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Implementing  Innovation  in  Organizations  
                   Innovation  Assessment  
              Research  Tools  
            TrendsSpotting  Research  
                 January  2013  
Implementing  Innovation  in  Organizations  
Innovation  is  known  to  fuel  organizational  growth,  to  drive  future  success,  and  is  the  
engine  that  allows  businesses  to  sustain  their  viability  in  a  global  economy.  Both  
                                                               -­‐and-­‐
which  the  constant  need  of  fighting  for  survival  and  the  threat  of  competition  
encourage  firms  to  innovate.    
Business  and  management  research  clearly  indicates  that  organizations  with  
innovative  capacity  can  respond  to  environmental  change  quicker  and  can  perform  
better  than  non-­‐innovative  organizations.  
Optimal  organizational  innovation  requires  translating  a  business  strategy  into  an  
overall  organizational  strategy,  with  proper  mechanisms  to  ensure  successful  
innovation  performance  when  introducing  new  commercialized  products  to  the  
market.    
For  implementing  innovation  in  the  organization,  individuals  in  all  levels  should  be  
encouraged  by  top  managers  to  think  independently  and  creatively,  and  share  their  
personal  knowledge  with  others.  To  innovate,  companies  need  to  ensure  a  culture  
that  supports  new  ideas  and  encourages  new  
efforts  on  optimal  execution.  
Implementing  Innovation  in  Organizations  
                    Innovation  Implementation  Methodology  
    
In  order  to  help  organizations  to  innovate  TrendsSpotting  has  collected  insights  from  
primary  research  conducted  on  leading  companies  as  well  as  start  up  companies,  reviewed  
academic  research  together  with  practical  business  research  and  analyzed  variety  of  case  
studies  to  come  up  with  core  parameters  of  best  practices  that  are  vital  for  the  
implementation  of  innovation  in  organizations.      
  
On  the  basis  of                      core  innovation  functions,  TrendsSpotting  has  set  a  
methodology  to  assess  organizational  innovation  readiness.  Shared  perceptions  regarding  
innovation,  human  efforts  engaged  in  innovation  processes,  tools  and  platform  utilized,  
and  a  structured  innovation  intervention  process  are  presented.    
  
Implementing  Innovation  in  Organizations  
                     Innovation  Implementation  Methodology  
    
Shared  perceptions  regarding  innovation  
  
o Innovation  as  a  strategic  priority  (benefits  and  opportunities)  
o Innovation  as  a  competitive  advantage    
o Innovation  requirements  are  clearly  defined  
o Initiating  innovation  and  supporting  it  are  defined  as  desired  traits,  which  are  
   acknowledged  and  rewarded.  
Implementing  Innovation  in  Organizations  
                     Innovation  Implementation  Methodology  
    
Human  efforts  invested  in  innovation:  
  
o Leadership  commitment    
o Vision:  Well  communicated,  clear  strategic  vision  and  goals  
o Innovation  dedicated  leaders:  innovation  personas  setting  motivations  and  inspirations    
o Engaged  employees  that  care  to  promote  innovation  processes  and  outcomes  
o Cross  organization  employee  involvement  (cross  departments  and  sectors)    
o Innovation  agents  and  external  partners  are  involved  in  innovation  activities  
  
Implementing  Innovation  in  Organizations  
                      Innovation  Implementation  Methodology  
    
Tools  and  platforms:    
  
o Inspirational  tools  and  creative  settings  
o Innovation  learning  tools  
o Internal  innovation  communication  channels  /  platforms  
o Innovation  performance  metrics  (measurements  and  follow-­‐ups  for  improvement)  
o Innovation  incentives  and  rewards  
    
Implementing  Innovation  in  Organizations  
                    Innovation  Implementation  Methodology  
    
Structuring  the  innovation  intervention  process  
TrendsSpotting  proposes  a  defined  process  for  innovation  implementation:  
    
o Identification  of  worthy  innovation  challenges  (incremental  and  disruptive):  portfolio  
     balance,  short  and  long  term  expectations,  risk  and  success  assessment.      
o Identification  of  innovation  obstacles  for  specific  projects  
o Managerial  involvement  and  support    
o Wide  collaboration  teams  (diversity  of  roles,  departments,  sectors,  regions)  
o Supporting  the  process  through  the  4  stages:  Ideation     selection     development  and  
     commercialization  
o Initiation  of  innovation  projects  
o Agile  project  management    (execution  planned  and  emphasized  from  the  early  start)  
o Re-­‐examining  innovation  projects  (updating  risk  and  benefits)  
o Lesson  learning    
o Communication  of  shared  innovation  experiences  (successful  projects  as  well  as  failed  
     ones)  
  
Assessing  Innovation  Readiness  in  Organizations  
    
On  the  basis  of                     core  innovation  functions,  we  have  set  a  methodology  to  
assess  organizational  innovation  readiness.  
  
