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Digital Women
         From geeks to mainstream




Presented by Dr. Taly Weiss,
CEO and Head of Research
TrendsSpotting Trends Research
 
                                       The	
   Few	
  Women 	
  list	
  




                                        2%	
   of bosses in
                                               largest US firms

                         	
  
                                        5%	
   of bosses in
                                               largest UK firms

                                	
  




Source:	
  Economist.com	
  
15	
  FORTUNE	
  500	
  companies	
  are	
  run	
  by	
  women,	
  
15	
     and	
  a	
  total	
  of	
  28	
  FORTUNE	
  1000	
  companies	
  have	
  
         women	
  in	
  top	
  roles.	
  	
  
45	
  female	
  CFO	
  among	
  Fortune	
  500.	
  That's	
  just	
  1	
  
             45	
                                 more	
  than	
  in	
  2010	
  and	
  2009,	
  at	
  only	
  9%.	
  




Source:	
  CFO	
  Magazine,	
  June	
  2011	
  
A	
  study	
  found	
  that	
  company's	
  stocks	
  drop	
  aOer	
  the	
  
          announcement	
  of	
  a	
  female	
  CEO,	
  but	
  not	
  aOer	
  that	
  of	
  a	
  
                                           male	
  CEO	
  	
  




Source:	
  Strategic	
  Management	
  Journal	
  
Talking	
  about	
  stocks..	
  



Yahoo fires chief executive Carol Bartz as
company’s ad share falls to Google & Facebook
1.5%	
             among	
  the	
  2000	
  world’s	
  top	
  performing	
  
                     companies	
  were	
  managed	
  by	
  women	
  (=29)	
  




Source:	
  HBR	
  
Women	
  CEOs	
  were	
  nearly	
  2x	
  as	
  likely	
  as	
  men	
  to	
  be	
  
             appointed	
  to	
  the	
  job	
  from	
  outside	
  the	
  company.	
  
       	
  Women	
  are	
  less	
  likely	
  to	
  emerge	
  as	
  winners	
  in	
  their	
  own	
  
                     companies'	
  internal	
  CEO	
  tournament.	
  	
  




Source:	
  Harvard	
  Business	
  Review	
  Research	
  
What	
  About	
  
Digital	
  
Women?
Digital	
  Women
           Women	
  senior	
  execuZves	
  are	
  sZll	
  more	
  likely	
  to	
  be	
  concentrated	
  
                                 in	
  consumer	
  goods	
  &	
  media	
  




Source:	
  HBR	
  
Women	
  hold	
  less	
  than	
  25%	
  of	
  posiZons	
  in	
  STEM.	
  	
  
          25%	
                                             This	
  is	
  despite	
  the	
  fact	
  that	
  women	
  in	
  STEM	
  jobs	
  earn	
  
                                                            33%	
  more	
  than	
  those	
  in	
  other	
  fields.	
  




Source:	
  	
  US	
  Department	
  of	
  Commerce,	
  Aug,	
  2011	
  
25%	
                                      Women	
  held	
  25%	
  of	
  compuZng-­‐related	
  
                                                  occupaZons	
  in	
  2009,	
  down	
  from	
  30%	
  in	
  2000.	
  
       30%	
  




Source:	
  U.S. Bureau of Labor Statistics.	
  
18%	
                         Computer	
  informaZon	
  systems	
  degrees	
  is	
  
                                      at	
  18%	
  down	
  from	
  28%	
  in	
  2001-­‐02.	
  
        28%	
  




Source:	
  Kauffman	
  FoundaZon	
  
vs
  16%	
                            Fewer	
  women	
  (16%)	
  than	
  men	
  (26%)	
  in	
  tech	
  jobs	
  
                                   say	
  they	
  always	
  aspire	
  to	
  be	
  in	
  top	
  management.	
  
  26%	
  




Source:	
  McKinsey & Co. survey
19%	
                         In	
  2004	
  19%	
  of	
  firms	
  founded	
  owned	
  by	
  women.	
  	
