John Lovett

199 Followers

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Hi I'm John Lovett, and digital analytics is my passion. I've spent the past decade helping businesses analyze and measure their digital marketing activities. I am a Senior Partner at Web Analytics Demystified, where I consult and offer strategic guidance for building innovative digital measurement programs. These programs typically incorporate web analytics strategies, organizational alignment, data governance, KPI workshops, and data presentation methods. In addition to working with enterprise organizations, I volunteer my time as President of the DAA to advocate and evangelize for digital analytics. My deep industry knowledge and forward thinking perspective help both businesses an...

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Activity
About

John Lovett

Presentations

Creating a Culture of Analytics

Social marketing analytics

The Web Analyst's Code of Ethics

Social marketing analytics

10 Tips to Building a Social Measurement Framework

Documents

Social Marketing Analytics: A New Framework for Measuring Results in Social Media

Likes

BlogWell San Francisco Case Study: Adobe, presented by Maria Poveromo & Jennifer Kremer

The Top 10 Twitter Firings and Fallouts

BlogWell Chicago Social Media Case Study: Sharpie, presented by Susan Wassel