The document discusses four research methods: primary, secondary, quantitative, and qualitative. Primary data is obtained directly from sources like surveys and questionnaires. Secondary data uses existing research from sources like books and articles. Quantitative data can be analyzed statistically and handles large data sets, while qualitative data uses small samples obtained through interviews and focus groups to understand people's specific interests. Each method has advantages like direct data collection for primary or reusing existing data for secondary, but also disadvantages like time needed to analyze responses for quantitative or qualitative.

1. Unit 1

2. Method Definition Advantage Disadvantage
Primary
Primary data is types of data that are
obtained through first-hand sources like
surveys. New research can also come from
marketing too.
An example of this would be a questionnaire
on a new film that Warner Bros. want to
release. People would watch the film and then
rate it and give comments.
People don’t fill them in properly and you
have to count up everyone’s answers.
Secondary
Secondary data is research that has been
carried out with data that already exists.
Examples include books, magazines,
newspapers, journals, internet etc.
All the data has been put in documents
already so there’s no need for a researcher
to go and collect it.
An example of this would be anti-aging
wrinkle cream that’s just going to come out.
We could get the results that other people
have done and indicate which age range we
should aim it at.
The research might be out of date. A film 5
years old wouldn’t count today.
It’s very hard to find specific data.
Quantitative
This data can be turned into statistics and
numerical data so it can be useable. It
handles very large data which is opposite to
qualitative (see below). I would say that
quantitative data is for the public/globe in
general whereas qualitative is for people
with specific interests.
An example of this would be if there was new
building in our local town. We would ask the
general public what they thought about this
idea through surveys and questionnaires and
count them all up.
Takes time to count everything and people
that don’t fill it out and loads of surveys not
counting because they’re not filled in
properly.
Qualitative
This data is obtained through focus groups,
group discussions, one-to-one interviews
and participations. It’s usually very small
data handling.
An example of this would be if a Japanese
company had a new anime coming out and
wanted to see people’s opinions. You would
talk to a specific group of people which are
interested in anime itself. Somewhere like
comic con or a famous anime website is
where they should interview people because
the general public, not every single one of
them likes anime. They need people that are
interested in anime to actually do the
questionnaire.
Have to type up everything everyone says
and it will take for ages to do this. Very time
consuming and tiring.

3. • What research methods did you use when completing the assignments in
year 11 (Unit 18 Advertising and Unit 21 Media Project? (e.g. primary,
secondary, qualitative, quantitative)
I definitely used a lot of primary for my calendar. I did a questionnaire
for 8 people. This is set questions where I can get an idea about my
product.
I also used a bit of qualitative data as I done a focus group and asks
people opinions face to face with no set questions.

4. • What research techniques did you use when completing the assignments
in year 11 (Unit 18 Advertising and Unit 21 Media Project? (e.g. using the
library, the internet, watching videos, reading info, recces, practises,
plans etc)
• I used mainly the internet because what you can get in books is actually
on the internet nowadays. I googled a lot of stuff and built up my
knowledge of lots of different key areas. I did watch a few videos where I
would watch tutorials on YouTube and I could copy and try out new
Photoshop skills. I did some plans too, for my Furusu product, I and Gaia
did a lot of planning on the computer and a mind map.

5. • How did you collate, store and use the information trail for Units 18 and
21? (e.g. did you book mark key websites? Keep a list of websites used?
Print off or save any info for your folders?)
• I mainly saved all my stuff in a specific Unit folder. Everything for Unit 18
went in the Unit 18 folder etc.
I didn’t bookmark any websites because after I read a certain website, I
would gather the information I needed and left. I always kept in mind
what the website was called though so if I needed to go back to it, I
could just type the name in on google. I printed off some stuff to put in
my folder for my bag project. A lot of it was not on the computer, like
planning the dimensions of the bag in real life, so I had to scan all of it
and put it on my computer.

6. • How and why might you use the four research methods in a real life
situation? For example if you worked for the BBC and were tasked with
creating a new reality TV show how might you use the four research
methods to help?
• For primary, we would use specific surveys to see people’s opinions. “Did
you like it?” “Would you watch this program?”
For secondary, we would see what other reality TV programs do to
attract the public.
For quantitative, we would see how many people would watch the
programs and the ratings and views.
• For qualitative, we would use a focus group to elaborate on their
opinions of our program.