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TECHNOLOGY



 What’s	
  THE	
  NEW	
  NEXT?	
  
TrendsSpo*ng	
  4th	
  annual	
  digital	
  predic5on	
  series	
  is	
  featuring	
  the	
  predic5ons	
  of	
  digital	
  and	
  
marke5ng	
  experts	
  on	
  the	
  big	
  changes	
  awai5ng	
  us	
  in	
  the	
  coming	
  year.	
  
	
  
Looking	
  at	
  2010	
  and	
  observing	
  the	
  trends	
  we’ve	
  seen	
  that	
  year	
  –	
  we	
  aim	
  at	
  figuring	
  out	
  what	
  will	
  
be	
  new	
  in	
  2011.	
  
	
  
THE	
  NEW	
  NEXT	
  ini5a5ve	
  is	
  focused	
  not	
  in	
  what	
  will	
  happen	
  in	
  2011	
  (as	
  most	
  predic5ons	
  you	
  
find)	
  but	
  rather	
  on	
  the	
  new	
  trends	
  emerging	
  out	
  of	
  what	
  we	
  have	
  seen	
  earlier.	
  	
  
	
  
What	
  we	
  have	
  learned	
  from	
  working	
  with	
  different	
  consumer	
  domains	
  is	
  that	
  one	
  consumer	
  
behavior	
  can	
  develop	
  into	
  another	
  behavior.	
  People	
  are	
  looking	
  for	
  ways	
  to	
  display	
  these	
  
behaviors.	
  Technologies	
  offer	
  them	
  such	
  solu5ons.	
  	
  
Influenced	
  by	
  consumer	
  preferences	
  as	
  well	
  as	
  by	
  external	
  circumstances,	
  new	
  industries	
  are	
  
opening	
  up	
  to	
  answer	
  consumer	
  needs.	
  	
  
We	
  are	
  interested	
  in	
  finding	
  out	
  how	
  such	
  future	
  developments	
  may	
  unfold	
  next	
  year.	
  
On	
  the	
  basis	
  of	
  the	
  new	
  trends	
  iden5fied	
  we	
  have	
  updated	
  our	
  predic5on	
  model	
  (featured	
  on	
  
the	
  last	
  slide).	
  	
  
Internet:of
                                                               Things

                                 “    Internet of Cars will be the surprise hit
                                      of the year. In 2011, I predict that cars (not
                                      smart homes, smart grids, etc.) will be
Richard MacManus                      where the most innovation and mainstream
Founder and Editor at ReadWriteWeb.   attention happens for Internet of Things
                                                          “
                                      technologies. Apps like AutoBot will gain
                                      traction over 2011.



     The Internet
                                 “    Computer programs that can predict the
                                      time and place of traffic jams;“
                                      Environmental information generated by
       of cars                        sensors in cars and phones.




Brian David Johnson
                                 “    In 2011 we’ll see the continued growth of the
                                      car as a mobile device that carries you. Cars
                                      will only get smarter, more connected,
Futurist at Intel
                                      easier to use and just generally much more
                                                               “
                                      awesome, as computational devices make
                                      our days easier and our rides to work or the
                                      supermarket more safe.
Internet:of
                                                                          Things


“   Smart homes with Web-connected automation
    will slip into mainstream conversation, but near-
               “
    field communications will still be confusing to             Kevin Tofel
                                                                          GigaOm
    most people, due to a lack of mobile payment
    standards.


                                                            Smart Homes

                                                         Screens Everywhere



“
    Consumers are beginning to simply see all of               The Bed
    our devices as just screens. It’s not about what
    device will win over all the other devices; it’s
    about the device and screen that you have

    want to do and where we are.
                                                 “
    handy — it’s the screen that best fits what we      Brian David Johnson
                                                                   Futurist at Intel

    The next computing environment: The bed
Internet:of
                                                           Things




                                 “   Internet of things innovations will
                                     generate smart notifications and alerts
                                     systems based on information on users’
     Notifications                   activities and whereabouts.
                                     We will see medical innovations
         Alerts
                                     informing physicians about their clients
     Accuracy in                     medical status. This year accuracy and
                                                                                “
      Real Time                      credibility in real time will be tested.