  
                                      Only	
  3%	
  of	
  tech	
  firms	
  founded	
  by	
  women.	
  
         3%	
  




Source:	
  Kauffman	
  FoundaZon	
  
5%	
                                         Women	
  hold	
  less	
  than	
  5%	
  of	
  all	
  IT	
  patents,	
  
                                                     contribute	
  less	
  than	
  1.2%	
  of	
  open-­‐source	
  soOware	
  
       1.2%	
  




Lucinda	
  Sanders,,CEO,	
  NaZonal	
  Center	
  for	
  Women	
  &	
  InformaZon	
  Technology	
  
Images:	
  unwired	
  view	
  
Among	
  execuLve	
  teams	
  of	
  Valley’s	
  tech	
  firms	
  you	
  won’t	
  
                 find	
  any	
  women	
  CTOs.	
  	
  
Among	
  execuLve	
  teams	
  of	
  Valley’s	
  tech	
  firms	
  you	
  won’t	
  
                 find	
  any	
  women	
  CTOs.	
  	
  
Recent	
  News	
  




              Meg	
  	
  Whitman	
  
              CEO,	
  HP	
  
Not	
  to	
  forget	
  


                                        Cher	
  Wang	
  
                                        Founder,	
  HTC	
  




                              .	
  

Ursula	
  M.	
  Burns	
               Sophie	
  Vandebroek	
  
CEO,	
  Xerox	
                       CTO,	
  Xerox	
  
Not	
  to	
  forget	
  

Google executives:
Susan Wojcicki, Jen Fitzpatrick and Marissa Mayer
Not	
  to	
  forget	
  



Sheryl Sandberg,                   Katie J Stanton
COO                                VP Strategy




              Rashmi Sinha,
              CEO
Among	
  management	
  teams	
  of	
  companies	
  as	
  Apple	
  
Among	
  management	
  teams	
  of	
  companies	
  as	
  Apple	
  
Among	
  management	
  teams	
  of	
  companies	
  as	
  Apple	
  
Look	
  at	
  VC	
  firms	
  –	
  all	
  male	
  dominated..	
  




Source:	
  Economist.com	
  
Women	
  CFO	
  in	
  High	
  Tech	
  Companies?	
  




Source:	
  CFO	
  Magazine,	
  June	
  2011	
  
 
OpportuniZes	
  
 
50%	
       Women	
  take	
  more	
  than	
  50%	
  of	
  American	
  workforce	
  
   Achievements:



                   According	
  to	
  the	
  Bureau	
  of	
  Labor	
  StaZsZcs,	
  
                   women	
  now	
  hold	
  51.4%	
  of	
  managerial	
  and	
  
                   professional	
  jobs	
  (up	
  from	
  26%	
  in	
  1980).	
  	
  
Women	
  now	
  earn	
  60%	
  of	
  master’s	
  degrees,	
  about	
  
60%	
         half	
  of	
  all	
  law	
  and	
  medical	
  degrees,	
  42%	
  of	
  all	
  
   Achievements:
              M.B.A.s.	
  +60	
  percent	
  of	
  all	
  bachelor’s	
  degrees	
  
Working	
  women	
  contributes	
  42.2%	
  of	
  the	
  
42%	
  
   Achievements:   family	
  income	
  (up	
  from	
  2-­‐6	
  %	
  in	
  1970)	
  
More	
  best	
  selling	
  books	
  on	
  women	
  leadership	
  in	
  business	
  




Source:	
  HBR	
  
Technology as a key driver	
  




                      Access to technology is perceived as a key for success


Source:	
  Nielsen, Women of Tomorrow, 2011	
  
Technology as a key driver	
  




                             As	
  the	
  adopZon	
  rates	
  of	
  media	
  technology	
  conZnue	
  to	
  rise	
  these	
  
                                     tools	
  are	
  making	
  an	
  important	
  impact	
  on	
  women’s	
  live	
  



Source:	
  Nielsen, Women of Tomorrow, 2011	
  
Women	
  Are	
  AcLve	
  Internet	
  Users	
  
                                                   	
  




             In February 2010, for example, they accounted for 49.8 percent of the U.S.
             online population, but made up 57.9 percent of all non-travel buyers, made
             61.1 percent of online purchases and accounted for 58.2 percent of online
             dollars.

