2. Bootstrapped StepSetGo offers free
products as an incentive to motivate
users to get fit; claims to be adding 7,000
new users every day since launch.
We all want to get fit and stay healthy.
And as part of the plan, we even manage
to get a membership at the gym or get
those walking shoes out. But the toughest
part is – getting out of the bed every
morning.
3. Makers
For childhood friends
Misaal Turakhia(28),
Abhay Pai (27), and
Shivjeet Ghatge (28),
fitness was always on
their mind, but they
lacked the
motivation to hit the
gym or training
classes every day.
The trio spotted an
opportunity in this
space and launched
StepSetGo in January
2019.
4. The StepSetGo app aims to get people out
of the workout rut and motivate them to
get fit, and in turn incentivise the process
of walking itself. StepSetGo lets people
earn coins after every walk, which they
can redeem in the in-app store for free
products or discounts. Available on both
Android and iOS for free, the app lets a
user earn a coin for every 1,000 steps.
5. Shivjeet says:
“People are turning to apps to get simple
and easy fitness solutions. However, apps
seldom motivate you and expect that you
have limitless willpower. It is from this
insight that the idea of StepSetGo was
born. We started with an understanding
that it’s our responsibility to motivate
people as well. We arrived at an idea of
rewarding them at every step.”
6. Within two months of launch, the
founders claim that the app has seen 1.4
lakh downloads, with over 7,000 new user
registrations every day. They say the app
download was all organic, mainly through
word of mouth.
7. How can a user
redeem his/her
rewards?
A user needs to get a
minimum of 10 coins to avail
an offer or discount.But
he/she needs to get at least
300-500 coins to get the
cheapest free product from
the in-app store.
“Products can range from
discounts vouchers to
iPhone.This range will keep
changing.The marketplace
will keep evolving over time
and introduce new products
to engage the users,” he
says.
8. Once the user
accumulates a minimum
number of coins, the app
either redirects the user
to the brand’s website or
allows them to buy on
the app market itself,
depending on the tie up
with the brand.The team
says there is no expiry on
the coins earned, and
users can redeem it
anytime.
To make it more fun and
interesting, the app also
allows users to compete
with their friends from
the contact list.
9. The market and business model
According to Statista, the fitness industry in India is
growing at a CAGR of 6.6 percent and is expected to
reach $2,000 million by 2023.
The StepSetGo app competes with Step Tracker,
Pedometer, and Curefit among others, and the team
claims that its reward system makes it different from
its competitors. Shivjeet says,
10. StepSetGo currently gets its revenue from
advertisements, which the users can choose to
watch in order to earn coins. However, a user can
earn only up to four coins per day through this.
“The daily reward is aimed at maximising the coins
for a user, and to avail discounts,” says Shivjeet.
The team claims that through these daily rewards,
the company aims to earn $2 million dollars by the
end of this year. In the coming months, the team
also plans to charge the brands in the in-app store.
11. Future plans
Bootstrapped StepSetGo is currently focusing
only on walking activity, but plans to add
cycling, jogging, calorie-based exercises, etc., in
the future.
It also plans to hold events based on the
leaderboard in the future, where it will make the
user compete for high-priced value. The team
says it is waiting for brand collaborations for the
same.
12. Inspirational Stories of
StepSetGO Users who are poor
"I moved from Kanpur 30 years back due
to financial difficulties. I was raised in a
lower middle class family and completed
my 10th with great difficulty. I couldn't
find a great job because I was under
qualified but I sure knew how to make a
good old plate of bhel puri or sev puri
and so here I am! My customers are
usually ones that work in corporate
offices, but thode time se yeh delivery
apps ne toh humara business hi khatam
kar diya hai! Most of my customers now
tell me they want me to deliver to their
offices and one even went on to
persuade me with a fitness app that
rewards you to walk, StepSetGo!
Considering my financial situation and
the competition, I was convinced!
Now not only do I earn ₹30 per plate but
also SSG coins through delivery."
13. "I have lived in Bombay for the
past 25 years. Everyday I leave
home for work at 8 AM and spend
the whole day carrying heavy
tokris under this scorching heat. I
came across StepSetGo in quite an
unusual way. On a regular day at
work, a stranger asked me for
directions to a store. I explained
the directions to him but did
advise him to take a taxi as it was
at quite a distance. To my surprise,
he told me he'd prefer walking as
he had to reach his daily limit on
SSG. My curiousity rose and I
asked him to explain the app to
me. Now I use this app everyday.
The hardwork I do everyday is
finally paying off."
14. Taken from
article by Apurva P, and Instagram
profile of StepSetGO
-Made by:-
Vemu Nikhil,
Reg no.:- 18BSW0039,
Vellore Institute of Technology, Vellore.