Dr. Taly Weiss
CEO and Head of Research
TrendsSpotting Market Research
APPS
                                                        Marketplace


                                   “   In 2011 the AppStore and the equivalent
                                       Windows software marketplace will
                                       significantly change the way software is
 Paul Matthews                         marketed and distributed. Combining the
 CEO at New Zealand Computer Society   ease of finding, purchasing, installing and
                                       updating software with an across-the-
                                       board re-calibration downwards of
                                       software pricing, it’s inevitable that SaaS“
                                       adoption will take a hit in 2011 as will more
Shift in distribution
                                       traditional software distribution channels.
    of software

    App Stores


 Klint Finley
 Writer for ReadWriteEnterprise
 Read Write Web                    “                                “
                                       By the end of 2011 almost all the big
                                       social enterprise players will have some
                                       sort of "app store" offering.
TABLETS



                     Jeremy Liew
                                                   “   Tablets tend to live in the living room. They lend
                                                       themselves more to leisure than PCs, and to
                                                       more protracted content consumption than
                     Lightspeed Venture Partners       phones. Killer apps might include, video, music,
                                                                   “
                                                       games, and “reading”, broadly defined.
                                                       disruption.

                       Entertainment
                           Focus                   “     At the moment, consumers' questions about
                                                         whether to buy a tablet or laptop



Tim Bajarin
                      Tablets to replace
                          Laptops?
                                                         THE IMPACT OF TABLETS could reduce the  “
                                                         total amount of laptop units sold by as much as
Futuristic Analyst                                       10 to 12 % over the next 1 to 2 years.




                                                   “   Gartner forecasts that media tablets (such
                                                                       “
                                                       as the Apple iPad) will reach 54.8 million
                                                       units in 2011.
TABLETS


                            “   We expect sales to more than double in 2011 to
                                24.1 million units.

                                US consumers will buy more PCs in 2015
                                than they do in 2010.

                                Growth will come from new form factors like
                                tablets, but laptop sales will increase steadily
                                also.
  Tablets replace
    desktops?                   Tablets will cannibalize netbooks, outselling
                                netbooks starting in 2012. In 2015, 23% of all
                                PCs sold to consumers in the US will be
                                tablets.

Sarah Rotman Epps               Desktops aren’t dead. Fewer desktops will be
Consumer Product Strategy
at Forrester                    sold in 2015 than in 2010, but in 2015, they’ll
                                                   “
                                still be used by more consumers than any
                                other type of PC.
GAMING
                                                                    PLATFORMS


“   Microsoft’s Kinect product will keep the Xbox a
    leading platform and the device will continue
    to be used for various interface hacks. No               Kevin Tofel
                                                                       GigaOm
    other gaming platform will have a similar
           “
    peripheral that unseats the Kinect as a top-
    seller.

                                                      Kinetic the leading
                                                       gaming platform

                                                        Gamification



“
                                                      Health Monitoring
    In 2011, we’ll start to see the first
    successful examples of game mechanics
    used for health — largely around big
    data streams and mobile, building off             Gabe Zichermann
                                     “
    Fitbit, Nike+ GPS and other monitoring
                                                          Author, CEO at BeaME


    and measurement ecosystems.
GAMING
                                                                   PLATFORMS



                                          “         Since gaming is no longer limited to
                                                    "gamers" -- traditionally younger
                                                    men -- that the opportunity in that
                                                    sector is enormous. "Gaming is
                                                    pervasive: from home consoles to
                                                    mobile phones to social networks,
                                                            “
                                                    more people are gaming around the
     New target                                     clock."
      audiences
     everywhere



Aaron Greenberg,
Chief of staff of Microsoft Interactive Entertainment,
Ebooks


“   Growth to rocket in 2011, thanks to a plentiful
    supply of cheap eReaders and a long overdue
    price war on eBooks between Amazon,
    Barnes&Noble and others. I predict it will reach
                         “                                  Richard MacManus
    20%, in other words one in five books in 2011 will   Founder and Editor at ReadWriteWeb.




