Social Media Influencers Predictions 2009 By Trendsspotting

Taly  Weiss
Taly WeissFounder, CEO & Head of Research at TrendsSpotting Market Research
Influencers On Social Media
      2009 Predictions
The movement is rooted in a desire to have quality, not quantity, as         S
           people cocoon in the face of the economic crisis.                     O
                                                                                 C
                Charlene Li                                                      I
                The Altimeter by Charlene Li                                     A
                http://blog.altimetergroup.com
                                                                                 L
                                                                                 M
     Social                    Exclusivity                                       E
                                trumps                        Facebook's
    Shopping     Obama-                                                          D
                              accessibility                   SocialRank
               maniacs will                                   algorithms         I
               spawn a new                                 emerge to drive the
                  age of
                                                                                 A
                                                            open social Web
                 activism.

                              Everyone
2                            becomes a
0                             marketer
0
9                              Source: beingpeterkim.com
Is this really doing anything new?   S
          RWW on social media tools        O
                                           C
                                           I
                                           A
    www.readwriteweb.com
                                           L
                                           M
                                           E
                                           D
                                           I
                                           A


2
0
0
9
S
    Organizations Grapple With The Human Web        O
                                                    C
         David Armano                               I
         Logic + Emotion                            A
         http://darmano.typepad.com
                                                    L
                                                    M
                                                    E
                                                    D
                                                    I
                                                    A


2
0
0
9                       Source: beingpeterkim.com
Social Media Indigestion | Personalized Service |   S
                 Back To Fundamentals                   O
                                                        C
         Pete Blackshaw                                 I
         ConsumerGeneratedMedia.Com                     A
         http://notetaker.typepad.com
                                                        L
                                                        M
                                                        E
                                                        D
                                                        I
                                                        A


2
0
0
9                      Source: beingpeterkim.com
S
    5 Things Marketers Did In 2008 That Will Be Obsolete In 2009   O
                                                                   C
                Rohit Bhargava                                     I
                Influential Marketing Blog                         A
                 www.influentialmarketingblog.com
                                                                   L

        Empowering company's'
                                                                   M
            spokespeople                                           E
     Social media efforts to be lead                               D
     by the most passionate person                                 I
      Implement listening programs                                 A
       to get actionable knowledge
     Target relevant bloggers: offer
     value relationships.
2
0      Measure customer service
      metrics: satisfaction & social
0
9                               Source: beingpeterkim.com
Doors are going to close all over the social web.   S
    The money didn‘t come the way people thought it would   O
                                                            C
           Chris Brogan                                     I
           chrisbrogan.Com                                  A
           www.chrisbrogan.com
                                                            L
                                                            M
                      Consolidation                         E
                           &                                D
            Identity   Shuttering
                                                            I
         Aggregation &
         Segmentation
                                                            A

                       Velvet
2                      Rope
0                       SNS
0
9                        Source: beingpeterkim.com
The tipping point has not only not been reached, but could   S
                 still tilt away from Social media               O
                                                                 C
              Todd Defren                                        I
              PR-Squared                                         A
              www.pr-squared.com
                                                                 L
         The Great HOW ?                                         M
        Transparency Debates                                     E
              Continues                                          D
      Multi Channel Integration                                  I
                                                                 A
       Simplified Measurement

       B2B Goes Social Media
2
0           Reaching The
       ‘Spectators’/Unreached
0
9                            Source: beingpeterkim.com
S
    There's a lot of fixing that needs to be done.                                  O
                                                                                    C
            Jason Falls                                                             I
            Social Media Explorer                                                   A
            www.socialmediaexplorer.com
                                                                                    L
                                                Blogger outreach from PR will get
    Google will buy Twitter                     better, but not much                M
                                                                                    E
        o
                                                                                    D
                           l                                                        I
    g
            o
                  g                                                                 A
                       e

2
0
0
9                              Source: beingpeterkim.com
Dwindling budgets suddenly make low-cost social      S
         media look like the pretty girl at the ball      O
                                                          C
               Ann Handley                                I
               Ann Handley.com                            A
               www.annhandley.com
                                                          L
    • Companies increasingly crafting content
                                                          M
    • Green is less .                                     E
    • Sputtering economy entices companies into
                                                          D
     social media space.                                  I
                                                          A
    • Blogging isn’t dead .

