Here\'s an overview of the residential home selling services Brian provides to his clients

1. Your Home Sold
by
Brian D. Wittlin, GRI, e-Pro

2. Mo Anderson
Vice Chairman of the Board
Gary Keller
Chairman Of The Board
About KELLER WILLIAMS® Realty
• Founded in Austin, Texas, on October 18, 1983.
• KELLER WILLIAMS® Realty laid the foundation for agents to
become real estate business people.
• Mo Anderson owned the #3 franchise in the largest real estate
company in the world.
• Gary Keller was chosen by Realtors across the U.S. as one of five
of the “Most Admired” REALTORS® in the nation.
KELLER WILLIAMS® FACTS:
• “Most Innovative Real Estate Company” — Inman News.
• 72,594 + real estate consultants.
• 608 + offices in the U.S. and Canada.
• 5th
largest real estate company in North America.
• Excellence in real estate consultation training.

3. The KELLER WILLIAMS® Culture
Win-Win — or no deal
Integrity — do the right thing
Commitment — in all things
Communication — seek first to understand
Creativity — ideas before results
Customers — always come first
Teamwork — together everyone achieves more
Trust — starts with honesty
Success — results through people
We Call It: WI4C2TS

4. Consultant Vs. Agent
Fiduciary (Consultant)
• Advises and Consults
• Educates and Guides
• Involved in Decision
Process
• Uses Judgment and
Experience
• Irreplaceable
• Highly Compensated
Functionary (Agent)
• Delivers Information
• Tells and Sells
• Stays out of Process
• Follows the Rules and
Procedures
• Replaceable
• Minimally Paid

5. Insert
Your
Photo
Name: The Golden Hands Team
Professional Designations:
Graduate Realtors Institute (GRI)
Graduate Technology Institute (e-Pro)
Pretty Nice Person (PNP)
Education: MBA, BA and 9 years of real estate experience
Family: 4 children, 2 dogs and the Greatest Wife in the World
Hobbies: Renovation, Landscaping, Reading, Drawing, Cooking
Client Testimonials: For a complete library of client testimonials, go to
www.PrincetonLiving.com and click on “About Us”
My Biography
Your REALTOR®
Brian D. Wittlin, GRI, e-Pro

6. Key Objectives
• PRICING… your home priced at the property’s fair market
value.
• TIMING… your home sold in the desired time period.
• CONVENIENCE… your home sold with the
least amount of inconvenience.

7. Learning About The Home
WHERE BUYERS FIRST LEARNED ABOUT HOME PURCHASED
Compiled from NAR 2005 Profile of Home Buyers and Sellers report.
Realtor
36%
Internet
24%
Yard Signs
15%
Referrals
7%
Other
> 1%
Knows the
Seller
3%
Home
Builders
7%
Advertising
and
Newspaper
6%

8. My Job
1. Be the Marketing Messenger between you and the Public
2. Provide a Negotiating Strategy with the expertise to carry it out
3. Manage the challenges to your deal
4. Get you to a successful and completed Close

9. Marketing Plan
• Multiple Internet Web Sites
• MLS
• Realtor.com
• Local/International Internet Sites
• Agent Marketing Action Plan
• KELLER WILLIAMS® Professional
Real Estate Consultants
• Office Tours
• MLS Area Tours
• REALTOR®
Open Houses
• Yard Signs
• Highly recognized
• Calls come from our signs

10. Marketing Your Home
• Pricing Guidance
• Guidance in staging your property.
• Input your listing to MLS and other
Internet sites.
• Install nationally recognized signage.
• Provide information fliers.
• Hold Open Houses for Brokers and
General Public.
• Give Feedback on showings.
• Guidance on market conditions.
• Review offers and represent you in
negotiations.
• Complete all repairs and cleaning.
• “Stage” your home to be appealing.
• Hide valuables (also prescriptions).
• Keep marketing information out for
prospective buyers.
• Maintain open communication.
• Leave premises for showings.
• Call with any questions or concerns.
• Refer friends and acquaintances who
might be interested in your property.
• Refuse to discuss terms with
prospective buyers or their agents.
Brian You
Our Respective Duties

11. Inspections
Inspections and potential repairs are the number one reason sales don’t close.
Typically, buyers have a certain number of days in which to inspect the
property and accept or reject the property based upon these mechanical and
structural inspections.
SELLER
SEES THEIR HOUSE
INSPECTOR
SEES THE HOUSE
BUYER
SEES YOUR HOUSE
Save Yourself Time, Money and Disappointment — Do Deferred Maintenance Now!

12. Home Warranty Plans
Home warranty plans go a long way to alleviate some
risks and concerns. For a modest price, the seller can provide
to the buyer a one year warranty covering specified heating,
plumbing, electrical, water heater or appliance breakdowns.
Coverage under most plans commences at closing. In all
cases, there are important limitations and exclusions
(example: appliances/systems must be operative at
commencement of coverage).

13. What You Do & Don’t Control
As The Seller, You Do Control These:
• Property Condition
• Availability for Showing
• Price
• Availability of a Home Warranty
As The Seller, You Don’t
Control These:
• Competition
• Buyer’s or Seller’s Market
• Interest Rates
• When The Perfect Buyer
Walks Thru Door

14. Selling Price Vs. Timing
• Timing is extremely important in the real estate market.
• A property attracts the most activity from the real estate community and
potential buyers when it is first listed.
• It has the greatest opportunity to sell when it is new on the market.
WEEKS ON MARKET
A
C
T
I
V
I
T
Y
1 2 3 4 5 6 7 8

15. Pricing Factors
As the triangle graph illustrates, more buyers purchase their properties at market value
than above market value. If you price your property at market value, you are exposing it
to a much greater percentage of prospective buyers and you are increasing your
opportunity for a sale.
+15%
+10%
Market Value
-10%
-15%
10%
30%
60%
75%
90%
PERCENTAGE
OF BUYERS
ASKING
PRICE
IMPORTANCE OF INTELLIGENT PRICING

16. Pricing Misconceptions
Correctly pricing your property has
nothing to do
with the following concerns:
How Buyers & Sellers Determine Value
Its determined by what a BUYER is willing to pay and what a SELLER is willing to
accept in today’s market. Buyers compare your property to other properties
ACTIVE and SOLD in your area. That is why it is so very important to price your
property correctly at the time you sign your listing agreement.
WHAT
YOU
PAID
WHAT
ANOTHER
AGENT
SAYS
WHAT
YOU
NEED
WHAT
YOU
WANT
COST
TO REBUILD
TODAY
WHAT
YOUR
NEIGHBOR
SAYS

17. Focusing On Results
The proper balance of these factors will expedite your sale.
LOCATION
COMPETITION
TIMING
CONDITION
TERMS
PRICE
SOLD

18. If you would like to discuss how Brian would
go about selling your home quickly and for
top dollar, call him now!
Brian D.Wittlin, GRI, e-Pro
609-936-9760
Brian@BrianWittlin.com