                       Employee  Innovation  Survey  is  designed  to  map  the  organization  and  to  
identify  opportunities  for  change  and  improvement.    With  thousands  of  employees  
surveyed  from  different  sectors  and  across  five  continents,  it  is  considered  a  validated  tool  
to  examine  innovation  importance  and  perceived  competitive  advantage,  as  well  as  
innovation  leadership  and  culture.  Innovation  is  mapped    through  the  idea  stage  all  the  
way  to  execution  and  commercialization.  
  
TrendsSpotting  utilizes  these  research  tools  to  provide  companies  with  practical  
recommendations  concerning  innovation  readiness  across  the  organization.  These  tools  

involvement.  Those  can  provide  indications  for  obstacles  that  block  innovation  processes,  
and  can    structure  methodology  for  innovation  intervention  and  innovation  success  
measurement.        
 Innovation  
                Assessment  Methodology  



Stage  1:  Exploratory  Research  among  innovation  stakeholders    
      
Stage  2:  Employee  Innovation  Survey    
      
 Innovation  
                             Assessment  Methodology  

              Stage  1:  Exploratory  Research:    
           
         Interviews  with  senior  executives  involved  in  innovation  processes  

    This  exploratory  study  is  aimed  to  gather  initial  insights  on  how  senior  executives  in  the  
    organization  perceive  innovation  and  its  challenges.  
      

    Research  Objectives:  
         Understanding  perceived  importance  of  innovation      
         Identifying  organizational  innovation:  profiling  the  current  state  of  innovation  
         culture      
         Main  challenges  and  obstacles  in  implementing  innovation  in  the  organization  
         Innovation  measurement      
         Future  plans  for  implementing  innovation  
        
      
 Innovation  
                               Assessment  Methodology  

               
              Stage  2:  Employee  Innovation  Survey:    
               
               
               Research  objectives:  
               
                 Analyzing  employees  perceptions  regarding  innovation  in  the  organization  (perceived  
                 importance  and  perceived  success).  
                 Identifying  level  of  innovation  implementation  (key  parameters:  leadership,  culture,  
                 knowledge  and  learning)    
                 Profiling  success  factors  along  innovation  stages  (idea    generation,  selection,  
                 development  and  commercialization)  
                 Tracing  opportunities  for  change  initiatives  needed  for  improving  innovation  outcomes.  
                 Assessing  innovation  implementation  by  unique  demographic  traits:  seniority,  tenure,  
                 department  and  role.      
                 Constructing  foundations  for  ongoing  innovation  success  measurement  and  reward  
                 structures  
               
               
 Innovation  
                             Assessment  Methodology  

              Stage  2:  Employee  Innovation  Survey:    
             
           Methodology:  
                                                                                    
    
  TrendsSpotting  Employee  Innovation  Questionnaire  is  a  scientifically-­‐validated  assessment  
  tool  designed  for  use  within  organizations.  It  contains  38  items  including  4  demographic  
  questions.  Employees  are  invited  to  participate  in  an  online  survey  by  an  invitation  email.  
  The  mail  includes  a  direct  link  to  a  15  minute  survey,  located  on  secure  servers.  
    
  The  survey  starts  with  instructions  explaining  the  purpose  and  format of  the  questionnaire.  
  A  formal  definition  of  innovation  with  its  many  aspects  is  presented  to  the  participants  
  before  they  start  answering  the  questionnaire.  
    
