This document provides a framework for digitalizing a business in 1000 days. It outlines a 7 step process: 1) Set targets and goals for sales, marketing, e-commerce and support. 2) Crystallize the brand strategy. 3) Define the digital business culture and organization. 4) Make strategic choices about what will and won't be done. 5) Create annual must-win battles and timelines. 6) Design the development portfolio of projects, tools and organization. 7) Design action plans and processes for planning, organizing, leading and controlling the mission. The overall goal is to capitalize on digital business models within 1000 days.

1. www.digitalbusinessmission.com
Framework
HOW TO DIGITALIZE YOUR
BUSINESS IN 1000 DAYS?

2. 1000 Days Digital Business Mission
① Set targets, objectives & goals for sales, marketing, E-commerce &
support
② Crystallize brand strategy – target positioning, competition,
differentation
③ Define digital business culture & organization
④ Strategic choices – What will and will not be done?
⑤ Annual must win battles & clocks
⑥ Development portfolio; projects, tools and organization
⑦ Annual planning; Ideas & Management

3. 1. Set targets, objectives Communication
& goals for sales,
marketing, E-commerce Sales
& support
Distribution
Companies
can ”finally”
become Marketing
customer driven,
interact through
own media Innovation R&D
and distribute
the most Customer
effective Insight
ways. Sell
direct. Idea

4. 2. Crystallize brand strategy – target positioning,
competition AND differentation
MARKET CUSTOMERS
COMPANY BRAND
COMPETITION FUTURE

5. 3. Define digital business culture & organization
How to create future business models today?

6. 4. Strategic choices & Roadmapping
What will and will not be done?

7. 5. Create annual plans, Must Win Battles and Mission.

8. 6. Design development portfolio; projects, tools and
organization

9. 7. Design action plans and planning, organizing, leading
& control of the mission.

10. Capitalize digital business models.

11. Rome Advisors°
Strategic & Creative

12. 1080° Business design
I. Crystallize II. Organize III. Design
1. Business Idea 0. Management system 1. To Who – segmenting
2. Mission 1. HR 2. What – productization
3. Vision 2. Processes and Organization 3. How – marketing strategy
4. Values 3. Job Description 4. Brand – messages
5. Target Position 4. Development Portfolio 5. Marketing Plan
6. Competitiveness 5. Annual Plan 6. Marketing Organization
7. Competitive Advantages 6. Culture 7. Sales Management and Tools
8. Strategy 7. Product Range and 8. Sales Targets
9. Action Plan Distribution 9. Sales Material
Value: Value: Value:
United and coherent view United and coherent Strategy based Tools for
of the business idea and managerial style and growth
the steps of development process

13. 1080° Audit & Priority
VISION POSITION Ownership Mgt. system Materials Whom?
MISSION STRATEEGY 4P HR Sales tools What?
Idea System Design
DIFFERENTIATE VALUES Culture Jobs Marketing How?
organization
COMPETIVENESS PLAN Annual plan Bus Dev Branding Mkt strategy
MAINTAIN DEVELOP REDEFINE