The document provides a guide for selling a home, including information about the Barrington Team real estate agents and the home selling process. It discusses preparing the home for sale, establishing the listing price through market research and a comparative market analysis, marketing the home through listings, open houses and showings, negotiating offers, and completing the sale. The guide also includes tips for staging, photography, pricing strategically, and frequently asked questions to help homeowners through the process.
Team Page Homes is a husband and wife real estate team with extensive experience in the Clark County area. Their goal is to help sellers get their home sold for the highest price in the shortest time possible. They have developed a proven 7-step plan to sell homes, which includes developing a pricing and marketing strategy, implementing a customized marketing plan, preparing the home for sale, negotiating offers, and managing the transaction through closing. They aim to make the selling process as smooth and stress-free as possible for clients.
This document provides information about Mariana Carrasco, a real estate agent with RE/MAX Exceptional in South River, NJ. It outlines her pledge to clients, including providing market knowledge, a marketing plan, staging advice, and keeping clients informed. It emphasizes RE/MAX's global presence, advertising spending, and ability to maximize a property's exposure to potential buyers through its extensive online and offline marketing channels.
Linda Martignetti is a real estate agent who provides several services to help clients sell their homes successfully, including accurately pricing the home, enhancing its value through staging and marketing, and securing a qualified buyer within the desired timeframe. She prepares homes for sale by cleaning, de-cluttering, and making any necessary repairs. Pricing the home accurately based on market conditions and comparable properties is key to a successful sale. Homes must appeal to buyers on features and price to compete effectively in the local market.
The Vallee Gold Team is a real estate team based in Tucson, Arizona that is a member of RE/MAX. They promise honest and integrity in their services and to do everything possible to ensure clients are happy. The team works globally to market real estate and help clients achieve their dreams of finding the perfect property. They deliver outstanding results through their marketing actions, exposure on websites and in social media, and services to help sellers get the highest price.
This document provides information about a real estate team called "Your Home Team" located in Houston, Texas. It introduces the three realtors on the team - Ozzie Ausburne, Khadeja Kamiti, and Kimberly Williams - and describes their backgrounds, skills, and services. The document also outlines the team's process for working with builders and buyers to find properties, make offers, fund purchases, and close on deals. It emphasizes using the latest online marketing technologies and the resources of Keller Williams Realty to promote listings.
Dior Executive Realty is a full-service real estate company that provides customized services for property listings. They strategize pricing and marketing plans unique to each property. Their experienced sales executives implement comprehensive selling strategies and are with clients every step of closing and beyond. They aim to reduce stress for home sellers and ensure a smooth transaction through their expertise and services.
This document provides information about selling a home, including tips for preparing a home for sale, the benefits of working with a realtor, the escrow process, and an overview of title insurance. It recommends making repairs, decluttering, and staging the home to make a good first impression. Using a realtor provides expertise in properly pricing the home, marketing it, screening buyers, and negotiating the sale. The escrow process involves ordering documents, preparing settlement statements, and facilitating the transfer of funds and documents upon closing. Title insurance protects the buyer and lender from any undisclosed liens or claims on the property's title.
This document summarizes the services offered by real estate agents Mark and Karl. They have over 25 years of combined experience successfully selling homes on Vancouver Island. They have consistently outsold other realtors by selling more homes, in less time, and for closer to the original listing price. The document promotes their strong marketing strategy and commitment to clients. It invites readers to contact them to learn more about why they would be the best choice to sell a home.
Team Page Homes is a husband and wife real estate team with extensive experience in the Clark County area. Their goal is to help sellers get their home sold for the highest price in the shortest time possible. They have developed a proven 7-step plan to sell homes, which includes developing a pricing and marketing strategy, implementing a customized marketing plan, preparing the home for sale, negotiating offers, and managing the transaction through closing. They aim to make the selling process as smooth and stress-free as possible for clients.
This document provides information about Mariana Carrasco, a real estate agent with RE/MAX Exceptional in South River, NJ. It outlines her pledge to clients, including providing market knowledge, a marketing plan, staging advice, and keeping clients informed. It emphasizes RE/MAX's global presence, advertising spending, and ability to maximize a property's exposure to potential buyers through its extensive online and offline marketing channels.
Linda Martignetti is a real estate agent who provides several services to help clients sell their homes successfully, including accurately pricing the home, enhancing its value through staging and marketing, and securing a qualified buyer within the desired timeframe. She prepares homes for sale by cleaning, de-cluttering, and making any necessary repairs. Pricing the home accurately based on market conditions and comparable properties is key to a successful sale. Homes must appeal to buyers on features and price to compete effectively in the local market.
The Vallee Gold Team is a real estate team based in Tucson, Arizona that is a member of RE/MAX. They promise honest and integrity in their services and to do everything possible to ensure clients are happy. The team works globally to market real estate and help clients achieve their dreams of finding the perfect property. They deliver outstanding results through their marketing actions, exposure on websites and in social media, and services to help sellers get the highest price.
This document provides information about a real estate team called "Your Home Team" located in Houston, Texas. It introduces the three realtors on the team - Ozzie Ausburne, Khadeja Kamiti, and Kimberly Williams - and describes their backgrounds, skills, and services. The document also outlines the team's process for working with builders and buyers to find properties, make offers, fund purchases, and close on deals. It emphasizes using the latest online marketing technologies and the resources of Keller Williams Realty to promote listings.
Dior Executive Realty is a full-service real estate company that provides customized services for property listings. They strategize pricing and marketing plans unique to each property. Their experienced sales executives implement comprehensive selling strategies and are with clients every step of closing and beyond. They aim to reduce stress for home sellers and ensure a smooth transaction through their expertise and services.
This document provides information about selling a home, including tips for preparing a home for sale, the benefits of working with a realtor, the escrow process, and an overview of title insurance. It recommends making repairs, decluttering, and staging the home to make a good first impression. Using a realtor provides expertise in properly pricing the home, marketing it, screening buyers, and negotiating the sale. The escrow process involves ordering documents, preparing settlement statements, and facilitating the transfer of funds and documents upon closing. Title insurance protects the buyer and lender from any undisclosed liens or claims on the property's title.
This document summarizes the services offered by real estate agents Mark and Karl. They have over 25 years of combined experience successfully selling homes on Vancouver Island. They have consistently outsold other realtors by selling more homes, in less time, and for closer to the original listing price. The document promotes their strong marketing strategy and commitment to clients. It invites readers to contact them to learn more about why they would be the best choice to sell a home.
Kathy Della-Nebbia is a sales representative with Royal LePage, a Canadian real estate company established in 1913. She has over 15 years of experience in real estate and specializes in residential properties in Hamilton and Burlington. When listing a home, she helps clients optimize price, develop a marketing plan, negotiate offers, and minimize risks to sell their home efficiently. Her services leverage Royal LePage's national network and technology to broadly market listings.
Helena Talbot outlines her marketing plan for selling homes which includes:
1. Targeting MLS realtors who have listings for homes priced 20-30% lower to find potential buyers for the listed home.
2. Using feature brochures and display cards inside the home to highlight important details to potential buyers.
3. Monitoring the sale of targeted lower-priced homes and re-marketing the listed home to realtors when those homes sell.
4. Determining the best asking price for the listed home based on recent sales of comparable homes.
The document provides information from a real estate agent, Linda Wilson, about selling a home. She outlines programs and documents to sell a home for the highest price in the shortest time. She looks forward to speaking about getting the home sold and helping with real estate goals. She provides her contact information and commits to thorough market analysis, marketing, negotiations, and managing the transaction process.
This document discusses innovative employee real estate benefits that a company could offer. It provides concise summaries in 3 sentences or less that provide the high level and essential information from the document. The benefits would include home purchase counseling, real estate sales and marketing expertise, rental assistance, and investment property assistance. Employees would receive personalized consultations and support throughout the home buying and selling process from a dedicated sales executive. There would be no cost to the company to add these real estate services as an additional employee benefit.
This document provides information to help homeowners prepare their home for sale and maximize its value. It discusses identifying goals and priorities for the sale, preparing the home through cleaning, decluttering, repairs and staging, setting the proper listing price based on market data, common fees for buyers and sellers, and low-cost home improvement projects that provide high returns. The overall message is that preparing the home's condition and pricing it correctly are essential to selling quickly and for the best price.
DIOR Executive Realty provides full-service real estate services and assistance to buyers. They help buyers determine their purchasing power, prioritize desires, close deals, and transition stress-free. Their services include determining a budget, finding financing, home selection guidance, negotiations assistance, and post-closing concierge services. They promise utmost confidentiality and discretion, especially for their VIP clients, which include celebrities, athletes, and executives.
The document summarizes the performance and marketing strategies of the Keller Williams Realty Southpark team in 2011. The team increased sales by 60% in 2011, closing 56 homes for $9.9 million in total sales volume, significantly outperforming the average agent. They emphasize using professional photography and listing on over 600 sites to get maximum exposure. Their open houses are very successful due to the online marketing. The document outlines their process from contract to close.
