Trends and Innovations in Mobile Accessories by TrendsSpotting

Trends & Innovations in Mobile Accessories
TrendsSpotting Trends Research, January 2012

Protection Power

Entertainment New smart solutions

© Copyright TrendsSpotting, all rights reserved

Table of contents for the full report:
1. Introduction …………………………………........ P.4 – P.7
• About the report ………………………………………………………………… P.5 - P.7

2. Trends in Mobile Accessories …………....... P.8 – P.71
• Protection: Trends ……………………………………………………………… P.9 - P.21
Hot from CES 2012 ……………………………………………. P.22
Category summary/insights ……………………………… P.23-P.24
• Power: Trends …………………………………………………………………….. P.25-P.34
Hot from CES 2012 ………………………………………………….. P.35
Category summary/insights ……………………………………. P.36
• Entertainment: Trends ………………………………………………………. P.37-P.48
Hot from CES 2012 ……………………………………… P.49
Category summary/insights ………………………. P.50
• New smart solutions: Trends ……………………………………………… P.51-P.68
Hot from CES 2012 …………………………….. P.69
Category summary/insights ………….….. P.70-P.71

2

Table of contents continued:
3. Market Research Insights …………………….. P.72 – P.87
• Major players ……………………………………………......................... P.73
• Mobile Accessories: Market statistics ……………………………… P.74-P.76
• Mobile statistics: Smartphone handsets, wireless charging
applications download, mobile health ……………………………… P.77-P.87

4. Trend Review Summary ……………………… P.88– P.93
• Market Trends Review …………………………………………………… P.89 - P.91
• Design Trends Review …………………………………………………… P.92 –P.93

5. Appendix ………………..………………………… P.94 – P.99
• Innovations our team found most exciting ………………………… P.95 - P.96
• More inspirations from different scope ………………………….. P.97
• Image source ………………………………………………………………….. P.98

3

Introduction

4

Introduction / About the report

Mobile Accessories Report
Based on exploration of over 2000 mobile accessories released in 2011 + CES 2012 and a
market analysis of the major trends characterizing this growing market– TrendsSpotting
has identified about 150 products that reflect new emerging trends in mobile accessories.
The innovations explored in this 100 slides report are presented by their full details:
Product’s images, unique features, company and brand name, price (and link to more info).
The selected innovations are profiled according to:

1. Meta Product Category
2. Consumer Trend Classification: Analysis of the unique consumer need and the
marketing opportunity underlying the launched products.
3. User Experience Classification
At the end of the report you can find -
Market Research Insights: Major players & market statistics, as well as "Market and
Design Trends Summary Review".

5


Trend’s Slide Structure

Protection / cases
Self expression Ease of use Optimization lifestyle Upgrade

Luxury Fashion Meta product category:
Protection, Power, Entertainment,
New smart solutions
1
2 + sub category

User experience classification:
Self expression, Effortlessness, Optimization,
Product details: Lifestyle, Upgrade.
Image, unique features,
company/brand ,price, 3
source for more info.
Consumer trend in highlights
Top fashion designers apply their unique
recognized style to phone cases

The consumer trend in detail
Analysis of the unique consumer need and the marketing
opportunity underlying the launched products.

6


User Experience Classification
The mobile phone far extends the use of communication for the consumer. With phones
becoming more intelligent - they follow the consumer throughout his daily life. Consumers
are using smartphones to assist them in managing and improving their daily assignments. As
such, they want their mobile device to be best protected and fully active (charged)
everywhere they go.
Consumers seek devices that reflect their personal identity (follow “Self expression”) and
can be adjusted to their way of life (follow “Lifestyle”).
Consumers are using smart accessories to improve the basic features of the mobile device
(follow “Upgrade”) and to enhance their activities in games, music, and photography. With
technology becoming more complicated, consumers are in search of easy to handle
products (follow “Effortlessness”) and they seek to optimize functional solutions and
synchronize between systems or substances (follow “Optimization”).
To fully enjoy smart utilities, apps alone are no longer satisfying – it is required to combine
additional hardware to allow consumers to better accomplish their daily assignments. In
2011 we see a new emerging market of intelligent solutions that are carried by
sophisticated devices added to the smartphone.

