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Influencers On Social Media
      2009 Predictions
The movement is rooted in a desire to have quality, not quantity, as         S
           people cocoon in the face of the economic crisis.                     O
                                                                                 C
                Charlene Li                                                      I
                The Altimeter by Charlene Li                                     A
                http://blog.altimetergroup.com
                                                                                 L
                                                                                 M
     Social                    Exclusivity                                       E
                                trumps                        Facebook's
    Shopping     Obama-                                                          D
                              accessibility                   SocialRank
               maniacs will                                   algorithms         I
               spawn a new                                 emerge to drive the
                  age of
                                                                                 A
                                                            open social Web
                 activism.

                              Everyone
2                            becomes a
0                             marketer
0
9                              Source: beingpeterkim.com
Is this really doing anything new?   S
          RWW on social media tools        O
                                           C
                                           I
                                           A
    www.readwriteweb.com
                                           L
                                           M
                                           E
                                           D
                                           I
                                           A


2
0
0
9
S
    Organizations Grapple With The Human Web        O
                                                    C
         David Armano                               I
         Logic + Emotion                            A
         http://darmano.typepad.com
                                                    L
                                                    M
                                                    E
                                                    D
                                                    I
                                                    A


2
0
0
9                       Source: beingpeterkim.com
Social Media Indigestion | Personalized Service |   S
                 Back To Fundamentals                   O
                                                        C
         Pete Blackshaw                                 I
         ConsumerGeneratedMedia.Com                     A
         http://notetaker.typepad.com
                                                        L
                                                        M
                                                        E
                                                        D
                                                        I
                                                        A


2
0
0
9                      Source: beingpeterkim.com
S
    5 Things Marketers Did In 2008 That Will Be Obsolete In 2009   O
                                                                   C
                Rohit Bhargava                                     I
                Influential Marketing Blog                         A
                 www.influentialmarketingblog.com
                                                                   L

        Empowering company's'
                                                                   M
            spokespeople                                           E
     Social media efforts to be lead                               D
     by the most passionate person                                 I
      Implement listening programs                                 A
       to get actionable knowledge
     Target relevant bloggers: offer
     value relationships.
2
0      Measure customer service
      metrics: satisfaction & social
0
9                               Source: beingpeterkim.com
Doors are going to close all over the social web.   S
    The money didn‘t come the way people thought it would   O
                                                            C
           Chris Brogan                                     I
           chrisbrogan.Com                                  A
           www.chrisbrogan.com
                                                            L
                                                            M
                      Consolidation                         E
                           &                                D
            Identity   Shuttering
                                                            I
         Aggregation &
         Segmentation
                                                            A

                       Velvet
2                      Rope
0                       SNS
0
9                        Source: beingpeterkim.com
The tipping point has not only not been reached, but could   S
                 still tilt away from Social media               O
                                                                 C
              Todd Defren                                        I
              PR-Squared                                         A
              www.pr-squared.com
                                                                 L
         The Great HOW ?                                         M
        Transparency Debates                                     E
              Continues                                          D
      Multi Channel Integration                                  I
                                                                 A
       Simplified Measurement

       B2B Goes Social Media
2
0           Reaching The
       ‘Spectators’/Unreached
0
9                            Source: beingpeterkim.com
S
    There's a lot of fixing that needs to be done.                                  O
                                                                                    C
            Jason Falls                                                             I
            Social Media Explorer                                                   A
            www.socialmediaexplorer.com
                                                                                    L
                                                Blogger outreach from PR will get
    Google will buy Twitter                     better, but not much                M
                                                                                    E
        o
                                                                                    D
                           l                                                        I
    g
            o
                  g                                                                 A
                       e

2
0
0
9                              Source: beingpeterkim.com
Dwindling budgets suddenly make low-cost social      S
         media look like the pretty girl at the ball      O
                                                          C
               Ann Handley                                I
               Ann Handley.com                            A
               www.annhandley.com
                                                          L
    • Companies increasingly crafting content
                                                          M
    • Green is less .                                     E
    • Sputtering economy entices companies into
                                                          D
     social media space.                                  I
                                                          A
    • Blogging isn’t dead .

    • Mobile marketing takes off .
2
0   • Arianna Huffington becomes the White
     House embedded blogger .
0
9                             Source: beingpeterkim.com
We're going to develop a set of better metrics to help                    S
          guide, direct and validate quot;commitmentquot;                             O
                                                                              C
              Joseph Jaffe                                                    I
              Jaffe Juice                                                     A
              www.jaffejuice.com
                                                                              L
                                   Better Metrics
                                                                              M
                                                         Community : Killer
                                                                              E
        Rise of MoSoSo                                                        D
                                                              App
                                                                              I
                                                                              A


2       “Live “ : As it                                  Social Search
0     happens Content
0
9                            Source: beingpeterkim.com
S
             eCommerce Goes Social             O
                                               C
    Jeremiah Owyang                            I
    Web Strategy by Jeremiah                   A
    www.web-strategist.com
                                               L
                                               M
                                               E
                                               D
                                               I
                                               A


