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  1. 1. SHEKHAR PRASAD CHOUDHURY CURRICULUM VITAE NAME : SHEKHAR PRASAD CHOUDHURY DOB : 21st March, 1971 ADDRESS : B-5/401, Vandemateram Apartments Nr. Sattadhar Bus Depot, Sola Road Ahmedabad - 390061 Tel: - 90990 28190 Email : TOTAL WORK EXPERIENCE 18 years of vast progressive managerial experience in reputed companies across the country. Sales and Marketing Administration, Key Account Management, Demand Analysis and Planning and Strategy, Marketing Concepts, Positioning, People Management, Training and Skill Development, Territory Management, Sales Operations and Planning, Competitive Analysis, administration activities, Client Relationships, Networking, Mentoring “Approved Assessor” with Life Science Sector Skill Development Council (LSSSDC) since Oct-2016 through Mettl ( ) an Government Approved Assessment Body, associated with National Skill Development Corporation ( which is a Public Private Partnership and an initiative by the Govt. of India for developing skilled workforce in multiple industries, sectors to meet the tremendous human resource needs. NSDC is currently delivering skill based training with the help of various SSC’s (Sector Skill Council) under Pradhan Mantri Koushal Vikas Yojna ( all across country. EDUCATIONAL QUALIFICATION a) Master of Science (M.Sc.Applied Physics) from Faculty of Technology & Engineering, M. S. University of Baroda in the year 1991 to 1993 (Qualified with First Class) b) Master of Business Administration (MBA-FINANCE) from Dept. of Mgt Studies, N. M. University in the year 1994 to 1996 (Qualified with First Class)
  2. 2. CURRENT ASSIGNMENT Current Co.: Theo Pharma Pvt. Ltd. Ahmedabad Designation: Marketing Manager [Sales and Marketing] Duration: From Feb-11 till date with pan India presence of 80 field force including BDM/ZSM/RSM’s/ASM’s and MSR’s all reporting to respective hierarchy chain and me directly reporting to MD. Current Achievement: Achieved Annual Sales growth of over 200% YTD Job Description and Responsibility: 1. To manage an effective, efficient and productive Marketing Department of 80 field force employees including Sales Managers, BDM’s, ZSM’s, Regional Managers, Area Managers and Medical Representatives ( Field Force Marketing ) across states by ensuring that the appropriate structures, systems, competencies and values are developed. Recruitment and HR related processes and structures. Relationship building with all existing and new distribution network including C/F’s, Super Stockiest, Stockiest and retailers/chemists. 2. Directing entire administration activities of the company to helping hands working under me. 3. Provide significant input into the annual marketing plan, specifically: sales forecasting for each product (taking into consideration past history, market trends, competitive activity and required sales effort), allocation of expenses between products (taking into consideration stage in product life cycle, potential for future growth and profit contribution, potential competitors), required sales promotion program (taking into consideration marketing strengths relative to competitors, selling opportunities and customers needs and attitudes) and the marketing materials needed to accomplish the goals. Launching new products as per market needs. 4. Form informal networks with company senior management, updating them on a regular basis on developments within Marketing, and working with them on cross-functional projects. 5. Develop ongoing liaison with key opinion leaders, patient support groups and other healthcare organizations to ensure that significant developments in the field are identified and monitored. 6. Ensure effective team communication throughout the marketing department through the application of suitable reporting systems and structures and the identification and provision of appropriate training.
  3. 3. 7. Coaching of Product Managers and Marketing Associates (BDM/ZSM/RSM/ASM/MR) in various aspects of management (e.g. HR issues, budgets, resource allocation). 8. Financial management of the marketing program including budget planning, resource allocation and preparation of quarterly reports. PREVIOUS WORK EXPERIENCE AND ACHIEVEMENTS A. Worked as Asst. Manager – Business Development, first line manager with [Theo Pharma Pvt. Ltd] in Ahmedabad HQ from June-1999 to Jan- 2003 in the marketing & Sales Department. Job Description and Responsibility: As first line Manager I was in charge of the territory with 4/5 medical sales representatives reporting to me, the following are responsibilities handled: 01. Responsible for the sales performance of the territory and individual sales performance of my team. 02. 100 % over achievement of targets, earning incentive month on month as the biggest motivator with the team. 03. Revenue generation through existing and new products. 04. Effective competitive market analysis and introducing new products in the territory. 05. Brand Building exercises / Marketing through events such as conferences and CMEs 06. Development of team members. 07. Effective representation of the company’s products in the HQ. 08. Exploring new territories and doctors. 09. Customer Relationship Building. 10. Effective mentoring and motivation of the team. B. WORKED AS ‘BRANCH CO-ORDINATOR’ WITH AN REGISTERED NGO ‘GHB VASAHAT MAHAMANDAL’( Registered NTC-Govt of Gujarat, Reg No-10327 dated 14.10.1998 ) FROM JAN-2009 TO DEC-2010 C. As BRANCH MANAGER with HDFC SLIC, Vadodara (Retail sales) from April 2008 to Dec-2008. D. Worked as BRANCH MANAGER with SBI Life, Ahmedabad from April 2007 to Mar-2008. E. Worked as AGENCY MANAGER with SBI Life, Ahmedabad from Oct 2005 to Mar-2007.
  4. 4. F. Worked as “UNIT MANAGER” with ICICI Prudential Life Insurance Co. Ltd. (in the Sales & Distribution Function) from Feb- 2003 to Sep- 2005. G. Worked as “EXECUTIVE” with PAL CREDIT & CO. LTD., NBFC, from July-1996 to May-1999 in the area of hire purchase – Hire Purchase, Leasing and Vehicle Finance. LANGUAGES KNOWN English, Hindi, Gujarati & Bangla (Mother Tongue) EXPOSURE TO COMPUTERS Conversant with Computers