“
    be sold as an eBook.
    Ebooks sales will approach 20% of trade book
    revenues on a monthly basis by the end of 2011 in
                                                                     Price war
    the US, yet ebooks will account for one third or
    more of unit consumption as Ebooks (will) cost
    less and early ebook adopters read more.
    Agents write the next chapter of the ebook                Indie author stars
    revolution
    Self publishing goes from option of last resort
    to option of first resort among unpublished
    authors - the break-out success of multiple indie
    author stars will grab headlines .., 2011. As
                                     in
                                                                        Mark Coker
    unpublished authors bypass the slush pile,
          “
    publishers lose first dibs on tomorrow's future
    stars.
                                                                    Founder of Smashwords
Business
                                                                      Analytics

“   Simulations to predict future outcome in real-
    time.

    Social Analytics and Context-Aware
    Computing.- 2013, more than half of Fortune
    500 companies will have context-aware
    computing initiatives and by 2016, one-third of
                                “
    worldwide mobile consumer marketing will be
    context-awareness-based.
                                                           Future Predictions

                                                           Social and Context


“
                                                                 Aware
    Next-gen BI takes shape, combining real-time
    access with pervasiveness, agility, and self-service
    Business rules processing and policy-based SOA
    move to the mainstream:       ..,
    -  Analytics target text and social networks,
                           “
    -  IT embraces planning and analysis tools to
       manage the future
TV
                                                                        VIDEO

                          “   Connected TV Platform Wars
                              Google vs. Apple vs. the dominant TV brands. These
                              platforms will largely be based on a similar architecture,
                              offering app and content publishers a common model for
                              creating device-oriented applications and Web
Jeremy Allaire
CEO at Brightcove             experiences.

                              Over-The-Top TV Subscriptions will emerge, but
                              largely fail
     TV Apps
                              Facebook and Twitter will become larger sources of
  Social Traffic              video traffic than Google search

                              Video Ubiquity—Every Company is a Media Company
Branded Video
                              Battle Over Video Delivery Standards Heats Up          “
                          “
Liz Shannon Miller
                      ,
Co-editor at NewTeeVee,       In 2011, it seems inevitable that the notion of “viral video”
GigaOm
                              as a core element of the industry will fade away. Focus will
                                                “
                              be on the creation of recognizable brands, producing
                              sustainable content that can be connected with
                              advertisers.
Cloud
                                                                        computing

“
You will build a private cloud, and it will fail ...

Hosted private clouds will outnumber internal
clouds 3:1 - empowered employees go to public
cloud services for speed. Most enterprises aren’t
ready, but service providers will be ready in 2011
making it your fast path to private cloud.

Community clouds will arrive, due to                    Private Clouds
compliance.
                                                       Community Clouds
Cloud economics gets switched on. Being
cheap is good.
                                         “             Cloud Economics

Cloud standards still won’t be here
                                                                 James Staten
                                                         VP, Principal Analyst at Gartner
Cloud
                                                          computing

                         “   Cloud printing to become the next big thing in the
                             printing industry – companies will begin to realise
                             that the underlying theme is the mobility of the
                             knowledge worker and that business processes, of
Zac Butcher                  which the majority still involve paper somewhere
Director at InfoTrends
                             along the line, will need to adapt, evolve and maybe
                             be totally reinvented for the next computing age.
                                                                                    “
Cloud Printing
 Cloud Slows


                         “
    Down
                             The cloud will burst –cloud will show some of the
                             issues – latency, service levels, lack of
Clive Longbottom             predictability – (this will bring to) a strong drive for
Founder of Quocirca          an agreed means of standardising technical
                             contracts on the fly and for monitoring and
                             managing performance across private, and to a
                             lesser extent, public clouds.
                                                                                   “
TECHNOLOGY