The document discusses the marketing and sales strategies that will be used by The Grumbles Team at EXIT Realty of the South to sell a home. It outlines their experience and credentials, testimonials from past clients, how the local MLS board will be utilized to reach buyers, and a 21 point checklist that will be used to prepare the home and highlight features to attract buyers. Marketing materials like brochures and in-home display cards will be created to showcase the home's amenities.
David Smith is a real estate agent who can help sell your home by finding the right buyer, optimizing price, and minimizing risk. He will prepare your home for sale, implement a customized marketing plan, negotiate with buyers, and manage the entire transaction process. As a Royal LePage agent, he has access to their network and marketing tools to effectively promote your listing. His goal is to sell your home quickly at the best price while requiring minimal time from you.
- Ward Realty is a family-owned real estate brokerage serving the Point Pleasant Beach area since 1926.
- James Ward is a licensed real estate broker and top producing agent at Ward Realty. He has extensive experience and knowledge of the local real estate market.
- Ward Realty and James Ward will provide personalized service and expertise to guide homeowners through every step of the real estate process from listing to closing.
The document discusses the benefits of working with a RE/MAX sales associate to sell your home. It emphasizes that RE/MAX agents have extensive experience and training which allows them to effectively price, stage, market and negotiate the sale of a home. They utilize national branding and large network and advertising to attract buyers. Choosing a RE/MAX agent also supports community programs in the areas of children's health, cancer research, and environmental protection.
How to get a great deal buying Toronto Real Estate chrisparik
The document appears to be a promotional presentation for a home buying system. It provides information over multiple pages on the following:
- Benefits of using their buyer agency services over searching on your own or with other agents, such as exposure to more properties and help navigating the process.
- A 4-step system they provide to help buyers find the best home for the lowest price with the best financing and least hassle. This includes getting pre-approved for a mortgage, receiving listings of matching properties, help in negotiations, and ensuring a quick closing.
- How their innovative programs and specialized knowledge at each step provide added value over traditional real estate services.
Ron Chromey is a commercial real estate agent with Keller Williams Realty, the third largest real estate franchise in the US. He works to ensure complete customer satisfaction and over 50% of his business comes from repeat customers and referrals due to his excellent service. Keller Williams has over 77,000 agents across North America and focuses on building careers, businesses, and lives through their mission and values.
Anchored Homes is a full service real estate solutions company founded in 2016 that specializes in buying distressed properties in Cape May and Atlantic County at significant discounts, renovating them, and reselling them to homeowners and landlords. The company aims to revitalize neighborhoods by improving housing quality. It uses various marketing strategies to quickly find and purchase properties below market value before they are listed. Anchored Homes then thoroughly renovates the homes according to a standard scope of work and employs bandit signs, realtor listings, and internet marketing to quickly resell the properties. Working with Anchored Homes provides sellers with a unique alternative to traditional real estate sales and investors with creative real estate investment opportunities.
The Simkins Group provides a comprehensive real estate service to sell homes quickly and for top dollar. They utilize a team approach and extensive marketing strategies, including professional photos, virtual tours, and syndicating listings to over 100 websites. Their 1-day listing guarantee and buyer programs are designed to attract buyers. Sellers can choose between diamond, platinum, and gold listing packages that provide different included services and commission rates.
This document discusses the listing and marketing consultation process for a home. It covers topics like determining the market value of a home, the importance of staging, pricing strategies, and listing exposure through various online sites and marketing channels. The roles and responsibilities of the real estate agent and homeowner are outlined. The agent's experience and goal of exceeding client expectations are also mentioned.
MicroFarming Strategies to Generate Listings and Increase Your Average Sale P...HomesPro from Homes.com
Attend this webinar to learn how to choose a MicroFarming target market then promote yourself as the “go-to” agent for their real estate needs. Clients in your target market will be listing and buying homes this year, and YOU should be their agent! Don’t miss this opportunity to learn Sherri’s exclusive MicroFarming plan and increase your listing and sales effectiveness and income!
Learn the Strategy to Dominate your Market
Create 2-4 more listing opportunities from your sales
Become the Expert in a specific price range
Give yourself a Raise™ by implementing my OnPurpose MicroFarming Strategy
Putting customer expierence at the core of your business Mimpi SleepMimpi Sleep
This document provides guidance on putting the customer experience at the core of an e-commerce business. It discusses removing friction from the buying experience by simplifying product information and addressing issues like delivery delays. It emphasizes creating a clear value proposition that highlights specific benefits and solves customer problems. It also stresses the importance of an effective shipping strategy, including reasonable pricing, high-quality packaging, and exceeding customer expectations. The overall message is that focusing on the entire customer journey from information to delivery is crucial for business success.
Lang Realty is a large real estate company operating in Palm Beach County and the Treasure Coast. The document discusses Lang Realty's commitment to honesty, integrity and quality in serving its clients. It highlights the company's extensive marketing efforts including digital, print and social media advertising to maximize exposure for listings. The company has over 20 years of experience in the local market and 400 agents in 11 offices throughout the region.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Southern Anne Arundel County Real Estate Services in 2020.
This document outlines the services provided by a real estate agent to sell a home. It discusses preparing comparative market analyses and staging the home with professional photographs. It emphasizes marketing the home through the multiple listing service (MLS) to reach other real estate agents and their clients. The document explains how monitoring recently sold homes listed at 20-30% below the subject property's value can help target likely buyers. It stresses the importance of qualifying buyers and negotiating offers to get the best price.
Kathy Della-Nebbia is a sales representative with Royal LePage, a Canadian real estate company established in 1913. She has over 15 years of experience in real estate and specializes in residential properties in Hamilton and Burlington. When listing a home, she helps clients optimize price, develop a marketing plan, negotiate offers, and minimize risks to sell their home efficiently. Her services leverage Royal LePage's national network and technology to broadly market listings.
Helena Talbot outlines her marketing plan for selling homes which includes:
1. Targeting MLS realtors who have listings for homes priced 20-30% lower to find potential buyers for the listed home.
2. Using feature brochures and display cards inside the home to highlight important details to potential buyers.
3. Monitoring the sale of targeted lower-priced homes and re-marketing the listed home to realtors when those homes sell.
4. Determining the best asking price for the listed home based on recent sales of comparable homes.
The document provides information from a real estate agent, Linda Wilson, about selling a home. She outlines programs and documents to sell a home for the highest price in the shortest time. She looks forward to speaking about getting the home sold and helping with real estate goals. She provides her contact information and commits to thorough market analysis, marketing, negotiations, and managing the transaction process.
This document discusses innovative employee real estate benefits that a company could offer. It provides concise summaries in 3 sentences or less that provide the high level and essential information from the document. The benefits would include home purchase counseling, real estate sales and marketing expertise, rental assistance, and investment property assistance. Employees would receive personalized consultations and support throughout the home buying and selling process from a dedicated sales executive. There would be no cost to the company to add these real estate services as an additional employee benefit.
This document provides information to help homeowners prepare their home for sale and maximize its value. It discusses identifying goals and priorities for the sale, preparing the home through cleaning, decluttering, repairs and staging, setting the proper listing price based on market data, common fees for buyers and sellers, and low-cost home improvement projects that provide high returns. The overall message is that preparing the home's condition and pricing it correctly are essential to selling quickly and for the best price.
DIOR Executive Realty provides full-service real estate services and assistance to buyers. They help buyers determine their purchasing power, prioritize desires, close deals, and transition stress-free. Their services include determining a budget, finding financing, home selection guidance, negotiations assistance, and post-closing concierge services. They promise utmost confidentiality and discretion, especially for their VIP clients, which include celebrities, athletes, and executives.
The document summarizes the performance and marketing strategies of the Keller Williams Realty Southpark team in 2011. The team increased sales by 60% in 2011, closing 56 homes for $9.9 million in total sales volume, significantly outperforming the average agent. They emphasize using professional photography and listing on over 600 sites to get maximum exposure. Their open houses are very successful due to the online marketing. The document outlines their process from contract to close.
The document discusses the marketing and sales strategies that will be used by The Grumbles Team at EXIT Realty of the South to sell a home. It outlines their experience and credentials, testimonials from past clients, how the local MLS board will be utilized to reach buyers, and a 21 point checklist that will be used to prepare the home and highlight features to attract buyers. Marketing materials like brochures and in-home display cards will be created to showcase the home's amenities.
David Smith is a real estate agent who can help sell your home by finding the right buyer, optimizing price, and minimizing risk. He will prepare your home for sale, implement a customized marketing plan, negotiate with buyers, and manage the entire transaction process. As a Royal LePage agent, he has access to their network and marketing tools to effectively promote your listing. His goal is to sell your home quickly at the best price while requiring minimal time from you.
- Ward Realty is a family-owned real estate brokerage serving the Point Pleasant Beach area since 1926.
- James Ward is a licensed real estate broker and top producing agent at Ward Realty. He has extensive experience and knowledge of the local real estate market.
- Ward Realty and James Ward will provide personalized service and expertise to guide homeowners through every step of the real estate process from listing to closing.
