1. PETER RAHAMAN
94 Longview Avenue White Plains NY 10605
914.831.3675 (H) – 914.260 0820 (C) – Rahaman007@gmail.com
SENIOR TRAVEL EXECUTIVE
Global Travel and Tourist Industry Expertise
Strategic Planning ~ Multi-Site Operations ~ Strategic Alliances ~ New Business Development
Logistics & Distribution ~ Finance & Budgeting ~ Organization Design & Development
Best Practices & Benchmarking ~ Human Resources ~ Legal/Regulatory Administration
Responsive to emerging customer needs by creating and communicating vision for change. Pioneered web, customer
service, CRM, and state of the art contact center technology applications. Transformed service organization into a
world-class operation. Experience in facilities planning. Maximize the social and economic contribution that tourism
makes to the community. Requested presenter at annual staff global conferences and customer service seminars. Basic
German, Conversational Norwegian. Naturalized US Citizen / British National.
► Vision – Generated greater visibility for travel to Europe through the Internet, customer service quality
standardization, and strategic partnerships.
► Project Management – Ensured that corporate projects at Rail Europe and VisitBritain were brought up to
level of self-sufficiency by provide training, communication, standards, and branding, and provided support to
achieve aggressive annual incremental targets.
► Negotiation – Closed more than $6,000,000 in contracts over the last 10 years.
► E-Marketing – Achieved 15% increase in customer data capture by integrating channels of contact with North
American customers via web-enabled contact center, (text chat, email, and voice over IP technology) to turn
“Lookers” into “Bookers”, 2000–2005.
► Flexibility – To be able to change with market conditions and have quickly opened and closed offices
internationally based on market trends and economy.
PROFESSIONAL EXPERIENCE
RAIL EUROPE GROUP White Plains NY 2005 – present
Multi-product Europe travel specialist, firmly anchored as a European rail expert, leveraging cutting-edge
technology and privileged customer relationships to the North American market.
Total projected revenue target for 2015 was $200 million
Vice President, Sales North America 2008-to present
• Develops and implements strategic sales plans, including forecasting activities in light of company and shareholder
strategies, company budgets, profitability, and market demands.
• Oversees trade channel development and activities by directing Field Sales Director’s establishment of sales
territories, quotas, and goals.
• Oversees trade channel development by directing National Account Directors through agreements and marketing
efforts with key National Accounts.
• Analyzes revenue, product performance, promotional, and market reports/statistics to continually
define/redefine sales activity planning, and product and pricing planning.
• Oversees Directors in regards to budgets, staffing, training, and performance evaluations.
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• Meets with and presents to key travel industry clients, assisting Field Sales team and/or National Accounts
Directors with contract negotiations and maintaining relationships.
• Oversees and controls Sales Department and Groups and Customer Relations budgets and expenditures.
• Directs monitoring and evaluating competitive activities, services, and products.
• Directs liaisons between Sales and Groups and ns Departments and other company departments/divisions.
• Directly supervises Directors and their staff of the Sales Department divisions (National Accounts, AAA
Business Development, and Field Sales) and the Group and Customer Relations Department. Carries out
supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities
include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising
performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Vice President, Operations 2005-2008
Delivered and surpassed systems and revenue targets through this channel trade and public bookings
Prepared and manage budgets, illustrating staffing reviews and budgetary tradeoffs with the Finance team.
Oversaw training efforts to produce unified sales to meet our sales targets
Gave the team detailed feedback about their performance and contribution to the contact center, well-deserved
recognition and rewards, as well as career /skills path clarification and guidance.
Continued to review process wide improvements to identify and improve the root causes of productivity and quality
programs in the sales team.
Maximized the contact center’s strategic impact on the organization through the Sales Roadmap in harmony with the
overall mid term strategic plan
Collaborated with e-business and marketing to improve usability of our public and trade website performance to drive
business through this channel.
Contribute effectively in Commercial, Strategic Planning Committee meetings and special projects to determine
commercial, and strategy execution in the organization.
Implemented new technology for recording calls, automating calls, and live chat for the trade
Delivered a quality performance program which has been awarded the ISO 9001 certificate for policies and procedures
Delivered a call forecasting plan and operational kpi performance model
Managed three locations including a group dept.
