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Fitness App
1.
1 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. Fitness App Name(s): • Paramjit Nagar • Naren Anguluri • Dr Nayan K. Mali Email id(s): Submission Date: 19/6/2019 Part 1: User Research Question 1: Target Audience Identify the target audience for StayFit. (Word limit: 50 words) Response Men and women aged 20-60, pursuing higher studies, working in organizations or retired. Majority are married and well-established. They greatest challenge for them is that they are overweight, have strenuous work routine, sedentary lifestyle, or have one or more lifestyle diseases for which they need to adopt active fitness regimen, lifestyle and healthy diet. T They are looking for quick and permanent solution to be fit, have strength, and maintain good health. They would like to de-stress regularly to keep up with work and home challenges. They wish to go to gym, health clubs. They spend time in Facebook, Youtube, Instagram, google and health sites for information and guidance. They aspire to adopt fitness products to track and improve their health status. Through health app we are exploring how we help them to achieve their goals and remove their pain points through user research.
2.
2 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. Question 2: Survey Link Prepare a questionnaire suiting your objectives using Google Forms. Check the box which allows only one entry per user. Submit the link to the survey. Response: Objectives: Explore the following: Why people are interested in staying fit? How much they are willing to invest time and efforts in keeping them fit? What is their wishlist of services, issues they are facing with existing solutions? What are the possible target audience acquisition channels? Please find the survey result link below https://qtrial2019q2az1.az1.qualtrics.com/jfe/form/SV_dhAIy8qkzYKQwEB Question 3: Insights from User Research Response-Sample response reports Total Respondents-52 Gender Place of workout
3.
3 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. Age Group Occupation Income
4.
4 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. Current workout status Workout schedule
5.
5 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. Motivation for fitness Use of Fitness app Fitness Challenges/Hurdles
6.
6 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. Fitness Budget/Month
7.
7 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. Gym Visits Plan Per Month Wishlist of services under one roof Features wanted in Fitness App
8.
8 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. Above Service preferred in popular Gyms
9.
9 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. Analysis: Hypotheses 1. Majority of target audience consider physical fitness as an essential element in their life for it reduces the risk of strenuous work times, diseases, improves a person’s appearance and make then confident. 2. People desire to join gym and exercise regularly but majority of them are not able to fulfil this desire due to travelling , laziness, and busy schedule. 3.Majority of People do not use technology –Fit bit apps and would like to use them if it is affordable and see long term benefits 4.Majority of People do like to or use app to track health progress. 5.People are willing to invest Rs 1000-3000/month 6. Majority of users prefer all the fitness related services under one roof. Objectives Findings Hypotheses (True/False) Demographics Gender Male: Female-60:40 True-Hypothesis 1 Age Group 23-31 and 32-40 in majority True-Hypothesis 1 Marital Status Married:Unmarried-70:30 True-Hypothesis 1 Location Tier 1 Cities True-Hypothesis 1 Occupation Working Professionals in majority. True-Hypothesis 1 User Pain Points Gym timings Need flexibility in timings True-Hypothesis 2 Health devices/apps Need to be Affordable as majority do not use health apps True-hypothesis 3 Budget 1000-2000 INR/month with flexibility in pricing (visit based, multilocational subscription) True-hypothesis 5 Fitness apps are not used by majority True-Hypothesis 4 Motivations Price Discounts/Offers True-Not validated Facility Multiple services-Yoga, Meditation, Exercises, Nutritional advise, Counselling True-Found in survey but no hypothesis available Quick results especially weight loss, gaining strength True-Not validated in survey. People who goes to gym 41% True-Hypothesis 2
10.
10 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. says other, 24% says work timings, 18% says lack of motivation are the main reasons for not visiting fitness centre regularly. People who do not go to gym 43% says work timings, 37% says lazy to go everyday and 29% says lack of motivation is the cause to not to got to gym. This shows majority work timings and lack of motivation are the main reasons for not visiting gym Personality Physical Well built. Overweight. Desire to be fit. True-Hypothesis 1, 2 Goals Tangible& Intangible Lose weight, Destress, Gain physical and mental strength to work long hours. True-Hypothesis 1, 2 Wishlist Majority of users prefer all the fitness related services under one roof. Respondents wish for mix and match usage of services upon their will. True-Hypothesis 6 Not enough responses to validate the hypothesis 4
11.