    • Mobile marketing takes off .
2
0   • Arianna Huffington becomes the White
     House embedded blogger .
0
9                             Source: beingpeterkim.com
We're going to develop a set of better metrics to help                    S
          guide, direct and validate quot;commitmentquot;                             O
                                                                              C
              Joseph Jaffe                                                    I
              Jaffe Juice                                                     A
              www.jaffejuice.com
                                                                              L
                                   Better Metrics
                                                                              M
                                                         Community : Killer
                                                                              E
        Rise of MoSoSo                                                        D
                                                              App
                                                                              I
                                                                              A


2       “Live “ : As it                                  Social Search
0     happens Content
0
9                            Source: beingpeterkim.com
S
             eCommerce Goes Social             O
                                               C
    Jeremiah Owyang                            I
    Web Strategy by Jeremiah                   A
    www.web-strategist.com
                                               L
                                               M
                                               E
                                               D
                                               I
                                               A


2
0
0
9                  Source: beingpeterkim.com
Twitter - continue to achieve legitimacy | Online video will come into   S
                its own | Customers insist on custoMEr service               O
                                                                             C
               Scott Monty                                                   I
               The Social Media Marketing Blog                               A
               www.scottmonty.com
                                                                             L
                                                                             M
                                                                             E
                                                                             D
                                                                             I
                                                                             A


2
0
0
9                             Source: beingpeterkim.com
Customer Satisfaction Uprising| Companies Will See The Light|   S
                          Love Beats Money                          O
                                                                    C
            Andy Sernovitz                                          I
            Damn! I Wish I’d Thought Of That!                       A
            www.damniwish.com
                                                                    L
                                                                    M
                                                                    E
                                                                    D
                                                                    I
                                                                    A


2
0
0
9                           Source: beingpeterkim.com
Suddenly, being Facebook friends with your mom will seem            S
           less ridiculous than following 4,000 strangers on Twitter         O
                                                                             C
                 Greg Verdino                                                I
                 GregVerdino.com                                             A
                 www.gregverdino.com
                                                                             L
        Geo                                                 Debate on        M
      Location                                             whether PR or
       /GPS ,                                             Marketing ‘owns’
                                                                             E
       mosco                                               social media      D
                                                            will be over     I
                                                                             A

    Ad agency will be                                            Social
2   disintermediated                                             Graph
0                                                              Shrinkage
0
9                             Source: beingpeterkim.com
S
                                   RWW Feedback                                               O
                                                                                              C
                                                                                              I
                                                                                              A
                  www.readwriteweb.com
                                                                                              L
    Social        ..the ease with which people are able to see feedback .. with confirmed
    shopping      identities, really could be a game changer.                                 M
                      Even the biggest cynics often have a dramatic turn around .. the        E
    twitter                        intimacy that develops is remarkable.                      D
                  we're not optimistic.. all the gradations between success and failure are
                                                                                              I
    Measuring
    SN
                                     going to be very hard to quantify.                       A
    Quality vs          We expect a middle ground between sale slow-down and an
    Quantity             evolutionary adjustment to vastly increased data input.
2   Making most Getting into the social media space and doing it wrong is something that
0   of limited     a lot of companies fear getting blown apart for. We expect that to
    budgets                                   change slowly
0
9
Social Networks Will Flourish                      S
           As A Result Of The Economic Crisis                   O
                                                                C
    Dr. Taly Weiss                                              I
     Trendsspotting.com                                         A
     www.TrendsSpotting.com
                                                                L
                                                                M
      New users and more frequent visits to work related        E
             networks as LinkedIn or Facebook                   D
                                                                I
      SN will provide social support to victims of the crisis
                                                                A
    Dedicated niche SN will evolve: sharing information and
            implications of the economic situation.
2
0
0
9
Ranking The Influencers (the engagers) as a measurable tool for new   S
                                   media                                  O
                                                                          C
               Dr. Taly Weiss                                             I
               Trendsspotting.com                                         A
               www.Trendsspotting.com
                                                                          L
                                                                          M
           Influence will be defined by measurable variables
                                                                          E
                                                                          D
                    Google will “pagerank” people                         I
                      Influence will be defined by measurable variables
                                                                          A
                 People will really become the media.
                     Google will “pagerank” and “map” peoples influence

2
0                            People will really become the media.
0
9
S
     Twitter Will Get Recognized For Its Social Search Assets     O
                                                                  C
             Apurba Sen                                           I
             Trendsspotting.com                                   A
             www.trendsspotting.com
                                                                  L
                Search Popularity in Twitter has increased ~ 2x
                                                                  M
                                                                  E
                                                                  D
                                                                  I
                                                                  A
    twitter: most relevant and updated
             information source
    Twitter the ultimate human search
2
0         Google will buy twitter
0
9
Did You Know ??


