1. Social Media
Marketing
Indonesia Bootcamp 2009
August 2009

2. Get Socialize

4. Think.Web
a Web Agency
Online Branding Strategy | Web Feature Concept |
Content Maintenance | Web Development |
Social Media Marketing

5. Ramya Prajna S
Co-Founder | Owner | Managing Director
Online Branding Specialist | Social Media Evangelist

6. Anantya
Co-Founder | Owner | Executive Director
Online Branding Specialist | Web Statistics Enthusiast

7. What is Social Media

8. What is Social Media
media designed to be disseminated through
social interaction, created using highly
accessible and scalable publishing
techniques.

9. What is Social Media
media designed to be disseminated through
social interaction, created using highly
accessible and scalable publishing
techniques.
Social media supports the human need for
social interaction with technology,
transforming broadcast media monologues
(one to many) into social media dialogues
(many to many).

10. What is Social Media
media designed to be disseminated through
social interaction, created using highly
accessible and scalable publishing
techniques.
Social media supports the human need for
social interaction with technology,
transforming broadcast media monologues
(one to many) into social media dialogues
(many to many).
(source: Wikipedia.com)

11. SOCIAL MEDIA
MARKETING
Internet
Marketing
Search Engine Viral Marketing
Marketing
Social Media
Email Marketing Marketing

15. Social Media
Marketing

16. Social Media
Marketing
Also known as social
influence marketing is the
act of using social
influencers, social media
platforms, online
communities for
marketing, publication
relations and customer
service.

17. Social Media
Marketing
Also known as social
influence marketing is the
act of using social
influencers, social media
platforms, online
communities for
marketing, publication
relations and customer
service.
Common social media
marketing tools include
Twitter, blogs, LinkedIn,
Facebook, Flickr and
YouTube.

35. facebook
marketing

36. The Fact

37. What is
Free-access social networking website that is operated
and privately owned by Facebook, Inc.
Founded by Mark Zuckerberg, in February 2004.
(wikipedia)

38. HOW MANY?
251.990.200 Global User
(checkfacebook.com - August, 2009)

39. IF FACEBOOK A COUNTRY
May 23, 2009 - Facebook Site Governance Vote
to decide which documents should govern the Facebook site.

40. INDONESIA’S USER
7.659.900 User (checkfacebook.com - August, 2009)
Singapore population: 4.839.400 (estimate)

41. The Steps

42. Plan Your Move
5 Steps To Win the Game
Obser ve
Recruit Follower
DO YOUR HOMEWORK Engage
Measure
Give More Benefit

43. Obser ve
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Set Goal
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Definisikan target
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Audience
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Belajar dari brand
lain

44. Recruit
Cari tahu soal ini
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Tap in influential
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Create community
feeling

45. Engage
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Cari tahu soal
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Updated
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Give reason to come
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back
Have a conversation

46. %'")%$*$+%
Measure
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Cari tahu soal ini
"$45&67#89$
Set Marketing
Objectives
Get the Quality!

47. More Benefit
Cari tahu soal ini
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Benefit apa yang
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dicari
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Acknowledgement
Others

48. Would You Rather
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49. The Channels

50. Facebook Page / Public Profile
Facebook Pages allows local
businesses, brands, musicians, and
all types of organizations to
create a presence on Facebook
for free. Users can interact and
affiliate as a fan of a business or
organization in the same way they
interact with other user profiles.
Once a fan of a business on
Facebook, users can share
information about that business
with their friends.

51. Facebook Groups
With the Groups application,
users can see groups their
friends have joined, as well as
navigate to their own groups,
and create new groups. Users
can always search and browse
for groups to join from this
page as well.

52. Events
The Events application is a great
resource to let friends know
about interesting things coming
up in the community and to
organize social gatherings. The
Events page contains all of the
important information about a
user’s Facebook events. From the
Events page users can create a
new event, check out relevant
upcoming events for them and
their friends, and view past
events.

53. Photos & Videos
• Treat as showcase gallery
• Put Photos & Videos that
related
• Tag them
• Video Testimonial

54. Status & Wall
• Use publisher and wall to
connect with user
• Update on promo, news
and new info
• Create photo album,
videos or notes on
interesting subject

55. facebook
page or group

56. Groups Pages
• For personal, community, • For Business, brands, artists
regular event, etc. etc.
• Can push message (above • Have page insights (statistics)
5000 member).

57. creating facebook
page and group

58. Facebook Page / Public Profile

59. Facebook Groups

60. optimizing
facebook page and
group

61. Profile Photo

62. Profile Photo

63. Profile Photo
200px
600px

64. Custom Tab
facebook.com/lalights facebook.com/think.web

65. Custom Tab

66. choose and use
facebook
applications

67. YouTube Video Box

68. Poll

69. running activation
program

70. Photo/Video Contest

71. Contest

72. Livesream

73. monitoring
and stat

74. Numbers is the sexiest thing

75. Analytics Best Practice
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76. Know Your Metrics
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77. Type of Statistic
Quantitative Monitoring
Facebook Page
Facebook Application

78. Type of Statistic

79. Type of Statistic

80. Type of Statistic
Quality Engagement
Monitoring
Facebook Groups/event
Facebook Profile

81. Stat That Mattered
If FB Page
Demographic
Total Fans and Unsubscribe Fans
Interaction
Page View
+ Qualitative Engagement
IF FB Application
User Activity
User Acceptance
Quality of Apps

82. Spot Your Loyalist

83. advertising
placement at
facebook

84. Know Social Ads
Targeted Ad around the globe
By Demography; Age, likeness, gender,
country
Based on CPM and CPC
Fairly effective and cost efficient
Easy tracking system

85. Why?
Build Your Fan Page/Event Page/Group
Connection Exclusion Targeting
Engaging to Fan Base
Connection Targeting
Gives Extra Benefit
Birthday Targeting
Promote Brand

86. Key: Really Know Your Target
Jawab Pertanyaan ini:
Daerah apa yang ingin anda target
Usia dan Gender
Keyword

87. Really Know Your Target

88. Really Know Your Target

89. Thank You