 Innovation  
                           Assessment  Methodology  

              Stage  2:  Employee  Innovation  Survey:    
             
           Methodology:  
                                                                                    
    
  Part  1:  Perceived  innovation  importance  and  innovation  success  
  The  questionnaire  examines  innovation  perceived  importance,  and  dedicated  time  invested  
  in  innovation  activities.  It  also  compares  perceived  innovation  success  to  competitive  
  companies  and  traces  most  pronounced  innovation  promoters.    
 Innovation  
                              Assessment  Methodology  

              Stage  2:  Employee  Innovation  Survey:    
         
       Methodology:  
    
  Part  2:  Innovation  culture  and  project  performance    
  In  order  to  profile  key  innovation  parameters  (leadership  behavior,  knowledge  sharing,  etc.)  
  as  well  as  innovation  performance  across  the  different  innovation  stages     statements  are  
  presented  to  test  level  of  agreement.    
  With  the  completion  of  large  pilots,  items  that  best  reflected  dimensions  of  innovation  
                                                                                                  The  response  
  format  used  is  a  4-­‐point  Likert  scale  (Strongly  disagree,  Tend  to  disagree,  Tend  to  agree,  
  Strongly  agree).  Because  the  questionnaire  was  designed  for  use  within  all  levels  of  the  

  was  added.    
For  more  information  on               Innovation  Assessment  tools  or our  

industry  innovation  reports     

Contact  us  at  

Customerservice@trendsspotting.com  

  
About  TrendsSpotting:  
      
TrendsSpotting.com  is  an  innovation  research  company.  Using  unique  Research  2.0  
methodologies  we  identify  key  industry  trends,  compile  and  analyze  them  to  develop  
insights  for  a  winning  innovation  strategy  .    
TrendsSpotting.com  serves  leading  international  brands.      
                       Syndicated  Trend  Reports  are  published  on  top  market  research  
databases.    
    
TrendsSpotting  is  known  for  its  annual  Influencers  Prediction  Reports  and  has  earned  
prestige  among  marketing  experts.  
    
Many  of  our  trends  insights,  presented  at  The  TrendsSpotting  Blog,  are  often  quoted  
by  the  news  media  and  appear  at  leading  sites  as  The  New  York  Times,  Advertising  
Age,  Marketing  Profs,  Mashable,  Read  Write  Web,  GigaOm,  and  more.  
The  TrendsSpotting  Team:  
  
Our  team  is  comprised  of  analysts  with  extensive  experience  in  consumer  research,  
market  strategy,  user  experience,  information  systems,  organizational  behavior,  and  
data  mining.    
  
TrendsSpotting  Research  is  headed  by  Dr.  Taly  Weiss  a  Social  Psychologist  and  
marketing  research  analyst.  Taly  is  a  leading  authority  in  innovation  research  and  
strategy.  She  comes  from  an  ad  agency  background  taking  the  role  of  head  of  strategy  
and  research.  She  was  among  the  first  researchers  to  use  web  metrics  technology  for  
practical  research.  She  advises  corporations  on  innovation  strategy,  emerging  
technologies,  emerging  markets,  business  trends,  and  on  NPD.  Her  academic  work  

to  join  groups  and  share  resources.  
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Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessment Research Tools

