1. HAIDER ALI RAZA
Home Address
34-Aurangzeb Block,
New Garden Town, Lahore, Pakistan.
E-Mail: haider04@gmail.com
Cell No: (+92) 300 8457735
PROFILE:
 More than 14 years experience of Sales & Marketing, Branding, Franchising, Business
Development and Procurement and Administration.
 Launched new brands , vast experience of managing manifold multi branded stores of Nike,
Adidas & Lining Sports Wear, Calvin Klein under Garments, Tagheur watches and
Polar watches.
 Strong conceptual ability and skills to meet company targets.
 Demonstrate excellent communication skills with professional aptitude and ability to lead
the team with best interpersonal skills.
FORMAL QUALIFICATION:
DEGREE INSTITUTION
MBA (Marketing & Management) National College Of Business Administration & Economics.
(HEC Recognized University)
COMPUTER SKILLS:
 Certificate from Edge Systems in Foundation Course:
Computer Concepts >Windows 2000 >Networking Essentials >Microsoft Office
Pack > Hardware Assembling >Software Installation.
INTERNATIONAL CERTIFICATIONS:
 Certificate aRU Rookie Camp & Emerging Players Combined Course in Retail
Management and Visual Merchandising from the adidas Retail University at Singapore,
May 2007.
 IRCA-Certified ISO 9001-2000 series Auditor/Lead Auditor Training course. The
course includes the assessment and evaluation of Quality Systems, Comprehensive training
on Occupational Health, Safety and Environmental Management including risk analysis.
Certified by International Register of Certificated Auditors from Moody International
Group UK, October 2008.
PROFESSIONALEXPERIENCES:
Director Marketing / HR
Yousaf School System Jan 2010 till date
 Supervised and manage the operations of network of branches.
 Managing the students, staffs and all the activities related to school.
 Maintaining discipline and decorum in school campuses.
 Getting feedback from students, teachers and parents and taking appropriate actions.
 I am in charge of monitoring and maintaining safe, healthy, peaceful environment in school.
 Developed, maintained, evaluated, implemented and enhanced curricular and
extracurricular programs to reflect student achievement and growth.
 Manage the recruitment and hiring of staff, select and assign staff in-service programs.

2.  Marketing & Brand Consultant Dec 2008 – Dec 2009
Khalis Group of Industries “Manufacturers of Cooking oil and Banaspati ghee”
 Developed annual marketing plan in conjunction with sales department, focusing on
meeting organizational objectives.
 Developed and maintain marketing strategies to meet organizational objectives.
 Supervised market research to evaluate customer’s trends, competitor data and
prepare marketing campaigns and bring changes as needed.
 Administered marketing, advertising and promotional plans and activities.
 Organized the budget, allocated for publicity and marketing activities.
 Designed and coordinate the marketing strategies of the industry's products.
 Plan marketing goals to ensure productivity and profitability of products.
 Oversee artists and copywriting designs and production of promotional materials.
 Country Retail Manager Adidas Pakistan Nov 2001 - Dec 2008
Husnain Cotex Limited / Royal Palm Golf & Country Club
 Prepared the feasibility and launched new branded stores.
 Monitored and supervised the operation of brands retail stores.
 Overall responsible to monitor the financial management of the outlets.
 Recruited, trained and managed sale managers and retail staff in accordance with the
International standards.
 Trained staff by organizing in-service workshops and short courses to share the
knowledge of products, visual merchandising and standards of customer service.
 Conducted regular audits to ensure security of outlets under control.
 Planned marketing campaigns and sales strategies to drive maximum return on
investment.
 Advertised brands through different Medias like magazines, bill boards, newspapers
etc by dealing with advertising agencies.
 Organized fashion shows of different brands at many premises like Royal palm golf
and country club.
 Managed & control inventory and replenishment systems.
 Managed construction, refurbishment of shops according to brand international
requirements and standards in consultation with the interior designers /vendors.
 Located, bargain and finalize the agreement of the appropriate locations for the
opening of brand outlets all over Pakistan.
 As a representative of the company visited Hong Kong, China, India, Thailand and
Singapore to negotiate and sign agreements with the following multinational
companies for acquiring distribution of various international brands:
o Adidas sourcing limited region Asia pacific Hong Kong for Adidas.
o Speed Pvt. Limited for Nike and Tagheur watches.
o Warnaco Company Honk Kong for Calvin Klein.
o Beijing Li-Ning Sports company China for Lining.
o Polar Electro HQ Professorintie Kempele Finland for Polar watches.
o Sun Sports for Titlist and Taylor Made.
REFERENCES: Available on request.