                                        TrendsSpo>ng’s	
  Predic@on	
  Model	
  

Consumers	
  
                       1.  Consumers	
  will	
  view	
  devices	
  as	
  screens	
  
                       2.  Payment	
  confusion	
  
                       3.  More	
  people	
  are	
  gaming	
  	
  	
  



                           Integrated	
  systems,	
  Web-­‐connected	
  automa5on,	
  NFC,	
  Sensors,	
  Tablets,	
  
Technologies	
              Entertainment	
  Apps,	
  TV	
  Apps,	
  Kine5c,	
  Social	
  Analy5cs,	
  Context-­‐Aware	
  
                                               Compu5ng,	
  Private	
  and	
  public	
  clouds	
  


                               Safety,	
  SoYware	
  distribu5on,	
  App	
  stores,	
  Living	
  room	
  entertaiment,	
  	
  
Strategies	
           Self	
  publishing,	
  Future	
  Predic5ons,	
  Branded	
  video,	
  Cloud	
  economics	
  &	
  speed	
  	
  	
  	
  	
  

Industries	
              Traffic,	
  Automobile,	
  Architecture,	
  Health,	
  Medical,	
  Gaming,	
  eBooks,	
  Print	
  	
  


 © TrendsSpotting Market Research.
•  Slide	
  3:	
  	
  Read	
  Write	
  Web,	
  	
  December	
  2010	
  ,	
  SFGate,	
  December	
  2010,	
  Mashable,	
  December	
  2010	
  	
  
                •  Slide	
  4:	
  	
  GigaOm,	
  December	
  2010	
  
                •  Slide	
  5:	
  	
  TrendsSpo*ng	
  Market	
  Research	
  
                •  Slide	
  6:	
  	
  Computer	
  World,	
  January	
  2011,	
  Read	
  Write	
  Web,	
  December	
  2010	
  
References
         	
  



                •  Slide	
  7:	
  	
  LightSpeed,	
  December	
  2010,	
  Gartner,	
  November	
  2010,	
  PcMag,	
  December	
  2010	
  
                •  Slide	
  8:	
  	
  Forrester	
  Market	
  Research,	
  June	
  2010,	
  January	
  2011	
  	
  
                •  Slide	
  9:	
  	
  GigaOm,	
  December	
  2010,	
  Mashable,	
  December	
  2010	
  
                •  Slide	
  10:	
  GigaOm,	
  December	
  2010,	
  AdAge,	
  January	
  2011	
  
                •  Slide	
  11:	
  Read	
  Write	
  Web,	
  	
  December	
  2010,	
  The	
  Huffington	
  Post,	
  December	
  2010	
  
                •  Slide	
  12:	
  Gartner,	
  October	
  2010,	
  Forrester	
  Research	
  October2010	
  
                •  Slide	
  13:	
  TechCrunch,	
  December	
  2010,	
  GigaOm,	
  December	
  2010	
  
                •  Slide	
  14:	
  Forrester	
  Market	
  Research,	
  November	
  2010	
  
                •  Slide	
  15:	
  Technobable	
  2.0,	
  December	
  2010	
  	
  
                •  Slide	
  16:	
  Trendsspo*ng	
  Predic5on	
  Model,	
  December	
  2010	
  
NEW	
               TRENDSSPOTTING	
  
                                    REPORT	
  
TREND             POTTING                                      Country	
  Research	
  Database	
  
                   REPORTS
                                      Internet	
  users	
  demographics	
  and	
  media	
  consump@on	
  

           Online	
                   Informa@on	
  sharing	
  habits	
  
          Country	
                   Online	
  youth	
  
          Reports	
                   Mobile	
  web	
  
                                     Available	
  for	
  the	
  following	
  countries	
  




                                                                    For	
  more	
  informa5on	
  on	
  our	
  services	
  and	
  
                                                                    reports	
  please	
  contact	
  us:	
  
                                                                    	
  
Pet	
  Technologies	
           Online	
  Shopping	
                customerservice@trendsspo>ng.com	
  
Communica@ng	
  	
                 Trends	
  &	
  
      with	
  pets	
              Predic@ons	
  
Trendsspo>ng	
  Services	
  
Trends	
  Iden@fica@on:	
  Research	
  and	
  Predic@on	
  
Customized	
  Research	
  
 Our	
  clients	
  
Syndicated	
  Reports	
  

Recent	
  Clients	
  
TrendsSpotting offers Trend consulting, Customized Trend
Research Reports & Syndicated Trend Reports, published at top
market research databases.

