1. Profile of Viswanathan
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R. Viswanathan
Email:
viswa1233@rediffmail.com
Mobile. No. 98400 79638
Permanent Address:
No.22/123 IVth Street
Sri Ayappan Nagar
Chinmaya Nagar
Chennai 92
Ph. No. 044 23773466
Personal Data
Father Name C.Rajabushanam
Date of Birth : 20th
June 1973
Gender : Male
Nationality : Indian
Marital Status: Married
Synopsis:
 A Qualified Marketing Professional with over 16 years of experience in
Sales and Marketing with FMCG & TELCOM
 Currently serving as Regional sales Head in Gujarat Amusement Industries
Chennai.
 A keen planner & strategist in managing business operations with focus on
top-line & bottom-line performance and expertise in determining
company’s mission & strategic direction as conveyed through policies &
corporate objectives.
Academic Record.
COURSE University Year of Passing
MBA in Marketing Alagappa University July 2011
M.A Public Admin Madras University May 1995
B.A Economics Madras University April 1993
Computer Proficiency
PGDCA & Java Course completed in SSI
Professional Experience
• Regional Sales Head, Gujarat Amusement Industries Chennai from
Feb – 2015 to till date. Based at Chennai.
• Regional Sales Manager, Maiyas Foods & Beverages from May - 2012
to Jan 2015. Based at Chennai.
• Senior Manager, Distribution Prepaid Sales - Reliance
Communications from September - 2009 to April 2012.
Based at Vellore & Salem.
• Worked as a Customer Executive in PepsiCo India Holdings Pvt Ltd.,
from March 2006 to August 2009, based at Chennai.
• Worked as Territory Sales In charge in Hindustan Lever Ltd., from
Sep 2001 to Feb 2006. Based at Chennai.
• Worked as a Sales Operations Executive in Ponds Exports Limited
from April 1998 to Aug 2001 in Chennai
• Worked as a Data Conversion Technician in Vetri Software India from June
1995 to March 1998 in Chennai
CURRICULUM VITAE

2. Profile of Viswanathan
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Responsibilities
Sales & Marketing
 Mapping & analyzing business potential.
 Responsible for Increase the distribution strength in the assigned areas.
 Conducting opportunity analysis by keeping abreast of market trends and
competitor moves to achieve market share moves.
 Driving sales initiatives and achieving desired targets.
 Formulating and implementing promotional plans to enhance brand visibility.
Team handling:
 Handling 6 TSI & 2 Sales Executives.
 Training them on daily basis to achieve their set Targets.
 Handling a team of Merchandisers for Entire cluster.
 Monitoring closely their performance and rewarding with proper recognitions.
 Responsible for their performance appraisal.
Marketing Strategy Formulation & Top Line Growth Establishment
 Formulation and Implementation of Product Category Specific Promotional Schemes
 Ensure availability of all Products in SKU wise in all outlets across his territory and
adhere service levels
 Maintain excellent rapport with all retailers and distributors in assigned area
 Sales Target Establishment & Periodic Review.
Workforce Management
 Recruiting, mentoring, managing & leading a team of executives for achieving sales
targets.
 Identifying areas for improvement to ascertain the training needs of the team.
 Assigning target to the Distributor Team and Periodic Review

3. Profile of Viswanathan
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 On the job training to Distributor sales executives.
Dealer Management
 Associating & developing the channel partners, ensuring maximum coverage in the
market.
 Cementing relations with the Distributors & imparting continuous training to them.
 Developing distribution strategies for ensuring availability of services to end point
(Will be responsible identifying and appointing channel partners & retailers)
Key Accounts Management
 Initiate & develop relationships with key decision makers for business development.
 Identify prospective clients from various sectors, generate business from the
existing, and thereby achieve business targets.
 Client Relationship Activities to ensure Satisfaction, Retention & Brand loyalty.
 Weekly Audit of Key Accounts.
Declaration
I hereby declare that the above said information is true and correct to the best of my knowledge.
Date: Yours Faithfully
Place: Chennai (R. Viswanathan)