PRESENTATION ALL THE DATA YOU
NEED FOR THE PERFECT VACATION © 2013 Webtrends, Inc. 1

MAXIMIZE FUN MINIMIZE STRESS ©
2013 Webtrends, Inc. 2

There’s sun. There’s warm air.
There’s the unflinching desire to go DO something. START NOW with this handy infographic. It’s packed with helpful tips you really need to know. READY? © 2013 Webtrends, Inc. 3

Families planning a vacation this
year.1 People with a mobile phone who use it to plan trips.2 Have downloaded and used travel- related apps.2 © 2013 Webtrends, Inc. 4

Will fill up the gas
tank and go this summer.3 www.webtrends.com Don’t forget to include costs for preparation. Admit it, you’re going to shop. Number of retailers who say weather is the biggest factor in determining sales.4 © 2013 Webtrends, Inc. 5

GO TO THE BEACH The
most popular summer vacation revolves around a beach.5 © 2013 Webtrends, Inc. 6

HAWAII: The Big Island.6 ©
2013 Webtrends, Inc. 7

16,000,000 VENICE BEACH 13,268,841 MIAMI
BEACH 11,164,975 CONEY ISLAND BROOKLYN Most Crowded U.S. Beaches: Annual Visitors.7 MOST CROWDED © 2013 Webtrends, Inc. 8

LET’S EAT! #1 TRAVEL-RELATED ACTIVITY
ON A MOBILE DEVICE Searching for restaurants.8 © 2013 Webtrends, Inc. 9

Go out to eat within
a day of searching on a mobile device.9 Go out immediately or within one hour of searching on a mobile device.9 © 2013 Webtrends, Inc. 10

Gallons of ice cream and
related frozen desserts produced in the U.S. in 2011.10 Billion Gallons VANILLA (boring!) According to the International Ice Cream Association. © 2013 Webtrends, Inc. 11

Long Beach, CA Philadelphia, PA
Columbus, OH Dallas, TX Milwaukee, WI 11 © 2013 Webtrends, Inc. 12

6,120,000 STRICTLY BACON Monthly Google
Searches 201,000 BACON RECIPES 9,900 BACON VIDEO www.webtrends.com © 2013 Webtrends, Inc. 13

DANGER ZONE Summer’s not all
fun and games. Things to watch out for. © 2013 Webtrends, Inc. 14

It may be 93 million
miles away, but it can really burn you good. © 2013 Webtrends, Inc. 15

WHO’S USING THEIR SUNSCREEN? Among
people aged 18 to 29.12 37% of women 16% of men. © 2013 Webtrends, Inc. 16

STAY HYDRATED The average adult
is about 60% water.13 www.webtrends.com © 2013 Webtrends, Inc. 17

© 2013 Webtrends, Inc. 18

Unprovoked attacks in the U.S.
Unprovoked attacks worldwide. Fatal worldwide. SHARK ATTACKS IN 2012.13 © 2013 Webtrends, Inc. 19

Lower legs Upper legs Lower
torso BITES Top 3 places a shark will bite you.14 © 2013 Webtrends, Inc. 20

Vacation destination... Or death trap?
© 2013 Webtrends, Inc. 21

HUMANS: THE OTHER WHITE MEAT
Florida had the most shark attacks in 2012.15 Attacks © 2013 Webtrends, Inc. 22

www.webtrends.com HIGH VOLTAGE! Florida is
also the lightning injury leader in the U.S.16 © 2013 Webtrends, Inc. 23

REMEMBER DATA CAN MAKE OR
BREAK YOUR VACATION © 2013 Webtrends, Inc. 24

© 2013 Webtrends, Inc. 25

© 2013 Webtrends, Inc. 26

www.webtrends.com © 2013 Webtrends, Inc.
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www.webtrends.com SOURCES 1. http://media.expedia.com/media/content/expus/graphics/other/pdf/vacation-deprivation-fact-sheetnov2011.pdf 2.
http://new-york.hotelscheap.org/top-ten-travel-apps 3. May 2013 NACS Consumer Fuels Survey, NACS (nacsonline.com) 4. May 2013 NACS Consumer Fuels Survey, NACS (nacsonline.com) 5. media.expedia.com/media/content/expus/graphics/other/pdf/vacation-deprivation-fact-sheetnov2011.pdf 6. 2012-2013 U.S. News Best Vacations rankings 7. http://travel.yahoo.com/ideas/america-s-most-crowded-beaches.html 8. http://new-york.hotelscheap.org/top-ten-travel-apps 9. Nielsen and commissioned by Telmetrics and xAd 10. USDA, National Agriculture Statistics Service 11. www.bundle.com/article/ice-cream-country-cities-and-states-eat-most-ice-cream-america/ 12. www.cdc.gov/mmwr/preview/mmwrhtml/mm6118a1.htm 13. http://www.livestrong.com/article/340756-healthy-body-water-percentage/ 14. International shark attack file, Florida museum of Natural History 15. Florida International Shark Attack File 16. www.orlandosentinel.com/news/local/orl-florida-dangerous-080909,0,3325273.photogallery © 2013 Webtrends, Inc. 28