1. Pegga Ghofrani Page 1
Pegga Ghofrani
+1 (925) 876 1707
pegga@live.com; http://www.pegga.info
PROFESSIONAL PROFILE
An exceptional Sales Manager who uses a collaborative hands-on management style and cultivates trusted
working relationships with colleagues and clients. Consistently closes over 100k in corporate meeting and
event sales, per month, achieving 114% of quota in the first quarter of 2016, highest in facility’s 8 year history.
Operates with an entrepreneurial flair, implements cost saving initiatives and improves the accuracy of budget
forecasts. Committed to customer service excellence most recently recognized with certificates of appreciation
from The Armed Forces E9 Association and US ARCENT.
CORE COMPETENCIES
 Account Management  Market Research & Analysis  Cross & Up-Selling
 B2B Sales  RFP / RFI / Bid Preparation  Client Retention
 Contract Negotiation & Closing  Event Management  Content Writing
 Social Media Marketing  Team Management & Development  Graphic Design
Languages: English, Farsi, Spanish, French
CAREER SUMMARY
The Medallion Conference Center, Columbia, SC (2015 - Present)
Sales Manager
 Accountable for event planning and sales of a 63,000 sq. ft. banquet space, and responsible to organize
site tours and to executing billing and accounting responsibilities
 Preparing proposals and contracts and managing event contracts, including the timely issuance of BEOs,
estimates, event profiles, and post events reports
 Sourcing and securing new contacts and maintaining working relationships with all clients and industry
organizations, corporate contacts, and event coordinators
 Staying abreast of national industry trends and local market changes to best serve the facility
 Establishing and maintaining relationships with key community influencers to ensure maximum facility
usage and exposure
Independent Landlord - Multiple Properties, Walnut Creek, CA (2010 - 2014)
Personal Assistant to Property Manager
 Maintained office systems, screened phone calls, scheduled appointments, dealt with inquiries and
requests, and served as the liaison with clients and suppliers
 Arranged travel itineraries and accommodation and traveled as required
 Created correspondence, and produced documents, briefing papers, reports and presentations
 Surveyed local rental rates, calculated overhead costs, depreciation, taxes, and profit goals, and
established rental rates
 Negotiated leases, collected security deposits and maintained building systems by contracting for
maintenance services and by supervising repairs
 Collected, analyzed, and summarized data and trends and prepared reports, maintained personal
networks and participated in professional organizations
Embassy Suites Hotel - Hilton Hotels Corporation, San Rafael, CA (2008 - 2010)
Director of Food & Beverage
 Accountable to oversee day-to-day operations of a 5‐outlet, corporate owned and managed Hilton property
 Maximized profits through accurate forecasting, by controlling the budget and driving sales, and by
managing guest relationships
 Established and controlled operating expenses and payroll in the food and beverage department through
the department heads
 Hired, scheduled, evaluated, and developed staff, and oversaw all banquet event functions

2. Pegga Ghofrani Page 2
EARLIER POSITIONS
All American Imaging, Columbia, SC (2015 - Present)
Photographer Editor & Graphic Design
Self-Employed (2010 - Present)
Freelance Artist
Champagne French Bakery Café LLC - Corte Madera, CA (2005 - 2007)
General Manager
SFSU School of Business, San Francisco, CA (2005 - 2005)
Market Research Intern
EDUCATION
 BA in Communication, San Francisco State University, San Francisco, CA, 2005
 Speech Communication, University of San Francisco, San Francisco, CA, 2001
AWARDS
 Certificate of Appreciation Armed forces E9 Association 2016
 Certificate of Appreciation US ARCENT 2016
 Lead Bartender, City Search Best Irish Pub, 2005
 Community Service Learning Award, SFSU School of Business, 2005
 Lead Bartender, City Search Best Irish Pub, 2004
TECHNICAL AND IT PROFICIENCY
Microsoft Office: Word, Excel, PowerPoint, Outlook
Adobe: Adobe Creative Suite, Photoshop, Illustrator, Dreamweaver
POS: Point of Sale Programming NCR, Aloha, Micros
Other: Windows, iOS, Social Media