2
0
0
9                  Source: beingpeterkim.com
Twitter - continue to achieve legitimacy | Online video will come into   S
                its own | Customers insist on custoMEr service               O
                                                                             C
               Scott Monty                                                   I
               The Social Media Marketing Blog                               A
               www.scottmonty.com
                                                                             L
                                                                             M
                                                                             E
                                                                             D
                                                                             I
                                                                             A


2
0
0
9                             Source: beingpeterkim.com
Customer Satisfaction Uprising| Companies Will See The Light|   S
                          Love Beats Money                          O
                                                                    C
            Andy Sernovitz                                          I
            Damn! I Wish I’d Thought Of That!                       A
            www.damniwish.com
                                                                    L
                                                                    M
                                                                    E
                                                                    D
                                                                    I
                                                                    A


2
0
0
9                           Source: beingpeterkim.com
Suddenly, being Facebook friends with your mom will seem            S
           less ridiculous than following 4,000 strangers on Twitter         O
                                                                             C
                 Greg Verdino                                                I
                 GregVerdino.com                                             A
                 www.gregverdino.com
                                                                             L
        Geo                                                 Debate on        M
      Location                                             whether PR or
       /GPS ,                                             Marketing ‘owns’
                                                                             E
       mosco                                               social media      D
                                                            will be over     I
                                                                             A

    Ad agency will be                                            Social
2   disintermediated                                             Graph
0                                                              Shrinkage
0
9                             Source: beingpeterkim.com
S
                                   RWW Feedback                                               O
                                                                                              C
                                                                                              I
                                                                                              A
                  www.readwriteweb.com
                                                                                              L
    Social        ..the ease with which people are able to see feedback .. with confirmed
    shopping      identities, really could be a game changer.                                 M
                      Even the biggest cynics often have a dramatic turn around .. the        E
    twitter                        intimacy that develops is remarkable.                      D
                  we're not optimistic.. all the gradations between success and failure are
                                                                                              I
    Measuring
    SN
                                     going to be very hard to quantify.                       A
    Quality vs          We expect a middle ground between sale slow-down and an
    Quantity             evolutionary adjustment to vastly increased data input.
2   Making most Getting into the social media space and doing it wrong is something that
0   of limited     a lot of companies fear getting blown apart for. We expect that to
    budgets                                   change slowly
0
9
Social Networks Will Flourish                      S
           As A Result Of The Economic Crisis                   O
                                                                C
    Dr. Taly Weiss                                              I
     Trendsspotting.com                                         A
     www.TrendsSpotting.com
                                                                L
                                                                M
      New users and more frequent visits to work related        E
             networks as LinkedIn or Facebook                   D
                                                                I
      SN will provide social support to victims of the crisis
                                                                A
    Dedicated niche SN will evolve: sharing information and
            implications of the economic situation.
2
0
0
9
Ranking The Influencers (the engagers) as a measurable tool for new   S
                                   media                                  O
                                                                          C
               Dr. Taly Weiss                                             I
               Trendsspotting.com                                         A
               www.Trendsspotting.com
                                                                          L
                                                                          M
           Influence will be defined by measurable variables
                                                                          E
                                                                          D
                    Google will “pagerank” people                         I
                      Influence will be defined by measurable variables
                                                                          A
                 People will really become the media.
                     Google will “pagerank” and “map” peoples influence

2
0                            People will really become the media.
0
9
S
     Twitter Will Get Recognized For Its Social Search Assets     O
                                                                  C
             Apurba Sen                                           I
             Trendsspotting.com                                   A
             www.trendsspotting.com
                                                                  L
                Search Popularity in Twitter has increased ~ 2x
                                                                  M
                                                                  E
                                                                  D
                                                                  I
                                                                  A
    twitter: most relevant and updated
             information source
    Twitter the ultimate human search
2
0         Google will buy twitter
0
9
Did You Know ??


2008 Webster’s New World Dictionary’s word of the year is .




             vershare
                                  Find its meaning here...
Discover more Trends at :



        www.trendsspotting.com

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2009 Social Media Influencers Predictions, By Trendsspotting