The document discusses the benefits of working with a RE/MAX sales associate to sell your home. It emphasizes that RE/MAX agents have extensive experience and training which allows them to effectively price, stage, market and negotiate the sale of a home. They utilize national branding and large network and advertising to attract buyers. Choosing a RE/MAX agent also supports community programs in the areas of children's health, cancer research, and environmental protection.
How to get a great deal buying Toronto Real Estate chrisparik
The document appears to be a promotional presentation for a home buying system. It provides information over multiple pages on the following:
- Benefits of using their buyer agency services over searching on your own or with other agents, such as exposure to more properties and help navigating the process.
- A 4-step system they provide to help buyers find the best home for the lowest price with the best financing and least hassle. This includes getting pre-approved for a mortgage, receiving listings of matching properties, help in negotiations, and ensuring a quick closing.
- How their innovative programs and specialized knowledge at each step provide added value over traditional real estate services.
Ron Chromey is a commercial real estate agent with Keller Williams Realty, the third largest real estate franchise in the US. He works to ensure complete customer satisfaction and over 50% of his business comes from repeat customers and referrals due to his excellent service. Keller Williams has over 77,000 agents across North America and focuses on building careers, businesses, and lives through their mission and values.
Anchored Homes is a full service real estate solutions company founded in 2016 that specializes in buying distressed properties in Cape May and Atlantic County at significant discounts, renovating them, and reselling them to homeowners and landlords. The company aims to revitalize neighborhoods by improving housing quality. It uses various marketing strategies to quickly find and purchase properties below market value before they are listed. Anchored Homes then thoroughly renovates the homes according to a standard scope of work and employs bandit signs, realtor listings, and internet marketing to quickly resell the properties. Working with Anchored Homes provides sellers with a unique alternative to traditional real estate sales and investors with creative real estate investment opportunities.
The Simkins Group provides a comprehensive real estate service to sell homes quickly and for top dollar. They utilize a team approach and extensive marketing strategies, including professional photos, virtual tours, and syndicating listings to over 100 websites. Their 1-day listing guarantee and buyer programs are designed to attract buyers. Sellers can choose between diamond, platinum, and gold listing packages that provide different included services and commission rates.
This document discusses the listing and marketing consultation process for a home. It covers topics like determining the market value of a home, the importance of staging, pricing strategies, and listing exposure through various online sites and marketing channels. The roles and responsibilities of the real estate agent and homeowner are outlined. The agent's experience and goal of exceeding client expectations are also mentioned.
MicroFarming Strategies to Generate Listings and Increase Your Average Sale P...HomesPro from Homes.com
Attend this webinar to learn how to choose a MicroFarming target market then promote yourself as the “go-to” agent for their real estate needs. Clients in your target market will be listing and buying homes this year, and YOU should be their agent! Don’t miss this opportunity to learn Sherri’s exclusive MicroFarming plan and increase your listing and sales effectiveness and income!
Learn the Strategy to Dominate your Market
Create 2-4 more listing opportunities from your sales
Become the Expert in a specific price range
Give yourself a Raise™ by implementing my OnPurpose MicroFarming Strategy
Putting customer expierence at the core of your business Mimpi SleepMimpi Sleep
This document provides guidance on putting the customer experience at the core of an e-commerce business. It discusses removing friction from the buying experience by simplifying product information and addressing issues like delivery delays. It emphasizes creating a clear value proposition that highlights specific benefits and solves customer problems. It also stresses the importance of an effective shipping strategy, including reasonable pricing, high-quality packaging, and exceeding customer expectations. The overall message is that focusing on the entire customer journey from information to delivery is crucial for business success.
Lang Realty is a large real estate company operating in Palm Beach County and the Treasure Coast. The document discusses Lang Realty's commitment to honesty, integrity and quality in serving its clients. It highlights the company's extensive marketing efforts including digital, print and social media advertising to maximize exposure for listings. The company has over 20 years of experience in the local market and 400 agents in 11 offices throughout the region.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Southern Anne Arundel County Real Estate Services in 2020.
This document outlines the services provided by a real estate agent to sell a home. It discusses preparing comparative market analyses and staging the home with professional photographs. It emphasizes marketing the home through the multiple listing service (MLS) to reach other real estate agents and their clients. The document explains how monitoring recently sold homes listed at 20-30% below the subject property's value can help target likely buyers. It stresses the importance of qualifying buyers and negotiating offers to get the best price.
Seller marketing package - Group 4610 NetworkJeff Rubenstein
This document provides information about Group 46:10 Network, a real estate team that specializes in home sales. It discusses how the team differs from individual agents by taking a team approach and employing various marketing strategies. These include professional staging, photos, floor plans and signs. The document outlines the home selling process and provides testimonials from satisfied clients. It also discusses how to determine a home's market value and the importance of proper pricing to sell quickly.
This document provides information about Regenia Andrews, a real estate agent with Coldwell Banker Spinks Brown Durand REALTORS®. It summarizes her qualifications and services offered to sell homes. She promises to sell homes for the most money, in the shortest time, and with the fewest hassles. The document outlines her goals of providing excellent customer service and marketing strategies to effectively sell homes.
Please view/download our Seller Success Guide! This 25 page guide talks a little about us and a lot about how we work! We discuss our Team, our Marketing Strategy, our Pricing Strategy, Preparing your Home for Sale, Inspections, and why you should choose The Ayers Team!
Kat Kitt is a real estate agent with Counselor Realty who can help sell homes. She has 12 years of experience on average compared to the industry average of 2 years. Her experience helps her listings sell 3 times faster than other agents on average. She provides a proven 20-step marketing plan to maximize exposure for listings. This includes optimizing online presence, open houses, advertising, and targeting buyers. She emphasizes that homes need to be priced competitively and show well to attract buyers in a relatively short amount of time before interest wanes.
Getting The Highest Price Possible For Your Home A Sellers Guidefcraiubotan
This document provides guidance for homeowners looking to sell their house. It discusses the importance of hiring a real estate agent to help with the selling process and negotiate on your behalf. The document offers tips for finding a good agent, including asking for referrals and checking an agent's experience, marketing strategies, and track record. It also provides a list of important questions to ask agents to evaluate them, such as how they will market the home, how often you'll be updated, and what services are included in their listing agreement. Other sections give advice for setting the right price for the home, staging it to appeal to buyers, and common mistakes sellers make.
This document is a proposal from real estate agent Terri Gibson to a home seller. Gibson thanks the seller for the opportunity to discuss marketing their property. Her goal is to sell the home for the highest price possible within the seller's timeframe and make the process as stress-free as possible. The proposal aims to guide the seller through merchandising and marketing the home, explain the current real estate market, and how Gibson and her agency can help achieve a successful sale. Gibson hopes the seller will be happy with their home selling experience.
This documents contains a sample of what a prospective Better Homes and Gardens Real Estate Gary Greene client will receive prior to the listing of their property. A completely individualized and bound presentation explaining who I am, and what BHGRE-Gary Greene offers while listing with me, and the company.
This document provides information about Keller Williams Realty, a real estate company founded in 1983. It discusses Keller Williams' culture and values, comparing the roles of a real estate consultant versus agent. The rest of the document offers advice for homeowners looking to sell their home, including developing a marketing plan, handling inspections, offering home warranty plans, pricing strategies, and focusing on results to expedite a sale.
This guide provides information to help homeowners prepare their home for sale and work with Team Berg real estate agents. It discusses:
1) How Team Berg aims to get homeowners the most money in the least time with unmatched expertise, service, and aggressive marketing.
2) Key factors in selling a home are aggressive marketing, sound pricing strategy, experience adjusting to market changes, and a fully invested agent.
3) Preparing a home involves staging, repairs, and presentations to give buyers a positive first impression and demonstrate the home is in move-in condition.
4) Team Berg's experience and track record of over $600 million in sales allows them to effectively price and sell homes, providing a superior level
Your Exclusive Guide To Selling A Luxury HomeJohn Grandt
Are you in the market to sell your home? There are many steps to take in order to produce your expected results. Follow this easy to use guide and you will be well on your way to a new home in no time.
Chad Hendrix is the owner and broker of Hendrix Properties, a small real estate company in Charlotte. After working for several larger firms, Chad started his own company in 2004 to focus on putting clients' interests first through educated agents, innovative marketing, and a personalized approach. Hendrix Properties aims to achieve big results for clients through listening to their goals, carefully pricing and marketing their homes, and maintaining small sizes that allow for close relationships with clients.
The document discusses the services of a real estate agent named Navjot Mundae for selling a home. It outlines the agent's commitment to higher standards, a step-by-step selling process, marketing strategies, and tips for preparing a home to sell. The agent pledges to help clients attain the best price in the least time through representation, advice, and handling details.
Ultimate Realty uses a team approach to real estate with specialists focused on listing, buyers, and administration. They aim to provide exceptional customer service and attention to detail. The document discusses their marketing strategies and systems used to effectively market listings and serve clients. It also outlines the three phases of their process to get the best price for a seller's home: plan, prepare, and perform.
Bedgood &Assoc. Real Estate Group has been in the industry for over 14 years. We are looking forward to listing and selling your home quickly and with your best interest in mind.
