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1. P&G ANALYSIS
GROUP 1 –
AAROHI JEWALIKAR 2016064
ABHINAV KHANNA 2016065
ABHISHEK KUMAR 2016066
ADITYA THAKUR 2016067
ALKA OJHA 2016068
AMOGH N.V 2016069

2. FROM CHAIRMAN’S DESK
 People are the most valuable asset for the company
 Profitability and growth of P& G go hand in hand with fair treatment of employees,
customers and communities in which they operate.
 Unethical and dishonest acts will destroy the organization. Total dedication to integrity
in every aspect of the business and the restless driving spirit of exploration is a vital
accept of company’s past & future
 R&D is key for the P&G continuous growth
 Discipline and consistency and adhering to proven principles are the core values of P&G
employees.

3. ORGANIZATION STRUCTURE
P & G
Organizational
Structure
Unit 1
Sales Finance Manufacturing
Product
Development
Brand
Management
Unit 2 Unit 3 Unit 4 Unit 5 Unit 6 Unit 7 Unit 8
Advertising
Services
Purchase Distribution

4. ROLES AND RESPONSIBILITIES
Sl. No. Department Position Roles & Responsibilities
1 Advertising Brand Manager & team
(Assistant brand manager
brand assistants )
• Lead brand team , planning ,developing &
directing total marketing effort for the
brand
• Development of annual marketing plan
• Interaction with upper management
2 Associate brand manager • Guiding the marketing efforts for several
brands within a division
• Development of brand manager within a
division
3 Associate advertising • Broader divisional and corporate issues
4 Advertising manager • General management of the division
• Approving brand advertising plans
5 Sales Sales Manager & team • Accounting of groceries outlets
• Stock requirements
• Consumer promotion acceptance
• Competitive pricing & promotion activity

5. Roles and Responsibilities
Sl. No. Department Position Roles & Responsibilities
6 Product development
Department
R & D Professionals • Upgrade product Quality
• Explore new product formulations
• Testing of new products in consumers and
laboratories
7 Manufacturing
department
team • Informing brand groups about on going
manufacturing cost
• Providing potential cost saving ideas
• Interacting with advertising department during
NPD
8 Finance Finance / cost
analysts
• Developing and feeding back brand profits
• pricing analysis , profit & ROR forecast for new
product & promotions
9 Advertising Service
department
Team • Performing consumer & market research for
current product & new products
• Evaluating advertising packaging promotion and
pricing of P&G brands
• Monitoring & tracking consumer usage & attitude
towards P&G brands & its competitors

6. ANSOFF’S MATRIX
Market
Penetration
Market
Development
Diversification
Product
Development
Current Products New Products
Current
Markets
New
Markets
• Joy Brand to be restaged
with “no-spot” Formula
• Introduction of H-80
formula as a new product
• Increase marketing
expense
• Introduction of
improved products
• Introduction of
parity products
in cost segment

7. DETAILS
 Current product Same segment :
 Ivory : increase the marketing expenditures to build volume
for e.g Brand manager of Ivory liquid requested for an additional $ 4 million
 Half of marketing funds to be used to achieve leadership media levels in LDL
brands
 Introducing product with H-80 formula as an improvement of current LDL brand
 New product in current segment:
 Introduction of new mildness brand with more differentiation more customers
wanted improvement in their current LDL brands
 Introduction of H-80 formula as a new product within performance segment
 Joy Brand with “No-spot” Formula – relaung would caost around $ 10 million

8. CONTD.
 Current product new segment:
 Introduction of parity products in new segment i.e. cost segment reducing the
price and some attribute from the existing LDL brands
 Currently no LDL brand entry in this fragmented segment

9. INTERACTION OF BRAND GROUPS WITH
OTHER DEPARTMENTS
Sales
 Training as a sales representative
 Working with sales force to formulate sales plan
 Product development department(pdd)
 Working with PDD to ensure improvement of brand quality
Manufacturing department
 Providing detailed brand volume estimates
 Forecasts for capacity planning
 Determining most efficient production methods
Finance department
 Profit and pricing analysis
 Rate of return forecasts on new products and promotions

10. KEY TAKEAWAYS
 There should be clear & transparent communication between each and
every department for over all growth of the organization.
 The roles & responsibilities of each department are to accomplish their
goals and to support other department’s growth as well.
 There should be proper hierarchy in the department & flow of
information/procedures should be bi-directional.
 Some of the critical departments can be shared among multiple
departments, so that talent pool is available for everyone.

11. THANK YOU