7

Trends and Innovations
in Mobile Accessories

8

Protection
9

Protection / cases
Self expression Effortlessness Optimization lifestyle Upgrade

Luxury Fashion
Martin Margiela iPhone cover
(400 USD)

2
1 source

source DOLCE & GABBANA
Louis Vuitton Cases Textured-leather case
(210-290 USD) (£400)

Top fashion designers apply their unique
recognized style to phone cases

3 source

12

Protection / cases
Self expression Ease of use Optimization lifestyle Upgrade

Storage Twelve South Book for iPhone

Concept product: Elasty Using slits
2 protective case and a wallet
(59.99 USD)

in the backside of the silicone as a
holder for ear buds or credit card.
Yoori Koo(winner: Korean Belkin
Design Award) source

1 3
source

source CONEPT Cord-On-Board iPhone 4 /
4S Case by CaseInity. Lets

4 you carry your USB cord on-the-
go, alongside your phone.

While people carry the smartphone with
them anywhere they go, a place for storage
needs to be integrated in the cover source

CandyShell by Speck Card for iPhone
includes a card-carrying slot (39.95
USD)
11

Protection / cases

New materials and design configurations
id America: Soft foam pad made of

1 EVA creating 3D sculptured images
(14.95 USD) source 2
Graft Concepts Unique metal
latch locking mechanism
implemented in a plastic case
(60 USD)

source
3 source

Triad hard shell case by
incipio: three-piece
polycarbonate.(29.99 USD)

Companies reach out consumers with new
design configurations & unique materials
4 source

Elan Form Chilewich
Chilewich and Griffin technology, innovative
textiles (39 USD)
20

Power
25

Power / battery pack

On the go battery boost Philips Pocket-sized
backup power
(55USD)

1 2
source

source

Juice pack reserve
3
source
Battery key ring
Technocel Battery
700 mAh by
Boost 600 mAh lithium
Mophie (34.95 USD)
ion battery (24USD)

Consumers frequently complain over short battery life
4
of mobile devices. As power is lost just when really source
needed– small to carry battery boosters provide the SANYO 5000 mAh Eneloop
ultimate solution. Mobile Booster and Charger.
Can charge simultaneously 2
devices. (79 USD)
27

Power / charging

Simultaneous charging
iPad 2 Display Dock by newPCgadgets:
combining your favorite Apple devices
into one charging base HTC official charging dock:
(74.95 USD).
2 Charge the Thunderbolt
with the standard or

1 source
extended battery (39.99 USD)

source

3
As consumers are using multiple source
devices – simultaneous charging The PlugBug from twelveSouth.
solutions come to need. PlugBug is made exclusively for all MacBook Power
Adapters. Charges your MacBook + iPad or iPhone
simultaneously. (34.99 USD)
30

Entertainment
37

Entertainment / visual & audio

Enhancing visual & audio features
Cinemin Slice – portable
LapDock for the droid bionic pico projector that connects
Motorola Enables to use the
Smartphone on a larger screen with
multiple windows. No cables.
(499.99 USD)
2 to your favorite multimedia
devices (299.99 USD).

source

1
source

3
source

Upgrading visual features by connecting large screens Asus Padfone iphone inside tablets
(tablets, projectors) and keyboards to the smartphone. This convergent device combines a
smartphone and a tablet computer into one
Upgrading audio quality by transforming headset to
symbiotic gadget that allows consumers to
sound systems. choose the screen size that best fits their
activities. (800-1000 USD)
41

Entertainment / gaming

For babies/toddlers/kids Laugh & Learn Apptivity case
Woogie 2 by Griffin Technology. FisherPrice full protection from

1 Enable toddlers play with Iphone.
screen is protected (20 USD )
baby damage +fun activity for
your baby
(15USD)

2
source

source

3
Targeting parents by designing accessories for
kids and babies. Special attention to protection
in details and materials. source

The AppCrayon Stylus for
Kids by Dano (10 USD )
47

New smart solutions
51

New smart solutions

Locating objects and people
Finder enables you to trace objects by
placing small stickers to objects

1
Bikn by Treehouse Labs,
enables the iPhone to locate
2
items or individuals BiKN
include: an app+ RFID reader
CONEPT
a dedicated case that will
hold the phone + battery- source
source
powered 2.4 GHz RFID tags
that could be attached to
people or things.
(to be released Jan 2012)

3
People can now follow/ trace other people and
objects by combining apps to physical objects RFID
tagged. source

Cobra Tag: finding items by blue tooth tag
Bluetooth-enabled. Compatible with Blackberry
and Android (79.99 USD)
53

New smart solutions

Camera upgrade
Mobislyder by Glidetrack
shoot high quality video.
Turn your camera into a pro-
’Macro cell lens band'

8
style rig and put your video
by Photojojo mounts a convex
in motion.(135 USD)
lens onto an elastic band,
to convert any mobile phone
camera into a macro lens. the source
stretchable band expands to a
diameter of up to 16-inches.
(15 USD).