1. The document discusses the services of a real estate agent named Navjot Mundae who uses a "Higher Standards" approach to selling homes.
2. The Higher Standards approach involves identifying client needs, setting clear expectations, and committing services to writing for accountability.
3. The agent promises to help clients attain the best price in the least time using HomeLife marketing tools and by following a step-by-step selling process.
This document provides a guide to home buying. It discusses the importance of working with an experienced real estate team like Group 46:10 Network. Group 46:10 Network has many specialist agents who each sell over 30 homes per year on average, compared to the typical agent who sells around 6 homes per year. The guide outlines the home buying process and considerations at each stage, including preparing for the process, different types of properties, viewing homes, making an offer, and what to expect during the closing process. It emphasizes doing business with an experienced team like Group 46:10 Network can save buyers thousands of dollars and provide a smoother experience.
Dove Realty Group promotes itself as the top real estate agency in Palm Beach County. It emphasizes its agents sell many homes per year, get close to the original listing price, and sell homes quickly. The document outlines the agency's extensive marketing strategies and team approach to get homes sold for the most money in the least time.
First Story Real Estate Company is proud to partner with home sellers in the sale of their home. We pride ourselves in our market knowledge, our marketing expertise and our communication skills with our customers.
Located in the heart of Midtown, Tallahassee, FL we are life long residents of Tallahassee as well as those who have chosen to make Tallahassee their homes and who love it so much that they are ready to share their love of community with our customers.
We are different. We are unique. We are all that is good in the real estate space. All that is ethical, professional and we are shaped by a higher level of expectations, not just from customers, but from within. We are closer. We lean in. We listen, but we hear. We serve. We are the first story for some, for others the second, third and re-written stories. We are partners in creating the space people call home, in finding the investments that people need to grow and prosper, and the tissue holders when people have to say goodbye.
Need a Tallahasssee, FL Realtor? Call Us, We Care.
First Story Real Estate Company
Debbie Kirkland, Broker
316 Williams St.
Tallahassee, FL 32303
850-727-0066
Specializing in luxury homes, equestrian homes, land sales, residential resales, first time buyers, and relocation to Tallahassee, FL.
AVRUPA KONUTLARI ESENTEPE - ENGLISH - Listing TurkeyListing Turkey
Looking for a new home in Istanbul? Look no further than Avrupa Konutlari Esentepe! Our beautifully designed homes provide the perfect blend of luxury and comfort, making them the perfect choice for anyone looking for a high-quality home in the city.
With a wide range of apartment types available, from 1+1 to 4+1, we have something to suit every need and budget. Each apartment is designed with attention to detail and features spacious and bright living areas, making them the perfect place to relax and unwind after a long day.
One of the things that sets Avrupa Konutlari Esentepe apart from other developments is our focus on creating a community that is both comfortable and convenient. Our homes are surrounded by lush green spaces, perfect for enjoying a peaceful stroll or having a picnic with friends and family. Additionally, our complex includes a variety of social and recreational amenities, such as swimming pools, sports fields, and playgrounds, making it easy for residents to stay active and socialize with their neighbors.
https://listingturkey.com/property/avrupa-konutlari-esentepe/
Dholera Smart City Latest Development Status 2024.pdfShivgan Infratech
Explore the latest development status of Dholera Smart City in 2024. Discover the progress, infrastructure, and future plans of India's first greenfield smart city.
Stark Builders: Where Quality Meets Craftsmanship!shuilykhatunnil
At Stark Builders our vision is to redefine the renovation experience by combining both stunning design and high quality construction skills. We believe that by delivering both these key aspects together we are able to achieve incredible results for our clients and ensure every project reflects their vision and enhances their lifestyle.
Although we are not all related by blood we have created a team of highly professional and hardworking individuals who share the common goal of delivering beautiful and functional renovated spaces. Our tight nit team are able to work together in a way where we pour our passion into each and every project as we have a love for what we do. Building is our life.
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1. Strategic
Seller’s Guide
Everything You Need To Know When
Selling Your Home
Douglas Barrington*
Angela Wood*
*Sales Representatives
Office Phone: 416 - 445 - 8855
Direct Phone: 416 - 305 - 8234
1 Keller Williams Referred Realty Inc. *Brokerage
Each Office Independently Owned and Operated
2. The Barrington Team
Home Selling Guide
What You Will Find in this Guide
Meet The Barrington Team…………………………………… 3
What We Do For You…………………………………………... 5
The Home Selling Process……………………………………. 6
A Few Words On Pricing………………………………………. 12
Factors That Don’t Affect The Value Of Your Property……... 15
Activity Versus Time……………………………………………. 16
Which Improvements Add Value To Your Home?.................. 17
Six Simple Steps to Sell For Top Dollar………………………. 18
Representation—You Have A Choice………………………… 21
The Representation relationship………………………………. 22
Getting Your House Ready To Sell……………………………. 23
De-personalize the House……………………………………... 23
Removing Clutter……………………………………………….. 24
Fixing Up the House Interior…………………………………... 26
Fixing Up Outside the House………………………………….. 28
How to prepare for a showing in 20 minutes or less………... 31
Frequently Asked Questions…………………………………... 33
Interviewing a Realtor………………………………………….. 36
Our Guarantee………………………………………………….. 37
Contact & The Barrington Group of Companies…………….. 38
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4. The Barrington Team
and Keller Williams Realty®
Our Mission is to build relationships worth having;
friendships worth nurturing; services worth referring.
Our Vision is to be your REALTORS® of choice for life!
Who are we: REALTORS® that train, consult and advise our clients;
that protect the interest and confidence entrusted in us by our many
clients; and place those interests above all other
parties, including our own.
Our Goals are to meet and exceed our clients’ goals; to provide
service our clients would want to refer to their family and friends; and,
to participate in an enjoyable and mutually beneficial
real estate transaction.
Our Belief is that real estate is driven by developing a relationship built on
trust, an exchange of ideas and concerns; and honesty.
The Barrington Team VALUES
WIN-WIN — or no deal
INTEGRITY — do the right thing
COMMITMENT— in all things
COMMUNICATION—seek first to understand
CREATIVITY— ideas before results
CUSTOMERS—always come first
TEAMWORK— together everyone achieves more
TRUST— begins with honesty
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5. What The Barrington Team
Will do for you
Selling a home successfully requires experience, time, and resources.
Experience
From pinpointing an optimal asking price to writing a purchase
agreement and negotiating terms of sale, Real Estate transactions
are a science.
Time
Selling a home involves hours of marketing open houses, phone calls
and paperwork that you shouldn’t have to worry about.
Using our services ensures that there is always a licensed
professional to answer your call. We will take care of it all for you.
Resources
Over the many years we have been in the business, we have developed
an extensive network of Realtors that we deal with on a regular and ongoing
basis. Our database contains 1000’s of buyers, sellers and investors we
have developed relationships with. All of our resources are directed to sell
your home- not to sell us! We utilize yard signs, brochures, direct mail and
Internet technology to keep your home in front of potential buyers 24 hours a
day, 7 days a week.
82% of home sales are the result of Realtors connections
Source: National Association of Realtors
Selling your home can be a daunting task.
We work hard so our clients can enjoy having their homes
sold worry-free and profitably.
We would love the opportunity to earn your business.
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6. The Home-Selling Process
There are a lot of details to be handled when selling a home.
It is our job to streamline the home-sale process for you, ensuring
everything is completed as quickly and efficiently as possible.
This overview is designed to help you understand the various steps
along the way.
Preparing for Sale
• We will arrange for a professional stager
• Conduct “Right Price Analysis” to establish a
fair market value of your home
• Prepare and complete the listing agreement
• Recommend improvements to maximize
your home’s value
• Place a lock box on your property
Marketing your Home (not limited to)
• Marketing your home to its best advantage
to the 30,000 Plus Realtors of Toronto,
Oakville, Milton, Burlington and Hamilton
Real estate Boards via the MLS system
• Place “For Sale” sign on your property
• Schedule your home for MLS tour
• Notify the top 200 local Realtors of this
new listing
• Post your home information on the Internet
• Schedule and hold VIP & Public Open Houses
• Deliver Open House invitations to homeowners in the neighbourhood
• Notify all potential buyers with details of the listing
• Flash presentation to other Realtors and prospective buyers
• Provide an info box on For Sale sign
• Arrange showings for other Realtors AND MORE
Customized Marketing Proposal & Portfolio
available upon request
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7. The Home-Selling Process
Communicating with You
• Personal Web access to communication /activity log
• Contact you regularly with feedback
• Prepare and deliver regular progress reports to you
• Discuss all marketing activities with you
Coordinating the Sale
• Pre-Qualify all potential buyers
• Present and discuss all offers with you
• Negotiate your transaction with the
other Realtor
• Prepare and finalize the completion/closing
Other Ways We Can Help
• Arrange for a Realtor to assist you in your relocation
• Recommend a moving company
• Provide you with a helpful moving checklist
• Recommend preferred companies for related services
We will work hard to make the sale of your home
as smooth and stress-free as possible!
