Digital Women: from geeks to mainstream

Digital Women From geeks to mainstreamPresented by Dr. Taly Weiss,CEO and Head of ResearchTrendsSpotting Trends Research

The Few Women list 2% of bosses in largest US firms 5% of bosses in largest UK firms Source: Economist.com

15 FORTUNE 500 companies are run by women, 15 and a total of 28 FORTUNE 1000 companies have women in top roles.

45 female CFO among Fortune 500. Thats just 1 45 more than in 2010 and 2009, at only 9%. Source: CFO Magazine, June 2011

A study found that companys stocks drop aOer the announcement of a female CEO, but not aOer that of a male CEO Source: Strategic Management Journal

Talking about stocks.. Yahoo fires chief executive Carol Bartz ascompany’s ad share falls to Google & Facebook

1.5% among the 2000 world’s top performing companies were managed by women (=29) Source: HBR

Women CEOs were nearly 2x as likely as men to be appointed to the job from outside the company. Women are less likely to emerge as winners in their own companies internal CEO tournament. Source: Harvard Business Review Research

What About Digital Women?

Digital Women Women senior execuZves are sZll more likely to be concentrated in consumer goods & media Source: HBR

Women hold less than 25% of posiZons in STEM. 25% This is despite the fact that women in STEM jobs earn 33% more than those in other ﬁelds. Source: US Department of Commerce, Aug, 2011

25% Women held 25% of compuZng-‐related occupaZons in 2009, down from 30% in 2000. 30% Source: U.S. Bureau of Labor Statistics.

18% Computer informaZon systems degrees is at 18% down from 28% in 2001-‐02. 28% Source: Kauﬀman FoundaZon

vs 16% Fewer women (16%) than men (26%) in tech jobs say they always aspire to be in top management. 26% Source: McKinsey & Co. survey

19% In 2004 19% of firms founded owned by women. Only 3% of tech firms founded by women. 3% Source: Kauffman FoundaZon

5% Women hold less than 5% of all IT patents, contribute less than 1.2% of open-‐source soOware 1.2% Lucinda Sanders,,CEO, NaZonal Center for Women & InformaZon Technology Images: unwired view

Among execuLve teams of Valley’s tech ﬁrms you won’t ﬁnd any women CTOs.

Recent News Meg Whitman CEO, HP

Not to forget Cher Wang Founder, HTC . Ursula M. Burns Sophie Vandebroek CEO, Xerox CTO, Xerox

Not to forget Google executives:Susan Wojcicki, Jen Fitzpatrick and Marissa Mayer

Not to forget Sheryl Sandberg, Katie J StantonCOO VP Strategy Rashmi Sinha, CEO

Among management teams of companies as Apple

Look at VC ﬁrms – all male dominated.. Source: Economist.com

Women CFO in High Tech Companies? Source: CFO Magazine, June 2011

OpportuniZes

50% Women take more than 50% of American workforce Achievements: According to the Bureau of Labor StaZsZcs, women now hold 51.4% of managerial and professional jobs (up from 26% in 1980).

Women now earn 60% of master’s degrees, about 60% half of all law and medical degrees, 42% of all Achievements: M.B.A.s. +60 percent of all bachelor’s degrees

Working women contributes 42.2% of the 42% Achievements: family income (up from 2-‐6 % in 1970)

More best selling books on women leadership in business Source: HBR

Technology as a key driver Access to technology is perceived as a key for successSource: Nielsen, Women of Tomorrow, 2011

Technology as a key driver As the adopZon rates of media technology conZnue to rise these tools are making an important impact on women’s live Source: Nielsen, Women of Tomorrow, 2011

Women Are AcLve Internet Users In February 2010, for example, they accounted for 49.8 percent of the U.S. online population, but made up 57.9 percent of all non-travel buyers, made 61.1 percent of online purchases and accounted for 58.2 percent of online dollars.Source: comScore, April 2010

Women dominate Social Networks comScore April 2010: Globally, women spent an average of 16.3 percent of their online Zme on social networks in compared to only 11.7 percent for the men.

Women Spend More Time CommunicaLng Source: comScore, April 2011

Women Outnumber Men in S. Networks USA Source: PEW Internet Research, June 2011 comScore April 2010: 56% of adult women say they use the Internet to stay in touch with people, compared to 46% of adult men.

Women Spend More Time S. Networking Europe Source: comScore, April 2011

Women Are Heavy Game Users According to a July 2011 survey by Doritos, women play video games nearlyas much as men, and "enjoy" gaming more than they enjoy other activities.Recent research by Flurry: 53% of social gamers usingmobile devices are women

OpportuniLes: “Everything Digital”: Women of today are no diﬀerent than men No more tech gaps On the contrary: Women dominate the digital domain!

OpportuniLes: “Everything Digital”: Technology is no longer about engineering and programming

OpportuniLes: “Everything Digital”: Its about understanding what technology does and can do

OpportuniLes: New digital sectors: Media Content plaborms Games plaborms Media planning / buying, AdverLsing, Research

How Digital Women Can Enjoy Digital Plaborms?. How Digital Women Can Enjoy Digital Platforms?Image Source: Corbis

Lead based on what you know best

Lead based on what you know best Learn from Social Media ConversaZons on the needs of your clients, the soluZons your compeZtors provide, to create new technologies.

Lead based on what you know best Encourage inside networks (company s web)

Lead based on what you know best Share your professional Encourage inside experiences on the networks company’s blog, s ocial hubs (company s web) If there’s none – iniZate!

Lead based on what you know best Create and manage online groups of professionals in your ﬁeld

Why Digital Plamorms? The future is now -‐  Women may understand less about soOware (today) but know more about digital plamorms and its business potenZal -‐  Women are dominant digital users – they breath and live digital.

Why Digital Plamorms? -‐ This is a “work around” -‐ Your company needs you: they need inside employees to take part in the new media -‐ Women have stronger social skills

Why Digital Plamorms? -‐ Your contribuZon is important for markeZng. -‐ Your contribuZon is vital for the leadership of your company. -‐ Your contribuZon improves development and service

You get a stage to diﬀerenZate, lead and inﬂuence Change!

Research review by a digital woman: Dr. Taly Weiss. TrendsSpotting CEO and Head of Research Social Psychologist, Trends Market Researcher. Experience: 16 years in marketing research & strategy for top companies. Specialization: NPD Research: Tech and consumer products. Academic work: Behavioral Economics. People s willingness to join groups and share resources. @trendsspotting