2008 Webster’s New World Dictionary’s word of the year is .




             vershare
                                  Find its meaning here...
Discover more Trends at :



        www.trendsspotting.com
1 of 21

Recommended

Venture capital and the great big Silicon Valley asshole game by
Venture capital and the great big Silicon Valley asshole gameVenture capital and the great big Silicon Valley asshole game
Venture capital and the great big Silicon Valley asshole gamepeacefulchum4989
744 views13 slides
Ellyn Davidson's Presentation at Social Media Breakfast Toledo #4 by
Ellyn Davidson's Presentation  at Social Media Breakfast Toledo #4 Ellyn Davidson's Presentation  at Social Media Breakfast Toledo #4
Ellyn Davidson's Presentation at Social Media Breakfast Toledo #4 PWG Small Business Marketing
781 views39 slides
Stop The Social Media Noise: Can you grow your business faster with a blog? by
Stop The Social Media Noise: Can you grow your business faster with a blog?Stop The Social Media Noise: Can you grow your business faster with a blog?
Stop The Social Media Noise: Can you grow your business faster with a blog?Brian LeCount
3.5K views50 slides
Listen and Learn: New Media, New Metrics by
Listen and Learn: New Media, New MetricsListen and Learn: New Media, New Metrics
Listen and Learn: New Media, New MetricsAmber Naslund
4.2K views31 slides
Social Media for Internal Communication by
Social Media for Internal CommunicationSocial Media for Internal Communication
Social Media for Internal CommunicationAmber Naslund
2.5K views23 slides
Business Blogging by
Business BloggingBusiness Blogging
Business Bloggingtomnixon
585 views47 slides

More Related Content

Viewers also liked

Methods and Tools for Developing Personal Knowledge Management Skills in the ... by
Methods and Tools for Developing Personal Knowledge Management Skills in the ...Methods and Tools for Developing Personal Knowledge Management Skills in the ...
Methods and Tools for Developing Personal Knowledge Management Skills in the ...Elisabetta Cigognini
6.1K views34 slides
Job Market Trend Report 2009-10 by
Job Market Trend Report 2009-10Job Market Trend Report 2009-10
Job Market Trend Report 2009-10Lynn Hazan
505 views49 slides
Fluent: The Razorfish Social Influence Marketing Report by
Fluent: The Razorfish Social Influence Marketing ReportFluent: The Razorfish Social Influence Marketing Report
Fluent: The Razorfish Social Influence Marketing ReportRazorfish
17.2K views58 slides
Gmail. Configura a tu gusto tu correo electrónico. by
Gmail. Configura a tu gusto tu correo electrónico.Gmail. Configura a tu gusto tu correo electrónico.
Gmail. Configura a tu gusto tu correo electrónico.Eduardo Díaz San Millán
143.9K views149 slides
Introduction to Social Media by
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaKelsey Ruger
209.7K views27 slides
How to Develop Your SaaS Pricing Model by
How to Develop Your SaaS Pricing ModelHow to Develop Your SaaS Pricing Model
How to Develop Your SaaS Pricing ModelLincoln Murphy
191.4K views22 slides

Viewers also liked(16)

