1. Col. Lindavista
Deleg. Gustavo A. Madero. México, DF
Cel: 55 14 52 31 73; Tel: 51 19 27 72
e-mail: vane.broca@hotmail.com
With more than 20 years leading and forming teams in the areas of Administration, Public
Relations, Corporate Events, Sales and Customer Service; in the aviation industry, food,
automotive, Sport; with a strategic vision focused on results contributing to the growth of the
Organization.
S u m m a r y
2011to July 2016 Sport City /General Manager
• Leading the nine areas of the business unit: Administration, Sales, Operations, Sports Area, Pool,
Classes Groups, Kid City, City Café Restaurant a Maintenance
• Design and implementation of Public Relations Campaigns to achieve the reputation of the
Executive Club format
• Responsible for the elaboration of strategies to launch the products of the Executive Club
through VIP events through sponsorships and brand alliances according to the profile of our
market, such as Jaguar and Cadillac
• Achieving long-term alliances, such as the WBC (World Boxing Council)
• Branding of Sport City at the HIRSA (International Health, Racquet and Sports Club Association)
Congress in Mexico, being also the host of the event by my company during the conferences
(2014, 2015 and 2016) and in conjunction with Sport City University
• Design, implementation and supervision of strategies to achieve the engagement of our
executive partners
• Planning and Implementation of Commercial Strategies, turning my business unit into a
generating axis of trust for Grupo Marti
• Strategic projection of the Annual Revenue and Expenditure Budget; Responsible for generating
commercial, advertising and promotional strategies to increase the number of customers
• Optimized material and human resources, achieving the 5% reduction in fixed and operating
costs over the five clubs that I managed; each leader in its format
• Responsible for budgeting investment focused on innovation and cutting-edge business unit
• Increased customer retention level of 15% compared to last year
• Achievement of the 1st and 2nd national place in the Customer Satisfaction Index through a
positive work environment with work teams focused on the fine service of more than 4 thousand
clients per business unit
• During the four years I've kept in the first 3 places 360 Assessment, results oriented and
Customer Service at national level (40 clubs in total)
2009 to 2011 General Motors Mexico/ Business Planner of the Global Purchasing Director
• Responsible for the planning and coordination of events with suppliers such as Ride & Drive
(Pegaso Race Track in 2010) and Speed Networking (Central Offices in 2011) as a strategy to
facilitate the closing of negotiations and strengthen commercial relations
• Coordination of National Boards and corporate visits to Plants
• Elaboration of the monthly business plan and analysis of the business impact in Mexico and Latin
America, reporting directly to Detroit
VANESSA BROCA MARCÍNVANESSA BROCA MARCÍN
General Manager, Public Relations, Marketing and Corporate Events

2. • 2008 to 2009 Aeromexico-Attendants Training Center / Head of the Training and Human
Development
• Managed the implementation of strategies and implementation of training courses for Flight
Attendants, raising awareness of the importance of Customer Service, as a differentiator from
the competition
• I designed the course Onboard Service Premier on the route Mexico-Narita-Mexico
• I managed to increase three points in the score on passenger service surveys resulted in the re-
engineering designs courses and role-play of the same
2003 to 2008 Nestle México / Specialist Business Services, Public Relations, Marketing and
Corporate Events / Manager Services Business Center / Customer Service and General Services Assistant
• Responsible for Organization and coordination of Corporate Events of all business units:
Launches, Conventions, Workshops, International Visits, Press Conferences, Training Courses,
New Year's Eve Events for Clients and Employees
• Responsible for negotiation with suppliers for the development of events. Planning and
coordination of VIP events in conjunction with BCD Travel agency
• Implementation of the "E-Travel Management" program, besides being the holder of the
training of all employees at the national level
• Responsible for the Business Center reporting directly to the Supply Chain Management, as well
as responsible for the organization of the Advisory Board and Steering Committees, assisting
Deputy Directors and VIP visits
• Responsible for the creation, implementation and supervision of the "One Face to the
Customer" Project, which provided personal attention to the Commercial Directors of the 10
most important clients
2004 to 2007 Universidad del Tepeyac / Professor in Tourism and Marketing Career
2002 to 2003 Mexicana de Aviacion / Executive Passenger Service and Sales
2000 to 2002 Farmacéuticos Vanap SA de CV/ Customer Service: Samborn’s, Farmacias FENIX,
ISSSTE, y Farmacias Guadalajara
1997 to 2000 Aeroméxico/Flight Attendant
A c a d e m i c B a c k g r o u n d
2016 to date Diplomat of Public Relations, Social Networks and Crisis Management/Tecnológico de
Monterrey Campus Cd. De México
2012 to 2013 Diplomat in Management Skills / Harvard Business School
2011 to 2012 Diplomat in Strategic Management/ Search & Learn
1992 to 1996 Bachelor of Business Administration and Tourism/ Universidad del Tepeyac
O t h e r s
Languages Fluent English
Courses Digital Marketing and Social Media/Syrup Agency (2016 to date)
Management Skills/Escuela Bancaria y Comercial (2015)
Workshop “Assertive Communication”/Escuela Bancaria y Comercial (2014)
Workshop “Development Compaign Worker”/Escuela Bancaria y Comercial (2014)

3. Workshop “Assertiveness in the Analysis”/Escuela Bancaria y Comercial (2013)
Diplomat in History of Art/Casa Lamm (2012)
Economic Environment The automotive industry/General Motors Mexico y BBVA (2011)
Benchmarking, Complex Contract and Logistics/General Motors México (2011)
Supply Quality Overview/ General Motors México (2010)