The document summarizes the development of packaging for a new cereal bar product called Furusu. They chose to make a healthy cereal bar for kids. After considering names with fruity, natural connotations, they settled on "Furusu" which means fruit in Japanese. They researched competitors' packaging but wanted their product to actually be healthy. They initially considered a jungle theme with different fruit characters for each flavor but felt it appealed more to boys. So they incorporated the fruit background into their final designs with funky writing to appeal to older audiences as well.

1. Evaluation- Themes and packaging
We got into Groups and created our advertising name pubbli.co, this was inspired by the Italian
words pubblicita and pubblica which mean advert and public. We could choose to make a new
water, chewing gum or cereal bar. We chose to create a healthy cereal bar for young kids.
When we started our brainstorming we both wanted to come up with names or theme that would
give the connotation of being healthy, the product being fruity and natural. For example tutti-frutti,
plummy and uzina (which means plant in Romanian).We finally chose Furusu which means fruit in
Japanese and this perfectly because we wanted something natural for our product and its “furusu”
is exactly what it says on the on the packet. Furusu is also more exotic because people may not have
heard it before and it’s memorable and easy to say if we are targeting a younger audience.
We both researched Tesco’s cereal bars and rice crispy squares. We in cooperated some of their
ideas such as bright colours and cartoon characters into our product. Although we didn’t want the
content of our product to be like ourcompetitors’ products. Because their products are labelled as
cereal bars people have the misconception that they are good for you when in fact they are pact
with sugars, E numbers and artificial flavourings. We wanted our product to be healthy snack that
contains at least 2 of your 5 a day. So we brainstormed ingredients and flavours that we could put in
our product. Most importantly this would appeal to the target audience.
Following this theme we initially wanted a jungle theme and each flavour would have a different
character and the background of the jungle would be covered with the fruit that was in that cereal
bar. Although the theme was appropriate and we thought would be appealing for the target
audience we thought the colours and themes were mainly aimed at boys. So we used what we learnt
from our research and the background from our original idea to create our final wrapper designs.

2. Our original
wrapper for our
background from
our jungle theme
ideas.
We used funky
writing which
may also
appeal to an
older audience.
Red is Eye catching and the
light text on a darker
background makes it stand
out.
We could have added on the
packet that it was part of 2 your
5 a day or more about
nutritional value so it would
have appealed to the parents.
We could have put the logo on
the back of the packaging so it
doesn’t take up so much space
on the packet.
We used same layout for
the name, slogan and
flavour but changed the
background for each
flavour, according to
their content.
We used this from the original idea and we drew
the fruit characters free hand on paint to make the
fruity background into cartoon characters. I then
put them in Photoshop to cut the single cartoon
fruit onto our blank design, using the quick
selection tool. I then kept copying by merging the
layers and covering thebackground.