Service Industry Spotlight: Facebook Marketing for Services with TabSite

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Service Industry Spotlight: Facebook Marketing for Services with TabSite - How to build and engage your community focusing on the Service Industry.

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Service Industry Spotlight: Facebook Marketing for Services with TabSite

  1. 1. ‘ How to Showcase your Services on Facebook using TabSite ’ Troy Rumfelt Mike Gingerich TabSite Fan Page App By Digital Hill Multimedia @TabSite www.TabSite.com TabSite Webinar – June 30, 2011 Twitter Hashtag: #TabSite
  2. 2. Presenters <ul><li>Troy Rumfelt </li></ul><ul><li>President, </li></ul><ul><li>TabSite by Digital Hill Multimedia </li></ul><ul><ul><li>Over 15 years of web design & Internet Marketing experience </li></ul></ul><ul><ul><li>Works with hundreds of client companies from around the world </li></ul></ul><ul><ul><li>Developed TabSite – Named by TechCrunch as one of the 12 best Facebook apps of 2010 </li></ul></ul>Troy Rumfelt, President TabSite, app division of Digital Hill @DigitalHill DigitalHill.com Twitter Hashtag: #TabSite
  3. 3. <ul><li>Mike Gingerich </li></ul><ul><li>Community Manager & Marketing Dir </li></ul><ul><li>TabSite by Digital Hill Multimedia </li></ul><ul><ul><li>Over 10 years of Internet Marketing experience </li></ul></ul><ul><ul><li>Frequent speaker and blogger on matters of social media, SEO, web design, e-commerce and Internet Marketing </li></ul></ul><ul><ul><li>Facebookaholic, user design specialist and social app development strategist </li></ul></ul>Presenters Mike Gingerich, Community Manager, Marketing Director TabSite Fan Page App By Digital Hill Multimedia @Mike_Gingerich & @TabSite www.TabSite.com Twitter Hashtag: #TabSite
  4. 4. Twitter Hashtag: #TabSite allows you to easily create & customize tabs on your Fan Page . No coding knowledge needed! 41,000+ users 61m fans reached What is TabSite?
  5. 5. Twitter Hashtag: #TabSite <ul><li>Our Story… </li></ul><ul><ul><ul><li>Web Developers w/ specialty in CMS sites </li></ul></ul></ul><ul><ul><ul><li>Saw Facebook launch Fan Pages, saw the coding barrier of FBML, saw CMS as a solution </li></ul></ul></ul><ul><ul><ul><li>Launched TabSite in March 2010 </li></ul></ul></ul><ul><ul><ul><li>28,000 users in one year </li></ul></ul></ul><ul><ul><ul><li>New TabSite Drag N Build launched this June </li></ul></ul></ul>What is TabSite?
  6. 6. Agenda: <ul><li>     Facebook as a integrated Marketing asset </li></ul><ul><li>Using TabSite Drag N Build to create a custom tab with your services, images, social tools </li></ul><ul><li>Using the TabSite Widgets to showcase your services </li></ul><ul><li>The Latest Social data on when and how to post and engage your community </li></ul>Twitter Hashtag: #TabSite
  7. 7. Agenda: <ul><li>     Facebook as a integrated Marketing asset </li></ul>Twitter Hashtag: #TabSite Let’s dig in!
  8. 8. No other platform on the Web connects brands to users and brands to users friends so easily! Facebook as Marketing Asset Twitter Hashtag: #TabSite
  9. 9. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
  10. 10. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/ <ul><li>687million globally </li></ul><ul><li>Brazil saw double-digit growth in the past month to 19m </li></ul>
  11. 11. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
  12. 12. Facebook as Marketing Asset Twitter Hashtag: #TabSite Source: http://www.onlineschools.org/blog/facebook-obsession/
  13. 13. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
  14. 14. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
  15. 15. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
  16. 16. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: James Hutto
  17. 17. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: HitWise According to Hitwise, 1 fan = 20 extra visits to a website Their data suggests that a single Facebook fan can be worth 20 additional visits to your website over the course of a year.