Methods and Tools for Developing Personal Knowledge Management Skills in the ... by Elisabetta Cigognini
Methods and Tools for Developing Personal Knowledge Management Skills in the ...Methods and Tools for Developing Personal Knowledge Management Skills in the ...
Methods and Tools for Developing Personal Knowledge Management Skills in the ...
Job Market Trend Report 2009-10 by Lynn Hazan
Job Market Trend Report 2009-10Job Market Trend Report 2009-10
Job Market Trend Report 2009-10
Lynn Hazan505 views
Fluent: The Razorfish Social Influence Marketing Report by Razorfish
Fluent: The Razorfish Social Influence Marketing ReportFluent: The Razorfish Social Influence Marketing Report
Fluent: The Razorfish Social Influence Marketing Report
Razorfish17.2K views
Introduction to Social Media by Kelsey Ruger
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
Kelsey Ruger209.7K views
How to Develop Your SaaS Pricing Model by Lincoln Murphy
How to Develop Your SaaS Pricing ModelHow to Develop Your SaaS Pricing Model
How to Develop Your SaaS Pricing Model
Lincoln Murphy191.4K views
2011 - Social Media Predictions by Nipun Kapur
2011 - Social Media Predictions 2011 - Social Media Predictions
2011 - Social Media Predictions
Nipun Kapur1.4K views
Social media prediction 2010 by Ali Hadi
Social media prediction 2010Social media prediction 2010
Social media prediction 2010
Ali Hadi372 views
Twitter Sentiment & Investing - modeling stock price movements with twitter s... by Eric Brown
Twitter Sentiment & Investing - modeling stock price movements with twitter s...Twitter Sentiment & Investing - modeling stock price movements with twitter s...
Twitter Sentiment & Investing - modeling stock price movements with twitter s...
Eric Brown4.7K views
Stock_Market_Prediction_using_Social_Media_Analysis by Oktay Bahceci
Stock_Market_Prediction_using_Social_Media_AnalysisStock_Market_Prediction_using_Social_Media_Analysis
Stock_Market_Prediction_using_Social_Media_Analysis
Oktay Bahceci666 views
Influencers On IT & Tech 2009 Trends Predictions, By Trendsspotting by Taly Weiss
Influencers On IT & Tech 2009 Trends Predictions, By TrendsspottingInfluencers On IT & Tech 2009 Trends Predictions, By Trendsspotting
Influencers On IT & Tech 2009 Trends Predictions, By Trendsspotting
Taly Weiss6.5K views
The Community Maturity Model - introNetworks Webinar Series with Rachel Happe by introNetworks.com
The Community Maturity Model - introNetworks Webinar Series with Rachel HappeThe Community Maturity Model - introNetworks Webinar Series with Rachel Happe
The Community Maturity Model - introNetworks Webinar Series with Rachel Happe
introNetworks.com1.7K views
Social Media for Small Businesses: What Blogs, Forums and Social Networks Can... by PR 20/20
Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...
Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...
PR 20/206.4K views

Similar to Social Media Influencers Predictions 2009 By Trendsspotting

The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010 by
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010Gerd Leonhard
1.1K views58 slides
Building A Successful Marketing Campaign in a Social World: Using Apps to Eng... by
Building A Successful Marketing Campaign in a Social World: Using Apps to Eng...Building A Successful Marketing Campaign in a Social World: Using Apps to Eng...
Building A Successful Marketing Campaign in a Social World: Using Apps to Eng...SnapApp
620 views25 slides
Digital iq-specialty-retail-excerpt by
Digital iq-specialty-retail-excerptDigital iq-specialty-retail-excerpt
Digital iq-specialty-retail-excerptЕвгений Храмов
1.6K views16 slides
You Are On Facebook And Linkedin, Now What by
You Are On Facebook And Linkedin, Now WhatYou Are On Facebook And Linkedin, Now What
You Are On Facebook And Linkedin, Now WhatArizona Association of REALTORS®
420 views58 slides
Sandy carter by
Sandy carterSandy carter
Sandy carterDaniel Watts
493 views25 slides
Seth Lieberman by
Seth LiebermanSeth Lieberman
Seth LiebermanMediabistro
278 views25 slides

Similar to Social Media Influencers Predictions 2009 By Trendsspotting(17)

The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010 by Gerd Leonhard
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
The Future of Media: Lecture at Estacio de Sa in Rio de Janeiro June 26 2010
Gerd Leonhard1.1K views
Building A Successful Marketing Campaign in a Social World: Using Apps to Eng... by SnapApp
Building A Successful Marketing Campaign in a Social World: Using Apps to Eng...Building A Successful Marketing Campaign in a Social World: Using Apps to Eng...
Building A Successful Marketing Campaign in a Social World: Using Apps to Eng...
SnapApp620 views
Ibm social business jam camp 2011 vp sandy carter get bold social business ag... by Friedel Jonker
Ibm social business jam camp 2011 vp sandy carter get bold social business ag...Ibm social business jam camp 2011 vp sandy carter get bold social business ag...
Ibm social business jam camp 2011 vp sandy carter get bold social business ag...
Friedel Jonker1.3K views
Dreamforce 2012 Keynote "Business is Social" by Al Falcione
Dreamforce 2012 Keynote "Business is Social"Dreamforce 2012 Keynote "Business is Social"
Dreamforce 2012 Keynote "Business is Social"
Al Falcione538 views
Get game mara_lewis_breakout_session by Vator
Get game mara_lewis_breakout_sessionGet game mara_lewis_breakout_session
Get game mara_lewis_breakout_session
Vator831 views
Internationalizing value creation_Teigland by Robin Teigland
Internationalizing value creation_TeiglandInternationalizing value creation_Teigland
Internationalizing value creation_Teigland
Robin Teigland716 views
Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09) by Gerd Leonhard
Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09)Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09)
Market Changes and Opportunities in TeleMedia (NSN Marketing Forum 09)
Gerd Leonhard5.9K views
Mobile Social Network - Idris Mootee by Idris Mootee
Mobile Social Network - Idris MooteeMobile Social Network - Idris Mootee
Mobile Social Network - Idris Mootee
Idris Mootee1.9K views
Hub Spot Social Media by Dan St. Peter
Hub Spot Social MediaHub Spot Social Media
Hub Spot Social Media
Dan St. Peter1.1K views