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8. The Home-Selling Process
Pre-Listing Activities
MARKET RESEARCH
The only way to accurately price a property for sale is to know the competition.
Most Realtors® will simply review properties in the Multiple Listing Service without actually
viewing the properties to determine a fair market value for your property. Property features
and conditions vary greatly, and it is imperative to physically view all of your potential
competition. Our team does this before we meet with you to recommend the ideal list price.
We also continually study local trends in our economy that may influence our real estate
market, and therefore the salability of your property.
PRESENT LISTING PACKET AND COMPARATIVE MARKET ANALYSIS (CMA)
We will review all information contained in the Seller’s Guide and promptly address any
questions, suggestions, and concerns you may have about listing your property for sale. We
will also review our CMA, which includes not only properties for sale, but also pending,
expired, or sold listings that are comparable to your property from the past 6 to 12 months.
DETERMINE HIGHEST MARKET VALUE FOR PROPERTY
After reviewing the Right Price Analysis & CMA together, we will determine the highest market
value for your property. You may or may not decide to list your property for the highest market
value, depending on your sales objectives. We want to list your property in the market,
not above the market.
DETERMINE SALES OBJECTIVES
We will determine how much profit you wish to make from the sale of your property, and also
determine when you want or need to move. We cannot meet your sales objectives if you do
not share them with us. We are working as a team to get the highest price possible in a time
frame that works best for you.
COMPLETE LISTING AGREEMENT AND MLS DATASHEET
Once you are comfortable with our listing process and together we have determined the right
list price for your property, we will review and complete the listing agreement. The listing
agreement is a standard contract that all members of the Realtor Association use when listing
homes for sale.
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9. The Home-Selling Process
Pre-Listing Activities
HOME STAGING CONSULTATION
Staging your for sale is one of the most important ingredients to a timely and well-priced offer.
Start by completing the recommended tasks to prepare your home for sale in this booklet.
Additionally, we will walk through your home with you to provide recommendations for
Improvements. We help many families buy and sell homes each year, so we know what sells
and what doesn’t.
PLACE SIGN POST AND SIGN IN YARD
We will place a for sale sign in your yard with an attached flyer box. We provide a phone num-
ber for interested buyers that is answered 7 days a week, 24 hours a day. It is important to
keep this sign in clear view for “drive-by” buyers. We receive multiple inquiries from buyers
due to our for sale signs, so you wouldn’t want to block it with a parked car.
PLACE LOCKBOX ON HOUSE
The best way to sell your home is to make it as easy as possible for other agents to
show. By placing a key to your home in a lockbox on your house, we are able to offer
convenient entry for Realtors® with potential buyers and we will track who enters your
home and at what time, thus enhancing security. Listings that are available for showing
“by appointment only” receive on average 75% fewer showings.
COMPLETE SELLER’S HOMEWORK
In the prelisting packet, there are several forms that need to be completed to start the
sale process of your property. They include many forms and the Seller’s Document
checklist.
COMPLETE PROPERTY PROFILE
The Barrington Team Listing Specialist will tour your property and make note of the
most effective ways to market the property. They will gather detailed information to
include in the MLS listing.
PHOTOGRAPH PROPERTY FOR FLYERS, INTERNET, AND VIRTUAL TOURS
Because over 80% of buyers now use the Internet to begin their new property search,
we believe it is imperative to have a high-quality virtual tour of your property available
online. We will visit your property to take still photographs and potentially 3 to 5
panoramic shots if possible to enhance our marketing. If there are any particular views
that you would like to have included in the photography, please be sure to notify us
before the photographs are taken.
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10. The Home-Selling Process
Listing Activities
CREATE FLYERS
We create interior color feature booklets and exterior black and white flyers that will be
made available for potential buyers. We appreciate your input for the content of these
feature booklets & flyers, as you know your property better than anyone. Also, upon
request, we are happy to provide a PDF proof via e-mail for your approval.
SHOWING FEEDBACK
When we receive notification that an Realtor® would like to show your property we con-
tact them immediately to sell the highlights of your home. Once a Realtor® has shown
your property for sale, we immediately call that Realtor® to retrieve showing feedback.
If we do not reach them, we email and call until we reach them to obtain valuable feed-
back which we pass on to you as the seller. Providing you with this feedback help deter-
mine if the property needs additional updating on its overall presentation and will enable
us to better determine where we stand in the current market value of your property as
perceived by other Realtors® and buyers.
SHOW LISTING ON PROPERTY TOUR & HOLD A REALTOR® OPEN HOUSE
Some parts of the city and the surrounding areas have a property tours for local Real
Estate firms. This gives us an opportunity to show your property to a host of other
Realtors® who represent other qualified buyers on a daily basis.
STATUS REPORTS
The Barrington Team and our client care-manager will keep you up to date regularly with
verbal and e-mail status reports throughout the listing process. You will be notified of
any feedback from Realtor® showings , and you will receive periodic statistical reports
detailing how many people have shown an interest in your property through the Web
and other venues. In addition, we will also keep you abreast of changes in the market
that may affect the sale of your property.
Marketing Activities by The Barrington Team
are Included in the Supplemental Marketing Package
& reviewed during the consultation appointment.
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11. The Home-Selling Process
Property Marketing Plan and Timeline
The Barrington Team has proven their marketing process generates results!
Our refined strategies and processes are designed to sell your property fast and for
top dollar. Countless details must be completed to successfully get your property on
the market for sale. Our experience has taught us that it is best to have 10 days from
the time you sign the listing agreement to the time your property is fully marketed.
This period allows us to properly pre-market your property by targeting potential
buyers before it even hits the MLS! Our ideal marketing timeline is as follows:
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12. The A Few Words on Pricing
Do NOT list with the Realtor who suggests the highest price.
Consumer Reports, stated...
“Expect the agent to suggest a price range, but don’t
let that frame you in. Be aware that some devious
Agents will, at first, suggest a very handsome price.
Then, after they have the listing and the house hasn’t
sold, they’ll come back with a pitch to lower the
price.”
If you bought IBM stock five years ago and wanted to sell it today,
would you call your stockbroker and tell them that you insisted on
selling at a 200 percent profit or would you ask them to tell you
what the market price is?
This is the same principle with our... “Right Price Analysis” on your home.
We prepare a thorough, well-researched
computerized “Right Price Analysis” on every listing.
As a result, we sell our listings at very close to asking price.
It’s just part of the service we provide.
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13. Factors that DON’T Affect
the VALUE of Your Property
The value of your property is determined by
What a BUYER is willing to pay in today’s market
Based on comparing your property to others
SOLD in your area.
Buyers ALWAYS Determine Value
and Selling Price!
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14. The A Few Words on Pricing
Factors That Affect the Value of Your Property
Multiple factors influence the real estate market and, more specifically,
the fair market value of your property. A buyer wants to get the best
possible price and terms when buying your property while you, the seller,
want to get the best possible price and terms from the buyer.
Location — Is your property in a desirable location? Is your property situated near high
power lines, railroad tracks, or other undesirable objects?
Competition — What are other comparable homes in the area selling for? We will
evaluate active, pending, sold, and expired listings from the past 6 to 12 months.
Supply and Demand — How many homes are available for sale in your area and in
your price range? If there are many, you will need to lower your price to attract a buyer.
If there are few, you can likely raise the price and still find a buyer.
A selling strategy matters depending on your objectives.
Mortgage Market — What are the current mortgage interest rates?
Economy — Is the economy strong or in a recession?
Condition — Have you kept your property in good condition? Is it in move-in condition
for a potential buyer, or will they need to make repairs or replacements before moving
in?
Style — Does your home have a livable floor plan that flows easily? Does it seem open
and airy or choppy and dark?
There is a happy medium, and our Right Price Analysis (CMA) defines this
middle ground. It is crucial not to overprice your property. The Analysis that
we have prepared for you will help to determine the list price that will allow
you to sell your property for top dollar without pushing yourself out of the
market.
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15. The A Few Words on Pricing
Dangers of Overpricing
The number one goal in pricing your property for sale is pricing it right from the begin-
ning. This will get you the best price in a reasonable amount of time. A property that is
priced right when it first goes on the market is shown 50% more often than one that is
overpriced. A new listing is exciting, is shown more than older listings, and generally
sells for a higher price than older listings.
Properties that are priced too high when they are first introduced to the market attract
fewer buyers, fewer showings, and fewer offers.
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16. The A Few Words on Pricing
HOW MUCH IS YOUR PROPERTY WORTH?
Only as much as a buyer is willing to pay. Correctly priced properties sell faster and at a
higher price. Please keep in mind that unless a buyer is paying all cash, a property must
be able to appraise for the sale price. A lender will not loan money on a property that is
over the market value for an area when compared to similar homes.
SOME SELLERS’ APPROACH:
“We want to price high, because buyers can always make a lower offer.” In many mar-
kets, 30% of overpriced homes do sell the first time and 70% don’t. Even though you
may not have to sell, remember that you are competing with sellers who do!
SELL FOR TOP DOLLAR
If your goal is to sell your property at top dollar, overpricing will work against you. If your
property sits for months on the market, it will likely sell below market value. A price ad-
justment should be made if your property is not sold within 30 days.
