1. Nancy Harden Resume Page 1
Nancy L Harden
815 Riverwatch Dr. Crescent Springs, KY 41017 m: 270-498-7855 nancy@harden.ws
Summary of Qualifications
M.B.A. in Marketing
Successful entrepreneur with small business development experience
Skilled in all aspects of resort/marina management and development, including restaurant management
Innovator and Implementer of unique marina features, including on-water dog walk and basketball court
Accomplished recruiter/trainer of new hires
Creative team builder, focused on creating a corporate culture that is inviting to current and prospective customers
Proven customer relationship manager, successful in retaining and expanding our customer base
Skilled communicator and presenter with a proven ability to communicate concepts clearly and succinctly in both oral
and written forms
Professionally trained in “Social Media for Business”, including Facebook Pages, Twitter, Linked In, and Blogs
Nationally recognized sales/marketing professional focused on relationship building with clients, resulting in long-
term, successful associations for both the client and the organization
Experienced boater and houseboater
Professional Experience
WOLF CREEK MARINA – NANCY, KY APRIL, 2011 – SEPTEMBER, 2016
GENERAL MANAGER
Manage, Staff, Maintain and Grow a challenged Marina into a First Class Resort
Selected Accomplishments:
Grew overall slip occupancy by over 12% while adding to the total slip inventory by 20% over 5 seasons.
Increased slip revenue by an average of 10% per year over 5 seasons.
Increased gross profit by 15 - 20% per year.
Recruited, trained and managed young employees, developing their work ethic, communication skills and customer
service capabilities to exceed expectations of Wolf Creek Marina customers.
Recruited, trained and managed maintenance and security staffs to insure the continued safety and security of the
marina, moored boats and their occupants.
Recruited, trained and managed restaurant staff, developing a Key West-style dining experience that has cemented
WCM as a prime destination on Lake Cumberland.
Directed and supervised major and minor renovations to the marina, including: sewer system installation, road and
parking lot paving, bathhouse construction, slip reconfiguration, restaurant/kitchen additions and reconstruction,
cruiser slip additions, walkway conversion to concrete, marina-wide wireless service installation, satellite TV
installation, and more.
Served as purchasing manager for all marina needs, including: fuel, maintenance supplies, infrastructure needs,
restaurant equipment and supplies, and store inventory.
Buyer and marketing specialist for unique marina boutique, attracting customers from throughout Lake Cumberland.
Market and represent Wolf Creek Marina to all potential customers through social media marketing, brochure
creation, website development, boat show presentations and one-on-one contact.
Planned, promoted and implemented marina-wide customer events to create family-oriented marina culture and
loyalty. Events included: Derby Day, WCM Poker/Pokey Run, Customer Appreciation, Halloween/Chili Cookoff, live
entertainment and more.
Developed the Wolf Creek Marina brand through a unified message of safe, family fun in a consistently improving
environment.
2. Nancy Harden Resume Page 2
LAKE CUMBERLAND STATE DOCK – JAMESTOWN, KY 2009 – 2011
DETROIT BOAT SHOW PRESENTER
Market excitement and urgency in booking Houseboat Vacations through State Dock
Selected Accomplishments:
Developed dock loyalty through return customers.
Increased number of new vacations booked; added more new customers than all other presenters combined.
Successfully marketed houseboating in challenging economic conditions.
HARDEN RESOURCES – CRESCENT SPRINGS, KY 2006 - 2011
INDEPENDENT BUSINESS OWNER
Independent Business Start-up designed to develop new business opportunities
Research and develop business opportunities focused on growth in a challenging economic climate
Selected Accomplishments:
Developed air and water purification business with national retail sales.
Recruited and trained new business owners, providing ongoing support.
Customized advertising campaign to build business both locally and nationally .
RIVERWATCH GROUP – COVINGTON, KY 1997 - 2006
VP, BUSINESS OWNER
International Web Development/Hosting Company
Aided in start up, development and growth of international company, specializing in providing managed Lotus Notes and
Microsoft.NET web hosting services and website development
Selected Accomplishments:
Consistently expanded client base through targeted marketing efforts and ensuring complete client satisfaction.
Managed all customer accounts, including customized billing services.
Marketed and sold Riverwatch Group as a robust, growing company.
CINCINNATI BELL TELEPHONE – CINCINNATI, OH 1984 - 1995
ACCOUNT EXECUTIVE II, 1988 - 1995
ACCOUNT EXECUTIVE I, 1986 - 1988
TELECOMMUNICATIONS ACCOUNT EXECUTIVE, 1985
MARKET ADMINISTRATOR, 1984 – 1985
Leading regional telecommunications company
Advanced through a series of promotions, culminating in oversight of the critical State and Local Government account
base. Consistently exceeded sales quotas through consultative sales efforts, resulting in long term, successful business
relationships built on trust.
Selected Accomplishments:
Awarded recognition and bonuses by national AT&T office for my success in competitive government sector.
Selected President of my class by AT&T trainers in Denver, CO.
Developed continuing relationships with leaders in the local community.
Customized oral and print proposals targeted to the specific audience.
Generated multiple $500 - $1M sales for company, in addition to numerous smaller sales.
3. Nancy Harden Resume Page 3
Education and Credentials
Master of Business Administration – Marketing (MBA), 1984 ▪ Miami University, Oxford, OH
Bachelor of Arts – International Studies, 1982 – Magna Cum Laude ▪ Miami University, Oxford, OH
Phi Beta Kappa ▪ member since 1982
Kentucky Marina Association ▪ Board of Directors since 2013
Lake Cumberland Marina Association ▪ Secretary since 2012
Northern Kentucky University Parent Association ▪ Board of Directors 2010 - 2012