Source:	
  comScore,	
  April	
  2010	
  
Women	
  dominate	
  Social	
  Networks	
  




comScore	
  April	
  2010:	
  Globally,	
  women	
  spent	
  an	
  average	
  of	
  16.3	
  percent	
  of	
  their	
  
online	
  Zme	
  on	
  social	
  networks	
  in	
  compared	
  to	
  only	
  11.7	
  percent	
  for	
  the	
  men.	
  
Women	
  Spend	
  More	
  Time	
  CommunicaLng	
  




Source:	
  comScore,	
  April	
  2011	
  
Women	
  Outnumber	
  Men	
  in	
  S.	
  Networks	
  
                USA	
  


                                                           Source:	
  PEW	
  Internet	
  Research,	
  June	
  2011	
  




    comScore	
  April	
  2010:	
  56%	
  of	
  adult	
  women	
  say	
  they	
  use	
  the	
  Internet	
  to	
  
    stay	
  in	
  touch	
  with	
  people,	
  compared	
  to	
  46%	
  of	
  adult	
  men.	
  	
  
Women	
  Spend	
  More	
  Time	
  S.	
  Networking	
  
                                 Europe	
  




Source:	
  comScore,	
  April	
  2011	
  
Women	
  Are	
  Heavy	
  Game	
  Users	
  




According to a July 2011 survey by Doritos, women play video games nearly
as much as men, and "enjoy" gaming more than they enjoy other activities.

Recent research by Flurry: 53% of social gamers using
mobile devices are women
OpportuniLes:	
  “Everything	
  Digital”:	
  	
  
                              	
  
Women	
  of	
  today	
  are	
  no	
  different	
  than	
  men	
  
                No	
  more	
  tech	
  gaps	
  
                              	
  
 On	
  the	
  contrary:	
  Women	
  dominate	
  the	
  
                  digital	
  domain!	
  
OpportuniLes:	
  “Everything	
  Digital”:	
  	
  
                      	
  
  Technology	
  is	
  no	
  longer	
  about	
  	
  
  engineering	
  and	
  programming	
  
OpportuniLes:	
  “Everything	
  Digital”:	
  	
  
                      	
  
  Its	
  about	
  understanding	
  what	
  	
  
   technology	
  does	
  and	
  can	
  do	
  
OpportuniLes:	
  New	
  digital	
  sectors:	
  	
  
                  	
  
               Media	
  
       Content	
  plaborms	
  
       Games	
  plaborms	
  
    Media	
  planning	
  /	
  buying,	
  	
  
          AdverLsing,	
  	
  
              Research	
  
How	
  Digital	
  Women	
  Can	
  Enjoy	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Digital	
  
                                Plaborms?.

                                                                                        How Digital
                                                                                        Women
                                                                                        Can Enjoy
                                                                                        Digital
                                                                                        Platforms?



Image	
  Source:	
  Corbis	
  
Lead	
  based	
  on	
  what	
  you	
  know	
  best	
  
Lead	
  based	
  on	
  what	
  you	
  know	
  best	
  
  Learn	
  from	
  Social	
  Media	
  
ConversaZons	
  on	
  the	
  needs	
  
of	
  your	
  clients,	
  the	
  soluZons	
  
your	
  compeZtors	
  provide,	
  to	
  
  create	
  new	
  technologies.	
  
