1. Vivek Gupta
E-Mail: vkg_03@rediffmail.com
Contact: +91 9736027892
Seeking Middle/Entry level assignments in Sales & Marketing, Business Development, Strategic planning, with a
leading organisation, in Pharma or FMCG sector.
COMPETENCY MATRIX:
 Sales/ Marketing
 Business Development
 Strategic Planning
 Dealer Management
 Financial Planning & Administration/ Negotiations
 ROI Accountability
 Client Relationship Management
 Channel Management
 Brand Management
 Inventory Management
ATTRIBUTES
 Driven to succeed and excel
 Team work
EXECUTIVE SYNOPSIS:
 Result oriented professional with nearly 9.5 years of
experience in Sales & Marketing, Business Operations.
 Presently working with BIOCON LTD in Critical care
division as Product Specialist.
 Worked with Panacea Biotec Ltd., as BDE, for 5.5 years.
 Demonstrated business acumen in leading and managing
the operations & contributed higher rate of organic
growth..
 Well versed in all sales, marketing & business
development activities, analyzing market trends &
establishing healthy & prolonged business relations with
clients.
 Adept in conducting market survey, analyzing competitors
trend, strategy, selecting potential dealers, planning sales
promotional incentive scheme and achieving targets.
 Demonstrative excellence in conceptualizing &
implementing various organisation strategies.
 Demonstrated abilities in devising marketing activities and
accelerating the business growth.
 Extensive experience in new business & market
development, product positioning as well as handling
distribution network.
Core Competencies
 Handling business planning operations & analysis for assessment of revenue potential in business opportunities.
 Managing sales and marketing operations, ensuring accomplishment of set business targets.
 Formulating strategies & reaching out to the unexplored market segments/customer groups for business expansion.
 Achieving the set target and ensuring profitability by managing sales people, resources ratio as well as increasing
performance level.
 Conceptualising & implementing sales & services plans; ensuring accomplishment of business goals across the
assigned regions.
 Providing immediate service support to the clients for resolving their issues and complaints in compliance with the
preset guidelines and rules.
Employment Record
FEB 2012 to till date with BIOCON LTD as PRODUCT SPECIALIST.
Responsibility of sales and profits of critical care division in HQ-SHIMLA.
KOL Management.
CRM Management.

2. Jan 2007 to Feb 2012 with Panacea Biotec Ltd As BDE.
Noteworthy Contributions
• Consistent performer from 2007 onwards.
• Achieved Annual budgets from 2007 to 2010 (year to year basis).
• Earned Monthly as well as annual incentives.
Areas of Expertise
• Conceptualizing & implementing organisation’s competitive strategies for generating sales, developing and
expanding market share towards the achievement of revenue & profitability targets.
• Accountable for making the business viable for business partners by managing & ensuring healthy ROI.
• Implementing policies, managing daily operations, and planning the use of materials.
• Ensuring successful accomplishment of set business targets in the face of growing competition; identifying
prospective clients, generating business from new accounts & developing them to achieve targets.
Growth Path
Jul’05 to Jan’07 Redistribution Sales Reppresentative –Paras Pharma Ltd
Jan’07 to Feb’12 BDE With Panacea Biotec Ltd.
Highlights
 Launched several new products in various segments.
 Surpassed and created many milestones.
 Product promotions organized - Urban and Rural.
Academics
 Pursuing MBA through Distance Learning.
 B.Sc. (Non-Medical) from HPU,Shimla.
IT Skills
‘O’ Level and Computer overview, Knowledge of DOS, WINDOWS, MS-OFFICE Computer concepts and tools of
database management, & Internet.
Trainings Attended
.
 Leap program at LONAWALA organized by Panacea Biotec for seven days which was designed for development of
personality skills to face practical situations in the market.
Personal Dossier
Name : Vivek Gupta
Father’s Name : Sh. Shyam Gupta
Date of Birth : 11’ July’ 1983
Marital Status : Married
Nationality : Indian
Vivek Gupta