Orchestrate go-to-market strategies and integrated marketing plans that exceed targeted objectives by leveraging ‘out of the box’ methodologies. Broad-based experience spanning consumer retail, telecommunications and advertising industries. Recognized thought leader and creative thinker who identifies trends and seizes market opportunities. In-depth knowledge and experience in fast-growth commercial and entrepreneurial ventures.

1. DEANDRA CASSIDY
Rocklin, CA
deandracassidy@yahoo.com 916.316.0277 www.linkedin.com/in/deandracassidy
SENIOR MARKETING AND DISTRIBUTION PROFESSIONAL
Industry Recognized | Creative | People-Person | Leader
Orchestrate go-to-market strategies and integrated marketing plans that exceed targeted objectives by
leveraging ‘out of the box’ methodologies. Broad-based experience spanning consumer retail,
telecommunications and advertising industries.
Recognized thought leader and creative thinker who identifies trends and seizes market opportunities. In-
depth knowledge and experience in fast-growth commercial and entrepreneurial ventures.
Areas of expertise include:
− Sales / Partner Enablement − Lead Management
− Programs Development and Execution − Operational Processes
− Messaging and Value Propositions − Portal Management
− Competitive Analysis − Partner Systems and Tools
CAREER HISTORY
POLYCOM INC., San Jose, CA 2007 — 2017
Director, Global Channel Programs and Strategy 2010 — 2017
Developed global partner program from ground floor. Initiated strategic partner program to conduct joint
sales, marketing, and integration activities. Started reseller program to scale feet on the street and affiliate
program to drive leads. Created all collaterals leveraged worldwide (web site pages, logos, plaques, and
onboarding kits).
• Evangelized new global partner program strategy, operational processes for each aspect of program,
gaining finance and legal approval of strategy which launched in 2010, reducing rebates as percentage
of revenue from 7.2% to 5.4%.
• Consolidated cooperative (Co-Op) and market development funds (MDF) to Joint Marketing Funds
(JMF) Program, developing program to convert back-end rebate to contra revenue investments into
channel partners, turning blank check to partner principle to investment fund controlled, tracked, and

2. measured by Polycom, reducing JMF expirations from 30% to less than 1%.
• Drove change management of a global company, converting contractual entitlement to official partner
program that addressed all partner communities.
• Coordinated migration of partner data from Siebel to SFDC, managing 1 data source of record enabling
partner portal entitlements aligned with sales visibility, including data mapping (which improved account
management), web content entitlements, partner communications, and ultimately sales efficiencies.
• Crafted and executed new partner program agreements, policies, and all other partner rules of
engagement, helping Polycom to migrated direct purchasing partners into distribution and enabling
indirect partners to be profitable in-partner program.
Senior Manager, Marketing Operations 2007 — 2010
Designed and launched new secure partner portal working across all functions of the organization.
• Collaborated across the entire organization and with IT, introducing new partner portal, serving 7K
partners worldwide allowing customized content.

3. DEANDRA CASSIDY deandracassidy@yahoo.com PAGE TWO
3COM CORPORATION, Marlborough, MA 1999 — 2007
Global Interactive Services Manager
Ran global PRM / CRM marketing management, web application integration and management, channel
programs development and execution, lead generation and opportunity management, marketing analytics,
web content design and development, global channel, and customer email marketing programs. Controlled
global channel partner program infrastructure and applications. Invented and ran marketing and sales teams
to support PRM / CRM applications worldwide.
• Generated, deployed and orchestrated global PRM / CRM applications, driving over $5M in annual
revenue through channel partners and customers.
• Assisted in development and roll out of global channel programs and partner dashboards, supporting
60K channel partners worldwide.
• Produced and managed external telemarketing / direct touch agencies, establishing lead management
processes to maximize ROI from marketing programs.
• Formed and directed online marketing store designed to support usage of several million MDF dollars,
deploying joint advertising, direct marketing, telemarketing, email campaigns, and regional events.
ADDITIONAL PROFESSIONAL EXPERIENCE
3COM CORPORATION, Marlborough, MA
Global Web and Email Marketing Manager
Field Marketing Manager
BOZELL WORLDWIDE ADVERTISING, Mountain View, CA
Account Executive
EDUCATION AND PROFESSIONAL ENHANCEMENT TRAINING
Bachelor of Science (BS), Advertising and Business Management,
San Jose State University, San Jose, CA
Texas Executive Education Program (Accounting and Finance for Non-Financial Managers),
University of Texas at Austin, Austin, TX

4. ACCOLADES
CRN Women of the Channel Awards, 2011, 2012, 2013, 2014 and 2016
CRN Women of the Channel Power 100 Awards, 2011 and 2016
Polycom Special Sales Achievement Award, 2011
CRN 5-Star Partner Program Winner, 2011, 2012, 2013, 2014, 2015, 2016