11 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. Part 2: Product Artifacts Question 4: Create a persona for StayFit from the user research data. Use the template given below. Response: Persona 1
12.
12 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. Persona 2
13.
13 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. Persona 3
14.
14 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. Questions 5: Create a user journey map for the given user goals: (a) To find credible gyms near me which are within my budget (b) To buy the membership for a gym Response: User Journey Map 1 User Goal To find credible gyms near me which are within my budget User Expectations • Find Gyms near home to compare based on review, fee, services, and offers. • Gym charges affordable, within budget with flexible payment options. Process • Discovery-Searching online using Google, gym websites and their social media sites (FB), check Google ratings, discussing with colleagues and friends. • Interest-Checking gym websites like Fiternity, Gympik etc. Calling gym staff, confirming location of potential gym staff visit. • Registration-Go to the gyms for a visit, understand the gym facilities, ambience, staff communication, and charges and pay. Experience • Initially had difficulty finding popular gyms, services and flexibility of payments. Touchpoints • Just Dial/Sulekha • Cold calling • Call back and communication. • Google Ads • Gym Websites • Social media pages of Gyms
15.
15 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. Pain-points • All Payment methods not mentioned in websites. • Trainer profile and abilities not mentioned in website. • Just dial did not have all the info of gyms and filters to compare which helps to shortlist. Only to find gyms near home were helpful. • Have to manually check each gym information to come to conclusions. • Reliability of reviews is difficult to establish. • Remote viewing of gym is not possible. Manual visit is necessary. Ideas • More or complete info by gym aggregators for completeness of information, transparency and quick decisions- comparisons. • Listing of verified or qualified gyms based on quality check. • Filters based on location automated in case of mobile apps. • Latest information should be available about gyms. • Gym should be aggregated based on pricing, discounts, and offers. • Schedules of training to be published. • Gym having free trial facility, fitness product, articles, blogs, magazines, and websites to be highlighted.
16.
16 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. User Journey Map 2 User Goal To buy the membership for a gym User Expectations Take up gym membership using various payment options Process Action: Call Gyms>>Request more info>>Check for free trial>>Check for offers>>Fix up appointment>>Check the exercise equipment>>Check the ambience/hygiene>> Interact with trainers>>Prospect briefed by sales person>> Trial period over. On boarding: Follow up with prospect>>Check his intent>>Prospect checks for online payment option which is unavailable >> Prospect visits fitness centre and pays via debit card>>Prospect is now a customer>> Capture preferable timings of customer>> Handover locker keys/access pass>> Sync him with coach>> Coach observes the member>> Based on observation made by coach make daily,weekly and monthly schedule fitness goal>> Set up diet plan Retention:Courtesy call for what clicked/what didn't/ Share progress report with the member>> Share improvement area>> Offer upgraded programs Experience • Payment queue was long. • Membership form was too long and irrelevant. • Online payment options unavailable. • No track of payment history available Touchpoints • Gym • Bank machine
17.
17 © Copyright 2018.
UpGrad Education Pvt. Ltd. All rights reserved. Pain-points • Debit card machines take 2-3 attempts as most gyms are in the basement where connectivity is low. • Membership fee is non uniform. • Offers were not shared. Ideas • Paying online through Net banking/ wallet option is required. • Receipt generation and sharing over email Offers and rates should be available on app for transparency. • Order and Payment history should be available. Disclaimer All content and material on the UpGrad website is copyrighted material, either belonging to UpGrad or its bonafide contributors and is purely for the dissemination of education. You are permitted to access print and download extracts from this site purely for your own education only and on the following basis:- • You can download this document from the website for self use only. • Any copies of this document, in part or full, saved to disc or to any other storage medium may only be used for subsequent, self viewing purposes or to print an individual extract or copy for non commercial personal use only. • Any further dissemination, distribution, reproduction, copying of the content of the document herein or the uploading thereof on other websites or use of content for any other commercial/unauthorized purposes in any way which could infringe the intellectual property rights of UpGrad or its contributors, is strictly prohibited. • No graphics, images or photographs from any accompanying text in this document will be used separately for unauthorised purposes. • No material in this document will be modified, adapted or altered in any way. • No part of this document or UpGrad content may be reproduced or stored in any other web site or included in any public or private electronic retrieval system or service without UpGrad’s prior written permission. • Any rights not expressly granted in these terms are reserved.
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