Five direct and five indirect supervisors with a call center staff of 80 full time and seasonal staff
VisitBritain, New York, NY, 1990–2005
Official UK government agency that builds value of tourism throughout Britain by designing excellent
destination brands and marketing campaigns. It has 500 employees in eight divisions and 30 offices
worldwide.
Director, Customer Services, The Americas, 2000–2005
Created new business model for customer service that became benchmark throughout the organization. Directed Internet
activities, including search engine marketing, e-program development, virtual marketing, and online advertising.
Developed web content management system to customize and personalize all contact with customers to determine
emerging customer needs. Chaired overseas group to provide best practices throughout hubs and create a three-year
strategy and best practice guidelines. Utilized advertising, public relations, promotions, and sales/distribution, market
research, product development, and online marketing. Led global management team that determined customer service
performance measurement standards and reporting methodology to increase ROI of government funding. 30 direct and
50 indirect reports.
► Saved $500,000 over 3 years by creating a streamlined North American brochure fulfillment program.
► With Customer Service team generated additional revenues of $300 million of incremental spend from USA
visitors and an ROI of 30 to 1 for government investment due to aggressive marketing and customer service
campaigns management.
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► Awarded funding by British government for initiating customer contact standard score system to incorporate
new contact center practices and introduce world wide customer service performance benchmark standards.
► Built profiled customer databases (Experian) gaining 2,500,000 contacts in 3 years.
Director, Operations International Division, NYC, 1996–2000
Led multinational team in short- and long-term strategic planning, budgets, and business review processes. Acted as
liaison between London HQ and local U.S. staff serving as spokesperson and decision-maker. Traveled to regional
offices in North America, Singapore, Hong Kong, Australia, Dubai, India, and Brazil to hire and train staff in customer
services, planning, designing and re-branding. Evaluated and implemented new web technologies. Directed and planned
office remodeling and re-branding project. Ensured maximum operating efficiency through effective use of resources.
Five direct and 100 indirect reports.
► Coordinated efforts across distribution channels creating best delivery method to provide cost-effective service
(print on demand, PDF’s, etc.) projected to save 50% of annual print and distribution budget.
► Standardized offices worldwide to ensure consistent customer experiences.
Director, Administration and Finance, USA, 1990–1996
Increased productivity, efficiency, and performance through effective leadership of finance, administration, IT, and HR.
Facilitated redefinition of management staff roles and responsibilities through external measurement (HAY).
Strengthened financial controls in marketing and infrastructure. Directed New York office relocation, lease
negotiations, and office design. Ensured regulatory compliance with internal and external auditors, tax inspectors, U.S.
Dept. of Justice, and NY Worker’s Comp. Collaborated with lawyers, pension actuaries, pension investment managers,
and accountants. Five direct and 50 indirect reports.
► Created sponsorship alliances with trade partners including British Airways (gaining $120,000 per year in
brochure distribution and $150,000 per year with Club Britannia affinity credit card with MBNA and Visa.
► Consolidated business closing regional offices in Atlanta and Dallas, saving 3 % of USA operating expenses,
and opened and closed Miami office for Latin America representation trade saving 1%.
► Simplified employee salary payment method in line with British Government directives to simplify
performance pay scales that became model for other offices. Initiated Canadian pension plan and have
improved U.S. pension benefits and investment performance for the last 15 years.
► Pioneered launch of self-financing Official Britain website in U.S. by creating model that generated $250,000
from advertising that became company benchmark for generating on-line income.
Other Positions Held – Travellers International Tour Operators, Controller USA, NY/NJ1982–1989; Travellers
International, Accounting Manager, Europe, London, UK, 1976–1982. (Clients included TWA Getaway, BA, Cunard,
SAS, Travellers Air Charters and Ocean Cruise Lines)
EDUCATION
Graduated St. Marylebone High School London UK 1965
AMA courses in strategic planning, project management, public speaking, coaching, customer service and marketing
ICMI courses in Call Center Management
Attended various Sales ,Customer Service & Internet Marketing seminars in Europe and North America
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PROFESSIONAL AFFILIATION
SKAL INTERNATIONAL, New York, NY, 2004–2007 Present. Member NY Club. Premier worldwide travel industry-
networking organization with 23,000 members. Past President NY 05/06 http://www.skal.org/
Holiday Chairman Organized annual gala black tie events, secured table sponsorships, and door travel prizes, which
made profits for the Club for charitable causes.
Advisory Board member – German National Tourist Office, Atout France NYC
Advisory Board member –ASTA New York