Lead	
  based	
  on	
  what	
  you	
  know	
  best	
  

 Encourage	
  inside	
  
    networks	
  	
  
 (company s	
  web)	
  
Lead	
  based	
  on	
  what	
  you	
  know	
  best	
  
   Share	
  your	
  professional	
  	
  
      Encourage	
  inside	
  
     experiences	
  on	
  	
  the	
  
             networks	
  
company’s	
  blog,	
  s	
  ocial	
  hubs	
  
    (company s web)	
  
 	
  If	
  there’s	
  none	
  –	
  iniZate!	
  
Lead	
  based	
  on	
  what	
  you	
  know	
  best	
  

Create	
  and	
  manage	
  	
  
  online	
  groups	
  of	
  
   professionals	
  
     in	
  your	
  field	
  
Why	
  Digital	
  Plamorms?	
  


The	
  future	
  is	
  now	
  

-­‐  Women	
  may	
  understand	
  less	
  about	
  soOware	
  
     (today)	
  but	
  know	
  more	
  about	
  digital	
  
     plamorms	
  and	
  its	
  business	
  potenZal	
  
-­‐  Women	
  are	
  dominant	
  digital	
  users	
  –	
  they	
  
     breath	
  and	
  live	
  digital.	
  	
  
Why	
  Digital	
  Plamorms?	
  



-­‐ This	
  is	
  a	
  “work	
  around”	
  

-­‐	
  Your	
  company	
  needs	
  you:	
  they	
  need	
  inside	
  
employees	
  to	
  take	
  part	
  in	
  the	
  new	
  media	
  
	
  
-­‐	
  Women	
  have	
  stronger	
  social	
  skills	
  
Why	
  Digital	
  Plamorms?	
  


-­‐ Your	
  contribuZon	
  is	
  important	
  for	
  markeZng.	
  

-­‐ Your	
  contribuZon	
  is	
  vital	
  for	
  the	
  leadership	
  of	
  	
  
your	
  company.	
  

-­‐	
  Your	
  contribuZon	
  improves	
  development	
  and	
  
service	
  
	
  
You	
  get	
  a	
  stage	
  to	
  differenZate,	
  	
  
                        lead	
  and	
  influence	
  




Change!	
  
Research	
  review	
  	
  
by	
  a	
  digital	
  woman:	
  
  Dr.	
  Taly	
  Weiss.	
  	
  
  TrendsSpotting CEO and Head of Research
  Social Psychologist, Trends Market Researcher.
  Experience: 16 years in marketing research & strategy
  for top companies.
  Specialization: NPD Research: Tech and consumer products.
  Academic work: Behavioral Economics. People s willingness to join
  groups and share resources.	
  	
  
  	
  	
  
  	
  	
  
@trendsspotting	
  

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Digital Women: from geeks to mainstream