Activity Versus Time
Timing is extremely important in the Real Estate Market.
A property attracts the most activity from the Real Estate community
and potential buyers when it is first listed.
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17. Home Improvement vs. Value Added
Which Improvements Add Value To Your Home?
What follows are “best estimates” for the most typically consistent
remodeling projects we have seen across Canada. Unless otherwise
noted, the maximum time between remodeling and re-sale must be five
VALUE
PROJECT COST ADDED COMMENTS
Cost includes:new cabinets, countertops and
Kitchen Low: $25,000 80 to re-wiring: structural changes, relocated plumbing,
High: $60,000-up 110% custom cabinetry, and top-of-the line appliances.
Cost includes: new fixtures and fittings, tile floors and
Bathroom Low: $8,000 80 to walls, structural changes, and relocated plumbing.
High: $30,000-up 115% High-end materials and fixtures raise the cost.
Note: adding a second bath can yield more than
100% resale value.
Depends on type of room:a family room or new
Room Addition Low: $30,000 50 to master suite (don’t forget to include cost of bath)
High: $50,000-up 110% will add much more value to a home than a
private office or fourth bedroom.
Cost assumes no structural changes and no new
Converting an attic, Low: $10,000 25 to 40% plumbing; value added depends on size of house
basement High: $15,000-up (smaller house, more value) and type of space
or garage to created (family room or bedroom, more value
than a game room or exercise area).
living space
The warmer the climate, the more value added;
Adding a deck Low: $5,000 40 to 60% size of deck, complexity of design, and added
High: $10,000-up amenities (spa, trelliswork) influence cost.
Assumes old exterior was worn and repainting
Re-painted exterior Low: $2000 40 to 60% was done immediately prior to putting house on
High: $4,500-up the market: a new coat of paint probably adds the
“best profit” to selling an older home.
Cost assumes an average-size pool (16’ x 32’)
In-ground Low: $30,000 0 to 25% in a rectangular shape; value added depends
swimming pool on desirability to future owner (banks usually do
not include pools in mortgage appraisals).
Source: Home Remodeling Magazine
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18. Six Simple Steps You Can Take To
Ensure Your Home Sells At Top Dollar
Step 1: Pricing
It is very important to price your property at a competitive market value right
when you list it. The market is so competitive that even over-pricing by a few
thousand dollars can mean that your house will not sell. It’s interesting, but
your first offer is usually your best
offer. Here are reasons for pricing your property at the market value right from
the start in order to net you the most amount of money in the shortest amount
of time.
An overpriced home:
• Minimizes Offers
• Lowers Showings
• Lowers Realtor Response
• Limits Financing
• Limits Qualified Buyers
• Nets Less for the Seller
Advantages of a Properly Priced home:
• Faster Sale
• Less Inconvenience
• Increased Salesperson Response
• Means MORE Money To Sellers
• Better Response From Advertising and Sign Calls
• Attracts “Cleaner” Financing
• Attracts higher Offers
• Avoids being “Shopworn”
80% of the marketing is done when we decide on what price to list your home.
If you are unwilling to list at current market value, you would be better off not
putting it on the market at this time.
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19. Six Simple Steps You Can Take To
Ensure Your Home Sells At Top Dollar
Step 2: Cleanliness
Most people are turned off by even the
smallest amount of dirt, dust, or odour when
buying a home. Sellers lose thousands of
dollars because they do not adequately
clean. If your house is squeaky clean, you
will be able to sell your home faster and net
hundreds, if not thousands of dollars more.
Step 3: Easy Access
Top selling Realtors® will not show your
home if both the key and access are not
readily available. They do not have time to
run around the city, picking up and
dropping off keys. They want to sell homes!
The greatest way to show a house is to
have a lockbox accessible to Realtors® .
As one of our listings, we ask that you allow each Realtor® who shows your home to use
the convenient lockbox to enter your home. This allows The Barrington Team to keep
track of who shows the home, how many times it’s shown, and who to send “feedback
forms” to. This includes Realtors® who arrive to an open house, those who do pre-visit
Inspections before a showing, or a follow-up visit. The great news for you is that you
never need to adjust your schedule to let anyone in your home!
Step 4: Showtime
When your home is being shown, please do
the following:
Keep all lights on
Keep all drapes and shutters open
Keep all doors unlocked
Leave soft music playing
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20. Six Simple Steps You Can Take To
Ensure Your Home Sells At Top Dollar
Showtime Cont’d
Take a short excursion with your family & pets
• Exclusive to The Barrington Team “showing beacon”
Let the buyer be at ease and let the Realtors® do their job
You will receive feedback shortly after each showing using an automated
system with important details about how the buyer(s) and their Realtors®
perceived your home.
Step 5: Paint and Carpet
Paint is your best improvement for getting a high return on your investment.
Paint makes the whole house smell clean and neat. If your home has
chipped or faded paint, exposed wood or stains, it’s time to paint. If your
carpet is worn, dirty, outdated, or an unusual colour, you may need to
seriously consider replacing it. Many houses do not sell for these reasons.
Don’t think that buyers have more money than you have to replace carpet.
They don’t. They simply buy elsewhere.
Step 6: Curb Appeal
Your front yard immediately reflects the inside condition of your home to
the buyer. People enjoy their yards. Make certain that the trees are pruned
so that the house can be seen from the street. Have the grass mowed,
trimmed and edged. Walkways should
be swept. Clear away debris. Remove
parked cars. These things, combined,
add curb appeal. If a Buyer does not
like the outside, they may not even
stop to see the inside.
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21. Representation
You Have a Choice
Who Represents Who?
Seller Multiple Buyer
Representing the best Occasionally a brokerage Representing the best
interests of the seller. will represent both the interests of the buyer.
Created through a buyer & seller with Created through a
Listing Agreement. consent, and must do Buyer Agreement.
what is best for both the
buyer and seller.
Customer Service
Provide services without
creating a representation,
as set out in a Customer
Service Agreement.
In all relationships, we have a duty to act fairly and honestly
to both the Buyer and the Seller.
The Code of Ethics administered by the Real Estate Council of Ontario requires
REALTORS® to disclose in writing the service they are providing.
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22. Representation (cont’d)
Relationship
This relationship occurs when a Real Estate Broker,
is introduced, through one of his or her salespersons,
to a potential client (Principal)
A Representation Relationship is formed in many
ways, but the most common is through the completion
of a listing agreement or a buyer representation
agreement.
Once the Representation has been established, The Broker, as a matter of law,
owes the Principal certain duties:
1) Good Faith and Full Disclosure
2) Competence
3) Obedience
4) Accounting
5) Confidentiality
6) Loyalty
The Brochure “Working with a REALTOR” fully defines Representation in all of its
forms pertaining to Real Estate.
Please take the time to read this pamphlet in its entirety.
Representation has many benefits that are clearly explained within.
To read & understand more please refer to the Appendix
in this manual for all forms related to Representation and service.
If you have any further questions, simply contact
The Barrington Team
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23. Getting Your Home Ready to Sell
Introduction - Emotion vs. Reason
When conversing with Realtors®, you will often find that when they talk to
you about buying Real Estate, they will refer to your purchase as a
"home." Yet, if you are selling property, they will often refer to it as a
"house." There is a reason for this. Buying Real Estate is often an emo-
tional decision, but when selling Real Estate you need to remove emotion
from the equation.
You need to think of your house as a marketable commodity.
Property. Real Estate. Your goal is to get others to see it as their poten-
tial home, not yours. If you do not consciously make this decision, you can
inadvertently create a situation where it takes longer to sell your property.
The first step in getting your home ready to sell is to "de-personalize" it.
De-personalize the House
The reason you want to "de-personalize" your home is because you want
buyers to view it as their potential home.
When a potential homebuyer sees your family photos hanging on the wall, it puts your
own brand on the home and momentarily shatters their illusions about owning the
house. Therefore, put away family photos, sports trophies, collectible items, knick-
knacks, and souvenirs. Put them in a box. Rent a storage area for a few months and
put the box in the storage unit. We can help you with this.
Do not just put the box in the attic, basement, garage or a closet. Part of
preparing a house for sale is to remove "clutter," and that is the next step.
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24. Getting Your Home Ready to Sell
Removing Clutter
Though You May Not Think of it as Clutter
This is the hardest thing for most people to do because they are emotionally attached to
everything in the house. After years of living in the same home, clutter collects in such a
way that may not be evident to the homeowner. However, it does affect the way buyers
see the home, even if you do not realize it. Clutter collects on shelves, counter tops, in
drawers, closets, garages, attics, basements, and in the backyard.
Take a step back and pretend you are a buyer. Let a friend help point out areas of clutter,
as long as you can accept their views without getting defensive. Let your Realtor® help
you too.
Kitchen Clutter
The kitchen is a good place to start removing clutter, because it is an easy
place to start. First, get everything off the counters. Everything. Even the
toaster. Put the toaster in a cabinet and take it out when you use it. Find a place where
you can store everything in cabinets and drawers.