More from Taly Weiss

Organizational Innovation Report by TrendsSpotting: Implementing innovation i... by
Organizational Innovation Report by TrendsSpotting: Implementing innovation i...Organizational Innovation Report by TrendsSpotting: Implementing innovation i...
Organizational Innovation Report by TrendsSpotting: Implementing innovation i...Taly Weiss
11.4K views36 slides
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc... by
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...Taly Weiss
12.8K views25 slides
TED External Home Defibrillator for Home Consumer innovation by
TED External Home Defibrillator for Home Consumer innovation TED External Home Defibrillator for Home Consumer innovation
TED External Home Defibrillator for Home Consumer innovation Taly Weiss
2.3K views26 slides
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm... by
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...Taly Weiss
39.6K views19 slides
From Smart Mobile Accessories to the Internet of Things by
From Smart Mobile Accessories to the Internet of ThingsFrom Smart Mobile Accessories to the Internet of Things
From Smart Mobile Accessories to the Internet of ThingsTaly Weiss
21.8K views22 slides
Trends and Innovations in Mobile Accessories by TrendsSpotting by
Trends and Innovations in Mobile Accessories by TrendsSpottingTrends and Innovations in Mobile Accessories by TrendsSpotting
Trends and Innovations in Mobile Accessories by TrendsSpottingTaly Weiss
28.5K views32 slides

More from Taly Weiss(20)

Organizational Innovation Report by TrendsSpotting: Implementing innovation i... by Taly Weiss
Organizational Innovation Report by TrendsSpotting: Implementing innovation i...Organizational Innovation Report by TrendsSpotting: Implementing innovation i...
Organizational Innovation Report by TrendsSpotting: Implementing innovation i...
Taly Weiss11.4K views
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc... by Taly Weiss
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...
Business Innovation Report by TrendsSpotting: Innovation Strategy, Performanc...
Taly Weiss12.8K views
TED External Home Defibrillator for Home Consumer innovation by Taly Weiss
TED External Home Defibrillator for Home Consumer innovation TED External Home Defibrillator for Home Consumer innovation
TED External Home Defibrillator for Home Consumer innovation
Taly Weiss2.3K views
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm... by Taly Weiss
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...
Implementing Innovation in Organizations: TrendsSpotting's Innovation Assessm...
Taly Weiss39.6K views
From Smart Mobile Accessories to the Internet of Things by Taly Weiss
From Smart Mobile Accessories to the Internet of ThingsFrom Smart Mobile Accessories to the Internet of Things
From Smart Mobile Accessories to the Internet of Things
Taly Weiss21.8K views
Trends and Innovations in Mobile Accessories by TrendsSpotting by Taly Weiss
Trends and Innovations in Mobile Accessories by TrendsSpottingTrends and Innovations in Mobile Accessories by TrendsSpotting
Trends and Innovations in Mobile Accessories by TrendsSpotting
Taly Weiss28.5K views
Digital Women: from geeks to mainstream by Taly Weiss
Digital Women: from geeks to mainstreamDigital Women: from geeks to mainstream
Digital Women: from geeks to mainstream
Taly Weiss15.1K views
2020 Predictions -ANA Human to Objects Model for Future Innovations by Taly Weiss
2020 Predictions -ANA Human to Objects Model for Future Innovations2020 Predictions -ANA Human to Objects Model for Future Innovations
2020 Predictions -ANA Human to Objects Model for Future Innovations
Taly Weiss13.1K views
Social media for higher education - Trendsspotting Research Report by Taly Weiss
Social media for higher education  - Trendsspotting Research ReportSocial media for higher education  - Trendsspotting Research Report
Social media for higher education - Trendsspotting Research Report
Taly Weiss15.7K views
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting by Taly Weiss
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting
Taly Weiss11.8K views
The New Next: 2011 Moblie Influencers Predictions by TrendsSpotting by Taly Weiss
The New Next: 2011 Moblie Influencers Predictions by TrendsSpottingThe New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
The New Next: 2011 Moblie Influencers Predictions by TrendsSpotting
Taly Weiss7.1K views
The New Next: 2011 Social Media Influencers Predictions by TrendsSpotting by Taly Weiss
The New Next: 2011 Social Media Influencers Predictions by TrendsSpottingThe New Next: 2011 Social Media Influencers Predictions by TrendsSpotting
The New Next: 2011 Social Media Influencers Predictions by TrendsSpotting
Taly Weiss5.4K views
What it takes to be a digital woman by Taly Weiss
What it takes to be a digital womanWhat it takes to be a digital woman
What it takes to be a digital woman
Taly Weiss5.8K views
What it takes to be a digital woman: Review by TrendsSpotting by Taly Weiss
What it takes to be a digital woman: Review by TrendsSpottingWhat it takes to be a digital woman: Review by TrendsSpotting
What it takes to be a digital woman: Review by TrendsSpotting
Taly Weiss12.4K views
The New Entrepreneur: Research Review by Taly Weiss
The New Entrepreneur: Research ReviewThe New Entrepreneur: Research Review
The New Entrepreneur: Research Review
Taly Weiss12.8K views
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting by Taly Weiss
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
2010 Mobile Influencers: Trend Predictions in 140 Characters, By TrendsSpotting
Taly Weiss20.1K views
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters by Taly Weiss
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters
Taly Weiss13.8K views
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha... by Taly Weiss
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
TrendsSpotting's 2010 Social Media Influencers - Trend Predictions in 140 Cha...
Taly Weiss28.8K views
Climate Change 2009 Perceptions by Taly Weiss
Climate Change 2009 PerceptionsClimate Change 2009 Perceptions
Climate Change 2009 Perceptions
Taly Weiss2.9K views
2009 Fashion Capital Media Research #NYFashion by Taly Weiss
2009 Fashion Capital Media Research  #NYFashion2009 Fashion Capital Media Research  #NYFashion
2009 Fashion Capital Media Research #NYFashion
Taly Weiss8.6K views

