1. Juan Carlos Vargas Murueta
Proven leader who demonstrates high integrity, ethics and
passion at all times. Creative and innovative skills. Capacity
to build strong, motivated teams. Ability to develop and
maintain relationships of all levels. Problem solver with
capacity to multi-task. Consensus builder.
Expertise in multicultural environments and virtual teams.
Building cross-functional partnerships that deliver best in
class results and create value.
Multidiscipline skills in commercial strategies, Demonstrated
cross-industry strategic, creative and management
capabilities.
@
juancarlosvargasm@me.com
Cel:
+52 1 (55) 4540 8452
Skype:
juancarlosvargasm
Linked in:
linkedin.com/in/jcvargasm
Twitter:
@jcvargasmurueta
Professional career
Meetings and Events Sales Director / Turismo & Convenciones
México, City 06/13 - Present
With a team of 11 people we achieved a goal of 22.5 million pesos in gross utility
for 2014. Designed and implemented commercial strategies for corporate accounts,
associations and government events.
Developing new business income streams through innovating MICE services.
Enhancing the added values by creating synergies with local CVB’s and a variety
of other suppliers.
Develop international allies to extend the net and capabilities of the agency in all
continents.
G20 Executive Director / Turismo & Convenciones, S.A. de C.V.
Los Cabos, Mexico 02/12 - 06/13
With a budget of 10 million USD and 15 different suppliers, I composed and leaded
a team of more than 120 people in order to produce and co-organize the G20 event
celebrated in Los Cabos, Mexico. I was in charge of coordinating and integrating
the services of audio & video, furniture, scenography, construction and
conditioning of special areas and delegate accreditation, for the host hotels and
convention centre for the G20.
Selected achievements
• Built and leaded a team (on record time) of specialists in architecture,
engineering, audio video, event organizers and logistics, in order to satisfy the
necessities of the Ministry of Foreign Affairs.
Executive Director / Monterrey, Mexico Convention Visitors Bureau
06/10 – 01/12
Leaded and assembled a team of 19 people with the main purpose of attracting
more and new touristic events to the city. With a budget of $ 3.4 millions, I
implemented the projects and action plans proposed from the trust committee.
Developed and implemented the annual plan for the CVB with the main objective
of attracting events with a potential generation of 175,000 room nights.
Collaborated in conjunction with meetings planners, PCO’s, Convention Centres,
Airlines, Hotels, Mexico Tourism Board (MTB) and /or DMC’s on the design and
integration of bids for national and international events.
Selected achievements
• Coordinated the bids for several international events, such as: The 17th World
Congress of Criminology, 7th Latin American Congress of Clusters and The
Industry Experience
- Sales specialist in the MICE
industry for Corporate,
Associative, and Government
events.
- Several consultancies to
touristic authorities like:
Culiacan, Aguascalientes,
Cancun, Durango, San Luis
Potosi, Campeche and Merida
in between others.
- Organized and leader national
events and international events
like the G20.
- Co edited several meetings
and events specialized
publications.
- Implemented new strategies to
increase ratios of audience,
stay and spending.
- Initiated the mobile marketing
strategies in Mexico on
meetings and events.
Client nets
Private
- American Express, Corporate
Travel Services, Turismo
Conventions,
Public:
- Relations with ministries like:
Tourism, Mexico Tourism
Board, Foreign Affairs,
Immigration Institute,
American Chamber of
commerce,
NGOs
-GBTA, PCMA, MPI, ICCA,
AMEREF, AMMDEM,

2. Pan-American Wu-Shu Championship, in between others.
• Integrated strong synergies with different institutions in other to enhance our
value added: US Department of Commerce, MTB, Mexican Embassies and
Consulates, etcetera.
• Increased the ROI of meeting planners based on innovative marketing strategies
such as: PR, Call Centre, Cable TV Channels, Social Media and Mobile Apps.
Sales and New Business Director / Nuestro Mundo Global Media
Mexico, City 02/09 – 07/10
As a partner, I leaded a team on 9 people and modernized the structure of the
printed version of the magazine and implemented its web version. I also designed
new business income streams and established an outsourcing net with various
companies to enhance our value added. Leaded, restructured and organized the
MICE exhibition called “Expo Meetings Mexico 2010”.
Selected achievements
• Created an strategy for positioning emerging destinations with various services
such as: Professionalization, publicity and advisory board FAM’s in between
others.
• Won the representation of the Convention Centres of WTC Veracruz and
Poliforum Leon.
Business Travel Industry Director / National Ministry of Tourism
October 2005 – February 2009
With a budget of $1.2 millions I leaded the federal strategies to work in conjunction
with the 32 state ministries of tourism and 56 Convention and Visitors Bureau in
Mexico, in order to attend and improve the MICE industry and to develop the
competitiveness of their touristic offer. Developed professionalization programs
according to the precise necessities of certain destinations. Advise the IRS and
regulatory instances in ways to promote the opening of small businesses and
touristic enterprises.
Selected achievements
• Published four specialized and valid up to now, of the four solely publications
related to this industry.
• Organized 8 national congresses reaching a record assistance of 450 meetings
industry professionals.
Sales Director / Corporate Travel Services
Mexico, City 10/98 – 10/05
Started the sales department on the second biggest business travel agency in
Mexico. Developed the economic model based in value added services and wined
top accounts such as: UL, Dupont, Televisa, etcetera.
Selected achievements
• Leaded the evolution from the conventional airline commissions’ economic
model, to transactional and administrative fees.
• Implemented the SABRE web based online corporate booking engine, called
BTS, in at least 12 different corporations.
• Developed and implemented the first VIP lounge with a 24 four hours shift.
New account implementation Sales executive / American Express Company
Mexico, City 12/94 – 10/98
Coordinated all the necessary resources to install and operate the in plants inside
different corporations.
Selected achievements
• Initiated the sales department of the Corporate Travel Services.
HSMAI, SITE
Publications
Co edited several specialized
meetings and events
publications:
- 0%VAT on international
events, manual
- Bidding for events.
- Marketing organization
techniques for touristic
destinations.
-­‐
Immigration
manual
for
international
tourists
to
events
Studies and
professional training
- Bachelor on Business
Administration in Tourism
Universidad Anahuac del Sur.
- Diploma in Administration and
new business development,
Instituto Tecnológico
Autónomo de México
(ITAM).
- Strategic management in the
sales department, ITAM
- Strategic business direction,
ITAM.
Teaching experience
- Developed and taught the first
module of the diploma on
“MICE Events”. Centro de
Estudios Superiores de San
Ángel (CESSA) 09 -10
- Taught the first module of the
diploma on Managerial
abilities in Tourism,Instituto
Tecnologico de Monterrey
(ITESM)
References
On request. Some
recommendations available at:
linkedin.com/in/jcvargasm
Personal
Travel or relocations availability
Languages
English Spanish