The document discusses how to create an effective corporate story through defining the company's strategy, vision, and values in a concise and memorable way. It recommends conducting a yearly audit of the corporate story and benchmarking other successful company stories. Guidelines are provided on crafting an elevator pitch and developing longer versions of the story for various communications materials.

1. Living The Strategy – corporate stories
”Piilevän yritysarvon kapitalisointi”

2. ”Whatever your objective is –
it’s your story they hear first.”
How to create compelling
corporate story?

3. Definition of a Corporate story
• Crystallized, memorable and inspiring synopsis
of the idea, strategy, positioning and objectives
of a company.
• Coherent information tools used to create
integrated messaging within a company.

4. How to create impressive corporate story?
Story audit – Rome Advisors matrix
Benchmark – company heroes
Best practises – mix & match
Short version – elevator pitch
Long version – presentation, brochure, annual
report, films
Visualisation – rich media tools

5. Annual corporate story audit
About us -
Presentation Annual rep Google PR Marketing
web
Mission
Strategy
Vision
Values
Slogan
Value
prop
Elev
SAMPLE
¨…¨¨
¨¨¨¨

6. 9 c’s of an elevator pitch.
Concise
Clear
Compelling
Credible
Conceptual
Concrete
Customized
Consistent
Conversational

7. Heroes of their time – stories to remember
It’s a Sony Discover the Experience - EB
Connecting people Omaa Luokkaansa – Klinikka22
Best or nothing – Mercedes Benz Puulla on syynsä – Versowood
Think Different - Apple We Keep cargo on the move –
Driven by drives – Vacon Cargotec
More with Metals – Rautaruukki Lifting Busineses – Konecranes
Rethink - Storaenso Dedicated to business flow - Kone
Vosrsprung durch teknik - Audi Intel inside – Intel
Tosi on - KOP

8. Rome Services
Strategy presentations
Company presentations
& films
Ghost writing
Coaching
Presentations, media
Expert writing
Personal branding tools

9. Rome Advisors°
The Power in You
www.romeadvisors.com