TrendsSpotting Research serves leading international brands.

TrendsSpotting’s insights are presented at  The TrendsSpotting Blog
and quoted in the news media .

Visit us here: www.trendsspotting.com

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The New Next: 2011 Tech Influencers Predictions by TrendsSpotting

  • 1. Insert presentation title on master slide 01 insert date on master slide
  • 2. TECHNOLOGY What’s  THE  NEW  NEXT?   TrendsSpo*ng  4th  annual  digital  predic5on  series  is  featuring  the  predic5ons  of  digital  and   marke5ng  experts  on  the  big  changes  awai5ng  us  in  the  coming  year.     Looking  at  2010  and  observing  the  trends  we’ve  seen  that  year  –  we  aim  at  figuring  out  what  will   be  new  in  2011.     THE  NEW  NEXT  ini5a5ve  is  focused  not  in  what  will  happen  in  2011  (as  most  predic5ons  you   find)  but  rather  on  the  new  trends  emerging  out  of  what  we  have  seen  earlier.       What  we  have  learned  from  working  with  different  consumer  domains  is  that  one  consumer   behavior  can  develop  into  another  behavior.  People  are  looking  for  ways  to  display  these   behaviors.  Technologies  offer  them  such  solu5ons.     Influenced  by  consumer  preferences  as  well  as  by  external  circumstances,  new  industries  are   opening  up  to  answer  consumer  needs.     We  are  interested  in  finding  out  how  such  future  developments  may  unfold  next  year.   On  the  basis  of  the  new  trends  iden5fied  we  have  updated  our  predic5on  model  (featured  on   the  last  slide).    
  • 3. Internet:of Things “ Internet of Cars will be the surprise hit of the year. In 2011, I predict that cars (not smart homes, smart grids, etc.) will be Richard MacManus where the most innovation and mainstream Founder and Editor at ReadWriteWeb. attention happens for Internet of Things “ technologies. Apps like AutoBot will gain traction over 2011. The Internet “ Computer programs that can predict the time and place of traffic jams;“ Environmental information generated by of cars sensors in cars and phones. Brian David Johnson “ In 2011 we’ll see the continued growth of the car as a mobile device that carries you. Cars will only get smarter, more connected, Futurist at Intel easier to use and just generally much more “ awesome, as computational devices make our days easier and our rides to work or the supermarket more safe.
  • 4. Internet:of Things “ Smart homes with Web-connected automation will slip into mainstream conversation, but near- “ field communications will still be confusing to Kevin Tofel GigaOm most people, due to a lack of mobile payment standards. Smart Homes Screens Everywhere “ Consumers are beginning to simply see all of The Bed our devices as just screens. It’s not about what device will win over all the other devices; it’s about the device and screen that you have want to do and where we are. “ handy — it’s the screen that best fits what we Brian David Johnson Futurist at Intel The next computing environment: The bed
  • 5. Internet:of Things “ Internet of things innovations will generate smart notifications and alerts systems based on information on users’ Notifications activities and whereabouts. We will see medical innovations Alerts informing physicians about their clients Accuracy in medical status. This year accuracy and “ Real Time credibility in real time will be tested. Dr. Taly Weiss CEO and Head of Research TrendsSpotting Market Research
  • 6. APPS Marketplace “ In 2011 the AppStore and the equivalent Windows software marketplace will significantly change the way software is Paul Matthews marketed and distributed. Combining the CEO at New Zealand Computer Society ease of finding, purchasing, installing and updating software with an across-the- board re-calibration downwards of software pricing, it’s inevitable that SaaS“ adoption will take a hit in 2011 as will more Shift in distribution traditional software distribution channels. of software App Stores Klint Finley Writer for ReadWriteEnterprise Read Write Web “ “ By the end of 2011 almost all the big social enterprise players will have some sort of "app store" offering.