  • 1. Digital Women From geeks to mainstream Presented by Dr. Taly Weiss, CEO and Head of Research TrendsSpotting Trends Research
  • 2.   The   Few  Women  list   2%   of bosses in largest US firms   5%   of bosses in largest UK firms   Source:  Economist.com  
  • 3. 15  FORTUNE  500  companies  are  run  by  women,   15   and  a  total  of  28  FORTUNE  1000  companies  have   women  in  top  roles.    
  • 4. 45  female  CFO  among  Fortune  500.  That's  just  1   45   more  than  in  2010  and  2009,  at  only  9%.   Source:  CFO  Magazine,  June  2011  
  • 5. A  study  found  that  company's  stocks  drop  aOer  the   announcement  of  a  female  CEO,  but  not  aOer  that  of  a   male  CEO     Source:  Strategic  Management  Journal  
  • 6. Talking  about  stocks..   Yahoo fires chief executive Carol Bartz as company’s ad share falls to Google & Facebook
  • 7. 1.5%   among  the  2000  world’s  top  performing   companies  were  managed  by  women  (=29)   Source:  HBR  
  • 8. Women  CEOs  were  nearly  2x  as  likely  as  men  to  be   appointed  to  the  job  from  outside  the  company.    Women  are  less  likely  to  emerge  as  winners  in  their  own   companies'  internal  CEO  tournament.     Source:  Harvard  Business  Review  Research  
  • 10. Digital  Women Women  senior  execuZves  are  sZll  more  likely  to  be  concentrated   in  consumer  goods  &  media   Source:  HBR  
  • 11. Women  hold  less  than  25%  of  posiZons  in  STEM.     25%   This  is  despite  the  fact  that  women  in  STEM  jobs  earn   33%  more  than  those  in  other  fields.   Source:    US  Department  of  Commerce,  Aug,  2011  
  • 12. 25%   Women  held  25%  of  compuZng-­‐related   occupaZons  in  2009,  down  from  30%  in  2000.   30%   Source:  U.S. Bureau of Labor Statistics.  
  • 13. 18%   Computer  informaZon  systems  degrees  is   at  18%  down  from  28%  in  2001-­‐02.   28%   Source:  Kauffman  FoundaZon  
  • 14. vs 16%   Fewer  women  (16%)  than  men  (26%)  in  tech  jobs   say  they  always  aspire  to  be  in  top  management.   26%   Source:  McKinsey & Co. survey
  • 15. 19%   In  2004  19%  of  firms  founded  owned  by  women.     Only  3%  of  tech  firms  founded  by  women.   3%   Source:  Kauffman  FoundaZon  
  • 16. 5%   Women  hold  less  than  5%  of  all  IT  patents,   contribute  less  than  1.2%  of  open-­‐source  soOware   1.2%   Lucinda  Sanders,,CEO,  NaZonal  Center  for  Women  &  InformaZon  Technology   Images:  unwired  view  
  • 17. Among  execuLve  teams  of  Valley’s  tech  firms  you  won’t   find  any  women  CTOs.    
  • 18. Among  execuLve  teams  of  Valley’s  tech  firms  you  won’t   find  any  women  CTOs.    
  • 19. Recent  News   Meg    Whitman   CEO,  HP  
  • 20. Not  to  forget   Cher  Wang   Founder,  HTC   .   Ursula  M.  Burns   Sophie  Vandebroek   CEO,  Xerox   CTO,  Xerox  
  • 21. Not  to  forget   Google executives: Susan Wojcicki, Jen Fitzpatrick and Marissa Mayer
  • 22. Not  to  forget   Sheryl Sandberg, Katie J Stanton COO VP Strategy Rashmi Sinha, CEO
  • 23. Among  management  teams  of  companies  as  Apple  
  • 24. Among  management  teams  of  companies  as  Apple  
  • 25. Among  management  teams  of  companies  as  Apple  
  • 26. Look  at  VC  firms  –  all  male  dominated..   Source:  Economist.com  
  • 27. Women  CFO  in  High  Tech  Companies?   Source:  CFO  Magazine,  June  2011  
  • 29.   50%   Women  take  more  than  50%  of  American  workforce   Achievements: According  to  the  Bureau  of  Labor  StaZsZcs,   women  now  hold  51.4%  of  managerial  and   professional  jobs  (up  from  26%  in  1980).    
  • 30. Women  now  earn  60%  of  master’s  degrees,  about   60%   half  of  all  law  and  medical  degrees,  42%  of  all   Achievements: M.B.A.s.  +60  percent  of  all  bachelor’s  degrees  
  • 31. Working  women  contributes  42.2%  of  the   42%   Achievements: family  income  (up  from  2-­‐6  %  in  1970)  
  • 32. More  best  selling  books  on  women  leadership  in  business   Source:  HBR  
  • 33. Technology as a key driver   Access to technology is perceived as a key for success Source:  Nielsen, Women of Tomorrow, 2011  