Recently uploaded

Combining Orchestration and Choreography for a Clean Architecture by
Combining Orchestration and Choreography for a Clean ArchitectureCombining Orchestration and Choreography for a Clean Architecture
Combining Orchestration and Choreography for a Clean ArchitectureThomasHeinrichs1
69 views24 slides
Voice Logger - Telephony Integration Solution at Aegis by
Voice Logger - Telephony Integration Solution at AegisVoice Logger - Telephony Integration Solution at Aegis
Voice Logger - Telephony Integration Solution at AegisNirmal Sharma
17 views1 slide
Roadmap to Become Experts.pptx by
Roadmap to Become Experts.pptxRoadmap to Become Experts.pptx
Roadmap to Become Experts.pptxdscwidyatamanew
11 views45 slides
How to reduce cold starts for Java Serverless applications in AWS at JCON Wor... by
How to reduce cold starts for Java Serverless applications in AWS at JCON Wor...How to reduce cold starts for Java Serverless applications in AWS at JCON Wor...
How to reduce cold starts for Java Serverless applications in AWS at JCON Wor...Vadym Kazulkin
75 views64 slides
Attacking IoT Devices from a Web Perspective - Linux Day by
Attacking IoT Devices from a Web Perspective - Linux Day Attacking IoT Devices from a Web Perspective - Linux Day
Attacking IoT Devices from a Web Perspective - Linux Day Simone Onofri
15 views68 slides

Recently uploaded(20)