  • 7. TABLETS Jeremy Liew “ Tablets tend to live in the living room. They lend themselves more to leisure than PCs, and to more protracted content consumption than Lightspeed Venture Partners phones. Killer apps might include, video, music, “ games, and “reading”, broadly defined. disruption. Entertainment Focus “ At the moment, consumers' questions about whether to buy a tablet or laptop Tim Bajarin Tablets to replace Laptops? THE IMPACT OF TABLETS could reduce the “ total amount of laptop units sold by as much as Futuristic Analyst 10 to 12 % over the next 1 to 2 years. “ Gartner forecasts that media tablets (such “ as the Apple iPad) will reach 54.8 million units in 2011.
  • 8. TABLETS “ We expect sales to more than double in 2011 to 24.1 million units. US consumers will buy more PCs in 2015 than they do in 2010. Growth will come from new form factors like tablets, but laptop sales will increase steadily also. Tablets replace desktops? Tablets will cannibalize netbooks, outselling netbooks starting in 2012. In 2015, 23% of all PCs sold to consumers in the US will be tablets. Sarah Rotman Epps Desktops aren’t dead. Fewer desktops will be Consumer Product Strategy at Forrester sold in 2015 than in 2010, but in 2015, they’ll “ still be used by more consumers than any other type of PC.
  • 9. GAMING PLATFORMS “ Microsoft’s Kinect product will keep the Xbox a leading platform and the device will continue to be used for various interface hacks. No Kevin Tofel GigaOm other gaming platform will have a similar “ peripheral that unseats the Kinect as a top- seller. Kinetic the leading gaming platform Gamification “ Health Monitoring In 2011, we’ll start to see the first successful examples of game mechanics used for health — largely around big data streams and mobile, building off Gabe Zichermann “ Fitbit, Nike+ GPS and other monitoring Author, CEO at BeaME and measurement ecosystems.
  • 10. GAMING PLATFORMS “ Since gaming is no longer limited to "gamers" -- traditionally younger men -- that the opportunity in that sector is enormous. "Gaming is pervasive: from home consoles to mobile phones to social networks, “ more people are gaming around the New target clock." audiences everywhere Aaron Greenberg, Chief of staff of Microsoft Interactive Entertainment,
  • 11. Ebooks “ Growth to rocket in 2011, thanks to a plentiful supply of cheap eReaders and a long overdue price war on eBooks between Amazon, Barnes&Noble and others. I predict it will reach “ Richard MacManus 20%, in other words one in five books in 2011 will Founder and Editor at ReadWriteWeb. “ be sold as an eBook. Ebooks sales will approach 20% of trade book revenues on a monthly basis by the end of 2011 in Price war the US, yet ebooks will account for one third or more of unit consumption as Ebooks (will) cost less and early ebook adopters read more. Agents write the next chapter of the ebook Indie author stars revolution Self publishing goes from option of last resort to option of first resort among unpublished authors - the break-out success of multiple indie author stars will grab headlines .., 2011. As in Mark Coker unpublished authors bypass the slush pile, “ publishers lose first dibs on tomorrow's future stars. Founder of Smashwords
  • 12. Business Analytics “ Simulations to predict future outcome in real- time. Social Analytics and Context-Aware Computing.- 2013, more than half of Fortune 500 companies will have context-aware computing initiatives and by 2016, one-third of “ worldwide mobile consumer marketing will be context-awareness-based. Future Predictions Social and Context “ Aware Next-gen BI takes shape, combining real-time access with pervasiveness, agility, and self-service Business rules processing and policy-based SOA move to the mainstream: .., -  Analytics target text and social networks, “ -  IT embraces planning and analysis tools to manage the future