  18. 18. Facebook as Marketing Asset Twitter Hashtag: #TabSite Credit: HitWise So potentially, if you have 1,000 Facebook fans, it means an extra 20,000 visits to your website. 
  19. 19. Facebook as Marketing Asset <ul><li>     Facebook as a integrated Marketing asset </li></ul><ul><li>Using TabSite Drag N Build to create a custom tab with your services, images, social tools </li></ul><ul><li>Using the TabSite Widgets to showcase your services </li></ul><ul><li>The Latest Social data on when and how to post and engage your community </li></ul>Twitter Hashtag: #TabSite
  20. 20. Using TabSite to to Create a Custom Tab and Twitter Hashtag: #TabSite
  21. 21. New TabSite to Manager Area and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
  22. 22. Using Drag Drag N Build intro and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
  23. 23. Using DDrag N Build Widgets and Twitter Hashtag: #TabSite www.TabSite.com/widget_details.php
  24. 24. Using TabSite to Content Widget and Twitter Hashtag: #TabSite Remind people to “Check-in” on via Facebook at your service locale.
  25. 25. Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: PhotoShow
  26. 26. Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: Contact Form Multiple Tabs Multiple Sub-pages per tab
  27. 27. Service Industry Spotlight and Twitter Hashtag: #TabSite Uses: Code Widget for Reservations Multiple Tabs Multiple Sub-pages per tab RSS Widget for Flickr Twitter Widget
  28. 28. and Twitter Hashtag: #TabSite <ul><li>     Facebook as a integrated Marketing asset </li></ul><ul><li>Using TabSite Drag N Build to create a custom tab with your services, images, social tools </li></ul><ul><li>Using the TabSite Widgets to showcase your services </li></ul><ul><li>The Latest Social data on when and how to post and engage your community </li></ul>
  29. 29. and Twitter Hashtag: #TabSite <ul><li>Capture Attention! </li></ul><ul><li>Use Video Widget </li></ul><ul><li>To Show Intro Videos </li></ul><ul><ul><li>Training Videos </li></ul></ul><ul><ul><li>Tours </li></ul></ul>
  30. 30. and Twitter Hashtag: #TabSite <ul><li>Educate! </li></ul><ul><li>YouTube Channel </li></ul><ul><li>Widget </li></ul><ul><li>To Show Intro Videos </li></ul><ul><ul><li>Training Videos </li></ul></ul><ul><ul><li>Tours </li></ul></ul><ul><ul><li>Shown here: Featured </li></ul></ul><ul><ul><li>Video and thumbnails </li></ul></ul><ul><ul><li>Of the other videos. Click </li></ul></ul><ul><ul><li>A thumb and it loads at </li></ul></ul><ul><ul><li>Top and plays on the </li></ul></ul><ul><ul><li>Fan page. </li></ul></ul>
  31. 31. and Twitter Hashtag: #TabSite <ul><li>Adding your YouTube Channel feed </li></ul>
  32. 32. and Twitter Hashtag: #TabSite <ul><li>Adding your YouTube Channel feed </li></ul><ul><li>Drag the </li></ul><ul><li>RSS/ YouTube Channel Widget </li></ul><ul><li>onto the page </li></ul>
  33. 33. and Twitter Hashtag: #TabSite <ul><li>Properties Box Opens to Customize </li></ul>
  34. 34. and Finished! 3 Videos pulled in and all are ready to play!! Twitter Hashtag: #TabSite
  35. 35. and Share your Know-How! Integrate your Blog and Twitter Feeds easily to allow visitors to stay up-to-date without leaving your Fan Page! Twitter Hashtag: #TabSite
  36. 36. and Use PhotoShow! Introduce your team! Personalize the page. Easily add the Facebook Comments Twitter Hashtag: #TabSite
  37. 37. and Twitter Hashtag: #TabSite <ul><li>     Facebook as a integrated Marketing asset </li></ul><ul><li>Using TabSite Drag N Build to create a custom tab with your services, images, social tools </li></ul><ul><li>Using the TabSite Widgets to showcase your services </li></ul><ul><li>The Latest Social data on when and how to post and engage your community </li></ul>
  38. 38. <ul><li>Recent Data from </li></ul><ul><li>KISSMetrics: </li></ul><ul><li>- Saturday is tops </li></ul><ul><li>for Sharing </li></ul><ul><li>Noon was highest </li></ul><ul><li>Share % per day </li></ul><ul><li>NOTE: Not Industry Specific </li></ul>Twitter Hashtag: #TabSite
  39. 39. <ul><li>Effect of “Like”: </li></ul><ul><li>36% are more interested, while 61% remain as interested </li></ul><ul><li>NOTE: Not Industry Specific </li></ul>Twitter Hashtag: #TabSite
  40. 40. <ul><li>“ Benefits ” Data from fans </li></ul><ul><li>What are fans interested in? </li></ul><ul><li>NOTE: Not Industry Specific </li></ul>Twitter Hashtag: #TabSite
  41. 41. Does Your Service have a physical location? and Twitter Hashtag: #TabSite Remind people to “Check-in” via Facebook at your service locale!