  • 1. Implementing  Innovation  in  Organizations    Innovation  Assessment   Research  Tools   TrendsSpotting  Research   January  2013  
  • 2. Implementing  Innovation  in  Organizations   Innovation  is  known  to  fuel  organizational  growth,  to  drive  future  success,  and  is  the   engine  that  allows  businesses  to  sustain  their  viability  in  a  global  economy.  Both   -­‐and-­‐ which  the  constant  need  of  fighting  for  survival  and  the  threat  of  competition   encourage  firms  to  innovate.     Business  and  management  research  clearly  indicates  that  organizations  with   innovative  capacity  can  respond  to  environmental  change  quicker  and  can  perform   better  than  non-­‐innovative  organizations.   Optimal  organizational  innovation  requires  translating  a  business  strategy  into  an   overall  organizational  strategy,  with  proper  mechanisms  to  ensure  successful   innovation  performance  when  introducing  new  commercialized  products  to  the   market.     For  implementing  innovation  in  the  organization,  individuals  in  all  levels  should  be   encouraged  by  top  managers  to  think  independently  and  creatively,  and  share  their   personal  knowledge  with  others.  To  innovate,  companies  need  to  ensure  a  culture   that  supports  new  ideas  and  encourages  new   efforts  on  optimal  execution.  
  • 3. Implementing  Innovation  in  Organizations    Innovation  Implementation  Methodology       In  order  to  help  organizations  to  innovate  TrendsSpotting  has  collected  insights  from   primary  research  conducted  on  leading  companies  as  well  as  start  up  companies,  reviewed   academic  research  together  with  practical  business  research  and  analyzed  variety  of  case   studies  to  come  up  with  core  parameters  of  best  practices  that  are  vital  for  the   implementation  of  innovation  in  organizations.         On  the  basis  of    core  innovation  functions,  TrendsSpotting  has  set  a   methodology  to  assess  organizational  innovation  readiness.  Shared  perceptions  regarding   innovation,  human  efforts  engaged  in  innovation  processes,  tools  and  platform  utilized,   and  a  structured  innovation  intervention  process  are  presented.      
  • 4. Implementing  Innovation  in  Organizations    Innovation  Implementation  Methodology       Shared  perceptions  regarding  innovation     o Innovation  as  a  strategic  priority  (benefits  and  opportunities)   o Innovation  as  a  competitive  advantage     o Innovation  requirements  are  clearly  defined   o Initiating  innovation  and  supporting  it  are  defined  as  desired  traits,  which  are   acknowledged  and  rewarded.  
  • 5. Implementing  Innovation  in  Organizations    Innovation  Implementation  Methodology       Human  efforts  invested  in  innovation:     o Leadership  commitment     o Vision:  Well  communicated,  clear  strategic  vision  and  goals   o Innovation  dedicated  leaders:  innovation  personas  setting  motivations  and  inspirations     o Engaged  employees  that  care  to  promote  innovation  processes  and  outcomes   o Cross  organization  employee  involvement  (cross  departments  and  sectors)     o Innovation  agents  and  external  partners  are  involved  in  innovation  activities    
  • 6. Implementing  Innovation  in  Organizations    Innovation  Implementation  Methodology       Tools  and  platforms:       o Inspirational  tools  and  creative  settings   o Innovation  learning  tools   o Internal  innovation  communication  channels  /  platforms   o Innovation  performance  metrics  (measurements  and  follow-­‐ups  for  improvement)   o Innovation  incentives  and  rewards    
  • 7. Implementing  Innovation  in  Organizations    Innovation  Implementation  Methodology       Structuring  the  innovation  intervention  process   TrendsSpotting  proposes  a  defined  process  for  innovation  implementation:       o Identification  of  worthy  innovation  challenges  (incremental  and  disruptive):  portfolio   balance,  short  and  long  term  expectations,  risk  and  success  assessment.       o Identification  of  innovation  obstacles  for  specific  projects   o Managerial  involvement  and  support     o Wide  collaboration  teams  (diversity  of  roles,  departments,  sectors,  regions)   o Supporting  the  process  through  the  4  stages:  Ideation    selection    development  and   commercialization   o Initiation  of  innovation  projects   o Agile  project  management    (execution  planned  and  emphasized  from  the  early  start)   o Re-­‐examining  innovation  projects  (updating  risk  and  benefits)   o Lesson  learning     o Communication  of  shared  innovation  experiences  (successful  projects  as  well  as  failed   ones)    
  • 8. Assessing  Innovation  Readiness  in  Organizations       On  the  basis  of    core  innovation  functions,  we  have  set  a  methodology  to   assess  organizational  innovation  readiness.      Employee  Innovation  Survey  is  designed  to  map  the  organization  and  to   identify  opportunities  for  change  and  improvement.    With  thousands  of  employees   surveyed  from  different  sectors  and  across  five  continents,  it  is  considered  a  validated  tool   to  examine  innovation  importance  and  perceived  competitive  advantage,  as  well  as   innovation  leadership  and  culture.  Innovation  is  mapped    through  the  idea  stage  all  the   way  to  execution  and  commercialization.     TrendsSpotting  utilizes  these  research  tools  to  provide  companies  with  practical   recommendations  concerning  innovation  readiness  across  the  organization.  These  tools   involvement.  Those  can  provide  indications  for  obstacles  that  block  innovation  processes,   and  can    structure  methodology  for  innovation  intervention  and  innovation  success   measurement.        