  • 1. Influencers On Social Media 2009 Predictions
  • 2. The movement is rooted in a desire to have quality, not quantity, as S people cocoon in the face of the economic crisis. O C Charlene Li I The Altimeter by Charlene Li A http://blog.altimetergroup.com L M Social Exclusivity E trumps Facebook's Shopping Obama- D accessibility SocialRank maniacs will algorithms I spawn a new emerge to drive the age of A open social Web activism. Everyone 2 becomes a 0 marketer 0 9 Source: beingpeterkim.com
  • 3. Is this really doing anything new? S RWW on social media tools O C I A www.readwriteweb.com L M E D I A 2 0 0 9
  • 4. S Organizations Grapple With The Human Web O C David Armano I Logic + Emotion A http://darmano.typepad.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
  • 5. Social Media Indigestion | Personalized Service | S Back To Fundamentals O C Pete Blackshaw I ConsumerGeneratedMedia.Com A http://notetaker.typepad.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
  • 6. S 5 Things Marketers Did In 2008 That Will Be Obsolete In 2009 O C Rohit Bhargava I Influential Marketing Blog A www.influentialmarketingblog.com L Empowering company's' M spokespeople E Social media efforts to be lead D by the most passionate person I Implement listening programs A to get actionable knowledge Target relevant bloggers: offer value relationships. 2 0 Measure customer service metrics: satisfaction & social 0 9 Source: beingpeterkim.com
  • 7. Doors are going to close all over the social web. S The money didn‘t come the way people thought it would O C Chris Brogan I chrisbrogan.Com A www.chrisbrogan.com L M Consolidation E & D Identity Shuttering I Aggregation & Segmentation A Velvet 2 Rope 0 SNS 0 9 Source: beingpeterkim.com
  • 8. The tipping point has not only not been reached, but could S still tilt away from Social media O C Todd Defren I PR-Squared A www.pr-squared.com L The Great HOW ? M Transparency Debates E Continues D Multi Channel Integration I A Simplified Measurement B2B Goes Social Media 2 0 Reaching The ‘Spectators’/Unreached 0 9 Source: beingpeterkim.com
  • 9. S There's a lot of fixing that needs to be done. O C Jason Falls I Social Media Explorer A www.socialmediaexplorer.com L Blogger outreach from PR will get Google will buy Twitter better, but not much M E o D l I g o g A e 2 0 0 9 Source: beingpeterkim.com
  • 10. Dwindling budgets suddenly make low-cost social S media look like the pretty girl at the ball O C Ann Handley I Ann Handley.com A www.annhandley.com L • Companies increasingly crafting content M • Green is less . E • Sputtering economy entices companies into D social media space. I A • Blogging isn’t dead . • Mobile marketing takes off . 2 0 • Arianna Huffington becomes the White House embedded blogger . 0 9 Source: beingpeterkim.com
  • 11. We're going to develop a set of better metrics to help S guide, direct and validate quot;commitmentquot; O C Joseph Jaffe I Jaffe Juice A www.jaffejuice.com L Better Metrics M Community : Killer E Rise of MoSoSo D App I A 2 “Live “ : As it Social Search 0 happens Content 0 9 Source: beingpeterkim.com
  • 12. S eCommerce Goes Social O C Jeremiah Owyang I Web Strategy by Jeremiah A www.web-strategist.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
  • 13. Twitter - continue to achieve legitimacy | Online video will come into S its own | Customers insist on custoMEr service O C Scott Monty I The Social Media Marketing Blog A www.scottmonty.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
  • 14. Customer Satisfaction Uprising| Companies Will See The Light| S Love Beats Money O C Andy Sernovitz I Damn! I Wish I’d Thought Of That! A www.damniwish.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
  • 15. Suddenly, being Facebook friends with your mom will seem S less ridiculous than following 4,000 strangers on Twitter O C Greg Verdino I GregVerdino.com A www.gregverdino.com L Geo Debate on M Location whether PR or /GPS , Marketing ‘owns’ E mosco social media D will be over I A Ad agency will be Social 2 disintermediated Graph 0 Shrinkage 0 9 Source: beingpeterkim.com
  • 16. S RWW Feedback O C I A www.readwriteweb.com L Social ..the ease with which people are able to see feedback .. with confirmed shopping identities, really could be a game changer. M Even the biggest cynics often have a dramatic turn around .. the E twitter intimacy that develops is remarkable. D we're not optimistic.. all the gradations between success and failure are I Measuring SN going to be very hard to quantify. A Quality vs We expect a middle ground between sale slow-down and an Quantity evolutionary adjustment to vastly increased data input. 2 Making most Getting into the social media space and doing it wrong is something that 0 of limited a lot of companies fear getting blown apart for. We expect that to budgets change slowly 0 9
  • 17. Social Networks Will Flourish S As A Result Of The Economic Crisis O C Dr. Taly Weiss I Trendsspotting.com A www.TrendsSpotting.com L M New users and more frequent visits to work related E networks as LinkedIn or Facebook D I SN will provide social support to victims of the crisis A Dedicated niche SN will evolve: sharing information and implications of the economic situation. 2 0 0 9
  • 18. Ranking The Influencers (the engagers) as a measurable tool for new S media O C Dr. Taly Weiss I Trendsspotting.com A www.Trendsspotting.com L M Influence will be defined by measurable variables E D Google will “pagerank” people I Influence will be defined by measurable variables A People will really become the media. Google will “pagerank” and “map” peoples influence 2 0 People will really become the media. 0 9
  • 19. S Twitter Will Get Recognized For Its Social Search Assets O C Apurba Sen I Trendsspotting.com A www.trendsspotting.com L Search Popularity in Twitter has increased ~ 2x M E D I A twitter: most relevant and updated information source Twitter the ultimate human search 2 0 Google will buy twitter 0 9
  • 20. Did You Know ?? 2008 Webster’s New World Dictionary’s word of the year is . vershare Find its meaning here...
  • 21. Discover more Trends at : www.trendsspotting.com