7 9
source

New accessories are improving source

photography – for both amateurs and Holga Iphone lens filter A rotating
disk equipped with 9 different
professionals.
lenses for your iPhone. Lenses
offer special effects and filters
(24.99 USD)
56

New smart solutions

Traditionalism
Naztech's Ultra-thin
ZAGG folio thin multi-function iPad
Sliding Bluetooth
folio with a removable Bluetooth

2
Keyboard
keyboard and a built-in stand (79.99 USD)
system, (100 USD)

source

1
source 3
source

One keyboard by Matias
Dedicated solutions are presented for those who place Corporation features a built-in
cradle that will house your
convenience at top priorities, do not wish to handle too small iPhone/iPod touch. A press of a
mobile devices at all times or prefer traditional use they are single button will allow you to swap
more accustomed too. between typing on your computer,
to typing on your iPhone/iPod
touch.(starts at 80 USD)
58

New smart solutions

Personal health tracking devices BodyMedia FIT Armbands
use four sensors to
Zeo mobile is a sleeping tracking capture over 5,000 data

2
device. Data is transferred points per minute
directly to phone. tracking calories burned,
steps taken and levels of

1
physical activity to sleep.
source
Come with an app.
(179.95 - 259.90 USD)

source
3 Fitbit is a pedometer
that tracks activity,
measure sleep, track
stairs. Upload
wirelessly. (99.95 USD)

5
BlueHR by Wahoo
Bluetooth smart heart
monitor strap. source source
(79.99 USD)

Human health parameters and behaviors can
4
now be tracked by simple monitor devices
source

UP by Jawbone Tracks : wearable device that tracks daily
activity: sleeping, eating and exercise habits. + app.
(99 USD)
64

Hot from CES 2012

Hot from CES 2012 / Smart Solutions

The Nest
* *
GoBandit WiFi helmet TouchFire
* *
Ibaby monitor by iBaby
Thermostat automatically cam. A WiFi hotspots in This silicon keyboard fits right Labs. A baby monitor
learns your temperature itself, enables uploading over the iPad's on-screen controlled from your
preferences, and your videos to another device & keyboard enabling typing mobile device. With 2-way
comings + goings to make broadcasting them live. conveniently the way users audio capability one can
sure your house is cool or Works with an app through were used to. (45 USD). 1st see, hear and talk to the
warm when you want it to which user activates the production run is sold out. baby from anywhere.
be. (249 USD) cam's WiFi and loads Baby’s movement or cry
videos or view them live activates alerts. (200 USD)
(419 USD)

source source source source

69

Market Research Insights
• Major players. ……………………………………………………… P.73
• Mobile Accessories: market statistics. ………………… P.74-P.76
• Mobile statistics: Smartphone handsets, wireless
charging, applications download, mobile health ……. P.77-P.87

72

Appendix Innovations we found most exciting

Innovations our team found most exciting

*
Bikn by Treehouse Labs,
*
The Fruit, BY PEEL
*
Ringbow’s ring clamps to your
*
iPad 2 Display Dock
enables the iPhone to Peel invisibly controls your index finger to provide an :combining your favorite
locate items or individuals. entire entertainment system: additional way to input Apple devices into one
(to be released Jan 2012) Controls from your iPho commands to a touch screen charging base (74.95 USD).
ne, iPad or iPod touch. device via Bluetooth
(79 USD)

CONEPT

source source source source

95

Appendix Innovations we found most exciting

Innovations our team found most exciting

*
The Sinch collaboration
*
LunaTik Touch Pen by Scott
*
Elan Form Chilewich
*
iRig MIDI connects MIDI
between Dune Road Wilson a dual function Chilewich and Griffin keyboards, drum
Design and Frog design. rollerball pen and digital stylus technology, innovative machines, drum pads,
Sinch uses magnets to aptly . With a click of a textiles (39 USD) pedal boards & more to an
control your cords and button, you can toggle iOS device to control it
make life a little between paper and tablet (69.99 USD)
easier.(15.99 USD) with a single pen.
(to be released April 2012)

source source source
source

96

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in Mobile Accessories”

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