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Implementing Innovation in Organizations Innovation Assessment Research Tools TrendsSpotting Research January 2013

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Implementing Innovation in Organizations Innovation is known to fuel organizational growth, to drive future success, and is the engine that allows businesses to sustain their viability in a global economy. Both -­‐and-­‐which the constant need of fighting for survival and the threat of competition encourage firms to innovate. Business and management research clearly indicates that organizations with innovative capacity can respond to environmental change quicker and can perform better than non-­‐innovative organizations. Optimal organizational innovation requires translating a business strategy into an overall organizational strategy, with proper mechanisms to ensure successful innovation performance when introducing new commercialized products to the market. For implementing innovation in the organization, individuals in all levels should be encouraged by top managers to think independently and creatively, and share their personal knowledge with others. To innovate, companies need to ensure a culture that supports new ideas and encourages new efforts on optimal execution.

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Implementing Innovation in Organizations Innovation Implementation Methodology In order to help organizations to innovate TrendsSpotting has collected insights from primary research conducted on leading companies as well as start up companies, reviewed academic research together with practical business research and analyzed variety of case studies to come up with core parameters of best practices that are vital for the implementation of innovation in organizations. On the basis of core innovation functions, TrendsSpotting has set a methodology to assess organizational innovation readiness. Shared perceptions regarding innovation, human efforts engaged in innovation processes, tools and platform utilized, and a structured innovation intervention process are presented.

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Implementing Innovation in Organizations Innovation Implementation Methodology Shared perceptions regarding innovation o Innovation as a strategic priority (benefits and opportunities) o Innovation as a competitive advantage o Innovation requirements are clearly defined o Initiating innovation and supporting it are defined as desired traits, which are acknowledged and rewarded.

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Implementing Innovation in Organizations Innovation Implementation Methodology Human efforts invested in innovation: o Leadership commitment o Vision: Well communicated, clear strategic vision and goals o Innovation dedicated leaders: innovation personas setting motivations and inspirations o Engaged employees that care to promote innovation processes and outcomes o Cross organization employee involvement (cross departments and sectors) o Innovation agents and external partners are involved in innovation activities

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Implementing Innovation in Organizations Innovation Implementation Methodology Tools and platforms: o Inspirational tools and creative settings o Innovation learning tools o Internal innovation communication channels / platforms o Innovation performance metrics (measurements and follow-­‐ups for improvement) o Innovation incentives and rewards

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Implementing Innovation in Organizations Innovation Implementation Methodology Structuring the innovation intervention process TrendsSpotting proposes a defined process for innovation implementation: o Identification of worthy innovation challenges (incremental and disruptive): portfolio balance, short and long term expectations, risk and success assessment. o Identification of innovation obstacles for specific projects o Managerial involvement and support o Wide collaboration teams (diversity of roles, departments, sectors, regions) o Supporting the process through the 4 stages: Ideation selection development and commercialization o Initiation of innovation projects o Agile project management (execution planned and emphasized from the early start) o Re-­‐examining innovation projects (updating risk and benefits) o Lesson learning o Communication of shared innovation experiences (successful projects as well as failed ones)

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Assessing Innovation Readiness in Organizations On the basis of core innovation functions, we have set a methodology to assess organizational innovation readiness. Employee Innovation Survey is designed to map the organization and to identify opportunities for change and improvement. With thousands of employees surveyed from different sectors and across five continents, it is considered a validated tool to examine innovation importance and perceived competitive advantage, as well as innovation leadership and culture. Innovation is mapped through the idea stage all the way to execution and commercialization. TrendsSpotting utilizes these research tools to provide companies with practical recommendations concerning innovation readiness across the organization. These tools involvement. Those can provide indications for obstacles that block innovation processes, and can structure methodology for innovation intervention and innovation success measurement.

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Innovation Assessment Methodology Stage 1: Exploratory Research among innovation stakeholders Stage 2: Employee Innovation Survey

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Innovation Assessment Methodology Stage 1: Exploratory Research: Interviews with senior executives involved in innovation processes This exploratory study is aimed to gather initial insights on how senior executives in the organization perceive innovation and its challenges. Research Objectives: Understanding perceived importance of innovation Identifying organizational innovation: profiling the current state of innovation culture Main challenges and obstacles in implementing innovation in the organization Innovation measurement Future plans for implementing innovation

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Innovation Assessment Methodology Stage 2: Employee Innovation Survey: Research objectives: Analyzing employees perceptions regarding innovation in the organization (perceived importance and perceived success). Identifying level of innovation implementation (key parameters: leadership, culture, knowledge and learning) Profiling success factors along innovation stages (idea generation, selection, development and commercialization) Tracing opportunities for change initiatives needed for improving innovation outcomes. Assessing innovation implementation by unique demographic traits: seniority, tenure, department and role. Constructing foundations for ongoing innovation success measurement and reward structures

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Innovation Assessment Methodology Stage 2: Employee Innovation Survey: Methodology: TrendsSpotting Employee Innovation Questionnaire is a scientifically-­‐validated assessment tool designed for use within organizations. It contains 38 items including 4 demographic questions. Employees are invited to participate in an online survey by an invitation email. The mail includes a direct link to a 15 minute survey, located on secure servers. The survey starts with instructions explaining the purpose and format of the questionnaire. A formal definition of innovation with its many aspects is presented to the participants before they start answering the questionnaire.

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Innovation Assessment Methodology Stage 2: Employee Innovation Survey: Methodology: Part 1: Perceived innovation importance and innovation success The questionnaire examines innovation perceived importance, and dedicated time invested in innovation activities. It also compares perceived innovation success to competitive companies and traces most pronounced innovation promoters.

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Innovation Assessment Methodology Stage 2: Employee Innovation Survey: Methodology: Part 2: Innovation culture and project performance In order to profile key innovation parameters (leadership behavior, knowledge sharing, etc.) as well as innovation performance across the different innovation stages statements are presented to test level of agreement. With the completion of large pilots, items that best reflected dimensions of innovation The response format used is a 4-­‐point Likert scale (Strongly disagree, Tend to disagree, Tend to agree, Strongly agree). Because the questionnaire was designed for use within all levels of the was added.

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For more information on Innovation Assessment tools or our industry innovation reports Contact us at Customerservice@trendsspotting.com

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About TrendsSpotting: TrendsSpotting.com is an innovation research company. Using unique Research 2.0 methodologies we identify key industry trends, compile and analyze them to develop insights for a winning innovation strategy . TrendsSpotting.com serves leading international brands. Syndicated Trend Reports are published on top market research databases. TrendsSpotting is known for its annual Influencers Prediction Reports and has earned prestige among marketing experts. Many of our trends insights, presented at The TrendsSpotting Blog, are often quoted by the news media and appear at leading sites as The New York Times, Advertising Age, Marketing Profs, Mashable, Read Write Web, GigaOm, and more.

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The TrendsSpotting Team: Our team is comprised of analysts with extensive experience in consumer research, market strategy, user experience, information systems, organizational behavior, and data mining. TrendsSpotting Research is headed by Dr. Taly Weiss a Social Psychologist and marketing research analyst. Taly is a leading authority in innovation research and strategy. She comes from an ad agency background taking the role of head of strategy and research. She was among the first researchers to use web metrics technology for practical research. She advises corporations on innovation strategy, emerging technologies, emerging markets, business trends, and on NPD. Her academic work to join groups and share resources.

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