Of course, you may notice that you do not
have cabinet space to hide everything.
Clean them out. The dishes, pots and pans that
rarely get used? Put them in a box and put that
box in storage too.
You see, homebuyers will open all your
cabinets and drawers, especially in the
kitchen. They want to be sure there is
enough room for their "stuff." If your kitchen
cabinets, pantries, and drawers look jammed full,
it sends a negative message to the buyer and does not promote an image of plentiful
storage space. The best way to do that is to have as much "empty space" as possible. If
you have a rarely used crock pot, put it in storage. Do this with every cabinet and drawer.
Create open space.
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25. Getting Your Home Ready to Sell
If you have a large amount of foodstuffs crammed into the shelves or pantry, begin using
them, especially canned goods. Canned goods are heavy and you don’t want to be lugging
them to a new house, or paying a mover to do so. Let what you have on the shelves
determine your menus and use up as much as you can.
Beneath the sink is critical, too. Make sure the area beneath the sink is as empty as possi-
ble, removing all extra cleaning supplies. You should scrub the area down as well, and de-
termine if there are any tell-tale signs of water leaks that may cause a homebuyer to hesi-
tate in buying your home.
Closet Clutter
Closets are great for accumulating clutter, though you may not think of it as
clutter. We are talking about extra clothes and shoes –
things you rarely wear but cannot bear to be without.
Do without these items for a couple of months by putting them in
a box, because these items can make your closets look "crammed
full." Sometimes, there are shoeboxes full of "stuff" or other
accumulated personal items, too.
Furniture Clutter
Many people have too much furniture in certain
rooms – not too much for your own personal living
needs – but too much to give the illusion of space
that a homebuyer would like to see. You may want to
tour some builders’ models to see how they place furniture
in their model homes. Observe how they place furniture in
the models so you get some ideas on what to remove and
what to leave in your house.
Storage Area Clutter
Basements, garages, attics, and sheds accumulate not only clutter, but junk.
These areas should be as empty as possible so that buyers can imagine what they would
do with the space. Remove anything that is not essential and take it to the storage area.
Or have a garage sale.
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26. Getting Your Home Ready to Sell
Fixing Up the House Interior
Plumbing and Fixtures
All your sink fixtures should look shiny and new. If
this cannot be accomplished by cleaning, buy new
ones where needed. If you don’t buy something
fancy, this can be accomplished inexpensively and
they are fairly easy to install. Make sure all the hot
and cold water knobs are easy to turn and that the
faucets do not leak. If they do, replace the washers.
It is not difficult at all.
Check to make sure you have good water pressure
and that there are no stains on any of the porcelain.
If you have a difficult stain to remove, one trick is to hire a cleaning crew to
go through and clean your home on a one-time basis. They seem to be
wonderful at making stains disappear.
Ceilings, Walls and Painting
Check all the ceilings for water stains. Sometimes, old leaks leave stains, even after
you have repaired the leak. Of course, if you do have a leak, you will have to get it repaired,
whether it is a plumbing problem or the roof leaks.
You should do the same for walls, looking for not only stains, but also areas
where dirt has accumulated and you just may not have noticed. Plus, you
may have an outdated colour scheme.
Painting can be your best investment when selling
your home. It is not a very expensive operation and often
you can do it yourself. Do not choose colours based on your
own preferences, but based on what would appeal to the
widest possible number of buyers. You should almost
always choose an off-white colour because white helps
your rooms appear bright and spacious.
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27. Getting Your Home Ready to Sell
Carpet and Flooring
Unless your carpet appears old and worn, or it is definitely an outdated style
or colour, you probably should do nothing more than hire a good carpet
cleaner. If you do choose to replace it, do so with something inexpensive in a neutral
colour.
Repair or replace broken floor tiles, but do not spend a lot of money on
anything. Remember, you are not fixing up the place for yourself. You want to move.
Your goal is simply to give as few negative impressions as possible to those who may
want to purchase your property.
Windows and Doors
Check all of your windows to make sure they open
and close easily. If not, a spray of WD40 often helps. Make
sure there are no cracked or broken windowpanes. If there
are, replace them before you begin showing your home.
Do the same things with the doors – make sure they
open and close properly, without creaking. If they do
not, a shot of WD40 on the hinges usually makes the creak
go away.
Be sure the doorknobs turn easily, and that they are
cleaned and polished to look sharp. As buyers go from
room to room, someone opens each door and you want to do everything necessary to
create a positive impression.
Odour Control
For those who smoke, you might want to minimize smoking
indoors while trying to sell your home. You could also pur-
chase an air cleaner that helps to remove odours without
creating a masking odour.
Pets of all kinds create odours that you may have become
used to, but are immediately noticeable to visitors.
For those with cats, be sure to empty kitty litter boxes daily. There are
also products that you can sprinkle in a layer below the kitty litter that
helps to control odour. For those with dogs, keep the dog outdoors as much as possible.
You might also try sprinkling carpet freshener on the carpet on a periodic basis.
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28. Getting Your Home Ready to Sell
Note: Costs of Repairs
Do not do anything expensive, such as remodelling. If possible, use savings to pay for
any repairs and improvements – do not go charging up credit cards or obtaining new
loans. Remember that part of selling a house is also preparing to buy your next home.
You do not want to do anything that will affect your credit scores or hurt your ability to
qualify for your next mortgage.
Fixing Up Outside the House
Most Real Estate advice tells you to work on the interior of the house first,
but unless there is a major project involved, we believe it is best to do it last.
There are two reasons for this: first, the exterior is more important.
A homebuyer’s first impression of a home is based on his or her reaction to the house
from the Realtors® car. The second reason is because preparing the interior of the
house is easier. Looking objectively at the exterior of your house can help you develop
the proper mindset required for selling, which is beginning to think of your home as a
marketable commodity. So take a walk across the street and take a good look at your
house. Look at nearby houses, too, and see how your home compares.
Landscaping
Is your landscaping at least average for
the neighbourhood? If it is not, buy a few
bushes and plant them. Do not put in trees.
Mature trees are expensive, and you will not get
back your investment. Also, immature trees do
not really add much to the appearance value of
the home.
If you have an area for flowers, buy mature
colourful flowers and plant them. They add a
splash of vibrancy and colour, creating a favourable first impression. Do not buy bulbs or
seeds and plant them. They will not mature fast enough to create the desired effect and
you certainly don’t want a patch of brown earth for homebuyers to view.
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29. Getting Your Home Ready to Sell
Your lawn should be evenly cut, freshly edged, well watered, and free of brown spots. If
there are problems with your lawn, you should probably take care of them before working
on the inside of your home. This is because certain areas may need re-sodding, and you
want to give it a chance to grow so that re-sod areas are not immediately apparent. Plus,
you might want to give fertilizer enough time to be effective. Always rake up loose leaves
and grass cuttings.
House Exterior
The big decision is whether to paint or not to paint. When you look at your
house from across the street, does it look tired and faded?
If so, a paint job may be in order. It is often a very good investment
and really spruces up the appearance of a house, often adding
many dollars to offers from potential homebuyers.
When choosing a colour, it should not be something
unusual, but a colour that fits well in your neighbourhood.
Of course, the colour also depends on the style of your house. For
some reason, different shades of yellow seem to elicit the best re-
sponse in homebuyers, whether it is in the trim or the basic colour of
the house.
As for the roof, if you know your house has an old leaky
roof, replace it. If you do not replace a leaky roof, you are going to have to disclose it
and the buyer will want a new roof anyway. Otherwise, wait and see what the home
inspector says. Why spend money unnecessarily?
The Back Yard
The backyard should be tidy. If you have a pool
or spa, keep it freshly maintained and constantly
cleaned.
For those that have dogs, be sure to constantly keep the
area clear of "debris." If you have swing sets or anything
elaborate for your kids, it probably makes more sense to
remove them than to leave them in place. They take up
room, and you want your back yard to appear as
spacious as possible, especially in newer homes where
the yards are not as large.
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30. Getting Your Home Ready to Sell
The Front Door & Entryway
The front door should be especially sharp, since it is the entryway into the
house. Polish the door fixture so it gleams. If the
door needs refinishing or repainting, make sure to
get that done.
If you have a cute little plaque or shingle with your
family name on it, remove it. Even if it is just on the
mailbox. You can always put it up again once you
move.
Get a new plush door mat, too. This is something
else you can take with you once you move.
Make sure the lock works easily and the key fits
properly. When a homebuyer comes to visit your
home, the Realtor® uses the key from the lock box
to unlock the door. If there is trouble working the
lock while everyone else stands around twiddling
their thumbs, this sends a negative first impression
to prospective homebuyers.
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31. How to Prepare for a Showing
in
20 Minutes or Less…
1. Put Dishes in Dishwasher (or Wash)
2. Make all the Beds
3. Wipe the Counters
4. Empty the Garbage
5. Run a quick Vacuum
6. Take a Deep Breath
7. Hide Dirty Clothes in Washer
8. Turn on all Lights
9. Leave the House before the Showing
10. SMILE. You did it!
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32. The Home Selling Checklist
24 Simple Things to Make Your Home More Marketable
INTERIOR
Have carpets cleaned and re-stretched or replace if worn or dated.