  • 9.  Innovation   Assessment  Methodology   Stage  1:  Exploratory  Research  among  innovation  stakeholders       Stage  2:  Employee  Innovation  Survey      
  • 10.  Innovation   Assessment  Methodology                Stage  1:  Exploratory  Research:       Interviews  with  senior  executives  involved  in  innovation  processes   This  exploratory  study  is  aimed  to  gather  initial  insights  on  how  senior  executives  in  the   organization  perceive  innovation  and  its  challenges.     Research  Objectives:   Understanding  perceived  importance  of  innovation       Identifying  organizational  innovation:  profiling  the  current  state  of  innovation   culture       Main  challenges  and  obstacles  in  implementing  innovation  in  the  organization   Innovation  measurement       Future  plans  for  implementing  innovation        
  • 11.  Innovation   Assessment  Methodology                  Stage  2:  Employee  Innovation  Survey:          Research  objectives:     Analyzing  employees  perceptions  regarding  innovation  in  the  organization  (perceived   importance  and  perceived  success).   Identifying  level  of  innovation  implementation  (key  parameters:  leadership,  culture,   knowledge  and  learning)     Profiling  success  factors  along  innovation  stages  (idea    generation,  selection,   development  and  commercialization)   Tracing  opportunities  for  change  initiatives  needed  for  improving  innovation  outcomes.   Assessing  innovation  implementation  by  unique  demographic  traits:  seniority,  tenure,   department  and  role.       Constructing  foundations  for  ongoing  innovation  success  measurement  and  reward   structures      
  • 12.  Innovation   Assessment  Methodology                Stage  2:  Employee  Innovation  Survey:         Methodology:                                                                                       TrendsSpotting  Employee  Innovation  Questionnaire  is  a  scientifically-­‐validated  assessment   tool  designed  for  use  within  organizations.  It  contains  38  items  including  4  demographic   questions.  Employees  are  invited  to  participate  in  an  online  survey  by  an  invitation  email.   The  mail  includes  a  direct  link  to  a  15  minute  survey,  located  on  secure  servers.     The  survey  starts  with  instructions  explaining  the  purpose  and  format of  the  questionnaire.   A  formal  definition  of  innovation  with  its  many  aspects  is  presented  to  the  participants   before  they  start  answering  the  questionnaire.    
  • 13.  Innovation   Assessment  Methodology                Stage  2:  Employee  Innovation  Survey:         Methodology:                                                                                       Part  1:  Perceived  innovation  importance  and  innovation  success   The  questionnaire  examines  innovation  perceived  importance,  and  dedicated  time  invested   in  innovation  activities.  It  also  compares  perceived  innovation  success  to  competitive   companies  and  traces  most  pronounced  innovation  promoters.    
  • 14.  Innovation   Assessment  Methodology                Stage  2:  Employee  Innovation  Survey:         Methodology:     Part  2:  Innovation  culture  and  project  performance     In  order  to  profile  key  innovation  parameters  (leadership  behavior,  knowledge  sharing,  etc.)   as  well  as  innovation  performance  across  the  different  innovation  stages    statements  are   presented  to  test  level  of  agreement.     With  the  completion  of  large  pilots,  items  that  best  reflected  dimensions  of  innovation   The  response   format  used  is  a  4-­‐point  Likert  scale  (Strongly  disagree,  Tend  to  disagree,  Tend  to  agree,   Strongly  agree).  Because  the  questionnaire  was  designed  for  use  within  all  levels  of  the   was  added.    
  • 15. For  more  information  on    Innovation  Assessment  tools  or our   industry  innovation  reports     Contact  us  at   Customerservice@trendsspotting.com    
  • 16. About  TrendsSpotting:         TrendsSpotting.com  is  an  innovation  research  company.  Using  unique  Research  2.0   methodologies  we  identify  key  industry  trends,  compile  and  analyze  them  to  develop   insights  for  a  winning  innovation  strategy  .     TrendsSpotting.com  serves  leading  international  brands.        Syndicated  Trend  Reports  are  published  on  top  market  research   databases.         TrendsSpotting  is  known  for  its  annual  Influencers  Prediction  Reports  and  has  earned   prestige  among  marketing  experts.       Many  of  our  trends  insights,  presented  at  The  TrendsSpotting  Blog,  are  often  quoted   by  the  news  media  and  appear  at  leading  sites  as  The  New  York  Times,  Advertising   Age,  Marketing  Profs,  Mashable,  Read  Write  Web,  GigaOm,  and  more.  
  • 17. The  TrendsSpotting  Team:     Our  team  is  comprised  of  analysts  with  extensive  experience  in  consumer  research,   market  strategy,  user  experience,  information  systems,  organizational  behavior,  and   data  mining.       TrendsSpotting  Research  is  headed  by  Dr.  Taly  Weiss  a  Social  Psychologist  and   marketing  research  analyst.  Taly  is  a  leading  authority  in  innovation  research  and   strategy.  She  comes  from  an  ad  agency  background  taking  the  role  of  head  of  strategy   and  research.  She  was  among  the  first  researchers  to  use  web  metrics  technology  for   practical  research.  She  advises  corporations  on  innovation  strategy,  emerging   technologies,  emerging  markets,  business  trends,  and  on  NPD.  Her  academic  work   to  join  groups  and  share  resources.