Digital specialist with 4+ years experiences, I'm leading and delivering digital marketing campaigns to increase online brand awareness through engaging digital experiences that are fully integrated into the brand communication platform. Determined, ambitious and highly adaptable, I believe in the wealth of experiences. I am actively looking for new challenges as Digital Marketing Manager or Business Developer in Dubaï (UAE) in a dynamic and ambitious company to give an evolutive dimension to my professional career. Thrives on new challenges, feel free to contact me: mjean.coupin@gmail.com

1. Create, manage and execute baking aids brand digital strategy:
- Support and maximise brand exposure accross all online channels in accordance with the brand strategy and business objectives
in close collaboration with key internal (marketing, promotional, IT) and external (Media, Ad and Digital) stakeholders
- Deliver digital advice and innovative solutions accross all digital channels (Social Media, CRM with loyalty campaign, Website)
- Drive online investments to support and increase brand awareness, recruitment and impact on sales: Social Media, Displays, SEM campaigns
- Ongoing optimization of the digital assets: SEO strategy on 2 brand websites, development of landing pages, CMS management, social media pages
Overseeing marketing campaigns, monitoring their performances and return on investment:
- Measuring and analysing of key digital KPI’s (traffic, engagement, reach, CPV, CTR) to deliver action plans accordingly to reach defined goals
- Create monthly Web, CRM and Social Media reports (Google, Facebook and SalesForce Analytics) and communicate to regional and UE managers
Brand content production accross all digital channels respecting the brand standards and positioning:
- Develop engaging, creative, and innovative content including storytelling and editorial strategy (Social Media channels and Blog)
- Managing collaboration with 2 culinary photographers and bloggers/influencers program (style guide, playbook creation, briefs)
Project Manager of brand website migration:
- Managing the coordination between French Digital agency and global IT counterparts (USA and UK)
- UX/UI and digital design management with the Digital agency to deliver a consumer centric website with the last digital trends
- Strict monitoring of the planning and the budget
Mélanie JEAN
DIGITAL MARKETING MANAGER
27 (02/04/1990)
Elite Residence, Dubai (UAE)
VISA: Resident
Digital native, with 4 years experiences in product and
digital marketing looking for new challenges as
Digital Marketing Manager or Marketing Manager.
P R O F E S S I O N A L E X P E R I E N C E S
KEY ACHIEVEMENTS:
- Increase brand awareness and reputation by managing 6 digital campaigns every year
- Social Media community: +25% on Facebook, +160% on Instagram (1 year)
- 250 new content produced per year (photos, videos, stop motion, blog articles)
- Sucessful new website launch: Web traffic (Unic visitors) X4, time spent X2
ASSISTANT BRAND MANAGER - McCORMICK FRANCE - AVIGNON (France)2014 – 6 months
Assist the Brand Manager to adapt and implement the 4 brand strategies in France & Switzerland to meet business objectives :
- Food Service market research and brand performance analysis, competitor intelligence
- Coordination of 3 product launches (NPL and NPD): develop and implement marketing plan including product and packaging development,
P&L, monitoring of performance in close collaboration with R&D, retail and commercial teams.
- Lead agencies’ briefs and managing collaboration with creative agencies to develop marketing, PR and sales tools
- Coordination and supervision of McCormick stand at the biggest EMEA Catering Show : SIRHA (189K visitors and over 3K exhibitors)
ASSISTANT MARKETING & COMMUNICATION - NEWTREE – LYON (France)
FOOD INDUSTRY (FMCG) - 50 EMPLOYEES
Support in the coordination and implementation of marketing & communication projects:
- Operational marketing and communication : POS promotional campaign and communication tools creation to implement the brand strategy by store
- Coordination of brand partnerships, PR and sponsoring in line with the brand standards to increase brand awareness and product sales volumes
- Coordination and supervision of the 3 Consumer Chocolate Shows (300K visitors and 500 exhibitors)
2013 – 6 months
CANON PROJECT MANAGER - KEDGE BUSINESS SCHOOL - BOLIVIA
ENTREPRENEURIAL PROJECT
2011 – 2 years
Entrepreneurial and solidarity project aiming to develop the know-how of Bolivian women to create
a permanent struture of work with a sustainable financial autonomy.
- Business Plan definition and creation of a range of 5 wool accessories with 10 Bolivians
- Local partnership development with travel agencies
E D U C AT I O N
2014 MSC MASTER DEGREE IN MARKETING – KEDGE BUSINESS SCHOOL (Marseille - France)
2013 STUDENT EXCHANGE IN MARKETING – XAVIER INSTITUTE OF MANAGEMENT (Bhubaneswar – India)!
2011 BACHELOR DEGREE IN MARKETING & MANAGEMENT – UNIVERSITY OF THE WEST OF SCOTLAND (Glasgow – UK)!
2010 UNIVERSITY DEGREE IN FIRM & ADMINISTRATION MANAGEMENT (Aix en Provence – France)!
L A N G U A G E S I N T E R E S T S
English : fluent
French : native
Italian : basic
Gastronomy - Running (half marathon)
Travel : South East Asia (8 months),
Bolivia (2 months), USA & Canada (2 months)
✓ Digital Marketing
✓ Project Manager
✓ Data Analysis
✓ Consumer Behavior
✓ Content Creator
✓ Team Player
K E Y S K I L L S
Phone: (+971)5.57.01.58.65
Email: mjean.coupin@gmail.com
DIGITAL MARKETING MANAGER - McCORMICK FRANCE - AVIGNON (France)
FOOD INDUSTRY (FMCG) - 10 500 EMPLOYEES (McCORMICK INC)
2015 – 2,5 years