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The Global Language Monitor




                                                The Global
                                         Language Monitor’s
                              2009 Fashion
                              Capital Research

                                 Brought to you by:
Milan upends New York after a five year
                                  reign as the Top Fashion Capital
The Global Language Monitor




                                               2008 New York
                                              2009 Milan
Other Top Movers
The Global Language Monitor




                                       Barcelona        Mumbai

                                            Hong Kong
                                           Sao Paulo
                                      Sydney
                                                        Miami
The Global Language Monitor




                              The global economic restructuring has affected the
                              fashion industry just as it has touched everything
                              else.
                              The catwalks were still crowded though with the
                              lights dimmer, the hype a bit more restrained, and
                              ‘recessionistas,’ of course, thriving.



                                       Millie Lorenzo Payack
                                       Director & Fashion Correspondent
                                       The Global Language Monitor
2009: Top 15 Fashion Capitals
The Global Language Monitor




                                                                          5. London (0)
                                                                            3. Paris (0)
                                                         13.Miami (+13)        1. Milano (+3)
                               10. Las Vegas (-2)   2. New York (-1)            4. Rome (-2)
                                                                                                        15.Shanghai (-2)
                                                                                                                           12.Tokyo (-2)
                                                                14.Barcelona (+11)
                              6. Los Angeles (0)                                                11.Dubai (+1)     7.Hong Kong (+4)




                                                            8.Sao Paulo (+25)

                                                                                                                              9.Sydney (-2)




                                                                                            Movement from 2008 ranking in parenthesis
2009: Next 15 Fashion Capitals
The Global Language Monitor




                                                                             26. Stockholm (-7)
                                                               19. Berlin (-10) 22. Moscow(-6)
                                                    13.Miami (+13)            28. Krakow (-1)
                                                                            29. Prague (-1)
                                                          21. Madrid (-6)
                                                                                              17.New Delhi(+7)
                                      31. Mexico City(New)                                  16.Mumbai (+6)
                                                                                                    27. Bangkok(+7)
                                                                                                     20. Singapore (-6)


                                 23.Santiago(-6)       18.Rio de Janeiro (+12)
                                                                                                      25. Melbourne (-7)
                                                   24.Buenos Aires(-4)




                                                                                     Movement from 2008 ranking in parenthesis
Commentary On Top 5
The Global Language Monitor




                              1.Milano        2.New York         3.Paris         4.Rome              5.London
                                 Not only     Knocked out of     No 1. in our                           London
                                                                                  The Eternal
                                 overtakes      Top Spot by    hearts but No.                         remains the
                                                                                 City still reigns
                               New York but   Milano after a   3 in the media.                       laggard of the
                                                                                     strong
                              also Rome and    five-year run                                         Fashion Elite.
                                   Paris.
Commentary On Next 5
The Global Language Monitor




                              6. Los Angeles   7. Hong Kong      8.Sao Paulo      9. Sydney        10. Las Vegas
                                Holding its      Leaps over       A remarkable                     Intense media
                                                                                  Solidly in the
                               own at No. 6.     Sydney and         rise, now                         spotlight
                                                                                  Top 10 while
                                                Tokyo to seize   dominating the                     ensures a top
                                                                                   Melbourne
                                                  the lead in     Lat Am scene.                       ranking.
                                                                                      sinks.
                                                 Asia/Pacific.
2009: Regional Ranking- Asia And
The Global Language Monitor




                              Oceania


                                                        4.Shanghai
                                                                      3.Tokyo

                                                            1.Hong Kong
                                                         7. Bangkok
                                                          5. Singapore




                                                           6. Melbourne
                                                                       2.Sydney
2009: Regional Ranking- Europe
The Global Language Monitor




                                                                8. Stockholm
                                               5. London       9. Copenhagen
                                                             7. Berlin
                                             2. Paris        1. Milano
                                         7. Madrid             3. Rome
                                                        6.Barcelona
2009: Regional Ranking- India
The Global Language Monitor




                                                        2.New Delhi
                                                      1.Mumbai
2009: Regional Ranking- Lat Am
The Global Language Monitor




                                     5. Mexico City




                                               1.Sao Paulo
                                                       2.Rio de Janeiro
                                  3.Santiago
                                                  4.Buenos Aires
2009: Regional Ranking- Middle And
The Global Language Monitor




                              Eastern Europe

                                                     1. Moscow
                                                2. Krakow
                                               3. Prague
2009: Regional Ranking- Middle And
The Global Language Monitor




                              East Africa



                                                              1.Dubai




                                                       2. Johannesburg
                                          3.Capetown
2009: Regional Ranking- N. America
The Global Language Monitor




                                                             7.Montreal
                                           6.Toronto           4.Miami
                              3. Las Vegas 5.Dallas       1. New York
                                                      8.Atlanta
                               2. Los Angeles
Methodology
The Global Language Monitor




                              This exclusive fashion cities ranking is based upon GLM’s Predictive
                              Quantities Index, a proprietary algorithm that tracks words and
                              phrases in print and electronic media, on the Internet and
                              throughout the blogosphere.

