How to create compelling corporate story?

1. Living The Strategy – corporate stories
”Piilevän yritysarvon kapitalisointi”

2. ”Whatever your objective is –
it’s your story they hear first.”
How to create compelling
corporate story?

3. Definition of a Corporate story
• Crystallized, memorable and inspiring synopsis
of the idea, strategy, positioning and objectives
of a company.
• Coherent information tools used to create
integrated messaging within a company.

4. How to create impressive corporate story?
Story audit – Rome Advisors matrix
Benchmark – company heroes
Best practises – mix & match
Short version – elevator pitch
Long version – presentation, brochure, annual
report, films
Visualisation – rich media tools

5. Annual corporate story audit
About us -
Presentation Annual rep Google PR Marketing
web
Mission
Strategy
Vision
Values
Slogan
Value
prop
Elev
SAMPLE
¨…¨¨
¨¨¨¨

6. 9 c’s of an elevator pitch.
Concise
Clear
Compelling
Credible
Conceptual
Concrete
Customized
Consistent
Conversational

7. Heroes of their time – stories to remember
It’s a Sony Discover the Experience - EB
Connecting people Omaa Luokkaansa – Klinikka22
Best or nothing – Mercedes Benz Puulla on syynsä – Versowood
Think Different - Apple We Keep cargo on the move –
Driven by drives – Vacon Cargotec
More with Metals – Rautaruukki Lifting Busineses – Konecranes
Rethink - Storaenso Dedicated to business flow - Kone
Vosrsprung durch teknik - Audi Intel inside – Intel
Tosi on - KOP

8. Rome Services
Strategy presentations
Company presentations
& films
Ghost writing
Coaching
Presentations, media
Expert writing
Personal branding tools

9. Rome Advisors°
The Power in You
www.romeadvisors.com