesn’t work <javascript> <img> Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
43. No ad conversion tracking inside Facebook ? Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
44. Scattered data sources Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
45. Facebook’s analytics covers core Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb Wall Page Core API Insights
46. Webtrends tracks the platform v Ads Wall Page Core API Insights Webtrends Platform Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb A Custom Tabs & Apps
47. Platform Conversion Optimization Retargeting Awareness Subscription Engagement Volume Fans Page/Media Views Interactions Aggregate Demographics Influencers Conversions/Transactions Attribution Profile Data 2-3 Days Hours to Minutes Value Data Richness API Insights Facebook Data Value Pyramid Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
49. 3 tips to get started Buy ads Create apps Measure success Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
50. 3 things to avoid Viewing Facebook as a traffic source Doing nothing Privacy debacles Presenters: @justinkistner and @allnick Hashtag: #amafb http://bit.ly/amafb
6 hours per month is more than all Google, MSN/Bing, and Yahoo! properties combined
There’s self-service or ad reps. Engaging with ad reps means spending $40K or more per year on advertising. All Nippon Airways experienced high performing ad campaigns resulting in CTR of 8 - 12%. Their well-targeted Facebook Ads averaged 25% CTR.
Clickthrough rates are higher and conversion rates are higher when the campaign stays inside Facebook.