2.  Whilst thinking about ways in which I could
attract and address my audience I
explored the use of ‘GAPS’, this considers
the ways that the audience receive and
acknowledge the material handed to
them. Whilst also allowing magazines
distributors to improve their product in
future reference, through previous
audience reaction. The use of ‘GAPS’ is
much similar to that of the uses and
gratifications theory.

3.  G- Genre
 A- Audience
 P- Purpose
 S- Selling Point (a distinguishing
characteristic)

4.  G- House with elements of hip-hop
 A- Mid adolescents to young adults
 P- To entertain
 S- The incorporation with the North Face
clothing brand alongside trips abroad and
prizes for competitions such as game
consoles

5.  This theory is split into 4 main sections:
- Information, for example finding events and knowning
general information about certain artists
- Personal Identity, finding role models in media such as
lead singer of a band
- Social Interaction, gaining a sense of belonging in a
group
- Entertainment, filling time and freeing tension

6.  In relation to my magazine, the uses and
gratifications theory is suited, as it is with most other
music magazines. This theory is most probably suited
to dance music over any other genre as it is by far
the fastest growing genre in the modern day music
era.
 Information:
- Information can relate as people can find news about
upcoming events, such as gigs and Q&A sessions with
various artists.
- Further you can also gather a greater insight into your
preferred artist which could subsequently result in a
greater appreciation for their music.

7.  Personal Identity:
- Personal Identity can easily relate as it is one of
the most important aspects of the U&G theory.
This aspect allows the audience to mould a
personal face around certain member of
certain genres, and in this the audience can
decide which styles of music they are in favour
with, and more inclined to take interest in.
Through trying create an identity on behalf of
the audience, synthetic personalisation is
shown. The magazine is trying to make a
specific character for the reader to latch onto.

8.  Personal Relationship:
- Personal relationship much like identity
has the intention to mould the reader. But
this aspect gives the reader the
opportunity to feel part of or to associate
with a certain social group. And through
this messaging and interaction situations
are created in things like forums, where
people can discuss albums, gigs, personal
opinions on collaborations and such like .

9.  Entertainment:
- Entertainment is fairly self-explanatory
as the magazine itself is purely for
enjoyment. A device that lets you relax
and concentrate primarily on the
magazine, which in relation to my target
audience, is fitting as it allows the stress of
school/college to be rid of.

10.  Competitions- Questions about popular artists for example:
2. What is 'Jay-Z's' real name?
A- Shawn Carter
B- Steve Carter
C- James Carter
 Prizes for winner of competitions- e.g. a trip to New York or clothing items from
NorthFace
 Bright colours to display a bright energetic feel
 Social Media accounts such as:
Instagram- @mag_power10 and
Twitter- @powermag
- I’d use these social media accounts as a way to reach a wider audience, and through this
millions not just in the UK but around the world would see. Further, by interacting with the
younger generation the magazine can keep up to date with new breaking news in the
dance scene at all times, and with this hopefully the magazine will appeal more to my
target audience.

11.  The main form of advertising and seemingly most
appropriate would be through radio. It would seem more
sufficient if both a music magazine and radio station
collaborated as both fall under the same subject.
 Other advertising would include a website in which forums
and further information about the magazine could be set
up.
 Posters to be placed in train stations, bus stations and on
billboards.
 Merchandise such as T-Shirts and coffee mugs.
 And finally, featuring at music festivals to potentially be in
ownership of a stage much like the NME at Reading or the
Mixmag stage at the Creamfields festival.