  • 13. TV VIDEO “ Connected TV Platform Wars Google vs. Apple vs. the dominant TV brands. These platforms will largely be based on a similar architecture, offering app and content publishers a common model for creating device-oriented applications and Web Jeremy Allaire CEO at Brightcove experiences. Over-The-Top TV Subscriptions will emerge, but largely fail TV Apps Facebook and Twitter will become larger sources of Social Traffic video traffic than Google search Video Ubiquity—Every Company is a Media Company Branded Video Battle Over Video Delivery Standards Heats Up “ “ Liz Shannon Miller , Co-editor at NewTeeVee, In 2011, it seems inevitable that the notion of “viral video” GigaOm as a core element of the industry will fade away. Focus will “ be on the creation of recognizable brands, producing sustainable content that can be connected with advertisers.
  • 14. Cloud computing “ You will build a private cloud, and it will fail ... Hosted private clouds will outnumber internal clouds 3:1 - empowered employees go to public cloud services for speed. Most enterprises aren’t ready, but service providers will be ready in 2011 making it your fast path to private cloud. Community clouds will arrive, due to Private Clouds compliance. Community Clouds Cloud economics gets switched on. Being cheap is good. “ Cloud Economics Cloud standards still won’t be here James Staten VP, Principal Analyst at Gartner
  • 15. Cloud computing “ Cloud printing to become the next big thing in the printing industry – companies will begin to realise that the underlying theme is the mobility of the knowledge worker and that business processes, of Zac Butcher which the majority still involve paper somewhere Director at InfoTrends along the line, will need to adapt, evolve and maybe be totally reinvented for the next computing age. “ Cloud Printing Cloud Slows “ Down The cloud will burst –cloud will show some of the issues – latency, service levels, lack of Clive Longbottom predictability – (this will bring to) a strong drive for Founder of Quocirca an agreed means of standardising technical contracts on the fly and for monitoring and managing performance across private, and to a lesser extent, public clouds. “
  • 16. TECHNOLOGY TrendsSpo>ng’s  Predic@on  Model   Consumers   1.  Consumers  will  view  devices  as  screens   2.  Payment  confusion   3.  More  people  are  gaming       Integrated  systems,  Web-­‐connected  automa5on,  NFC,  Sensors,  Tablets,   Technologies   Entertainment  Apps,  TV  Apps,  Kine5c,  Social  Analy5cs,  Context-­‐Aware   Compu5ng,  Private  and  public  clouds   Safety,  SoYware  distribu5on,  App  stores,  Living  room  entertaiment,     Strategies   Self  publishing,  Future  Predic5ons,  Branded  video,  Cloud  economics  &  speed           Industries   Traffic,  Automobile,  Architecture,  Health,  Medical,  Gaming,  eBooks,  Print     © TrendsSpotting Market Research.
  • 17. •  Slide  3:    Read  Write  Web,    December  2010  ,  SFGate,  December  2010,  Mashable,  December  2010     •  Slide  4:    GigaOm,  December  2010   •  Slide  5:    TrendsSpo*ng  Market  Research   •  Slide  6:    Computer  World,  January  2011,  Read  Write  Web,  December  2010   References   •  Slide  7:    LightSpeed,  December  2010,  Gartner,  November  2010,  PcMag,  December  2010   •  Slide  8:    Forrester  Market  Research,  June  2010,  January  2011     •  Slide  9:    GigaOm,  December  2010,  Mashable,  December  2010   •  Slide  10:  GigaOm,  December  2010,  AdAge,  January  2011   •  Slide  11:  Read  Write  Web,    December  2010,  The  Huffington  Post,  December  2010   •  Slide  12:  Gartner,  October  2010,  Forrester  Research  October2010   •  Slide  13:  TechCrunch,  December  2010,  GigaOm,  December  2010   •  Slide  14:  Forrester  Market  Research,  November  2010   •  Slide  15:  Technobable  2.0,  December  2010     •  Slide  16:  Trendsspo*ng  Predic5on  Model,  December  2010  
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