  • 34. Technology as a key driver   As  the  adopZon  rates  of  media  technology  conZnue  to  rise  these   tools  are  making  an  important  impact  on  women’s  live   Source:  Nielsen, Women of Tomorrow, 2011  
  • 35. Women  Are  AcLve  Internet  Users     In February 2010, for example, they accounted for 49.8 percent of the U.S. online population, but made up 57.9 percent of all non-travel buyers, made 61.1 percent of online purchases and accounted for 58.2 percent of online dollars. Source:  comScore,  April  2010  
  • 36. Women  dominate  Social  Networks   comScore  April  2010:  Globally,  women  spent  an  average  of  16.3  percent  of  their   online  Zme  on  social  networks  in  compared  to  only  11.7  percent  for  the  men.  
  • 37. Women  Spend  More  Time  CommunicaLng   Source:  comScore,  April  2011  
  • 38. Women  Outnumber  Men  in  S.  Networks   USA   Source:  PEW  Internet  Research,  June  2011   comScore  April  2010:  56%  of  adult  women  say  they  use  the  Internet  to   stay  in  touch  with  people,  compared  to  46%  of  adult  men.    
  • 39. Women  Spend  More  Time  S.  Networking   Europe   Source:  comScore,  April  2011  
  • 40. Women  Are  Heavy  Game  Users   According to a July 2011 survey by Doritos, women play video games nearly as much as men, and "enjoy" gaming more than they enjoy other activities. Recent research by Flurry: 53% of social gamers using mobile devices are women
  • 41. OpportuniLes:  “Everything  Digital”:       Women  of  today  are  no  different  than  men   No  more  tech  gaps     On  the  contrary:  Women  dominate  the   digital  domain!  
  • 42. OpportuniLes:  “Everything  Digital”:       Technology  is  no  longer  about     engineering  and  programming  
  • 43. OpportuniLes:  “Everything  Digital”:       Its  about  understanding  what     technology  does  and  can  do  
  • 44. OpportuniLes:  New  digital  sectors:       Media   Content  plaborms   Games  plaborms   Media  planning  /  buying,     AdverLsing,     Research  
  • 45. How  Digital  Women  Can  Enjoy                            Digital   Plaborms?. How Digital Women Can Enjoy Digital Platforms? Image  Source:  Corbis  
  • 46. Lead  based  on  what  you  know  best  
  • 47. Lead  based  on  what  you  know  best   Learn  from  Social  Media   ConversaZons  on  the  needs   of  your  clients,  the  soluZons   your  compeZtors  provide,  to   create  new  technologies.  
  • 48. Lead  based  on  what  you  know  best   Encourage  inside   networks     (company s  web)  
  • 49. Lead  based  on  what  you  know  best   Share  your  professional     Encourage  inside   experiences  on    the   networks   company’s  blog,  s  ocial  hubs   (company s web)    If  there’s  none  –  iniZate!  
  • 50. Lead  based  on  what  you  know  best   Create  and  manage     online  groups  of   professionals   in  your  field  
  • 51. Why  Digital  Plamorms?   The  future  is  now   -­‐  Women  may  understand  less  about  soOware   (today)  but  know  more  about  digital   plamorms  and  its  business  potenZal   -­‐  Women  are  dominant  digital  users  –  they   breath  and  live  digital.    
  • 52. Why  Digital  Plamorms?   -­‐ This  is  a  “work  around”   -­‐  Your  company  needs  you:  they  need  inside   employees  to  take  part  in  the  new  media     -­‐  Women  have  stronger  social  skills  
  • 53. Why  Digital  Plamorms?   -­‐ Your  contribuZon  is  important  for  markeZng.   -­‐ Your  contribuZon  is  vital  for  the  leadership  of     your  company.   -­‐  Your  contribuZon  improves  development  and   service    
  • 54. You  get  a  stage  to  differenZate,     lead  and  influence   Change!  
  • 55. Research  review     by  a  digital  woman:   Dr.  Taly  Weiss.     TrendsSpotting CEO and Head of Research Social Psychologist, Trends Market Researcher. Experience: 16 years in marketing research & strategy for top companies. Specialization: NPD Research: Tech and consumer products. Academic work: Behavioral Economics. People s willingness to join groups and share resources.             @trendsspotting