Combining Orchestration and Choreography for a Clean Architecture by ThomasHeinrichs1
Combining Orchestration and Choreography for a Clean ArchitectureCombining Orchestration and Choreography for a Clean Architecture
Combining Orchestration and Choreography for a Clean Architecture
ThomasHeinrichs169 views
Voice Logger - Telephony Integration Solution at Aegis by Nirmal Sharma
Voice Logger - Telephony Integration Solution at AegisVoice Logger - Telephony Integration Solution at Aegis
Voice Logger - Telephony Integration Solution at Aegis
Nirmal Sharma17 views
How to reduce cold starts for Java Serverless applications in AWS at JCON Wor... by Vadym Kazulkin
How to reduce cold starts for Java Serverless applications in AWS at JCON Wor...How to reduce cold starts for Java Serverless applications in AWS at JCON Wor...
How to reduce cold starts for Java Serverless applications in AWS at JCON Wor...
Vadym Kazulkin75 views
Attacking IoT Devices from a Web Perspective - Linux Day by Simone Onofri
Attacking IoT Devices from a Web Perspective - Linux Day Attacking IoT Devices from a Web Perspective - Linux Day
Attacking IoT Devices from a Web Perspective - Linux Day
Simone Onofri15 views
Upskilling the Evolving Workforce with Digital Fluency for Tomorrow's Challen... by NUS-ISS
Upskilling the Evolving Workforce with Digital Fluency for Tomorrow's Challen...Upskilling the Evolving Workforce with Digital Fluency for Tomorrow's Challen...
Upskilling the Evolving Workforce with Digital Fluency for Tomorrow's Challen...
NUS-ISS28 views
Transcript: The Details of Description Techniques tips and tangents on altern... by BookNet Canada
Transcript: The Details of Description Techniques tips and tangents on altern...Transcript: The Details of Description Techniques tips and tangents on altern...
Transcript: The Details of Description Techniques tips and tangents on altern...
BookNet Canada130 views
STPI OctaNE CoE Brochure.pdf by madhurjyapb
STPI OctaNE CoE Brochure.pdfSTPI OctaNE CoE Brochure.pdf
STPI OctaNE CoE Brochure.pdf
madhurjyapb12 views
SAP Automation Using Bar Code and FIORI.pdf by Virendra Rai, PMP
SAP Automation Using Bar Code and FIORI.pdfSAP Automation Using Bar Code and FIORI.pdf
SAP Automation Using Bar Code and FIORI.pdf
How the World's Leading Independent Automotive Distributor is Reinventing Its... by NUS-ISS
How the World's Leading Independent Automotive Distributor is Reinventing Its...How the World's Leading Independent Automotive Distributor is Reinventing Its...
How the World's Leading Independent Automotive Distributor is Reinventing Its...
NUS-ISS15 views
Digital Product-Centric Enterprise and Enterprise Architecture - Tan Eng Tsze by NUS-ISS
Digital Product-Centric Enterprise and Enterprise Architecture - Tan Eng TszeDigital Product-Centric Enterprise and Enterprise Architecture - Tan Eng Tsze
Digital Product-Centric Enterprise and Enterprise Architecture - Tan Eng Tsze
NUS-ISS19 views
AI: mind, matter, meaning, metaphors, being, becoming, life values by Twain Liu 刘秋艳
AI: mind, matter, meaning, metaphors, being, becoming, life valuesAI: mind, matter, meaning, metaphors, being, becoming, life values
AI: mind, matter, meaning, metaphors, being, becoming, life values
[2023] Putting the R! in R&D.pdf by Eleanor McHugh
[2023] Putting the R! in R&D.pdf[2023] Putting the R! in R&D.pdf
[2023] Putting the R! in R&D.pdf
Eleanor McHugh38 views
DALI Basics Course 2023 by Ivory Egg
DALI Basics Course  2023DALI Basics Course  2023
DALI Basics Course 2023
Ivory Egg14 views
Future of Learning - Khoong Chan Meng by NUS-ISS
Future of Learning - Khoong Chan MengFuture of Learning - Khoong Chan Meng
Future of Learning - Khoong Chan Meng
NUS-ISS33 views