  42. 42. Wall Posting Tips - Ideal Posting times depend on the day of the week per industry! Travel and Hospitality : The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office. Entertainment – Friday, Saturday, and Sunday were most important post times Media : Weekends had strong engagement while Monday was the weakest. Automotive : Auto related companies saw the most engagement on Sunday’s Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review Twitter Hashtag: #TabSite
  43. 43. Wall Posting Tips Accept you won’t work only 9-5! Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review Twitter Hashtag: #TabSite
  44. 44. - Pictures & Videos in the Wall Feed get the most Likes & Comments - Avoid link shorteners, Engagement rates are 3x higher with full URL’s. [Source: BuddyMedia.com] Twitter Hashtag: #TabSite Wall Posting Tips
  45. 45. Don’t Forget! Twitter Hashtag: #TabSite
  46. 46. Wrap Up www.TabSite.com Twitter Hashtag: #TabSite
  47. 47. <ul><li>Yes! We’ll be posting the Slides </li></ul><ul><li>Yes! We’ll be posting the video </li></ul><ul><li>Yes! We’ll be drawing from those who attended and 1 person will win an upgrade to a FREE FOR LIFE TabSite Gold Plan – to be announced Friday, July 1 on our blog. </li></ul><ul><li>Watch our fan page for announcements! Facebook.com/TabSiteFanPage </li></ul>Twitter Hashtag: #TabSite
  48. 48. Question and Answer Tweet with: #TabSite www.TabSite.com Twitter Hashtag: #TabSite
  49. 49. Questions & Answers <ul><li>Slides Posted at: Facebook.com/kunocreative </li></ul><ul><li>Blog Tab </li></ul>Twitter Hashtag: #TabSite NEXT WEBINAR: Wednesday, July 27 2:00 EDT “ Fan Page Search Optimization & the New TabSite Drag N Build: In-depth look at Advanced Features to Socialize & Optimize your Page” Details: www.TabSite.com/webinar.php
  50. 50. Questions & Answers <ul><li>Slides Posted at: Facebook.com/kunocreative </li></ul><ul><li>Blog Tab </li></ul>Twitter Hashtag: #TabSite September 1, 2011 Mari Smith, co-author of Facebook Marketing: An Hour a Day , to Present: How to Create a Stampede of Local Customers Via Your Facebook Page, Places and Deals Register: www.TabSite.com/webinar.php SPECIAL EVENT WEBINAR
  51. 51. Questions & Answers <ul><li>Slides Posted at: Facebook.com/kunocreative </li></ul><ul><li>Blog Tab </li></ul>Twitter Hashtag: #TabSite <ul><li>TabSite is releasing a new </li></ul><ul><li>Google Map Widget on Friday! </li></ul><ul><li>ALL users (Free – Gold) will be able to: </li></ul><ul><ul><ul><ul><li>- Add 1 location to their page </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- Add Details to the Info Window </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- Adjust icon for exact location </li></ul></ul></ul></ul><ul><ul><ul><li>* More features for Paid Plans to come </li></ul></ul></ul>Breaking News: You’re the First to know!
  52. 52. Thanks for joining us! www.TabSite.com Twitter Hashtag: #TabSite

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