                              The words and phrases are tracked in relation to their frequency,
                              contextual usage and appearance in global media outlets.
About Global Language Monitor
The Global Language Monitor




                              The Global Language Monitor analyzes and catalogues the
                                latest trends in word usage and word choices, and their
                               impact on the various aspects of culture with a particular
                                               emphasis on Global English.


                                           Paul JJ Payack
                                           President and Chief Word Analyst
                                           The Global Language Monitor
Discover more Trend Reports:




   TrendsSpotting Market Research
      www.trendsspotting.com

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2009 Fashion Capital Media Research #NYFashion

  • 1. The Global Language Monitor The Global Language Monitor’s 2009 Fashion Capital Research Brought to you by:
  • 2. Milan upends New York after a five year reign as the Top Fashion Capital The Global Language Monitor 2008 New York 2009 Milan
  • 3. Other Top Movers The Global Language Monitor Barcelona Mumbai Hong Kong Sao Paulo Sydney Miami
  • 4. The Global Language Monitor The global economic restructuring has affected the fashion industry just as it has touched everything else. The catwalks were still crowded though with the lights dimmer, the hype a bit more restrained, and ‘recessionistas,’ of course, thriving. Millie Lorenzo Payack Director & Fashion Correspondent The Global Language Monitor
  • 5. 2009: Top 15 Fashion Capitals The Global Language Monitor 5. London (0) 3. Paris (0) 13.Miami (+13) 1. Milano (+3) 10. Las Vegas (-2) 2. New York (-1) 4. Rome (-2) 15.Shanghai (-2) 12.Tokyo (-2) 14.Barcelona (+11) 6. Los Angeles (0) 11.Dubai (+1) 7.Hong Kong (+4) 8.Sao Paulo (+25) 9.Sydney (-2) Movement from 2008 ranking in parenthesis
  • 6. 2009: Next 15 Fashion Capitals The Global Language Monitor 26. Stockholm (-7) 19. Berlin (-10) 22. Moscow(-6) 13.Miami (+13) 28. Krakow (-1) 29. Prague (-1) 21. Madrid (-6) 17.New Delhi(+7) 31. Mexico City(New) 16.Mumbai (+6) 27. Bangkok(+7) 20. Singapore (-6) 23.Santiago(-6) 18.Rio de Janeiro (+12) 25. Melbourne (-7) 24.Buenos Aires(-4) Movement from 2008 ranking in parenthesis
  • 7. Commentary On Top 5 The Global Language Monitor 1.Milano 2.New York 3.Paris 4.Rome 5.London Not only Knocked out of No 1. in our London The Eternal overtakes Top Spot by hearts but No. remains the City still reigns New York but Milano after a 3 in the media. laggard of the strong also Rome and five-year run Fashion Elite. Paris.
  • 8. Commentary On Next 5 The Global Language Monitor 6. Los Angeles 7. Hong Kong 8.Sao Paulo 9. Sydney 10. Las Vegas Holding its Leaps over A remarkable Intense media Solidly in the own at No. 6. Sydney and rise, now spotlight Top 10 while Tokyo to seize dominating the ensures a top Melbourne the lead in Lat Am scene. ranking. sinks. Asia/Pacific.
  • 9. 2009: Regional Ranking- Asia And The Global Language Monitor Oceania 4.Shanghai 3.Tokyo 1.Hong Kong 7. Bangkok 5. Singapore 6. Melbourne 2.Sydney
  • 10. 2009: Regional Ranking- Europe The Global Language Monitor 8. Stockholm 5. London 9. Copenhagen 7. Berlin 2. Paris 1. Milano 7. Madrid 3. Rome 6.Barcelona
  • 11. 2009: Regional Ranking- India The Global Language Monitor 2.New Delhi 1.Mumbai
  • 12. 2009: Regional Ranking- Lat Am The Global Language Monitor 5. Mexico City 1.Sao Paulo 2.Rio de Janeiro 3.Santiago 4.Buenos Aires
  • 13. 2009: Regional Ranking- Middle And The Global Language Monitor Eastern Europe 1. Moscow 2. Krakow 3. Prague
  • 14. 2009: Regional Ranking- Middle And The Global Language Monitor East Africa 1.Dubai 2. Johannesburg 3.Capetown
  • 15. 2009: Regional Ranking- N. America The Global Language Monitor 7.Montreal 6.Toronto 4.Miami 3. Las Vegas 5.Dallas 1. New York 8.Atlanta 2. Los Angeles
  • 16. Methodology The Global Language Monitor This exclusive fashion cities ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
  • 17. About Global Language Monitor The Global Language Monitor The Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture with a particular emphasis on Global English. Paul JJ Payack President and Chief Word Analyst The Global Language Monitor
  • 18. Discover more Trend Reports: TrendsSpotting Market Research www.trendsspotting.com