The document provides advice for selling a company and outlines several key points: 1) Focus on running the business and keep strategic goals as the priority during sale negotiations. 2) Include your management team in the sale process to keep them motivated and retain valuable talent. 3) Potential buyers may include competitors, suppliers, and major customers so consider them initially. 4) Know your potential buyers before starting the company to facilitate a future sale.

1. What (not) to do when
selling your company
October 2, 2018
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2. 
Keep your eye
on the ball.
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3. 
Include
yourTeam
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4. 
Add your top
competitors, suppliers,
and customers to the
buyer list.
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5. 
Know who you’re going
to sell your company to
before you start it.
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6. 
Send all UFOs to your
M&A advisor;
if you don’t have one,
get one.
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7. 
Time kills deals.Your
advisor will push you
because he knows this.
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8.  Don’t lie to your
advisors.
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9. 
Negotiate the
indemnity cap
in the LOI.
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10. 
Keep your eyes
on the prize.
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11. Contact
James Marciano
Tuck Advisors
james@tuckadvisors.com
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