Social Media Influencers Predictions 2009 By Trendsspotting

  • 1. Influencers On Social Media 2009 Predictions
  • 2. The movement is rooted in a desire to have quality, not quantity, as S people cocoon in the face of the economic crisis. O C Charlene Li I The Altimeter by Charlene Li A http://blog.altimetergroup.com L M Social Exclusivity E trumps Facebook's Shopping Obama- D accessibility SocialRank maniacs will algorithms I spawn a new emerge to drive the age of A open social Web activism. Everyone 2 becomes a 0 marketer 0 9 Source: beingpeterkim.com
  • 3. Is this really doing anything new? S RWW on social media tools O C I A www.readwriteweb.com L M E D I A 2 0 0 9
  • 4. S Organizations Grapple With The Human Web O C David Armano I Logic + Emotion A http://darmano.typepad.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
  • 5. Social Media Indigestion | Personalized Service | S Back To Fundamentals O C Pete Blackshaw I ConsumerGeneratedMedia.Com A http://notetaker.typepad.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
  • 6. S 5 Things Marketers Did In 2008 That Will Be Obsolete In 2009 O C Rohit Bhargava I Influential Marketing Blog A www.influentialmarketingblog.com L Empowering company's' M spokespeople E Social media efforts to be lead D by the most passionate person I Implement listening programs A to get actionable knowledge Target relevant bloggers: offer value relationships. 2 0 Measure customer service metrics: satisfaction & social 0 9 Source: beingpeterkim.com
  • 7. Doors are going to close all over the social web. S The money didn‘t come the way people thought it would O C Chris Brogan I chrisbrogan.Com A www.chrisbrogan.com L M Consolidation E & D Identity Shuttering I Aggregation & Segmentation A Velvet 2 Rope 0 SNS 0 9 Source: beingpeterkim.com
  • 8. The tipping point has not only not been reached, but could S still tilt away from Social media O C Todd Defren I PR-Squared A www.pr-squared.com L The Great HOW ? M Transparency Debates E Continues D Multi Channel Integration I A Simplified Measurement B2B Goes Social Media 2 0 Reaching The ‘Spectators’/Unreached 0 9 Source: beingpeterkim.com
  • 9. S There's a lot of fixing that needs to be done. O C Jason Falls I Social Media Explorer A www.socialmediaexplorer.com L Blogger outreach from PR will get Google will buy Twitter better, but not much M E o D l I g o g A e 2 0 0 9 Source: beingpeterkim.com
  • 10. Dwindling budgets suddenly make low-cost social S media look like the pretty girl at the ball O C Ann Handley I Ann Handley.com A www.annhandley.com L • Companies increasingly crafting content M • Green is less . E • Sputtering economy entices companies into D social media space. I A • Blogging isn’t dead . • Mobile marketing takes off . 2 0 • Arianna Huffington becomes the White House embedded blogger . 0 9 Source: beingpeterkim.com
  • 11. We're going to develop a set of better metrics to help S guide, direct and validate quot;commitmentquot; O C Joseph Jaffe I Jaffe Juice A www.jaffejuice.com L Better Metrics M Community : Killer E Rise of MoSoSo D App I A 2 “Live “ : As it Social Search 0 happens Content 0 9 Source: beingpeterkim.com
  • 12. S eCommerce Goes Social O C Jeremiah Owyang I Web Strategy by Jeremiah A www.web-strategist.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
  • 13. Twitter - continue to achieve legitimacy | Online video will come into S its own | Customers insist on custoMEr service O C Scott Monty I The Social Media Marketing Blog A www.scottmonty.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
  • 14. Customer Satisfaction Uprising| Companies Will See The Light| S Love Beats Money O C Andy Sernovitz I Damn! I Wish I’d Thought Of That! A www.damniwish.com L M E D I A 2 0 0 9 Source: beingpeterkim.com
  • 15. Suddenly, being Facebook friends with your mom will seem S less ridiculous than following 4,000 strangers on Twitter O C Greg Verdino I GregVerdino.com A www.gregverdino.com L Geo Debate on M Location whether PR or /GPS , Marketing ‘owns’ E mosco social media D will be over I A Ad agency will be Social 2 disintermediated Graph 0 Shrinkage 0 9 Source: beingpeterkim.com
  • 16. S RWW Feedback O C I A www.readwriteweb.com L Social ..the ease with which people are able to see feedback .. with confirmed shopping identities, really could be a game changer. M Even the biggest cynics often have a dramatic turn around .. the E twitter intimacy that develops is remarkable. D we're not optimistic.. all the gradations between success and failure are I Measuring SN going to be very hard to quantify. A Quality vs We expect a middle ground between sale slow-down and an Quantity evolutionary adjustment to vastly increased data input. 2 Making most Getting into the social media space and doing it wrong is something that 0 of limited a lot of companies fear getting blown apart for. We expect that to budgets change slowly 0 9
  • 17. Social Networks Will Flourish S As A Result Of The Economic Crisis O C Dr. Taly Weiss I Trendsspotting.com A www.TrendsSpotting.com L M New users and more frequent visits to work related E networks as LinkedIn or Facebook D I SN will provide social support to victims of the crisis A Dedicated niche SN will evolve: sharing information and implications of the economic situation. 2 0 0 9
  • 18. Ranking The Influencers (the engagers) as a measurable tool for new S media O C Dr. Taly Weiss I Trendsspotting.com A www.Trendsspotting.com L M Influence will be defined by measurable variables E D Google will “pagerank” people I Influence will be defined by measurable variables A People will really become the media. Google will “pagerank” and “map” peoples influence 2 0 People will really become the media. 0 9
  • 19. S Twitter Will Get Recognized For Its Social Search Assets O C Apurba Sen I Trendsspotting.com A www.trendsspotting.com L Search Popularity in Twitter has increased ~ 2x M E D I A twitter: most relevant and updated information source Twitter the ultimate human search 2 0 Google will buy twitter 0 9
  • 20. Did You Know ?? 2008 Webster’s New World Dictionary’s word of the year is . vershare Find its meaning here...
  • 21. Discover more Trends at : www.trendsspotting.com