SHEKHAR PRASAD CHOUDHURY
NAME : SHEKHAR PRASAD CHOUDHURY
DOB : 21st March, 1971
ADDRESS : B-5/401, Vandemateram Apartments
Nr. Sattadhar Bus Depot, Sola Road
Ahmedabad - 390061
Tel: - 90990 28190
Email : firstname.lastname@example.org
TOTAL WORK EXPERIENCE
18 years of vast progressive managerial experience in reputed companies across the
country. Sales and Marketing Administration, Key Account Management, Demand
Analysis and Planning and Strategy, Marketing Concepts, Positioning, People
Management, Training and Skill Development, Territory Management, Sales
Operations and Planning, Competitive Analysis, administration activities, Client
Relationships, Networking, Mentoring
“Approved Assessor” with Life Science Sector Skill Development Council (LSSSDC)
since Oct-2016 through Mettl (www.mettl.com ) an Government Approved Assessment
Body, associated with National Skill Development Corporation (www.nsdcindia.org)
which is a Public Private Partnership and an initiative by the Govt. of India for
developing skilled workforce in multiple industries, sectors to meet the tremendous
human resource needs. NSDC is currently delivering skill based training with the
help of various SSC’s (Sector Skill Council) under Pradhan Mantri Koushal Vikas
Yojna (http://pmkvyofficial.org/Index.aspx) all across country.
a) Master of Science (M.Sc.Applied Physics) from Faculty of Technology &
Engineering, M. S. University of Baroda in the year 1991 to 1993 (Qualified
with First Class)
b) Master of Business Administration (MBA-FINANCE) from Dept. of Mgt
Studies, N. M. University in the year 1994 to 1996 (Qualified with First Class)
Current Co.: Theo Pharma Pvt. Ltd. Ahmedabad
Designation: Marketing Manager [Sales and Marketing]
Duration: From Feb-11 till date with pan India presence of 80 field force including
BDM/ZSM/RSM’s/ASM’s and MSR’s all reporting to respective hierarchy chain
and me directly reporting to MD.
Current Achievement: Achieved Annual Sales growth of over 200% YTD
Job Description and Responsibility:
1. To manage an effective, efficient and productive Marketing Department of 80
field force employees including Sales Managers, BDM’s, ZSM’s, Regional
Managers, Area Managers and Medical Representatives ( Field Force Marketing )
across states by ensuring that the appropriate structures, systems, competencies
and values are developed. Recruitment and HR related processes and structures.
Relationship building with all existing and new distribution network including
C/F’s, Super Stockiest, Stockiest and retailers/chemists.
2. Directing entire administration activities of the company to helping hands
working under me.
3. Provide significant input into the annual marketing plan, specifically: sales
forecasting for each product (taking into consideration past history, market trends,
competitive activity and required sales effort), allocation of expenses between
products (taking into consideration stage in product life cycle, potential for future
growth and profit contribution, potential competitors), required sales promotion
program (taking into consideration marketing strengths relative to competitors,
selling opportunities and customers needs and attitudes) and the marketing
materials needed to accomplish the goals. Launching new products as per market
4. Form informal networks with company senior management, updating them on a
regular basis on developments within Marketing, and working with them on
5. Develop ongoing liaison with key opinion leaders, patient support groups and
other healthcare organizations to ensure that significant developments in the field
are identified and monitored.
6. Ensure effective team communication throughout the marketing department
through the application of suitable reporting systems and structures and the
identification and provision of appropriate training.
7. Coaching of Product Managers and Marketing Associates
(BDM/ZSM/RSM/ASM/MR) in various aspects of management (e.g. HR issues,
budgets, resource allocation).
8. Financial management of the marketing program including budget planning,
resource allocation and preparation of quarterly reports.
PREVIOUS WORK EXPERIENCE AND ACHIEVEMENTS
A. Worked as Asst. Manager – Business Development, first line manager with
[Theo Pharma Pvt. Ltd] in Ahmedabad HQ from June-1999 to Jan-
2003 in the marketing & Sales Department.
Job Description and Responsibility:
As first line Manager I was in charge of the territory with 4/5 medical sales
representatives reporting to me, the following are responsibilities handled:
01. Responsible for the sales performance of the territory and
individual sales performance of my team.
02. 100 % over achievement of targets, earning incentive month on
month as the biggest motivator with the team.
03. Revenue generation through existing and new products.
04. Effective competitive market analysis and introducing new
products in the territory.
05. Brand Building exercises / Marketing through events such as
conferences and CMEs
06. Development of team members.
07. Effective representation of the company’s products in the HQ.
08. Exploring new territories and doctors.
09. Customer Relationship Building.
10. Effective mentoring and motivation of the team.
B. WORKED AS ‘BRANCH CO-ORDINATOR’ WITH AN REGISTERED
NGO ‘GHB VASAHAT MAHAMANDAL’( Registered NTC-Govt of
Gujarat, Reg No-10327 dated 14.10.1998 ) FROM JAN-2009 TO DEC-2010
C. As BRANCH MANAGER with HDFC SLIC, Vadodara (Retail
sales) from April 2008 to Dec-2008.
D. Worked as BRANCH MANAGER with SBI Life, Ahmedabad
from April 2007 to Mar-2008.
E. Worked as AGENCY MANAGER with SBI Life, Ahmedabad
from Oct 2005 to Mar-2007.
F. Worked as “UNIT MANAGER” with ICICI Prudential Life
Insurance Co. Ltd. (in the Sales & Distribution Function) from Feb-
2003 to Sep- 2005.
G. Worked as “EXECUTIVE” with PAL CREDIT & CO. LTD., NBFC, from
July-1996 to May-1999 in the area of hire purchase – Hire Purchase, Leasing
and Vehicle Finance.
LANGUAGES KNOWN English, Hindi, Gujarati & Bangla (Mother
EXPOSURE TO COMPUTERS Conversant with Computers