Online Real Estate Marketing with George Cuevas


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Welcome to George Cuevas at Agent Redefined. Here are my presentation slides for the my speaking engagement for Exit Realty Redefined in Lombard, IL on January 16th, 2013. This is my general outline and plan for a brokerage office to incorporate best practices for Online Real Estate Marketing. If you have any questions please feel free to contact me. I'm available to train your agents and office anywhere in the US.

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Online Real Estate Marketing with George Cuevas

  1. 1. online realtor george “el guapo” cuevas marketing exit realty redefined 312.320.8274 for more information about real estate marketing & training please go to agentredefined.comFriday, January 18, 13
  2. 2. george cuevas “el guapo” george cuevas is a former realtor who now trains, wordpress websites speaks, and blogs about online real estate IDX Press marketing and branding. he is also the creator of Zillow, Trulia,, & the realtor training blog at marketing techniques & strategy george is available to train you, your office, or come Facebook for real estate speak at your next event... contact me for more Youtube for real estate info... Linkedin for real estate my online marketing training will cover the creating real estate property videos following areas and can always be customized to creating agent/realtor video meet your needs. real estate photography access all of my training for FREE at the Realtor real estate marketing and branding Training Blog at iPad for real estate training he’s also a really nice and funny guy (p) 312.320.8274 (e) agentredefined.comFriday, January 18, 13
  3. 3. why first ask yourself WHY you want to market yourself and properties online... agentredefined.comFriday, January 18, 13
  4. 4. reason & goals after you answered why you want to market yourself online. then give make yourself some reasons and goals for doing so.... agentredefined.comFriday, January 18, 13
  5. 5. q: why is online marketing for real estate is such a BIG deal? a: this is where the buyers & sellers are..... agentredefined.comFriday, January 18, 13
  6. 6. marketing into the housing recovery housing recovery in the chicagoland market began in Nov 2011/Jan 2012 current models project a 2-3 year recovery which is highly dependent on external economic factors... REO inventories continue to shrink SHORT SALES maintain current volume PRICES begin cautious increase and is varied throughout the chicagoland market... new construction starts will increase, and the housing market will contribute to the overall economy and GDP agentredefined.comFriday, January 18, 13
  7. 7. marketing into the housing recovery, part II as the housing market RECOVERS this does not mean we are back to the same market we were in, like in 2004, 05, 06 buyer and seller patterns have changed dramatically and permanently with regards to how real estate information is obtained by consumers... consumers are now EMPOWERED and perform a substantial amount of research before contacting a real estate agent and continue to RESEARCH while working with an agent agentredefined.comFriday, January 18, 13
  8. 8. THE DIGITAL HOUSE HUNT: consumer and market trends in real estate a joint study from the national association of realtors and google download available on or at the NAR site agentredefined.comFriday, January 18, 13
  9. 9. the plan, part I to build an ONLINE presence 1. get the training required 2. make your plan 3. set your goals FREE YOUR mind... you dont need to be a tech person in order to market yourself online and build an ONLINE presence agentredefined.comFriday, January 18, 13
  10. 10. if you can input a listing in the MLS, or post an update with a picture onto facebook.... then you are capable of marketing yourself online..... these are simply skills a REALTOR needs to acquire agentredefined.comFriday, January 18, 13
  11. 11. the plan basic marketing basics & branding 101 level social media marketing for real estate trulia, zillow, & marketing advanced utilizing video for real estate level the paperless agent, full use of technology for dealing with buyers/sellers real estate blogging BRAVEHEART hyper-localization technique LEVEL agentredefined.comFriday, January 18, 13
  12. 12. the strategy we have to be where the traffic is search engine results, zillow, video, etc... provide the information that buyers and sellers want and need... accept the changing marketplace accept buyer & seller’s desire to obtain information on their own... avoid pitfalls of agents at the time of the crash... get the training necessary to become a better marketer online to improve your overall marketing strategy... agentredefined.comFriday, January 18, 13
  13. 13. the strategy: third party websites 35 million monthly visitors. launched in 2006 by former microsoft execs. SEATLE, WA 23 million monthly visitors launched in 2005 by former company exes. SAN FRANSCISCO 10-12 million monthly visitors. Sold to from NAR 11 million monthly visitors. owned by web company who also owns agentredefined.comFriday, January 18, 13
  14. 14. CONTINUED: the strategy: third party websites there are 8 real estate residential sales websites in the top 10 of the overall real estate website category.... the remaining 2 are RENTAL websites... two of the 8 are NATIONAL REAL ESTATE BROKERAGES: redfin & zip realty agentredefined.comFriday, January 18, 13
  15. 15. real estate | social media facebook strategy linkedin profile & connections YOUTUBE agentredefined.comFriday, January 18, 13
  16. 16. the strategy: video video provides information/research which is being sought after by buyers and sellers at an increasing rate on google... two types of video are provided for consumers online.... 1. PROPERTY videos 2. real estate information videos agentredefined.comFriday, January 18, 13
  17. 17. the strategy: local search terms 90% of home buyers searched ONLINE during the home buying process real estate related searches on have grown 253% over the past 4 years... LOCAL search terms and websites were ranked highly on google/NAR report... agentredefined.comFriday, January 18, 13
  18. 18. CONTINUED the strategy: local search terms HYPER-LOCALIZATION is how agents take advantage of these stats... the use of blogging and IDX Press to create LOCAL pages on your Wordpress webSITE which UTILIZE “local search terms” content is important keywords are important agentredefined.comFriday, January 18, 13
  19. 19. the paperless agent utilizing technology to leverage efficiency and to WOW clients... iPad APPS: CARTAVI zip forms DOCU SIGN evernote this trend is has started... im learning it now..... agentredefined.comFriday, January 18, 13
  20. 20. thank you for more information about real estate marketing & training please go to george “el guapo” cuevas trainer | speaker | blogger agentredefined.comFriday, January 18, 13