Clean or have house cleaned (top to bottom, baseboards and ceiling fans).
Pack away all small collections and jewelry; “little hands” have taking ways.
Put out the “oil” air fresheners in entry, kitchen and bathrooms the day it’s going on the market.
Wash windows inside and out (home will look newer and cleaner).
Arrange all closets to be presentable.
Fix all minor repairs, nail holes and touch up paint.
Touch up all painted trim where needed.
Replace all burned out light bulbs! Use a higher wattage in rooms with only one light fixture.
Brasso/polish all doorknobs and hardware in all rooms (an absolute must for older homes!). If you have brass
fixtures, it’s worth the investment to replace them.
Leave out some family photos. This suggests “a happy and loved home,” not “we can’t wait to leave this house!”
Remove stuffed trophy heads and/or animal collections of any kind. It’s a PC thing, and it “themes” your home…
you don’t want buyers referring to your home as “The Cow House!”
Limit toys to one toy box and pack the rest away. If you don’t have enough room to put them all away, the buyers
will see that they won’t have room either (this also makes picking up for showings much faster).
Put away any boxes. The only things that should be on the floor is furniture!
KITCHEN
Remove all kitchen appliances not used daily and only leave the functional kitchen décor items out. Keep all food
items off the counter and off the top of the refrigerator.
Remove all magnets and papers from the front of the refrigerator and move only what you “can’t live without” to
the side of the refrigerator. This will make the kitchen feel bigger.
Replace old stove drip pans, and for older stoves, add new burner covers; it helps it look newer.
BATH
Put all loose stuff on bathroom countertops under the sink for easy use. Only leave out the pretties! Everything
else must go under the sink cabinets; this gives the appearance of more storage. Remember to wipe down the mir-
rors; it doubles everything good and bad!
EXTERIOR
Remove solar screens from the front of home; dark screens make a home seem unfriendly and cold. Place the
screens in eye view in the garage so the buyer will see them.
Plant flowers in pots outside by the front door and along sidewalks and landscaping beds, if needed.
Freshen mulch in landscape beds.
Power wash patios, walkways, front entry and driveway.
GARAGE
Clean out the garage & remove all the “extras”. Leave only tools, lawn equipment, bikes & cars. It’s key to show
that at least one car does fit in the garage.
If both sides of the garage are full, rent a mini-storage to put all the extra stuff that is to be removed from the
house and garage. If the house and garage are stuffed full they will assume you’re moving because the house is too
small!
WARNING
PETS: They should go with you for all showings. If it isn’t possible and you are gone during the day, consider a
crate, kennel or dog run while the house in on the market. Over 50% of buyers are allergic, dislike, or are afraid of
pets. This is the #1 reason buyers won’t buy or even enter a home with a pet!
SMOKERS: Over 75% of buyers will not buy a home that they think has been smoked in! Two reasons: one, for
PC reasons and two, allergies. Freshly painting the entire interior and new carpeting are your best chance for top
dollar! Plus, do not smoke in the home while on the market, and remove any ashtrays or other signs of smoke. A
home that has been smoked in is the #2 leading reason why buyers don’t buy.
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33. Frequently Asked Questions (FAQ’s)
Are there things we should do to our home to help ensure the maximum price?
Yes. There is a benefit to making sure your home looks its best prior to offering it for
sale. There are also small remodelling jobs that will pay off at resale. The Barrington
Team can advise you about specific improvements that will increase your home's
marketability and value.
How often will you advertise our property? The Barrington Team doesn't just list
homes; We market them. We will make sure your home is marketed to potential
buyers around the clock, 24 hours a day, 7 days a week. We will customize a mar-
keting plan to reach the types of buyers most likely to purchase your home. We
know how to maximize the power of the Internet for our clients, while also using
traditional methods including brochures, yard signs and direct mail.
Will you be present at all showings? At open houses we, or a member of our
team, will be there. For showings, potential buyers will bring their own REALTORS®
to see your home. Most buyers prefer only their own REALTOR® be present when
evaluating a prospective new home.
What if another REALTOR® tells us they can get us more for the house? Some
REALTORS® will quote a higher listing price just to get your business, but an over-
priced house will not sell. If you choose to work with The Barrington Team, we will
conduct a comparative “Right Price Analysis” prior to recommending an ask-
ing price for your home. We will explain how we arrived at the price, but ultimately
the decision is yours. We will offer our professional opinion on how the market will
value your home.
Do we have any responsibilities during the marketing of our home? Your
primary job during the sale of your home is to keep it neat and clean for showings
and open houses. A large part of a home's appeal involves staging, which is every-
thing from furniture placement to home fragrance. The Barrington Team will advise
you on how to stage your home well or we can discuss having a consultation with a
Professional Stager, giving you easy tips and quick fixes to maximize your home's
appeal.
What happens once we get an offer? The Barrington Team will help you consider
each offer and negotiate the best terms of the Agreement of Purchase for you. Once
you've accepted an offer, we will guide you through the entire completion process
and ensure everything proceeds smoothly.
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34. Let The Barrington Team Help …
By Getting To Know You Better:
1. First Home: Yes / No
2. # of Family Members:__________ Approx. Ages ____________________
3. Pets? Yes / No Type/Breed_____________ How Many?_____________
4. How Soon Do You Plan on Buying? 0 – 3 months 3 – 6 months 6 months plus
5. What areas are you looking in? _________________________________
6. Minimum Bedrooms 1 2 3 4 5 (Circle One)
7. Minimum Bathrooms 1 2 3 4 5 (Circle One)
8. Square Footage required Minimum____________ Maximum ____________
9. Type Detached, Semi, Townhouse, Condo, Loft, Duplex, Triplex
10. Garage Yes / No # of Parking spots______
11. Pool Yes / No Inground_______ Above Ground________
12. Fireplace Yes / No Wood Burning________ Gas_______
13. Yard Yes / No Fenced______ Large_______ Small_______
14. Public Transit Yes / No
15. Price Range $Minimum ________________ $Maximum ________________
16. Have you been pre – approved for a mortgage? Yes / No
With whom?__________________ $Amount ___________________
Notes:
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35. Let The Barrington Team Help …
By Getting To Know You Better:
(Name) ____________________________________________Birth date:______________
(Spouse Name) _____________________________________Birth date:______________
(Home) __________________________________________________________________
(Work) ___________________________________________________________________
(Cell) ____________________________________________________________________
(Work Spouse) ____________________________________________________________
(Cell Spouse) _____________________________________________________________
(Fax)_____________________________________________________________________
(Email) ___________________________________________________________________
(Email Spouse) ____________________________________________________________
Home Address:
Street:____________________________________________________________________
Town/ City: ________________________________________________________________
Province/ State: ______________________ Postal / Zip Code: _______________________
Children:
Name:________________________________ Birth date:___________________________
Name:________________________________ Birth date:___________________________
Name:________________________________ Birth date:___________________________
Name:________________________________ Birth date:___________________________
Name:________________________________ Birth date:___________________________
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36. Interviewing a REALTOR®
Important questions to ask before you sign anything.
Do you work as a full-time REALTOR® ?
Are you a Registered Real Estate Broker or a Sales Representative?
Do you work on your own or as part of a Team? If you do work on your own, what
happens if I call you when you are not available?
How many Seller clients (listed properties) and Buyer clients do you work with at a
time?
What is “Multiple Representation” and how do you handle it if it occurs?
What percentage of your business is from previous clients and referrals?
What written guarantees do you offer with regards to your services?
Do you regularly attend professional customer care and skill-enhancing training
seminars? Other than the mandatory continuing education courses, what was the
last course you took?
Can you show me your detailed marketing plan for the critical first 2 weeks that
we will be listed?
What Internet sites will my property appear on?
What other technologies and systems will you use in selling my home?
Will my property be exposed to other REALTORS® in the area by way of an MLS
Tour or Realtor luncheon?
In what other ways will you encourage other REALTORS® to sell my property?
How will you communicate the progress of my property selling process?
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38. Contact The Barrington Team
The Barrington Team of Keller Williams Referred Realty Inc.*
Members of The Barrington Team include Sales Representatives
Douglas Barrington & Angela Wood
P:416.445.8855 l E: Info@TheBarringtonTeam.com
Text/Direct: 416.305.8234
TheBarringtonTeam.com
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Connect with
The Barrington Team
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KellerWilliamsRealty AngelaWoodKW
The Barrington Team Group of Companies
• Residential Thousands of Pre– Construction
• Condominiums & New Construction Homes are:
• Vacant Land • Managed
• Resale's • Marketed
• Luxury Homes • Staffed
• Power of Sale/Foreclosures • ...and ultimately SOLD!
• Commercial Real Estate • Corporate Culture Change
• Business Opportunities • Sales Productivity Training
• Condominium Conversions • High Performance Team Development
• Various Large Scale Projects • Executive Coaching
• Nonverbal Communication
• Leadership Skills Development
We have several Ontario office locations to provide you and your family
with the ultimate service experience.
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